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© 2008 IBM Corporation IBM SOA Architect Summit Keynote Presentation: Aligning IT with Business Goals Through SOA Garry Gomersall SOA Business Executive North-East Europe IBM Software

Aligning IT with Business Goals Through SOA · 2 SOA on your terms and our expertise IBM SOA Architect Summit Agenda SOA in the context of Business Agility and Innovation SOA Enterprise

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© 2008 IBM Corporation

IBM SOA Architect Summit

Keynote Presentation:

Aligning IT with Business Goals Through SOA

Garry GomersallSOA Business Executive North-East EuropeIBM Software

2 SOA on your terms and our expertise

IBM SOA Architect Summit

Agenda

� SOA in the context of Business Agility and Innovation

� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Methods & Best Practices

� SOA Governance

� What’s Next for SOA

� Summary

3 SOA on your terms and our expertise

IBM SOA Architect Summit

Human Capital

Study

CFO Study

CEO Study

A view from over 2500 CXO’s

Change…the greatest challenge and greatest opportunity for CEOsIs Your Architecture Ready?

4 SOA on your terms and our expertise

IBM SOA Architect Summit

Cost cutting & survival

Different business scenarios driving to the same core strategic need

Innovation & growth

AGILITY

Top CFO concerns in enabling the business to be more agile, responsive and competitive:

� Driving cost reduction� Identifying and executing growth strategies

IBM Global CFO Study 2008

Business Success Depends Upon Your Ability to Master Agility

5 SOA on your terms and our expertise

IBM SOA Architect Summit

� Flexible cost effective processes

� Cost control through end-to-end connectivity

� Deliver reusable assets–maximizing return on IT investments

� Empower the business and differentiate products and service

� Faster time to value though increased alignment between Business & IT

� Grain greater visibility and control across processes, and applicatoins

Cost cutting & survival Innovation & growth

Achieve Greater Agility Through Service Orientation

SOA on your terms and our expertise

IBM SOA Architect Summit

Success requires the alignment of business & IT

BusinessArchitecture

Business Processes

SOA Foundation & Infrastructure

Reach Service Orientation From Multiple Onramps…

7 SOA on your terms and our expertise

IBM SOA Architect Summit

Software platforms based on business specificusage pattern:

� Standards-based industry-specific extensions� Business Partner-provided assets� Lowers project risk and cost� Accelerates adoption of industry standards

Available Now:

� Telecommunications

� Energy & Utilities

� Retail

� Banking

� Financial Markets

� Automotive

� Electronics

� Aerospace & Defense

� Chemicals & Petroleum

� Healthcare

Coming Soon:

� Manufacturing Integration

� Media Hub

� Network Centric Operations

� Customs, Ports and Borders

� Insurance Process Automation

� Core Banking Renovation

Framework Coverage Across Industries

Industry Frameworks Accelerate Service Orientation

8 SOA on your terms and our expertise

IBM SOA Architect Summit

The Smart SOATM

Approach Advances Capabilities for Increased Alignment

ExtendEnd-to-End Transform Adapt

Dynamically

Monitor, Predict and ActContinuously Optimize

IT

Business

Faster Value with SOA Entry Points

*Source: London School of Economics – McKinsey survey and analysis of 100 companies in France, Germany, UK and US

Model and SimulateRapidly Deploy and Change

Aligned IT and Business result in DOUBLE the productivity gains of isolated business and IT efforts*

Business PolicyBusiness Events Processing

Detect correlations in business tasks to make earlier & more intelligent

decisions

Determine & execute correct actions based on business

conditions … not hard coded rules

9 SOA on your terms and our expertise

IBM SOA Architect Summit

“SOA Has Dramatically Grown in Popularity”According to Gartner, Inc.

� SOA will be used in more than 50 percent of new mission-critical operational applications and business processes designed in 2007and in more than 80 percent by 2010.

� SOA … will rapidly become the architectural foundation for virtually every new business-critical application.

� SOA has dramatically grown in popularity, and adoption has expanded across vertical industries, geographies and organization sizes.

� The practical benefits of a well-implemented SOA are greater adaptability, faster time to deployment and lower costs for application development and integration.

