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Aligning the Vision for Product Success
Richard Cheng, CSTDave Prior, CST
The Vision Statement
What is it?Why do you need it?What happens when you don’t have it?
Five Levels of Agile Planning
Vision
Roadmap
Release
Sprint
Daily
Strategic
Tactical
Time to work…
Self-organize into teams of up to 6 people
Come up with an idea for a new product(5 min.)
Round 1: The Elevator Pitch
1. For (target customers)2. Who (statement of need)3. The (product name)4. Is a (product category)4. That (key benefit it provides)5. Unlike (primary competitor or alternative)6. Our product (describe the key product features)(10 min.)
Round 2: The Product Vision Board
Target Group
What market or market segments does the product address?
Who are the target customers and users?(3 min.)
Needs
What problems does the product solve?
What benefits does it provide?(3 min.)
Product
What product is it?
What makes it stand out?
Is it feasible to develop the product?(3 min.)
Business Goals
How is the product going to benefit the company?
What are the business goals?(3 min.)
Vision Statement
What is your purpose for creating the product?
What positive change should it bring about?(3 min.)
Summary
• The Vision Statement is critical to your product’s success.
• The Product Owner can use them to create alignment with stakeholders and provide context for the development team.
• There are many ways to create them.• They evolve throughout the life of the project.• Revisit them at least once each quarter.
Where to find out more…
Resources from this talk:•Crossing the Chasm by Geoffrey Moore•Strategize by Roman Pichler
Richard ChengExcella ConsultingEmail: [email protected]: RichardKCheng
Dave PriorLeadingAgileEmail: [email protected]: mrsungo
