Embed Size (px)
Citation preview
MEDIA KIT 2018
media kit 2018
all classicalall the time
classicalfm.camedia kit 2018
MISSION STATEMENT
The New Classical 96.3 FM, home of Toronto’s Classical Favourites, started its life more than a quarter of a century ago as a humble classical music station in beautiful Cobourg Ontario (still broadcasting as Classical 103.1 FM). On August 30th, 2014 we expanded our signal across the southern Georgian Bay with Classical 102.9 FM.
We offer listeners the greatest music of all time plus up-to-the minute news, weather, traffic, ZoomerReports and arts reports. All this, plus uniquely intimate and interactive “Live From the Concert Lobby” performances which have featured such luminaries as piano virtuosi Lang Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman; popular crossovers singers such as Katharine Jenkins and Josh Groban; and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra.
TOR
ON
TO S
YM
PH
ON
Y O
RC
HE
STR
ATS
O C
ON
DU
CTO
R P
ETE
R O
UN
DJI
AN
ME
AS
HA
BR
UEG
GE
RG
OS
MA
N
THE NEW CLASSICAL FM IS TORONTO’S ONLY COMMERCIAL RADIO STATION PLAYING ALL CLASSICAL MUSIC.
• We are English Canada’s only all classical music radio stations.
• We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover.
• We are a new attitude for one of the oldest art forms in Western Civilization
• Programmed by Paul Thomas – popularizes classical music to make it more accessible to the public at large.
classicalfm.camedia kit 2018
OUR AUDIENCE
1,000,000
WEEKLY REACH
53%POST
SECONDARY
EDUCATED
56%DRIVE
IMPORTED
VEHICLES
74%MORE LIKELY TO
HAVE STOCKS
AND BONDS*
64%HOME
IMPROVEMENT
SPENDERS
25%MORE LIKELY TO HAVE
TRAVELED OUTSIDE
OF NORTH AMERICA
IN THE PAST YEAR
43%MORE LIKELY
TO HOLD TAX
FREE SAVINGS
ACCOUNT
53%ATTEND MOVIES
IN THE PAST
12 MONTHS
60
40
5.3
MILLION HOURS EVERY WEEK
NET WORTH
$888,000
FEMALE
56%HAVE HOUSEHOLD
INCOME GREATER
THAN $100K+**
MALE
AVERAGE
AGE
54
25%AGE
35-64
72%AGE
45+
45%ARE
PRINCIPAL
GROCERY
SHOPPERS
36%TO HAVE
ATTENDED A LIVE
BALLET/OPERA
IN THE PAST
12 MONTHS
42%MORTGAGE FREE
HOMEOWNERS
Source: Numeris, Full coverage, R1/Q2 (November 27, 2017 to February 25, 2018. * RTS Fall 2017 ** Working households
classicalfm.camedia kit 2018
ART LOVERS
SHAW FESTIVAL
CANADIAN STAGE
STRATFORD FESTIVAL
ROSE THEATRE
ROYAL ALEXANDRA
FOUR SEASONS CENTRE FOR THE PERFORMING ARTS
PRINCESS OF WALES
LIVING ARTS CENTRE
SONY CENTRE
ELGIN WINTER GARDEN THEATRE
290 244 216182 173160137123121
105
Index | Venue
TORONTO SYMPHONY ORCHESTRA
FOUR SEASONS CENTRE FOR THE PERFORMING ARTS
TORONTO CENTRE FOR THE ARTS
ROY THOMSON HALL
LIVING ARTS CENTRE
223 223 195 177 143
Index | Venue
Source: Numeris RTS, Fall 2017, Base: Adults 18+
Classical FM listeners attend
THEATRE
Classical FM listeners attend
CONCERTS
classicalfm.camedia kit 2018
LAKE ERIE
GEORGIANBAY
COLLINGWOOD
TORONTOLAKE ONTARIO
COBOURG
102.9 POPULATION: 307,714103.1 POPULATION: 409,24996.3 POPULATION: 6,387,114SOURCE: STATISTICS CANADA CENSUS PROFILES
COVERAGE AREA
Source: Numeris, Full coverage, R1/Q2 (November 27, 2017 to February 25, 2018). Monday to Sunday 5a-1a, Persons 2+.
