CONTRADE DI SIENA

ALICE PAVIOTTI

IED FLORENCE 2011 - CORPORATE DESIGN FINAL WORKTEACHER: HEIKO MATTERN

EXISTING MATERIALSCONTRADE DI SIENA

SKETCHESCONTRADE DI SIENA

SINGLE MODULE FORM AND COSTRUCTIONCONTRADE DI SIENA

LOGOTYPE FORM AND COSTRUCTIONCONTRADE DI SIENA

CONTRADA MODULE

CITY NAME

CONTRADA NAME

OTHER CONTRADASMODULES

LOGOTYPE FORM AND COSTRUCTIONCONTRADE DI SIENA

LOGOTYPECONTRADE DI SIENA

C 0M 0 Y 0 K 0

C 20M 20 Y 20 K 100

C 0M 10 Y 100 K 0

C 23M 96 Y 60 K 9

C 100M 82 Y 0 K 0

C 0M 66 Y 100 K 0

C 15M 100 Y 100 K 0

C 85M 0 Y 0 K 0

C 73M 12 Y 100 K 15

C 0M 0 Y 0 K 25

COLORSCONTRADE DI SIENA

BACKGROUND FIELDCONTRADE DI SIENA

C 0 / M 0 / Y 0 / K 25 BLACK AND WHITE PICTURE

A

A/5

A/5

A/5 A/5

MINIMUM CLEAR SPACE AND MINIMUM SIZECONTRADE DI SIENA

40mm

TYPEFACECONTRADE DI SIENA

Verlag LightABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verlag BookABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verlag BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verlag BlackABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verlag Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verlag Book ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verlag Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Verlag Black ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

IL PALIO DI SIENAMATERIALS

IL PALIO DI SIENA - GUIDELINESCONTRADE DI SIENA

GUIDELINES FOR MATERIALS PROMOTING IL PALIO DI SIENA IN GENERAL

• use of Il Palio di Siena logotype positioned on the top of the page

• use of all the contradas modules (each module has to have the same size)

• use of plain colors (all the nine colors in the manual are permitted)

• use of black and white pictures or plain grey color for the background

• use of Verlag font

COREM ET, OPTA DITAS

IL PALIO DI SIENA - POSTERSCONTRADE DI SIENA

IL PALIO DI SIENA - POSTCARDSCONTRADE DI SIENA

IL PALIO DI SIENA - BUS CONTRADE DI SIENA

IL PALIO DI SIENA - MEMORY GAMECONTRADE DI SIENA

CONTRADE DI SIENAMATERIALS

GUIDELINES FOR MATERIALS PROMOTING SINGLE CONTRADE DI SIENA

• use of Contrada logotype positioned on the top of the page

• use of Il Palio di Siena logotype positioned on the top of the page

• use of plain colors (only the colors in the single module are permitted)

• use of black and white pictures or plain grey color for the background

• use of Verlag font

COREM ET, OPTA DITAS

CONTRADE DI SIENA - GUIDELINESCONTRADE DI SIENA

CONTRADA DEL DRAGO - POSTERSCONTRADE DI SIENA

CONTRADA DEL DRAGO - WEBCONTRADE DI SIENA

CONTRADA DEL DRAGO - IPHONE APPCONTRADE DI SIENA

CONTRADA DELL’ISTRICE - POSTERSCONTRADE DI SIENA

CONTRADA DELL’ISTRICE - WEBCONTRADE DI SIENA

CONTRADA DELL’ISTRICE - IPHONE APPCONTRADE DI SIENA

THANK YOU.ALICE