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Aligning our Website with our Outreach Strategy
MAHealthconnector.org
Bob Nevins, CIO and Director of Operations
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Overarching Goals for the Website
• Focused on the shopping experience
• Clean and inviting design
• Incorporates Consumer Union research
• Aligns with Brand – “Trusted Advisor”
• It Works!
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Meet the Needs of Customers
• Enable customers to determine whether they may be eligible for subsidized health insurance
• If not eligible for subsidized health insurance – must enable an easy shopping experience
• Must inform the public of the new law
• Must provide transparency (e.g. Board Meeting Minutes and presentations)
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Confluence of Procurements
• Dec 2006 – Chose Website vendor• Feb 2007 – Chose “subconnector”• March 2007 – Chose Advertising vendor• April 2007 – Contracts signed with 6 Health Carriers• May 2007 – Website launched
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Key Strategic Decisions
• URL name – www.mahealthconnector.org
• Chose design that was independent from existing state websites – but utilize same portal software
• Outsource the hosting – “buy over build”
• Incremental build of functionality
• Re-use functionality that existed at Subconnector – “If it works – use it”
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Classic 4 Phase Approach
Discover
• Visioning
• Garnering Executive Support
Design
• Prototyping
• Document requirements
• Key Strategic Decisions
Develop
• Java code built and unit tested
• XML messaging coordinated with subconnector
• Finalize “look and feel”
Deploy
• Built environments (test/staging/production)
•Test/Test/Re-Test
•Push to production just in time!
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Visioning
• Focus the website on Connector “differentiation”– One-stop shopping– Commonwealth’s “seal of approval”
• Transparency• Speed – transactions at “speed of thought”• Anonymous shopping
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Prototyping
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Developing the “look and feel”
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Deployed to Production 5/4/2007
• Within the first week the portal received nearly 15,000 visits
• Within the first month the percentage of enrollments completed online rose to 80%
• The website was able to sustain two very large peaks in traffic related to enrollment deadlines
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The Shopping Experience
Step 1: Select Family Size
Step 3: Provide demographic info and select coverage start date
Step 2: Determine whether eligible for subsidized plan
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The Shopping Experience
Step 4: Select Tier (Bronze, Silver, Gold)
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The Shopping Experience
Step 5: Choose from Low, Medium or High
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The Shopping Experience
Step 6: Select Plan or compare up to 3 side-by side
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The Shopping Experience
Side-by side comparison
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Awards and Press Recognition
Recognized as a winner of a 2007 InfoWorld 100 award by the InfoWorld Media Group at International Data Group (IDG)
Aligning our Website with our Outreach Strategy
MAHealthconnector.org
Contact Information:
Bob Nevins, CIO and Director of Operations
617-933-3030
