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All About Yearbooks: the weekend edition
Instructor: Brian Gervais
photos & copy
the building blocks of design
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
typographydesigning with type
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basics1. fonts2. size3. alignment 4. case5. leading
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basicsfonts
3 Classifications of Type:
1. Serif Bodoni Della Robbia Garamond
2. San Serif Chantilly Opus Function
3. Decorative AHJ Bump AHJ Plaza AHJ Mistral
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basicssize
5 Categories of Type:
1. main headlines 36 pt +
2. sub headlines max 1/3rd of main head
3. body text 10 - 12 pt
4. Captions 2 - 3 pts smaller than body text
5. identification copy 8 -10 pt
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basics
alignment
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basics
case
1. all lower case2. upper and lower case3. all caps4. small caps
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basics
case
all lower case all lower case is decorative and should be reserved for headlines only
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basics
case
upper and lower case
Upper and lower case is required for body text and captions. It may also be used for headlines (although not recommended).
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basics
case
all caps
ALL CAPS WORK WELL FOR HEADLINES.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basics
case
small caps
SMALL CAPS ARE FOR HEADLINES
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Type basics
leadingThe white space between lines of type.
Headlines (& subheads) with type size greater than 24 point may often require less leading to tighten them up.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Designing with typemanipulate the horizontal factor
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Designing with typeadd a drop shadow
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Designing with typecolour your drop shadow
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Designing with typetry a gradient
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Designing with typeplace a photo in your text
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Text weaving
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Text weaving
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Text weaving
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Text weaving
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Lets look at some real examples
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Things to REMEMBER1. consistency within categories of type
2. variety between categories of type3. type should be both decorative and functional
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
photography
your most important graphic
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
photoComposition
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
simplicity
Isolate your subject as much as possible
from the background.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
simplicity
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
distance Shoot close for impact. Small images do not
convey excitement.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
distance
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
angles Generally, photos taken straight on
are less pleasing to the eye. Vary your
angle of shoot.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
angles
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
angles
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
rule of 1/3rds
Do not place centre of interest in the
middle.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
rule of 1/3rds
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
rule of 1/3rds
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
framingDoorways, trees, windows, arches,
shadows and many other objects can provide a natural
frame for your photo.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
leading lines
Look for lines that the eye can follow
to your subject matter.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
leading lines
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
leading lines
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
peak of emotionWait for the right shot. It will come.
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
peak of emotion
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
peak of emotion
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
Things to REMEMBER1. shoot close for impact
2. vary your angle of shoot3. rule of thirds4. minimize eye contact with camera5. have people doing something6. coverage, coverage, coverage
All About Yearbooks: the weekend edition
Instructor: Brian Gervais
THANK YOU