Gartner Press Release: “Gartner Says SOA Will Be Used in More Than 50 Percent of New Mission-Critical Operational Applications and Business Processes Designed in 2007” April 25, 2007

10 SOA on your terms and our expertise

IBM SOA Architect Summit

Technical

Business

Source: IBM Institute for Business Value Study

97%

Improved flexibility

100%

Increased revenue

51%

71%

Reduced risk

What Benefits Are Organizations Seeing With SOA?

Cost savings

Benefits Reported by Leading Edge Adopters of SOA

11 SOA on your terms and our expertise

IBM SOA Architect Summit

Business Process Management

Service Oriented Architecture (SOA)

Business & IT Align Through BPM & SOA To Drive Specific Business Outcomes

Business & IT Alignment:

SOA Governance

Application View: Composite Business Services

Claims

F & ACRM

New Customer

Check Availability

Order

Business Outcome

12 SOA on your terms and our expertise

IBM SOA Architect Summit

Business Process Management Business Outcome

Application View: Composite Business Services

Service Oriented Architecture (SOA)

Business & IT Align Through BPM & SOA To Drive Specific Business Outcomes

Business & IT Alignment:

SOA Governance

Claims

F & ACRM

New Customer

Check Availability

Order

HOW ?

WHY ?WHAT ?

13 SOA on your terms and our expertise

IBM SOA Architect Summit

Foundational ExtendEnd-to-End Transform

AdaptDynamically

SOA Spans a Continuum From Basic to Advanced Aligning Service Oriented Approaches

Smart SOA is about leveraging SOA principles at various levels to derive business value, applying them in a way that can grow as your needs evolve

14 SOA on your terms and our expertise

IBM SOA Architect Summit

Technology becomes invisible

IT for strategic advantage and business model

innovation

End-to-end business process management

to innovate and optimize

Focused, proven, high-ROI projects

Value to IT

Foundational ExtendEnd-to-End Transform

AdaptDynamically

Based on 5700 customers using our SOA offerings

Value to Business

Greater agility in specific,

departmental business areas

Optimization and innovation across

end-to-end business processes

Business model innovation to support the

Globally Integrated Enterprise

Predictive business

automatically responding to market forces

>80%<80%<40%<10%% functions

expressed as services

% of services reused >50%<50%<20%<5%

Scope Collaboration within a line of business

Coordination across lines of

business

Enterprise-wide organizational cooperation

Enact significant shifts without direct

IT involvement

Distinct Value …Regardless of Where You Choose to Engage

15 SOA on your terms and our expertise

IBM SOA Architect Summit

Agenda

� SOA in the context of Business Agility and Innovation

� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Methods & Best Practices

� SOA Governance

� What’s Next for SOA

� Summary

16 SOA on your terms and our expertise

IBM SOA Architect Summit

IT’s Architectural Evolution: Making IT More Responsive

Services(SOA)

MonolithicArchitectures

Pre 1950’sTo 1960’s

1970’s to mid 1980’s

Mid 1990’s toEarly 2000’s

Today Late 1990’s

Sub-routines/Remote

ProcedureCalls

RemoteObject

Invocation

MessageProcessing EAI / ORBs

1980’s toMid 1990’s

Increasing Modularity to Achieve Flexibility

17 SOA on your terms and our expertise

IBM SOA Architect Summit

Monolithic Business Applications – built historically� Must periodically synchronize on inventory information� Pricing information into each inserted differently based on application structure� No common customer database, inventory or flexibility in business processes

Sales Orders& Supply

Chain

Older Architectures Do Not Support FlexibilityRequired by Current Business Environments

Pricing

WebOrders

18 SOA on your terms and our expertise

IBM SOA Architect Summit

Services defined as units of business logic, but…� Flow of control – bound into service logic� Transformation of data formats bound into service logic� Tight coupling between components makes them fragile

Inventory

SalesOrders

Shipments

CustomersPricing

Web Orders

Component-based Architecture is Not Enough

19 SOA on your terms and our expertise

IBM SOA Architect Summit

Services defined as units of business logic separated from…� Flow of control and routing� Data transformation and protocol transformation

Inventory

SalesOrders

Shipments

CustomersPricing

Web Orders

Service Oriented ArchitectureMoves IT Logic Out of Services

20 SOA on your terms and our expertise

IBM SOA Architect Summit

“SOA is the next-wave architecture to drive the evolution of IT.”Alex Cullen

Principal Analyst for IT Management, Forrester Research

� Standards have been widely adopted

� Software is mature and available

� Governance is well-defined

� Best practices are in place

Why SOA Now?

