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Healthcare in your hands. Learn how Alliance Data took control bending the health care cost curve.

Alliance Data Case Study

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Page 1: Alliance Data Case Study

Healthcare in your hands. Learn how Alliance Data took control bending the health care cost curve.

Page 2: Alliance Data Case Study

Alliance Data saved

in just

by taking healthcare into their own hands.

$ 407,820

12 months

1. Alliance Data Overview2. Nationwide Epidemic: Widespread lack

of access to healthcare for low acuity medical conditions

3. The Problem: Alliance Data Sees Higher Utilization of Emergency Room on Their Claims

4. The Solution: MDLIVE5. Implementing the Solution6. Employee Response7. Hitting the Bottom Line

O U T L I N E

Page 3: Alliance Data Case Study

Alliance Data Systems Corporation

is a publicly traded company basedin Plano, TX that provides customerloyalty solutions, such as privatelylabeled credit cards, and otherdirect marketing services derivedfrom the capture and analysis oftransaction-rich data.1

“Our streak continues. First added to the S&P500 and now making Fortune’s list of theWorld’s Most Admired Companies. It’s atremendous source of pride to be named oneof the world’s most valuable companies.2

Ed HeffernanAlliance Data

President & CEO

W h o i s A l l i a n c e D a t a ?

1 . A l l i a n c e D a t a O v e r v i e w

1. http://en.wikipedia.org/wiki/Alliance_Data2. http://alliancedata.com/

Page 4: Alliance Data Case Study

2. The Nationwide Epidemic:

Widespread lack of accessto healthcare for low acuity medical conditions.

Page 5: Alliance Data Case Study

T h e N a t i o n w i d e E p i d e m i c

A f f o r d a b l e C a r e A c t e x p a n d s c o v e r a g e , b u t s t r e t c h e s p r o v i d e r s t h i n .

The Affordable Care Act has:

+Increased demand for health care, particularly in underserved rural areas, creating higher demand for physicians 2

+

Incentivized re-direction of low acuity care, by changing the way we pay providers from fee-for-service medicine (where they are paid based on volume) to reimbursement based on the quality of care they provide. 3

+

Penalized hospital re-admission. Return trips to the hospital costs Medicare 17 billion each year, to say nothing of the difficulties for the patients themselves.4

1. “Saving U.S. Health Care With Skype | Time.com." Swampland. Time Magazine, 16 Sept. 2013. 2. http://www.aafp.org/news/practice-professional-issues/20140205rgctelemedicineforum.html3. http://www.forbes.com/sites/brucejapsen/2013/12/22/obamacare-doctor-shortage-to-spur-2-billion-telehealth-market/4. http://www.cms.gov/apps/docs/innovations_for_better_health_and_stronger_medicare.pdf

“There is this perfect storm of increased demand with the newly insured, a shortage of primary-care physicians and specialists, and a

need to keep costs in control. I think telehealthprovides a real vehicle for doing that.”1

Mario GutierrezExecutive Director of the

Center for Connected Health Policy

TIME Magazine

Page 6: Alliance Data Case Study

Lack of access lead Alliance Data to see higher than expected Emergency Room utilization in their claims data.

3. The Problem

Page 7: Alliance Data Case Study

T h e P r o b l e m

Without affordable healthcare alternatives,employees often turn to expensive care forvery minor ailments.

Primary Care Doctor1

$ 104

Urgent Care Clinic2

$ 155

Emergency Room3

$ 570

L a c k o f a c c e s s l e a d s t o h i g h e r c o s t s .

1. http://www.debt.org/medical/doctor-visit-costs/2. http://www.debt.org/medical/emergency-room-urgent-care-costs/3. http://www.debt.org/medical/emergency-room-urgent-care-costs/

Page 8: Alliance Data Case Study

4. The Solution:

Page 9: Alliance Data Case Study

T h e S o l u t i o n

Te l e h e a l t h : H o w d o e s i t w o r k ?

1. Call MDLIVE

A patient calls a toll-free hotline that’s available 24/7/365.

3. Speak with an MDLIVE Doctor

Patient speaks over phone with a Board Certified doctor licensed in their state, just like an in-person visit. Our doctors can diagnose the patient, prescribe medication, and send prescriptions to the patient’s pharmacy.

PHONE:

2. Speak with a Care Coordinator

A health care coordinator evaluates the patient to determine if telehealth is appropriate, collects medical history and redirects the patient to a doctor.

VIDEO CONFERENCE:

1. Visit Website or App

Customer visit our website or mobile app, create a free account and complete their medical history.

2. Choose an MDLIVE Doctor

The patient can search for a doctor using criteria such as specialty, language, gender, location and can either make an appointment for a later time or speak now to the doctor on call!

3. See an MDLIVE Doctor Online

Once an available doctor is located, our system automatically connects the doctor to the customer via secure video conference.

Page 10: Alliance Data Case Study

T h e S o l u t i o n

M D L I V E : T h e c l e a r c h o i c e .

With a state-of-the-art health service center, MDLIVE offers 24/7 access to multi-lingual medical technicians.

Cloud-based video telephony eliminates new infrastructure or video servers while offering instant messaging and streaming video on a peer-to-peer basis.

Designed for individuals with chronic conditions, MDLIVE makes it easier for employees to manage their health.

