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All Roads Lead to China
Travel Payments Direct
Founded in February 2013 by a core group of payments professionals possessing 20-years of collective industry expertise within the travel and tourism niche.
Our unique value proposition is simple and concise:
Stand Alone processing for online bookings, ecommerce, and retail card-swipe acceptance for all UnionPay Card types.
Understanding UnionPay
• China UnionPay was established in March 2002 by the People’s
Republic of China.
• UnionPay is a shareholder financial service institution invested by over 400 domestic China government banks.
• UnionPay touts having 755-million cardholders with 4.3 billion cards in circulation and now ranks as the #1 card brand in the world (over Visa & MasterCard) for most cards issued.
• UnionPay is the national card brand of China with a 98% market share.
Conclusion: Accepting the UnionPay card is tantamount in attracting Chinese cardholders and their purchasing power!
Understanding UnionPay
• The only payment network in China (2002)
• Over 4.3 Billion Cards issued
–90% are debit cards (PIN numbers are required to authenticate a transaction)
–10% (400 Million) Credit Cards
• High Purchase limits
Understanding UnionPay
Debit Cards
Pin Debit only limited to the funds available in the account, allowing large purchase such as Jewelry, automobiles, etc…
Credit Cards
Signature CreditHas Daily spending limits
In order to process PIN debit transactions, In order to process PIN debit transactions, a PIN number must be entered.a PIN number must be entered.
Processing UnionPay Transactions in the US
Merchant All Acquirers
Credit Transaction
Debit Transaction
MerchantsMerchants AcquirersAcquirers
NetworksNetworks AssociationAssociation
TPD is a registered ISO of Elavon & Planet PaymentTPD is a registered ISO of Elavon & Planet Payment
TPD registered Acquirers
Travel Payments Direct•Stand Alone or Integrated processing of domestic and International MasterCard, Visa, Discover, AMEX, JCB, UnionPay, and 122 types of localized payments•Multicurrency presented in native currency, settled in dollars in two business days•Every solution is Level I PCI and EMV Certified
Elavon •Card Present Retail, Restaurant and Mobile•1 Trillion dollars in UnionPay processed •600,000 total merchants
Planet Payment•Ecommerce & Multicurrency•22 Countries •Publicly Traded on NASDAQ
Merchant Advantages with TPD and UnionPay
Competitiveness
New Revenue Source
Large sales
Lower transaction fees on Credit and Debit
No purchase limit on Debit
Marketing Assistance
Marketing Channels with TPD and UnionPay
Promotional
Channels
UnionPay In-House
China Travel Bureau
Online Media
Social Media
Traditional Media
Issuing Banks
Category Format Details
Banks
10+ domestic banks: website, statements, Short Messages Service (SMS).
70% card issuance of domestic banksMajor overseas banks: website, statements, SMS.
Internet
Major portal , travel and lifestyle websites(eg. Ctrip…)
over 200,000 clicks per day
BBS/ KOL/ Top topic (post) Cover most popular KOL/BBS in China
Vertical Search Engine (i.e. Ctrip, Qunar…)+34MM user, +74MM monthly visits, Targeted segment market
Search Engine ( eg. Baidu) Dominated Search Engine in China
Offline Media（ TBD）
Print ads targeting high-end consumers ( eg. Air Magazine, Modern weekly…)
Aviation, lifestyle, fashion or finance, etc.
China Major Radio Channel (eg. Love radio) Major radio channels in China
Travel AgenciesMajor travel agencies: product guide, notice of departure, website.
+300,000 outbound tourists monthly
UnionPayIn-house
Press release Major domestic news agencies
Corporate website Daily click>300,000
SMS +12M users
Official UnionPay Weibo (Verified Account) +700,000 followers
Official UnionPay Wechat (Verified Account) 450,000 followers
Marketing Channels with TPD and UnionPay
Challenges Facing TPD
• Lack of POS/software Integrations We’re looking for merchants to participate in a
Micros Integration.
• Existing Merchants lack of understanding on how UnionPay transactions occur.
Conferences like ONETravel provide a platform for education.
• Co branded cards by Visa and Mastercard Rumors to be phased out 2015.
Becoming China Ready
•Translation services & localization within China: SEO & digital marketing within China
•Fulfillment services selling to Chinese customer & getting your products door to door.
•Interpreting & translation services via 24/7 Hotline
•Culturally prepare your property, store & or restaurant for the Chinese traveler
For more information
• Steve Gent• (207) 252-9204• [email protected]
• Peter Thiemann• (404) 428-6935• [email protected]