21 SOA on your terms and our expertise

IBM SOA Architect Summit

Interaction Services Information Services

Partner Services Business App Services Access Services

DevelopmentServices

Management Services

Infrastructure Services

Enables collaboration between people, processes &

information

Manages diverse data and content in a unified

manner

Connect with trading partners

Build on a robust, scaleable, and secure services environment

Facilitate interactions with existing information and

application assets

Integrated environment

for design and creation of

solution assets

Manage and secure

services, applications &

resources

Optimizes throughput, availability and utilization

App

s &

In

fo A

sset

s

Process Services

Business ServicesSupports enterprise business process and

goals through businesses functional service

Enterprise Service Bus

Orchestrate and automate business processes

SOA Reference ArchitectureSupporting the SOA Lifecycle

22 SOA on your terms and our expertise

IBM SOA Architect Summit

� When selecting SOA projects, focus on solving specific business problemsas part of an evolving enterprise architecture

� IBM has a variety of assets and best practices around the SOA entry points, based on our extensive experience with customers

People Entry Point:Interaction and Collaboration

Reuse Entry Point:Creating and reusing

proven, high-value assets

Information Entry Point:Information as a Service

Process Entry Point:Process Automation

Connectivity Entry Point:Securely and flexibly interconnecting

Leverage SOA Experience and Best Practices The SOA Entry Points

23 SOA on your terms and our expertise

IBM SOA Architect Summit

Service-Oriented Architecture

Composite ServiceAtomic ServiceRegistry

Data A

rchitecture and Business Intelligence

QoS

, Security, M

anagement, and

Monitoring Infrastructure

Service

Integration (Enterprise S

ervice Bus A

pproach)

consumers

business processesprocess choreography

servicesatomic and composite

service components

operational systems

Service C

onsumer

Service P

rovider

AJAX Portlets WSRP B2B Other

OOApplication

CustomApplication

PackagedApplication

Governance

An SOA is composed of multiple layers…services need to connect end-end

24 SOA on your terms and our expertise

IBM SOA Architect Summit

FoundationalExtend

End to end Transform AdaptDynamically

Process Integrity

Process Integrity Takes SOA to the Next LevelEnabling Integrity of Transactions, Interactions and Information

SOA Entry Points

25 SOA on your terms and our expertise

IBM SOA Architect Summit

Security Quality of Service

Process Automation (Choreography, Flow Control)

Connectivity (ESB, Messaging, Adapters, Registry/Repository, Standards)

End

-to-

end

Pro

cess

In

tegr

atio

n

CRM Supply Chain (internal)

FinancialSupply Chain (external)

Application A Application B Application C Application D

Critical end-to-end processes require an SOA environment that can provide:� Full transactional support across distributed systems� Automated compensation and resynchronization� Recovery at all levels (service bus, application, database, server…)� Enterprise-class scalability to handle 1000’s service calls per minute

Process Integrity is Critical to Advanced SOA ProjectsTo Achieve Business Agility without Sacrificing Integrity

SOA on your terms and our expertise

IBM SOA Architect Summit

�Gather requirements

�Model & Simulate�Design

�Discover�Construct & Test�Compose

�Integrate people�Integrate processes�Manage and integrate information

�Manage applications & services

�Manage identity & compliance

�Monitor business metrics

�Financial transparency�Business/IT alignment�Process control

SOA Lifecycle

27 SOA on your terms and our expertise

IBM SOA Architect Summit

Business Model

Processes

IT Applications

IT Infrastructure

IT Transformation

Start

Business Transformation

Start

People Productivity

Start

Information as Service

StartBusiness Process Management

Start

Application Reuse

Start

ApplicationConnectivity

Start

Infrastructure Modernization

Start

SOA Roadmap & Governance

Start

9 Entry Points for a SOA Transformation, allow companies to identify the individually best suited starting point

28 SOA on your terms and our expertise

IBM SOA Architect Summit

IBM has techniques to help accelerate business innovation

OutcomeIBM techniqueBusiness priority

Developing the business case for transformation by creating a logical representation of a business, making it easier to analyze business process performance and define differentiating components

