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www.reactiondata.com Data collected through the Research Cloud Acquisition EIS of

Allscripts Mckesson Merger Public - reactiondata.com · For more information about this report and our premium content, email Contact Jeremy ... “Uniform platform. Merger/Acquisition”

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www.reactiondata.com

Data collected through the Research Cloud

Acquisition

EISof

Exec

utiv

e Su

mm

aryHow many ways can you slice and dice the McKesson brand and properties (taking

one from Lexmark’s playbook)? It wasn’t too long ago that McKesson entered an agreement to merge its information technologies division with Change Healthcare, a revenue cycle management vendor (which seemed like a smart move). Then the announcement came that they would peel o� their Enterprise Information Systems (EIS) business, which includes: Paragon (EHR), STAR and HealthQuest (revenue cycle management), lab solutions (Lab Analytics and Blood), and OneContent.

In theory, M&As make a lot of sense, but the unintended consequences put what should be matches made in heaven at risk of going sideways. For example, how does a company, Allscripts in this case, avoid getting distracted from making meaningful improvements to their native products? With how unpopular acquisitions are among providers, how do you avoid making them feel like they play second �ddle to the bottom line? And, how do you integrate the two brands, solutions, and customers together? These challenges take what makes sense on paper and throws it in the wind.

In our recent research, we reached out to McKesson customers, Allscripts customers and the market at large to get a read on their feelings, perception and intentions around the announcement, and gathered insights on the following:

• Customer and non-customer awareness of the acquisition• Perceived impacts of the acquisition among both customers and

non-customers• Likelihood that customers of Allscripts and McKesson will stay with them

after the acquisition is �nalized• Impact of the acquisition in attracting new customers• Customer ratings (NPS) for both Allscripts and McKesson• Open text reasons for customer ratings• Allscripts’ and McKesson’s relative strength or weakness in the

marketplace• Open text reasons why customers of either vendor are replacing them• Providers views of the acquisition in open text format

Only time will bear out the relative success or failure of the acquisition. Sometimes taking over a stalled brand or line of products, can improve circumstances for customers…and other times, they are just along for the ride, at least until they’ve had enough and decide to get off the bus.

Note: As always, we are extremely grateful to our participants of this study. Your willingness to offer your candid perspective on these topics offers insights into the area that matters most regarding M&As—improving the customer experience.

For more information about this report and our premium content, email Contact Jeremy Bikman at [email protected].

EIS

Dem

ogra

phic

s

Manager of IT

HIM Director

Director of IT

Finance Director

Billing Director

Finance Manager

Director of Patient Care

CFO

CIO

VP of Finance

Overall

by Organization Type

31%

23%17%

6%

9%

4%4%

3% 2%2%

Integrated Delivery Network (IDN)

Physician-Owned Practice

Standalone Hospital

8%

22%

59%

59%

n=158

Acq

uisi

tion

Aw

aren

ess

32%

10%

8%6%

13%

14% 16%

1 2 3 4 5 6 7

Based on a scale of 1-71= I had no idea this was happening7= I’m watching this very closely

Are providers aware of the acquisition?

As is usually the case, major acquisition news in HIT rarely reaches the majority of providers as they don’t have the time or interest to keep up on these events. To add to this e�ect, vendors involved in an M&A, are careful not the rock the boat with their customers. As a result, inadequate outreach to customers is the norm.

Breakout by Customers and Non-Customers

Acq

uisi

tion

Aw

aren

ess

Not Familiar Following Closely

CU

STO

MER

S O

F BO

THN

ON

CU

STO

MER

S

37% 34% 29%

37% 23% 40%

44% 36% 21%

36% 44% 20%

Aware but not watching closely

McKesson customers are rightfully watching the acquisition closer (40%) than Allscripts customers and non-customers, as it stands to impact them more than any other party.

