Aliona N.Andreyeva

Academic Portrait

with marketing elements

December 11, 2008

Element: Education

•Historical Dept. of Leningrad State University (1987)•Management Dept. of LETI University (1994)•MBA at LETI-LOVANIUM School of Management (1994)•Ph.D. (Economics), School of Management, St.Petersburg State University (2004)

Element: Professional Background

Worked as Marketing Manager for•Gillette•Cadbury Confectionery•AdAgency DA&N

Consulting projects for•St.Petersburg Fashion Week (Defile na Neve)•Russian Fashion Houses

Element: Honors and Awards

•Russian Association of Business Education (RABO) – the best lecturing course for “Marketing Communications” (2008) •COSMOPOLITAN – Russia Professional Success Award (in Marketing) (1995)

Element: Academic Interests

•Fashion marketing•Luxury marketing•Hedonic marketing•Consumer behavior in high-end product categories

Element: Publications

Monographies:  

Luxury Marketing: Modern Strategies. St.Petersburg, 2007; 2nd Ed., 2008.(with Ludmila Bogomolova)  Designer Brands In Fashion Business. St.Petersburg, 2006; 2nd Ed., 2008.

And more than 30 articles onFashion and Luxury Marketing Topics

Element: Current Research Plans

GEDONIC ASPECTS OF LUXURY CONSUMPTION IN BRIC COUNTRIES:COMPARATIVE ANALYSIS OF THE NEW CONSUMER TRENDS WITH CLASSICAL EUROPEAN MODEL

Element: Expectations

For academic cooperation•Research (qualitative or quantitative)•In depth marketing analysis•Excellent knowledge of contemporary marketing literature and publications•Usage of well-known marketing databases (GMID, Mintel etc.)

Element: Student Profile

•Sophistication•Ability and will to work hard•Good communication and presentation skills•Respect for dead-lines

And sense of HUMOUR!

Special thanks forMarina Fiodorova andKonstantin Kazantsevfor their art works