Component Business Modeling ServicesSM

Drive growth and achieve differentiation by leveraging core competencies

An SOA design recommendationthat includes a detailed description of the SOA service model and solution architecture

Service-Oriented Modelingand Architecture

Develop a flexible set of business-aligned IT services that collectively fulfill an organization’s business processes and goals while leveraging existing IT assets

Identify the pain points for the

scoped projects Identify the Gaps

and build the SOA Roadmap

SIMM- Service Integration Maturity Model

Assess current SOA adoption maturity level of the organization to make it run as an integrated and seamless part of the business SIMM

CBM

SOMA

29 SOA on your terms and our expertise

IBM SOA Architect Summit

Strategy

Tactics

Execution

CustomerRelationship

Manufacturing Supply Chain &Distribution

BusinessAdministration

Category/Brand Strategy

Brand P&L Management

Matching Supply and Demand

Marketing Development & Effectiveness

Product Ideation

Marketing Execution

Product Directory

Category/Brand Planning

Assessing Customer Satisfaction

Customer Insights

Account Management

Value-Added Services

Customer Account Servicing

Retail Marketing Execution

Customer Directory

Manufacturing Strategy

Supplier Relationship Management

Production and Materials Planning

Manufacturing Oversight

Supplier Control

Make Products

Plant Inventory Management

Manufacturing Procurement

Assemble/Pkg. Products

Distribution Oversight

Distribution CenterOperations

Transportation Resources

En route Inventory Management

Inbound Logistics

Corporate Strategy

Alliance Management

Line of Business Planning

Business Performance Management

External Market Analysis

Organization and Process Design

Legal and Regulatory Compliance

Treasury and Risk Management

Facilities and Equipment Management

IT Systems and Operations

HR Administration

Customer Relationship Strategy

Customer Relationship Planning

Supply Chain Strategy

Supply Chain Planning

Outbound Logistics

Accounting and GL

Indirect Procurement

Corporate Planning

Concept/Product Testing

Product Development

Product Management

Consumer ServiceIn-store Inventory Mgmt

Product Management

Strategy

Tactics

Execution

CustomerRelationship Manufacturing Supply Chain &

DistributionBusiness

AdministrationProduct

Management

Category/Brand Strategy

Brand P&L Management

Matching Supply and Demand

Marketing Development & Effectiveness

Product Ideation

Marketing Execution

Product Directory

Category/Brand Planning

Assessing Customer Satisfaction

Customer Insights

Account Management

Value-Added Services

Customer Account Servicing

Retail Marketing Execution

Customer Directory

Manufacturing Strategy

Supplier Relationship Management

Production and Materials Planning

Manufacturing Oversight

Supplier Control

Make Products

Plant Inventory Management

Manufacturing Procurement

Assemble/Pkg. Products

Distribution Oversight

Distribution CenterOperations

Transportation Resources

En route Inventory Management

Inbound Logistics

Corporate Strategy

Alliance Management

Line of Business Planning

Business Performance Management

External Market Analysis

Organization and Process Design

Legal and Regulatory Compliance

Treasury and Risk Management

Facilities and Equipment Management

IT Systems and Operations

HR Administration

Customer Relationship Strategy

Customer Relationship Planning

Supply Chain Strategy

Supply Chain Planning

Outbound Logistics

Accounting and GL

Indirect Procurement

Corporate Planning

Concept/Product Testing

Product Development

Product Management

Consumer ServiceIn-store Inventory Mgmt

What it is:� Analytical technique that breaks business functions into a structured collection of components � Identifies services that are differentiating by applying objective evaluation criteria � Generates views (“heat maps”) that show where transformation opportunities lie� Develops business case for IT and business transformation opportunities

Component Business Modeling ServicesSM (CBM)Summary

What it entails:� In-depth analysis of enterprise structure

and component processes� 70 IBM proprietary templates for 17 industries and

sub-industries� Collaborative, consultative engagement� Typically spans 3-4 months

What you can expect to get out of it:� A business case for transformation� Component Business Map with logical

description of business functions, highlighting those which could provide competitive differentiation

� Transformational map that suggests which projects to tackle first to achieve desired results