AVERAGE MINUTE AUDIENCE
37,700Full Coverage
31,000Toronto Central
DAILY CUME432,000
Full Coverage 328,000
Toronto Central
WEEKLY CUME1,000,000
Full Coverage 747,000
Toronto Central
NATIONAL & INTERNATIONAL
COVERAGEClassicalfm.ca
Bell ExpressVu Channel 963Rogers Digital 964
Digital Audio Channel 9
classicalfm.camedia kit 2018
The New Classical FM & Zoomer Radio are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,426,000! Source: Numeris, Full coverage, R1/Q2 (November 27, 2017 to February 25, 2018).
TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTSZoomer Radio $238,000
Classical FM $206,000
AMONG THE TOP STATIONS IN TORONTO FOR AVERAGE NET WORTH
Zoomer Radio $933,000
Classical FM $888,000
Source: Numeris RTS Toronto,m Fall 2017
Buy both Zoomer Radio & The New Classical FM and balance your Zoomer targeted buy.
AVERAGE AGEZoomer Radio 65
Classical FM 54
A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+Zoomer Radio 37% 63%
Classical FM 44% 56% Source: Numeris, Full coverage, R1/Q2 (November 27, 2017 to February 25, 2018).
A POWERFUL COMBINATION
CONCERT PIANIST - LANG LANG
WHY TWO ISBETTER THAN ONE
classicalfm.camedia kit 2018
INTEGRATED MEDIA OPPORTUNITIES
Leverage The Full Power Of ZoomermediaZoomerMedia’s brands enable advertisers to reach this coveted group in almost all media platforms – print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada’s largest association for the 45-plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer population.
/ZoomerMedia @ZoomerMedia
REST OF NETWORK INCLUDES: VisionTV.ca, JoyTV.ca, HopeTelevision.ca, OneTV.ca, ZoomerRadio.ca, ClassicalFM.ca, ZoomerShow.com,
EVENTSDIGITAL
RADIOTELEVISION
HD
An upscale regional lifestyle magazinecelebrating life in Southern Georgian Bay.
Published four times per year.
classicalfm.camedia kit 2018
Live fromThe New Zoomer Hall
The New Zoomer Hall plays host to a variety of events and exclusive performances. The New Radio Concert Hall Series is the premier profile-raising stop for classical artists and contemporary icons. Artists are interviewed and perform in front of an exclusive group of listeners.
In the past, we’ve been proud to host Heidi Melton, Lang Lang, Anne-Sophie Mutter & Mutter Virtuosi, Matt Dusk, Measha Brueggergosman and more!
EVENTS
HE
IDI M
ELT
ON
pe
rfor
ms
at T
he N
ew Z
oom
er H
all
MA
TT
DU
SK
per
form
s at
Zoo
mer
Hal
l
The ZoomerShows are Canada’s largest consumer lifestyle expos for men and women 45+. Attendees receive the latest trends and information on positive aging in catagories such as Health & Wellness, Financial Planning, Fitness, and Technology & Travel. An efficient, effective face-to-face platform for targeting Zoomers across Canada.
classicalfm.camedia kit 2018
CONTACTS
General Manager, Vice President of Broadcast SalesDan Hamilton
Director of Sales, Radio Division Grace Howley
Vice President of Marketing & PromotionChristopher Randall
Target Broadcast Sales Inc.Stephen Sienko, President
General inquiries 416.367.5353
Mailing AddressThe New Classical FM70 Jefferson Avenue
Toronto, OntarioM6K 1Y4
![ACE Interviewer Training Manual[PDF - 96.3 KB]](https://img.pdfslide.us/doc/110x75/586a61ba1a28ab2b068ba36f/ace-interviewer-training-manualpdf-963-kb.jpg)
