ALK-ENTERPRISE 2.0 project

1 - project description

This is an enterprise 2.0 platform based on web technologies that works by connecting employees, patients and doctors to share information and technical and scientific knowledge on immunotherapy treatments

2 - project “reasons why”

• to improve the adherence on immunoterapy, creating an experience that engages the patient over time

• improve the quality of service and responsiveness of customer service dedicated to patients

• enabling physicians to simplify and speed up the administrative burden relating to the prescription requirement

• to provide patients a quick response to questions about the vaccine and a system to remind of deadlines related to regimen

• build an online community where physicians share scientific knowledge and develop clinical practice on immunotherapy

• build an internal knowledge management system to share information and best practices

• provide support, easily accessible via the web, to the sales reps, supporting the activities of technical and scientific information to the doctor

3 - Objectives of the project

Make it less costly and more effective internal processes and build two-way channels of communication with patients, doctors and employee.

enrico fisichella ALK-enterprise 2.0

  table of benefits and drivers of the ALK enterprise 2.0 platform BENEFITS

DRIVERSCOLLABORATION

LESS COSTS & EASY

COMMUNICATIONCOMPETITIVE ADVANTAGES PRODUCTIVITY

PEOPLE• web-based

enviroment• communities of

practice

Network community • patients

doctors• opinion leaders• emploee

stronger relationship with prospects

less time to reach right informations

PROCESSES• R&D• INNOVATION• TEAM WORKING

• WORD OF MOUTH• CROWDSOURCING• MEETING &

EVENTS MANAGEMENT

+ Customer service/CRM

• REFERRAL

LESS COSTS FOR:• Customer contact• project managementi• Focus group and

market research• sales training

GOVERNANCE• Key performance

indicators• Dashboard • Agendas’ management

best practices sharing

+ time to market+ shared vision and

goals

• Better use of data management

° Minor amounts of email° systems of employee’s evaluation

TECNOLOGY• Wiki• Business Social

network

• Blog• Forum• Rss feed• Podcast/video

Business social network

easy and powerfulll research systems

4 - Treats

•change management process related to the acceptance of the social networking and community on line business model•data transfer from ERP/SAP to Web-based platform

5 - Future developments

Participation, through online communities, of patients and doctors to the active process of dissemination of knowledge, benefits and critical issues related to immunotherapy

enrico fisichella ALK-enterprise 2.0