CBM

* Example of a CBM map for a consumer products company

Strategy

Tactics

Execution

CustomerRelationship

Manufacturing Supply Chain &Distribution

BusinessAdministration

Product Management

Category/Brand Strategy

Brand P&L Management

Matching Supply and Demand

Marketing Development & Effectiveness

Product Ideation

Marketing Execution

Product Directory

Category/Brand Planning

Assessing Customer Satisfaction

Customer Insights

Account Management

Value-Added Services

Customer Account Servicing

Retail Marketing Execution

Customer Directory

Manufacturing Strategy

Supplier Relationship Management

Production and Materials Planning

Manufacturing Oversight

Supplier Control

Make Products

Plant Inventory Management

Manufacturing Procurement

Assemble/Pkg. Products

Distribution Oversight

Distribution CenterOperations

Transportation Resources

En route Inventory Management

Inbound Logistics

Corporate Strategy

Alliance Management

Line of Business Planning

Business Performance Management

External Market Analysis

Organization and Process Design

Legal and Regulatory Compliance

Treasury and Risk Management

Facilities and Equipment Management

IT Systems and Operations

HR Administration

Customer Relationship Strategy

Customer Relationship Planning

Supply Chain Strategy

Supply Chain Planning

Outbound Logistics

Accounting and GL

Indirect Procurement

Corporate Planning

Concept/Product Testing

Product Development

Product Management

Consumer ServiceIn-store Inventory Mgmt

Strategy

Tactics

Execution

CustomerRelationship

Manufacturing Supply Chain &Distribution

BusinessAdministration

Product Management

Category/Brand Strategy

Brand P&L Management

Matching Supply and Demand

Marketing Development & Effectiveness

Product Ideation

Marketing Execution

Product Directory

Category/Brand Planning

Assessing Customer Satisfaction

Customer Insights

Account Management

Value-Added Services

Customer Account Servicing

Retail Marketing Execution

Customer Directory

Manufacturing Strategy

Supplier Relationship Management

Production and Materials Planning

Manufacturing Oversight

Supplier Control

Make Products

Plant Inventory Management

Manufacturing Procurement

Assemble/Pkg. Products

Distribution Oversight

Distribution CenterOperations

Transportation Resources

En route Inventory Management

Inbound Logistics

Corporate Strategy

Alliance Management

Line of Business Planning

Business Performance Management

External Market Analysis

Organization and Process Design

Legal and Regulatory Compliance

Treasury and Risk Management

Facilities and Equipment Management

IT Systems and Operations

HR Administration

Customer Relationship Strategy

Customer Relationship Planning

Supply Chain Strategy

Supply Chain Planning

Outbound Logistics

Accounting and GL

Indirect Procurement

Corporate Planning

Concept/Product Testing

Product Development

Product Management

Consumer ServiceIn-store Inventory Mgmt

Break down your business into its componentsDecide what’s differentiating vs. what’s simply operatingThen, analyze costs Finally, prioritize your transformation initiatives

Seek external provider/external utility

Consolidate and/or create internal utility

No action

Integrate and redesign

Strategic differentiation

Competitive parity

Basic

High capital area

High cost area

High cost & capital area

30 SOA on your terms and our expertise

IBM SOA Architect Summit

Silo ServicesComposite

ServicesVirtualizedServices

DynamicallyRe-Configurable

ServicesComponentizedIntegratedSilo ServicesComposite

ServicesVirtualizedServices

DynamicallyRe-Configurable

ServicesComponentizedIntegrated

Level 1 Level 4 Level 5 Level 6 Level 7Level 3Level 2Level 1 Level 4 Level 5 Level 6 Level 7Level 3Level 2

Applications

Methods

Organization

Infrastructure

Information

Business

Modules Services Virtualized Services

Dynamic Application Assembly;

context-aware invocation

ComponentsObjects

Structured Analysis &

Design

Service OrientedModeling

Service Oriented

Modeling for infrastructure

GrammarOrientedModeling

Component Based

Development

Object OrientedModeling

Ad hoc LOB IT Strategy &

Governance

Emerging SOA Governance

SOA and IT Infrastructure Governance Alignment

Governance Implemented

using automated Policies

Common Governance processes

Ad hoc Enterprise IT Strategy & Governance

SOA and IT Governance Alignment

Service Oriented Modeling

Applications composed of Composite Services

LOB Platform Specific

Project-based SOA

Environment

SOA Environment;

