Alice Henneman, MS, RDN Deliver Your Message in Today’s World …€¦ · Good things to know: Edits and sharing Filters . 4/16/2017 22 NEW! Face tool Menu •Creating engaging

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Deliver Your Message in

Today’s World of Dynamic

Communications–Audio and Visual

Tools and Smartphone

Images

Alice Henneman, MS, RDN

Alice Henneman, MS, RDN

Extension Educator

University of Nebraska–Lincoln Extension

@alicehenneman

[email protected]

http://food.unl.edu

WSAND Educational Conference

April 24, 2017

Objectives

• State three tips to creating engaging content for various audiences of adults, including low literacy

• Describe three techniques to enhance smartphone photography to increase the effectiveness of your food and nutrition communications

Disclosures

My presentation is with support from the Washington State Dairy Council. They have not funded any of my research, the development of this presentation or influenced/biased this presentation in any way.

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The eyes have it! Some Stats• Colored visuals increase willingness to read content by 80%.

• People remember 10% of information read 3 days later, but 65% if paired with an image.

• 46% of marketers say photography is an important marketing strategy.

• 65% of senior marketing execs believe visuals are core to communicating their brand.

• Visual social media content is 40 times more likely to get shared on social media.

Source: http://bit.ly/2eWe4qt

Menu

• Creating engaging content

• Using photos to market content

• Compositional techniques for photos

• Enhancing smartphone photos through apps:

• Snapseed

• PicsArt

• For further information

Using images for engagementand effective communication

• My audience: Consumers and multiplier groups that work with consumers, such as dietitians, media, nutrition educators and other health professionals.

• My tagline: My frequent tagline is “making you hungry for healthy food.” It’s easier to do that with an image than just words.

• My medium: Images are used in recipes, handouts, presentations, website, blog, social media and any place it is possible to use an image to enhance content and impact.

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Which is easier to understand for low-literacy or English-as-a-second-language audiences?

Roll citrus fruits with your hand on a hard surface before juicing to get more juice from them

CDC on communicating with low literacy audiences

“Visual communication can benefit all audiences, but can be especially helpful to individuals with lower literacy and numeracy skills. Remember, though, that visuals can’t speak for themselves. People can interpret visuals, just as they do words, in different ways. Choose visuals that support the main message and have clear headings, labels, and captions.”

The following tips will be helpful to all audiences … Which blog post gets your attention?

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What if newsletter stopped after the red bar? Benefits of e-mail newsletters

• Email newsletters are delivered directly to a person’s inbox

• More people may read an email newsletter vs. social media

• People understand email

• They are permission-based

• Potential to develop ongoing relationship

• MailChimp has a “forever free” version

Anatomy of a recipe webpage Recipes that get made … more than once! 1. A few, common ingredients

2. Substitution suggestions

3. Includes a photo

4. Cook’s tips

5. Tested by you

6. Easy to follow

7. Quick and easy

8. Basic equipment

9. Inexpensive ingredients

10.USDA Mixing Bowl (a source)

11.TASTES GOOD!!!

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Which recipe is the most enticing?

Old FashionedBread Pudding

Do photos of PowerPoints draw you in?

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Visuals encourage use of our PowerPointsRepurpose photos / Powerpoints

for higher ROI on your time

Upload PowerPoints to SlideShare.net Selectively repurpose to a YouTube or Vimeo movie (iMovie [Apple computer, iPad, iPhone], ProShow Gold [Computer])

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“Sound” considerations for movies

• May need closed-captioning for people talking when posted on university and government sites

• Might include words as part of movie design and leave out spoken word

• Music makes a difference

Use questions to engage in PowerPoints and articles

Name that Pulse! Which PowerPoint slide do you prefer?

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Bullet points or individual slides with photos?

• Make a cheese spread with odds and ends of cheese, mayo and foods like chopped olives and walnuts

• Make a chopped salad with small amounts of extra fruits, vegetables, nuts, cookedeggs, etc.

• More bullets …..

Use photos in web and print articles

Which webpage looks most interesting? Visits to food.unl.edu website

• Increased 175% (2012 – 2014) since using more photos on the page and in social media

• 7,045 more pageviews in 2014

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Photos, short paragraphs, bullets, captions Menu





• Snapseed

• PicsArt


Which Facebook post would youmost likely read … and SHARE?

Which Google+ post grabs you?

