All delegations created different…But all start with a plan

Customized Recruitment Guide!

Troy Nichols, Program Director YMCA Youth & Government

What is My Target?

Write your desired delegation size as large and as possible, in the middle of this sheet.

When Do I Need to Achieve My Goal?

Write the date you need to achieve your goal by in large print,in the middle of this sheet.

How Do I Feel About Recruitment?

1.

2.

3.

4.

List the four main adjectives that come to mind when thinking about recruitment.

It’s a Numbers Game

• “It’s not your job to do everything, it’s your job to get everything done.” – Rolf Davidson

• This recruitment strategy is based upon: –My experience– The “Membership Model” for YMCA Membership– The “Red Book” model for Campaigning– Relationship Building

Steps

1. Set your goal

2. Set your timeline

3. Identify your network

4. Identify the influential's within your network

5. Determine your need and yield

6. Develop the tools

7. Ask close influential's to help first

8. Follow up constantly and consistently

9. Build immediate and intentional relationships with new recruits

Influential'sA person who exerts or can exert strong influence.

• Influence is the power or capacity of causing an effect in indirect or intangible ways.

• For recruitment purposes, we are looking for people who have influence over what?

Note what makes a good influential in the context of Y & G.

Identify Your Network

Your closest friends and self ; people who would

help you move

Acquaintances; Co-workers, Friends you see

every once in a while

Affiliates; Facebook friends you never talk to

Friends of friends

Unknowns

Identify Your Network

Your YMCA Relationships

Your Personal Relationships

Your Y & G Relationships

Other Relationships

Personal Relationships

• Close friends

• Acquaintances

• Affiliates

• Friends of Friends

List influential's that meet the criteria listed above for this category of relationship.

YMCA Relationships (Organization Affiliation)

• Close friends

• Acquaintances

• Affiliates

• Friends of Friends

List influential's that meet the criteria listed above for this category of relationship.

Y & G Relationships (Program Affiliation)

• Close friends

• Acquaintances

• Affiliates

• Friends of Friends

List influential's that meet the criteria listed above for this category of relationship.

Other Organizational Relationships

• Close friends

• Acquaintances

• Affiliates

• Friends of Friends

List influential's that meet the criteria listed above for this category of relationship.

Plot My Graph

YMCA Relationships

Personal Relationships Y & G Relationships

Other Relationships

Close friends

Acquaintances

Affiliates

Friends of Friends

Unknowns

Me

Do the Math

Goal- Current

Recruit

Recruit /Influential Target

Influential’s

Fill in the blank’s. Influential target should be less than 5 in most cases.

My Key Influential's

1.

2.

3.

4.

5.

6.

…

Select names from your plotted graph, working from the center out.

Next Steps…It’s about Relationship Building

1. Ask close influential's to help first.Who would you ask to help you move? Remember, you are asking influential’s to “help you move.”

2. How should they be “asked?”

Note the best ways your peers share to ask for influential's help.

Asking

A 59-Minute Guide to

Everything Board Members

Volunteers, and Staff Must

Know to Secure the Gift

by Jerold Panas

How should they be “asked?”

1. Ask in person, during a dedicated session

2. Layout the “issue or problem”

3. Ask for their help (be specific)

4. Outline their duties (set a goal & timeline)

5. Give them the tools

6. Thank them for their commitment

7. Follow up consciously and consistently

8. Encourage their continued involvement

9. Continue thanking them as they participate

Tools I’ll Use

Note the tools you will use to help influential's tell your story.

Additional Ideas

• Focus on value not cost• Focus on groups of friends• Appointment cards• Follow up often and friendly • Not now doesn’t mean never• Allow parents to help

Don’t Let Them Fall Out of the Sieve

Build immediate and intentional

relationships with new recruits.

Mass Marketing

Relationship Marketing

Recruits

Delegates

My Timeline

Set my goal - Set my timeframe - Identify my network - Identify the influential's within my network - Determine my need and yield - Develop the tools

– DEADLINE _____________ Ask close influential's to help first, then branch out

– DEADLINE _____________ Follow up constantly and consistently

– DEADLINE _____________ Build immediate and intentional relationships

with new recruits

– DEADLINE _____________

GOOD LUCK!I hope this information was helpful.

Troy NicholsProgram Director for Youth & GovernmentEmail: troy@calymca.orgCell: 916.756.0230 ext. 103Call or email anytime