Sense & Respond

Context-awareEvent-based

Sense & Respond

Common Reusable

Infrastructure

PlatformSpecific

Application Specific

Information as a Service

Virtualized Information

Services

Semantic Data VocabulariesCanonical ModelsLOB or Enterprise

Specific

Enterprise Business Data Dictionary & Repository

Common SOA Environment

Isolated Business Line Driven

ComponentizedBusiness Provides

& ConsumesServices

Outsourced services; BPM

and BAM

Mix & match business capabilities

via context-aware services

Componentized Business

Business ProcessIntegration

Processes Provided& Consumed via

Composite Business services

Monolithic Architecture

Emerging SOA

Grid Enabled SOA

Dynamically Re-Configurable Architecture

ComponentArchitecture

Layered Architecture SOAArchitecture

The SIMM helps create an incremental SOA transformation roadmap

TodayHow Do

I Get Here?SOA Project

31 SOA on your terms and our expertise

IBM SOA Architect Summit

What it is:� A step-by-step method for assessing an organizations Services Integration maturity and identify the

required capabilities and initiatives to mature the organizations service integration maturity to the next level and the benefits achieved by transforming to the next level.

Service-Integration Maturity Model (SIMM)Summary

What it entails:� A 7 X 7 matrix with detail characteristics and

attributes to measure an organizations maturity in service integration.

� The assessment technique to define the As-is and To-be IT environment.

� Engagements range from 2 weeks to 8 weeks for defining a SOA Transformation Roadmap.

What you can expect to get out if it:

• Current IT Environment• To-Be IT Environment• The Gaps in current IT environment• SOA Transformation Roadmap

Silo ServicesComposite

ServicesVirtualizedServices

DynamicallyRe-Configurable

ServicesComponentizedIntegratedSilo ServicesComposite

ServicesVirtualizedServices

DynamicallyRe-Configurable

ServicesComponentizedIntegrated

Level 1 Level 4 Level 5 Level 6 Level 7Level 3Level 2Level 1 Level 4 Level 5 Level 6 Level 7Level 3Level 2

Applications

Methods

Organization

Infrastructure

Information

Business

Modules Services Virtualized Services

Dynamic Application Assembly;

context-aware invocation

ComponentsObjects

Structured Analysis &

Design

Service OrientedModeling

Service Oriented

Modeling for infrastructure

GrammarOrientedModeling

Component Based

Development

Object OrientedModeling

Ad hoc LOB IT Strategy &

Governance

Emerging SOA Governance

SOA and IT Infrastructure Governance Alignment

Governance Implemented

using automated Policies

Common Governance processes

Ad hoc Enterprise IT Strategy & Governance

SOA and IT Governance Alignment

Service Oriented Modeling

Applications composed of Composite Services

LOB Platform Specific

Project-based SOA

Environment

SOA Environment;

Sense & Respond

Context-awareEvent-based

Sense & Respond

Common Reusable

Infrastructure

PlatformSpecific

Application Specific

Information as a Service

Virtualized Information

Services

Semantic Data VocabulariesCanonical ModelsLOB or Enterprise

Specific

Enterprise Business Data Dictionary & Repository

Common SOA Environment

Isolated Business Line Driven

ComponentizedBusiness Provides

& ConsumesServices

Outsourced services; BPM

and BAM

Mix & match business capabilities

via context-aware services

Componentized Business

Business ProcessIntegration

Processes Provided& Consumed via

Composite Business services

Monolithic Architecture

Emerging SOA

Grid Enabled SOA

Dynamically Re-Configurable Architecture

ComponentArchitecture

Layered Architecture SOAArchitecture

SIMM

32 SOA on your terms and our expertise

IBM SOA Architect Summit

Business Innovation & Optimization Services

Dev

elop

men

tS

ervi

ces

IT S

ervi

ceM

anag

emen

t

Infrastructure Services

Business Services

Use

rB

usin

ess

Enterprise Service Bus

Interaction Services

Process Services Information Services

Partner Services

Business App Services

Access Services

Enables collaboration between people,

processes & information

Orchestrate and automate business

processes

Manages diverse data and

content in a unified manner

Connect with trading partners

Build on a robust, scaleable, and secure services environment

Facilitate interactions with existing information and application assets

IT Strategy

ProblemHandling and Resolution

Ope

rate

and

exe

cute

Tact

ics

(Dir

ect,

Rea

ct a

nd

Con

trol

)P

lann

ing

and

Ana

lysi

sO

pera

te a

nd e

xecu

teTa

ctic

s(D

irec

t, R

eact

and

C

ontr

ol)

