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2 0 1 5 N A D A A C T I V A T I O N DRAWING A CONNECTION

Innovation distinguishes between �a leader and a follower.

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Steve Jobs

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WE GET IT. We understand how to create holistic experiences.

Mark Russell – Embark Digital

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1. OBJECTIVE

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IT’S A BIG DEAL. NADA is the largest event in the auto dealer industry.

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To create a reason for dealers to

engage with Ally Auto at NADA 2015.

OUR PRIMARY GOAL

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DEALERS LOVE TO COMPETE. We’ll give them the opportunity to do just that and play to their natural affinity for a little friendly competition.

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PARTNERSHIP. Ally Auto has an established relationship

with over 85% of dealerships nationwide.

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2. SOLUTION

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Invite NADA guests to explore the event,

compete for prizes and earn points to

support a local charity.

PROGRAM OVERVIEW

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Buy your NADA tickets and setup your

profile for your event passport.

HOW IT WORKS STEP 1 OF 3

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Upon arrival, pickup your badge and

passport. Start exploring to earn

points for the charity challenge.

HOW IT WORKS STEP 2 OF 3

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Have fun, earn points, give back to charity.

Every check-in that is tallied will be matched

with a dollar donation towards the event charity.

HOW IT WORKS STEP 3 OF 3

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Your NADA badge serves as your charity

challenge passport to tour the events and

add to your teams points on the leaderboard.

CHARITY PASSPORT

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Throughout the event guests will have

an opportunity to contribute Their

image to the photo Mosaic wall.

PHOTO WALL

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Players will have an opportunity to win a prize or

increase their donation by sliding a Plinko coin

down our game board.

CHARITY PLINKO

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Players can take a turn competing with our giant

Jenga game. Winning teams will earn points

towards their team on the leader board.

GIANT JENGA

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Great products, great food, and a great way

to support local charities.

CELEBRITY CHEF

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Locate the next station, discover the latest

challenge leaders and find your way around

the expo.

WAY FINDING

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We will bring the Ally Auto dealer reception to life

by capturing the best moments and sharing them

on the photo mosaic.

DEALER RECEPTION

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Let’s celebrate a great event by inviting brunch

guests to capture the moment with their guests

and taking a digital print with them.

TIME DEALER OF THE YEAR BRUNCH

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We will collect this great content on a common

site where dealers and guests can view and

share with their social networks and friends.

DEALER HEROES WEBSITE 2.0

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3. TIMING & COST

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NEXT STEPS