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Which tweet catches your eye? Menu





• Snapseed

• PicsArt


Framing Spoon out a portion

Photo courtesy of Margaret McWilliams

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Try a slanted angle Natural light if possible

“Full spectrum” or “daylight” LED bulbs (around 5000k color temperature)

Incandescent light Daylight LED light Sunlight

Garnish with herbs, cheese, etc.

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Take lots of photos and different angles Hide uninteresting edges with vignette

Which position is most interesting? Rule of thirds

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Rule of thirdsPlain or unobtrusive background

3 vs. 2 or 4 Include a pop of color

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Find interesting backgrounds Top view or a portion? You decide…

Try a close upPut soup in shallow bowl so everything

doesn’t sink to the bottom

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Crop out extras to simplify Crop out uninteresting parts

Crop out distracting parts Close-up will blur out background

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Change of angle Leading lines

Is anything growing out of a head?iPhone: Grid lines, focus, adjusting light

• Set up grid lines in settings: 1. Settings

2. Tap on Photos and Camera; may have to scroll down (has thecolorful “photos” icon by it)

3. Tap switch next to Grid – about half way down

• Tap with finger where you want focus area

• Move “sun” up and down line to adjust light

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Get creative in setting up shots! Smartphone tripod or adapter for tripod?

Keeping your smartphone charged

• Portable battery charger to carry with you

• Portable battery charger for your car

• Long cord for your phone

• Avoid doing other things that use a lot of power while taking photos

Student power!

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Menu





• Snapseed

• PicsArt


Snapseed

• Developed by Nik software, a subsidiary of Google, Inc.

• Updated March, 2017

• Designed for IOS and Android

• Compatible with iPhone, iPad and iPod touch

• Available in Apple app store and Google Play

• FREE!

Snapseed basis TOOLS use by the numbers 1.Tap pencil at lower right to

start editing

2.Swipe finger up and down to bring up adjustments or tap here. Scroll up/down to change.

3.Swipe finger left and right to control each adjustment.

4.Tap here or tap photo to see how it looked before change.

5.Tap “x” to discard changes.

6.Tap “” to save changes.

7.Tap to auto-adjust if desired.1

2 3

4 56

Basic tools • TUNE

– Brightness: subtle, maybe +2

– Ambiance: +10 to +35, gives better exposure throughout photo

– Saturation: +5 (start at), adds vibrancy

– Contrast: +10 to 15

– Warmth: Use white balance instead • DETAILS

– Structure: +5 to +15, increases details

– Sharpening: + 3 to +10

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Original, adjusted, over-adjusted

Original Adjusted Over-adjusted

Healing

Cropping tool Cropped

16:9 (“Widescreen” PowerPoint size)

4:3 (“Standard” PowerPoint size)

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White balance• Temperature: balances between cool

blue tones and warm yellow tones

• Tint: balances colors between cool green tones and warm magenta tones

• AW: tap on AW at the bottom to automatically adjust white balance

Adjusting white balance

Original Adjusted Sunlight

Text tool

Line Entering text Color Opacity

Sample text types

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Vignette tool Vignette outer brightness

Good things to know: Edits and sharing Filters

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NEW! Face tool Menu





• Snapseed

• PicsArt


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PicsArt Photo Studio

• Version 8.8.15, updated April 10, 2017

• Designed for IOS and Android

• Compatible with iPhone and iPad

• Available in Apple app store and Google Play

• FREE!

• To bring up option to email creations … choose the “private” option

Just for Fun!

Menu





• Snapseed

• PicsArt


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References and for more information • A Beginner’s Guide to Snapseed iPhone Photo Editing, iPhone

Photography School at:http://iphonephotographyschool.com/snapseed-editing-app/

• Snapseed Help Center, Google at:https://support.google.com/snapseed

• Crist, R. Daylight-toned LED Light Bulbs: Which one Should You Buy? CNET, Sept. 4, 2016 athttps://www.cnet.com/news/daylight-toned-led-light-bulbs-which-one-should-you-buy

• Emmer, J., How to Print iPhone Photos (And How Big You Can Print Them), iPhone Photography School, Dec.1, 2016, at:

• http://iphonephotographyschool.com/print-iphone-photos/

• Incompetech, Great Stock Music for You (link goes to free music, includes credit line) at: https://incompetech.com/music/royalty-free/music.html

BONUS! 12 FREE Photo websitesbit.ly/free-photo-websites

Thank you!

Documents

Alice Henneman, MS, RDN Deliver Your Message in Today’s World …€¦ · Good things to know: Edits and sharing Filters . 4/16/2017 22 NEW! Face tool Menu •Creating engaging