Pla

nnin

g an

d A

naly

sis

New Product Development Sales

Customer Management

and Care

Billing and Collections

Provisioning& Fulfillment

Service Assurance

NetworkResource

Development

Develop New Markets and Products Acquire and Manage Customers Develop and Provide Network Services Manage Enterprise

Billing & Collections

Management

Fulfillment and resource

Planning

Technology and Resource

Strategy and Capacity Planning

Service Testing and

performance management

Rating Customer

Billing

BusinessManagement

Strategic Enterprise Planning

Marketing

Supplier/ Partner

Settlement and Billing

ServiceConfiguration,Activation and Disconnects

Resource Provisioning

Device and Supplier Order Management

CustomerSLA / QoS

Management

ServiceProblem

Management

ServiceManagement

Enable resource provisioning

(Engineering and Construction)

Network Resource

PerformanceManagement

Supplier/ Partner Problem

Reporting &Management

Supplier/ Partner

PerformanceManagement

Service Strategy and Readiness Planning

Product Portfolio Planning

Service Development

and Retirement

Customer Care Strategy

Account Planning

Partner Product Dev.

Strategy

Sales, Channel, and

AllianceManagement

Customer Contact Operations

Market and Brand

Strategy

Brand Management

Marketing Communicatio

ns, Advertising

and Promotion

Marketing Research and

Analysis

Product Development

and Retirement

Sales Channel Strategy

Execute Campaigns an d market fulfillment

Launch Product

Sales

Alliance Strategy

Fina

ncia

l and

Ass

et M

anag

emen

t

HR

Man

agem

ent

Pro

cure

men

t

Tech

nolo

gy M

anag

emen

t (IT

, R&

D, D

isas

ter R

ecov

ery)

Stakeholder Mgmt/ Legal and Regulatory

Customer Care

Management

Customer Analytics and

product matching

Order Handling

Inventory Management

Customer Interface Management

Supply Chain/Value Net Strategy

Sales Problem B&C

Loyalty and Retention

Sta

keho

lder

and

Ext

erna

l Rel

atio

ns M

anag

emen

t

CBM and SOA need to be connected to define a logical, and consistent, path for change. Service-Oriented Modeling and Architecture (SOMA) provides in-depth guidance on how to move from business models to the models required by an SOA.

Services

Services

ServicesServices

Services

Services

ServicesServices

ServicesServices

Services

SOA Solution Modeling

SOA Business Reference Architecture Model

33 SOA on your terms and our expertise

IBM SOA Architect Summit

�Top Down Approach – Business Requirements can be rendered as a Business Process Model

– Articulate and model the business intent as a process– Process model becomes an input for service design

�Bottom Up Approach – Existing IT assets are discovered and evaluated as possible services

– Identify existing components as candidate services– Assets can be transformed into service interfaces and

implementations

�Meet-In-The-Middle Approach – Identification of business goals and sub-goals

– Goals and sub-goals correlate to candidate services

�UML Profile for Software Services and RUP SOMA enforces discipline in designing software services

Service Oriented Analysis, Modeling, and Design

34 SOA on your terms and our expertise

IBM SOA Architect Summit

What it is:� A step-by-step method for creating a service-oriented architecture� Supports the delivery of a company’s core and differentiating business processes � Enables the identification, specification and realization of the services offered by the business and the

components that realize those services

Service-Oriented Modeling and Architecture (SOMA)Summary

What it entails:� A collaborative, consultative engagement,

which may include: SOA strategy, identification of the business services, SOA design, development and/or implementation

� Engagements range from 6 weeks to several months for strategy and planning, or longer if design and implementation are required

What you can expect to get out if it:� SOA design and transition recommendations� Detailed specifications of the SOA service

model components� SOA solution architecture

SOMA

<< Output to: SOA Implementation >>

RealizationDecisions

Specificationof Services, Components, Flows

Identificationof candidate Services and Flows

<< Input : Business Componentization & Analysis (e.g., CBM) >>

Steps in a SOMA approach

35 SOA on your terms and our expertise

IBM SOA Architect Summit

• Define a Service Model• Identify your services based on your business components• Specify the services and components accordingly• Make SOA realization decisions based on architectural

decisions

• Implement a Service Model• Develop a service-oriented architecture to support the