67%

70%

69%

53%

MDLIVE’s Net Promoter Score comparable to:

Page 11: Alliance Data Case Study

T h e S o l u t i o n

W h o a r e o u r p h y s i c i a n s ?

*6% unresolved: 2% Out of Scope for Telehealth, 2% Seeking Medication Only, 1% Referred Elsewhere, 1% Sent to the ER

State Licensed, Board Certified, and credentialed physicians

Average 15 years of practice experience

Specialized training in communication and diagnosing patients over the phone and through online video

With more than 2,300 board-certified physicians and licensed therapist, MDLIVE offers the largest provider network.

MDLIVE offers a flexible platform that allows for sharing of data acquisition among different health systems with distinct EMRs.

Patient Medical Issues Resolved*

94%MDLIVE physicians adhere to highest quality standards and NCQA and URAC guidelines

(NCQA Certification Complete Q3 2014*)

Page 12: Alliance Data Case Study

5 . I m p l e m e n t i n g t h e S o l u t i o n

M D L I V E w a s i m p l e m e n t e d w i t h a c o m p l e t e c o r p o r a t e b u y - i n f r o m A l l i a n c e D a t a .

Page 13: Alliance Data Case Study

I m p l e m e n t i n g t h e S o l u t i o n

A c t i v a t i n g e m p l o y e e s p r o v i d e s t h e m w i t h a c o n v e n i e n t a n d a f f o r d a b l e a l t e r n a t i v e .

Alliance Data found that encouraging

employees to activate their accounts sparked a surge in consults and

utilization.

Page 14: Alliance Data Case Study

P r o g r a m S u c c e s s w a s d i r e c t l y a t t r i b u t a b l e t o s t r o n g c o m m u n i c a t i o n o f t h e b e n e f i t .

I m p l e m e n t i n g t h e S o l u t i o n

Page 15: Alliance Data Case Study

W h a t d i d A l l i a n c e D a t a e m p l o y e e s t h i n k o f M D L I V E ?

Excellent - 78%

Good - 14%

Fair - 3.5%

Unsatisfied - 4.5%

How would you rate yourexperience with MDLIVE?

6. The Employee Response

“Very easy to navigate and user friendly. It was wonderful and I was impressed with the quick response and simplicity.”- M e m b e r, C o l o r a d o

“Service is unbelievable! Very pleased with the service. The doctor was on the line in 10 minutes and it is great!- M e m b e r, C o l o r a d o

“The portal is very user friendly and overall the service is pleasant. It prevented me from going to the urgent care and was very convenient.” - M e m b e r, O h i o

Page 16: Alliance Data Case Study

W h a t k i n d o f c a r e d i d A l l i a n c e D a t a e m p l o y e e s n e e d ?

Top 5 Diagnosis:

1. Acute Sinusitis Unspecified

2. Acute Bronchitis

3. Acute Pharyngitis

4. Acute Upper Respiratory

5. Urinary Tract Infection

The Employee Response

Top 5 Prescriptions:

1. Amoxicillin

2. Zithromax Z-Pak

3. Tessalon Perle

4. Prednisone

5. Augmentin

Page 17: Alliance Data Case Study

Primary Care Physician Emergency Room Urgent Care No Treatment

7. H i tt ing the Bottom L ine

Primary Care Doctor 50.9%

Urgent Care Clinic 27.9%

Emergency Room 14.4%

No Treatment 6.59%

W h e r e w o u l d 1 , 1 5 2 p a t i e n t s h a v e g o n e i f M D L I V E w a s n o t a v a i l a b l e ?

Page 18: Alliance Data Case Study

Hitt ing the Bottom L ine

H o w m u c h t i m e w o u l d A l l i a n c e D a t a e m p l o y e e s h a v e s p e n t a w a y f r o m w o r k ?

Call and make appointment

Wait… Wait…Go to doctor’s office

See a doctor Pay Go to pharmacy

Standard Office Visit: Four Hours

𝟒 𝒉𝒐𝒖𝒓𝒔 × 𝟖𝟒𝟎 𝒆𝒎𝒑𝒍𝒐𝒚𝒆𝒆 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒔 = 3,360 Hours

Page 19: Alliance Data Case Study

W h a t w o u l d t h a t h a v e c o s t ?

Primary Care Doctor: (587) $104 $61,048

Urgent Care Clinic: (322) $155 $49,910

Emergency Room: (167) $570 $95,190

Total Re-Direction Savings: $206,148

Estimated Productivity Savings: $181,440Based on 4 hours of work and a 3 times productivity multiplier

𝟒 × 𝟑 × $𝟏𝟖 𝒑𝒆𝒓 𝒉𝒐𝒖𝒓 × 𝟖𝟒𝟎 𝒆𝒎𝒑𝒍𝒐𝒚𝒆𝒆 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒔

Gross Savings: $387,588Pilot Program $𝟎. 𝟖𝟓 × 𝟒, 𝟏𝟒𝟓 × 𝟖𝒎𝒐𝒔. + Full Program $𝟎. 𝟕𝟓 × 𝟏𝟏, 𝟔𝟐𝟔 × 𝟒𝒎𝒐𝒔. =

Consult Fees $𝟐𝟖 × 𝟏, 𝟏𝟓𝟐 𝒕𝒐𝒕𝒂𝒍 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒔 = $63,064$32,256

Actual 12 Month ASO Fees: $95,320

Return On Investment: 4.07 : 1

Hitt ing the Bottom L ine