DeafandHoH.com, July – Dec. 2015 Marketing Coordinator •Managed all social media accounts and increased Twitter impressions by 50 percent •Wrote promotional letters to encourage audiologists to advertise on the website •Designed thank you cards for the website’s sponsors •Served as the client contact for advertising and sales Education Allison Arnold [email protected] | (567)-207-6678 Scripps PRSSA, Sept. 2014 – Present Dues-paying member •Attend weekly meetings and engage with professionals •Writer for the Scripps PRSSA blog •Active member of the Social Media Committee Campus Involvement Victoria Secret PINK, July – Jan. 2016 Street Team Volunteer Member •Promote PINK’s brand around Ohio University’s campus •Planned events to support PINK and increase sales •Curate social media content Account Supervisor, Dec. 2015- May 2016 •Oversee four accounts within the firm’s client base •Attend weekly account meetings •Lead account executives and assistant account executives to promote growth for their account associates •Assist in client communication difficulties •Input ideas for campaigns during weekly meetings •Report to the firm’s administration with updates for each account Scripps Innovation Challenge, Fall 2015 Promotional Team •Helped curate an advertising campaign to spread awareness about the challenge •Planned events and developed tactics to increase student participation in the challenge •Managed social media to engage and inform students about the challenge EXPRESS, Jan. 2016 – Present Brand Ambassador •Create a marketing plan to promote the EXPRESS brand across Ohio University’s campus •Plan and execute campus events to drive in-store and online sales •Leverage my personal and digital outreach to develop authentic and engaging social media content that features Express product and lifestyle moments Work Experience Ohio University E.W. Scripps School of Journalism Expected Graduation Dec. 2017 GPA 3.78 •Strategic Communication Track •Business Administration Minor •Marketing Minor •Retail Merchandising and Fashion Product Development Specialization •Deans List: Fall 2014- Present •Alpha Lambda Delta Honor Society •21st Century Leadership Certificate •Scripps PRSSA PR Bootcamp •Won the “ImPRessions PR Rising Star” award for work with Cardinal Health InDesign | Wordpress | Photoshop Public Speaking | Communication Analytics | Event Planning | AP Style Media Releases | Time Management Blogging | Social Media | Cision | Mayvien Honors and Achievements Skills VPR NYC, May 2016 – Present Fashion Public Relations Intern May – August 2016 • Showroom Merchandising • Managed Sample Trafficking • Updated agency editorial lists • Interacted with stylists, bloggers and editors • Pitched clients to key media contacts • Assisted on desk sides and press previews • Managed Press Clippings • Executed gifting campaigns ImPRessions – Student-run public relations firm Junior Executive Vice President, May 2016 – Present •Oversaw six clients and two supervisors •Worked to guarantee client needs were met •Collaborated with CEO and VP to make all hiring decisions •Reviewed and coordinated all PR and marketing plans to meet clients goals for the year

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Education

Allison [email protected] | (567)-207-6678

Scripps PRSSA, Sept. 2014 – PresentDues-paying member •Attend weekly meetings and engage with professionals •Writer for the Scripps PRSSA blog •Active member of the Social Media Committee

Campus Involvement

Victoria Secret PINK, July – Jan. 2016Street Team Volunteer Member •Promote PINK’s brand around Ohio University’s campus •Planned events to support PINK and increase sales •Curate social media content

Account Supervisor, Dec. 2015- May 2016 •Oversee four accounts within the firm’s client base •Attend weekly account meetings •Lead account executives and assistant account executives to promote growth for their account associates •Assist in client communication difficulties •Input ideas for campaigns during weekly meetings •Report to the firm’s administration with updates for each account

Scripps Innovation Challenge, Fall 2015 Promotional Team •Helped curate an advertising campaign to spread awareness about the challenge •Planned events and developed tactics to increase student participation in the challenge •Managed social media to engage and inform students about the challenge

EXPRESS, Jan. 2016 – PresentBrand Ambassador •Create a marketing plan to promote the EXPRESS brand across Ohio University’s campus •Plan and execute campus events to drive in-store and online sales •Leverage my personal and digital outreach to develop authentic and engaging social media content that features Express product and lifestyle moments

Work ExperienceOhio UniversityE.W. Scripps School of JournalismExpected Graduation Dec. 2017 GPA 3.78•Strategic Communication Track •Business Administration Minor•Marketing Minor•Retail Merchandising and Fashion Product Development Specialization

•Deans List: Fall 2014- Present•Alpha Lambda Delta Honor Society•21st Century Leadership Certificate•Scripps PRSSA PR Bootcamp•Won the “ImPRessions PR Rising Star” award for work with Cardinal Health

Honors and Achievements

Skills

VPR NYC, May 2016 – PresentFashion Public Relations Intern May – August 2016 • Showroom Merchandising • Managed Sample Trafficking • Updated agency editorial lists • Interacted with stylists, bloggers and editors • Pitched clients to key media contacts • Assisted on desk sides and press previews • Managed Press Clippings • Executed gifting campaigns

ImPRessions – Student-run public relations firmJunior Executive Vice President, May 2016 – Present •Oversaw six clients and two supervisors •Worked to guarantee client needs were met •Collaborated with CEO and VP to make all hiring decisions •Reviewed and coordinated all PR and marketing plans to meet clients goals for the year