Brandon.JD.Jul iana.Kr is.Leo.Matt.Mike.

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ATRANSFORMATIVEEXPERIENCE

TRANSFORMATION

TRANSFORMATION

TRANSFORMATION

Build Awareness

Increase Visitation

Form Relationships

Engage potential targets

Progression

F I R S T H A N DEXPERIENCE

grow ing up

grow ing o lde r

Always an idealistic generation, they are beginning to

question where theyve been and where theyre going.

The work-life balance, for these introspective, questioning

Boomers, will also include the search for meaning.

EVOLVINGA LWAYS

Always an idealistic generation, they are beginning to

question where theyve been and where theyre going.

The work-life balance, for these introspective, questioning

Boomers, will also include the search for meaning.

- Lynne Lancaster, When Generations Collide -EVOLVING

A LWAYS

Always an idealistic generation, they are beginning to

question where theyve been and where theyre going.

The work-life balance, for these introspective, questioning

Boomers, will also include the search for meaning.

EVOLVINGA LWAYS

L E GAC YPA S S I N G T H E I R

O N

E S S E N C ET H E

O F A L I A N D T H E C E N T E R

If you can force your heart and nerve and sinew

To serve your turn long after they are gone,

And so hold on when there is nothing in you

Except the Will which says to them: "Hold on";

If you can force your heart and nerve and sinew

To serve your turn long after they are gone,

And so hold on when there is nothing in you

Except the Will which says to them: "Hold on";

Yours is the Earth and everything that's in it,

And - which is more - you'll be a Man my son!

Appreciate the ability to be who you are.

At that point, he really became a cause, a symbol, a sign of something

much larger than himself.

- Dick Schaap -

SOMETHING.S TA N D F O R

WEBD R I V E TO

Lonnie AliDick EbersolVartan GregorianSean McManusSeth AbrahamSean CombsBob CostasBilly CrystalMario CuomoDiane Sawyer

Advisory Board Gala Attendees SpeakersDennis SwansonDavid RobinsonLarry KingHomer CablishQuincy JonesRobin WilliamsTavis SmileyMaya AngelouJohn SchnatterHoward Bingham

Derek AndersonR. ProphetMatthew WhitakerMyrtle PotterJerrold PerenchioBonoAngelina Jolie Anthony Pratt

Jim CareyWill SmithSamuel L. JacksonJames TaylorDarius RuckerEvander HolyfieldJimmy CarterLaila AliStedman GrahamKathleen Battle

Wynonna JuddKris KristoffersonBill ClintonBrad PittLennox LewisCeline DionIk-Joong KangKofi Annan

Erik WeihenmayerRev. Calvin ButtsWendy KoppLarry BrilliantHerbie HancockNancy BrinkerMagic JohnsonCarlos Slim HeluNeelie KroesOscar Pistorius

Alexis SinduhijeMuhammad Yunus

Dublin, Ireland

Nice, France

Melbourne, Australia

Montreal, Quebec

Kingston, Jamaica

London, England

Seoul, South Korea

Kumasi, Ghana

Mexico City,

Mexico

Amsterdam,

The Netherlands

Johannesburg,

South Africa

Kigali, Rwanda

Dacca, Bangladesh

Build Awareness

Increase Visitation

Form Relationships

Engage potential targets

Progression

4%7%

8%

12%

17% 23%

28%

BREAKDOWNB U D G E T

$27,000 - Web Video and Ads$23,000 - Website Design$17,000 - Floor Projection$12,000 - Awards Show$8,000 - Splash Pages$7,000 - Digital Guestbook$4,000 - Newspaper Letter$4,000 - Newspaper Letter

$7,000 - Digital Guestbook

$8,000 - Splash Pages

$12,000 - Awards Show

$17,000 - Floor Projection

$23,000 - Website Design

$27,000 - Web Video and Ads

SOMETHING.S TA N D F O R