Perc

eive

d Im

pact

Breakout by Customers and Non-Customers

Perceived Impact

AVAILABLE IN PREMIUM

REPORTContact Jeremy Bikman at

[email protected]

AVAILABLE IN PREMIUM

REPORTContact Jeremy Bikman at

[email protected]

Cus

tom

er In

sigh

tLikelihood of Retaining Customers Long-Term Due to the Acquisition

AVAILABLE IN PREMIUM

REPORTContact Jeremy Bikman at

[email protected]

Mar

ket I

nsig

htDoes the acquisition impact the likelihood of attracting new customers?

AVAILABLE IN PREMIUM

REPORTContact Jeremy Bikman at

[email protected]

Alls

crip

ts a

nd M

cKes

son

Rati

ngs

(NPS

)Allscripts and McKesson Ratings (NPS)

Reasons for Allscripts and McKesson Ratings

AVAILABLE IN PREMIUM

REPORTContact Jeremy Bikman at

[email protected]

AVAILABLE IN PREMIUM

REPORTContact Jeremy Bikman at

[email protected]

Posi

tion

in th

e M

arke

tpla

ceAllscripts and McKesson Win/Loss

Allscripts and McKesson Contracts “At Risk”

AVAILABLE IN PREMIUM

REPORTContact Jeremy Bikman at

[email protected]

AVAILABLE IN PREMIUM

REPORTContact Jeremy Bikman at

[email protected]

Posi

tion

in th

e M

arke

tpla

ceReasons Allscripts and McKesson are Losing Business

“Uniform platform. Merger/Acquisition” -CMIO

“The facilities I manage are part of a national healthcare system, all of the other facilities except for 12 currently use Cerner and we are expecting our national team to instruct us to switch to Cerner so that we are all using the same system.” -Manager of IT

“Lack of maturity and usability of current product. Physician satisfaction” - CIO

“McKesson is behind. Does not look like a smart choice moving forward” -Director of IT

“The particular one we have is going to be obsolete and no longer be supported.” -Manager of IT

Add

itio

nal C

omm

ents

Abo

ut th

e A

cqui

siti

on

“Combining Paragon, as the only true integrated, Microsoft SQL-based, Hospital and Ambulatory HIS on the market, with a solid vendor that focuses exclusively on HIT, is a win-win for the healthcare industry.” -CIO

“McKesson was losing and continues to lose ground on EHR systems to Epic and Cerner. They are withering on the vine. This acquisition will help them solidify their position in the market.” -Vice President of Finance

“Allscripts may focus on their own EMR and how those products that I have with McKesson will interact with them rather than on the McKesson products as a whole.” -Director of Information Technology

“Almost always acquisitions prove to be nothing more than buying up competing products in order to grow customer market shares. Just like Cerner buying Siemens, we were told they would support it and yadda yadda, here we are on Cerner after having to drop much more cash than we should have been required to” -CIO

“There will not be that many new EHR changeovers, new hospitals aren’t being built that quickly to make much of a market. The only McKesson product that I am familiar with is Paragon and it is antiquated .It will take in a big bag of money and a lot of time to �x that.” -Manager of Information Technology

“I don’t see Allscripts as a major player in this space anymore and the acquisition will likely further stress the enterprise. Perhaps in combination they can cobble together a suite of tools, but integration will likely be clunky at best for some time.” -CIO

“I do not see that McKesson brings anything bene�cial to Allscripts, other than more users. McKesson’s products are very di�erent from Allscripts current products and so will further dilute their e�orts to bring quality products forward.” - CFO

“Bene�ts remain uncertain at this time. In general, feel that the impact of the sale will be neutral in the near to mid term for customers with products from the EIS group at McKesson. In the mid to long term, could be bene�cial to existing Paragon customers as it may provide an additional path if unsettled / dissatis�ed with current Paragon roadmap given Allscripts portfolio, particularly in the ambulatory setting. For Allscripts, would expect immediate bene�t given growth in customer base.” -CIO

Additional Comments About the Acquisition