Componentized Business • Implement service based scoping policy for projects• Implement appropriate governance mechanism

• Break down your business into components• Decide what is strategically important, and what is just operations in

the value chain domains• Analyze the different KPIs attached to these components• Prioritize and scope your transformation projects

Business Architecture

SOA Realization

Service Modeling

Business-Aligned IT Architecture

Align business architecture and IT architecture

• Assess your current SOA adoption maturity level• Identify the pain points for the scoped projects• Define the As-Is environment for the scoped projects• Define the To-Be environment for the scoped projects• Identify the Gaps and build the SOA Roadmap

Assess & Plan

CBM

SIMM

SOMA

36 SOA on your terms and our expertise

IBM SOA Architect Summit

From Business Modeling to Implementation

� Component Business Model

� Heat maps� Business Processes� Business Process Models

� Reference Architecture� Services Model� Use Case Model, � Service Components, etc.

� Industry CBM Maps� Industry Imperatives�Business Solution Priorities� Leverage CBM Tool

�SOA based applications architecture

�Repeatable, Standard, Model driven development approach

�Service Oriented Modeling & Architecture (SOMA)

� Leverage SOA-Integration Framework

�Standards based

Functional Assets

Business Assets

Operational Assets

�Deployment Units�SOA Foundation

� Operational Model� Technical Transaction

Maps� Performance Model

Service Oriented Architecture

Solutions Realized on SOA Foundation

Component Business Model

37 SOA on your terms and our expertise

IBM SOA Architect Summit

Agenda

� SOA in the context of Business Agility and Innovation

� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Methods & Best Practices

� SOA Governance

� What’s next for SOA

� Summary

38 SOA on your terms and our expertise

IBM SOA Architect Summit

Agenda

� SOA in the context of Business Agility and Innovation

� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Methods & Best Practices

� SOA Governance

� What’s Next for SOA

� Summary

39 SOA on your terms and our expertise

IBM SOA Architect Summit

Extending the SOA Platform

Web 2.0 Platform SOA Foundation Business Services Platform

� Robust infrastructure for Enterprise QoS

� Service management and governance

� Facilitates creation of composite applications

� Enables dynamic, industry-specific business services

� Facilitates creation of next generation applications

� “Light weight” consumer platform

� Facilitates creation of user-defined situational service-based applications

40 SOA on your terms and our expertise

IBM SOA Architect Summit

Extending the SOA Consumer Platform: Web 2.0

Services

CompositeApplications

Mash-ups and Situational Applications

EmployeeCustomer

Partner

Web 2.0 Platform

41 SOA on your terms and our expertise

IBM SOA Architect Summit

Extending The SOA Provider Platform: Business Services

Business Services Platform

Service Oriented

Applications

Business Level Agility � Dynamic assembly and delivery of services

based on business context� Reusable building blocks at a business level� Incremental approach to business solutions that

lowers risk

Business Services

Standards-based

Integration

Service Orchestration

Simplify Integration� Easier integration and connectivity� Standardized components and Web services� Based on well accepted technical standards

SOA-Enabled Process Automation� Process driven choreography of services � Process automation with associated business logic

encapsulated within the business process� Improved flexibility and manageability with your SOA

Basic Services

Choreo-graphed Services

42 SOA on your terms and our expertise

IBM SOA Architect Summit

Agenda

� SOA in the context of Business Agility and Innovation

� SOA Enterprise Architecture Best Practices– SOA Reference Architecture– SOA Best Practices

� SOA Governance

� What’s Next for SOA

� Summary

43 SOA on your terms and our expertise

IBM SOA Architect Summit

SOA is a team sportDifferent focus areas within SOA to meet customers' priorities

� Business Driven Development Enabling clients to govern the business process of software development

� Maximizing People Productivity within an SOADelivered through a natural, intuitive, adaptive user experience

� Business Process Management Understand, improve, and manage your business processes to enable rapid operational change

� Information as a Service Achieve new levels of information flexibility, consistency and availability

� IT Service Management Manage your IT infrastructure, to more effectively and efficiently deliver IT services

44 SOA on your terms and our expertise

IBM SOA Architect Summit