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All the Marketers Go...
We all know that Twitter is a killer B2B platform for brand, culture, and inbound marketing promotion. Marketers can quickly share articles, industry stats, registration pages, surveys, or embarrassing pictures of the CEO.
Since 85 percent of B2B marketers use Twitter, your tweets will reach a large audience of leads, customers, and other industry professionals. Here are some additional statistics from that same study:
Twitter provides an informal and neutral territory to engage and interact with your followers - this on it’s own would be enough to make it a necessary and successful social media site for marketers. But, above all else, Twitter is one of the most effective lead generation tools on the market.
Here are three tips to quickly amp up your company’s Twitter account and turn it into a lean, mean, lead generating machine:
Twitter is a powerful tool for brand awareness, customer retention, and lead generation. As B2B marketers continue to invest more time and money into content marketing, our tweets are only going to get louder and more frequent.
73 percent of those marketers are creating more content than
they did last year:
82 percent of leads generated through social media are
referred from Twitter.
58 percent plan to increase their content marketing budgets
over next year:
93 percent of B2B marketers use
content strategy.
Shake it up:Customize your profile with your company logo, colors, and taglines. Customize your brief, “About Me” section with a link back to your website. Remember, Twitter is an engagement tool - the primary goal is still to get users back to and interacting with your website content.
Schedule your tweets: Invest in a social media tool such as HootSuite or Sprout to schedule your tweets out for the day or even the week for the uber-organized. This allows you to experiment with engagement for different times during the day. Of course, you can still tweet on the fly as needed, but it’s easy to overlook your social media duties or right them off as an interruption.
Follow to get followersSearch for your customers, industry publications and authors, and market influencers. Also search hashtags related to your company and field to broaden your search even further. As you gain followers, you gain audience and influence. Tweet shout outs to successful customers, answers their questions, or even pose your own questions to open a dialogue with your followers.
Tweet, Tweet, Tweet.
85%
73% 58%93%
82%
Twitter outperformed LinkedIn and Facebook lead generation
9 to 1.
data source: www.mediabistro.com
data source: www.linkedin.com
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. With Salesfusion, some of the best marketers today are not only driving quality leads into the sales funnel, they are automating the lead to revenue process. Salesfusion is more than mar-keting automation, it is the only lead to revenue platform you will ever need.
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