Alhambra City Collection �2016�

�THE ALHAMBRA COLLECTION �

Palestinian embroidery has a long history of using diverse motifs and patterns thanks to the country’s

heritage as a cultural cross-roads along the great trade routes.�

SEP’s Alhambra collection marries this textile tradition with designs inspired by the Alhambra Palace in

Granada, Spain. The collection remains true to the beauty of traditional Palestinian cross-stitch whilst

being contemporary in style. ��

Carefully designed, intricately hand-embroidered in precious Italian cashmere, we bring you a piece of Palestine via Andalucia. This collection is ethical,

beautiful and life changing – we hope you love it as much as we do. �

�Shaheen Kasmani, �MA in Visual Islamic and Traditional Arts �

Haleema Cashmere Cape �Code CCCA - 100% camel cashmere, burgundy embroidery�

CASUAL OR ELEGANT?�

Follow your inspiration�Be stylish and warm. Each piece is high-quality,

hand-embroidered and one of a kind�

Code CCCA - 100% camel cashmere, burgundy embroidery�

Haleema Cashmere Cape�

Barbara Clutch�

Haleema Cashmere Cape�

Code ICLU - 31 x 16.5 cm�

Code CCGN – 100% gray cashmere, tonal embroidery�

GRAY IS THE NEW BLACK�

Wear it on jeans or a little black dress: guaranteed to make you stand out from

the crowd�

Huda Cashmere Shawl �

Barbara Clutch�

CLASSIC ELEGANCE �

SEP items are designed to last for years, and never go out of

fashion�

MAKE AN IMPACT�

Tonal or burgundy?�

Two color codes to match with your mood and outfit �

Huda Cashmere Shawl �Code CSCA - 60X180, 100% cashmere, tonal embroidery�

PASSPARTOUT�

…an impulsive purchase which induces happiness, when the full story is told �

Huda Cashmere Shawl �Code CSGN - 60X180, 100% cashmere, tonal embroidery�

THE SEP PROMISE �

Mutual happiness�

For our customers and for our artists�

Asma linen Shawl �Code LISH - 80X180 �

sage linen, lavender embroidery�

THE SEP BRAND CONNECTION�

Our customer … �

…Curious about the world, connected to society and passionate about style�

Asma linen Shawl �Code LISH - 80X180 �

mustard linen, gray/cream embroidery�

CROSS-CULTURAL INFLUENCES�

Western Europe trends, Middle Easst skills�

And the desire for unique and defining accessories�

Code LISH - 80X180 �sky blue linen, tonal embroidery�

Asma linen Shawl �

Code LISH - 60X200 �taupe linen, burgundy embroidery�

Asma linen Shawl �

Haleema Cashmere Cape �Code CCCA - 100% camel cashmere,

burgundy embroidery�

ALHAMBRA CITY CASHMERE COLLECTION�

Haleema Cashmere Cape �Code CCGN – 100% gray cashmere,

tonal embroidery�

Huda Cashmere Shawl �Code CSCA - 60X180, 100% cashmere,

tonal embroidery�

Huda Cashmere Shawl �Code CSGN - 60X180, 100% cashmere,

tonal embroidery�

Code LISH - 60X200 �taupe linen, burgundy embroidery�

Code LISH - 80X180 �sky blue linen, tonal embroidery�

Code LISH - 80X180 �mustard linen, gray/cream embroidery�

ALHAMBRA CITY LINEN COLLECTION: the Asma shawl �

Code LISH - 80X180 �sage linen, lavender embroidery�

ALHAMBRA CITY CLUTCH: Barbara�

Barbara Clutch�Code ICLU�

31 x 16.5 cm�

STAY CONNECTED �Facebook: The Social Enterprise Project – SEP �

Instagram: sepjordan�Twitter: sepjordan�

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SHOP & CONTACT�www.sepjordan.com �info@sepjordan.com�

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If you are interested in becoming an exclusive SEP retailer or discussing bespoke color combinations, please contact Roberta Ventura at

roberta@sepjordan.com, tel: 0041 78 911 54 27 ����

Special thanks to our models, Veronica Goei De Piante and Mary Nazzal-Batayneh, who offered us their time and charm. �

�Veronica photography by Ines Goei De Piante, Geneva�

Mary photography by Farras Oran, Amman