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Alfaparf Milano USA - Lisse Design Keratin Therapy Brochure

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Text of Alfaparf Milano USA - Lisse Design Keratin Therapy Brochure

  • CONSUMERS REQUIREMENTS

    The dream of millions of women?

    to have PERFECTLY SMOOTH HAIR and MORE TIME FOR THEMSELVES!

    to be able to manage their hair quickly and effortlessly, without having to do battle with the hairdryer and brush every day

  • * Legal limit to the use of Formaldehyde and its derivatives as envisaged by European Cosmetics Directive 76/768/EEC and subsequent amendments and corresponding international standards, and as set forth in EC Regulation no. 1223/2009, issued by the EUROPEAN PARLIAMENT.

    1 Permanent smoothing technologies: thioglycolate, Soda, Guanidine, Lithium BUT they are not suitable for all hair types and they are more aggressive (they break the keratin bridges)

    2 Smoothing products containing Keratin

    3 New Formaldehyde-free technologies: glycolic acid, hydrolyzed keratin + silicones, carbocysteine, etc.BUT they do not deliver adequate performance in terms of straightening, cosmetic effect and duration.

    BUTLots of the products present on the market contain or release FORMALDEHYDE in quantities higher than 0.2%* and are therefore not compliant with regulations and are harmful and detrimental to health!

    WHAT DOES TODAYS MARKET OFFER?

  • A revolutionary smoothing treatment containing Keratin!

    100% SAFEVERSATILEHIGH-PERFORMANCE

    Presents

    ALFAPARF MILANO

  • SAFE

    HIGH

    PERFOR

    MANCE

    HIGH

    PERFOR

    MANCE

    VERSAT

    ILE

    VERSAT

    ILESAF

    E

    SAFE

    Formaldehyde-free For all hair types (also colored and treated hair)

    Less cost per application

    =even more service profit

    for your salon!

    Tested safe and legal.

    Safe for your clients and safe for you!

    Smooth+

    color service on the same day

    Made in Italy.The guarantee of a multinational Italian

    cosmetics company for thirty years dedicated to

    Stylists

  • Smooth, velvety, glossy and tangle-free hair using an innovative Keratin-based technique.

    100% safe, conforms to European and international standards**

    Lasting result (up to 3 months)

    Eliminates frizz

    Paraben-free

    Salt and Sulfate-free (maintenance products)

    ** Environmental exposure evaluation tests performed according to the

    methods implemented by the US Environmental Protection Agency

    (EPA) and for the evaluation of the limit values proposed by the

    American watchdog organisations OSHA and ACGIH.

    Progressive* smoothing treatment with Keratinfor all hair types

    * At each application the effect is better and longer-lasting.

  • Tested using the most stringent American standards!

    Next to zero formaldehyde release:

    100 times lowerthan the legal limit!

    Environmental test evaluating formaldehyde exposure during application of the service.

    Outcome: the environmental detection test performed by Made HSE S.r.l confirms that the product is regulation-compliant and significantly below the limit values proposed by ACGIH and OSHA.

    *OSHA: Occupational Safety and Health Administration USA.

    OSHA* limit of formaldehyde released into the air over 8 hours (0,75 Parts per million)

    FORM

    ALDE

    HYDE

    REL

    EASE

    D (P

    arts

    Per

    Mill

    ion)

    0

    Formaldehyde-free formula

    1

    0,5

    0,25

    0,75

    0,75

    LISSE DESIGN - value of formaldehyde released into the air over 8 hours

    0,0069

    Test performed on release of warm formaldehyde.

    Threshold Limit Value-Time-Weighted Average (TLV-TWA).

    THE GUARANTEE

    Outcome: the analysis performed by Chelab Chemical Laboratories confirms that the product under the conditions of use complies with legal guidelines.

  • THE TECHNOLOGY Keratin combined with the properties of oils

    Kera-Collagen Complex

    Complex containing Hydrolyzed Keratin and Quaternised CollagenThe complex that guarantees long-lasting smoothness (up to 3 months).With the aid of heat, it reshapes the arrangement of the hair's keratin chains, straightening them to give the characteristic smooth result.

    Babassu oil

    A precious oil with extraordinary emollient properties from the Amazon leaves hair soft, silky and shiny.

    ORGANIC

  • PROFESSIONAL SERVICE

    DEEP CLEANSING SHAMPOOSALT & SLES FREE Cleanses deeply and leaves hair completely tangle-free. Helps open cuticles to prepare hair for smoothing treatment.

    SMOOTHING FLUID Uses heat to rearrange hairs keratin chains and leave them smooth without chemically breaking sulfide bridges.

    2Phase1PhaseConsult Professional Guide for step by step instructions.

    SILVER SMOOTHING FLUIDUSE ONLY IN THE CASE OF BLONDE/COOL TONESSmoothing fluid specifically formulated for blonde/highlighted hair with cold tones and natural gray/white hair. Helps prevent the hair from yellowing due to use of high temperature straightening irons.

  • DETANGLING CREAMHelps maintain and enhance cosmetic effects during treatment. Makes brushing and styling with an iron easier and faster while protecting hair from heat damage.

    REHYDRATING MASK Moisturizes hair and prevents dryness, helps slow the natural drying process. Hair looks bright, shiny and is easy to comb.

    4Phase

    Phase

    3PhaseUSE ONLY IN THE CASE OF

    VERY DAMAGED HAIR

    If the cosmetic color fades away and you want to refresh it*:Mix Color Wear directly with Rehydrating Mask.

    * If the treatment is used on colored hair, the cosmetic color may fade by up to 1 and tones.

    NEWin the mark

    et

    4B

  • MAINTENANCE SHAMPOO

    Paraben, sulfate and salt-free shampoo Gently cleanses the hair and helps maintain and prolong the cosmetic effects obtained

    with salon treatments. The formula, enriched with Keratin and Babassu Oil leaves the hair

    soft, tangle-free and glossy.

    HOME TREATMENT

    MAINTENANCE CONDITIONER

    Paraben, sulfate and salt-free conditioning creamNourishes and moisturizes the hair and helps

    maintain and prolong the cosmetic effects obtained with salon treatments. The formula, enriched with Keratin and Babassu Oil leave

    the hair soft, tangle-free and glossy.

    Perfect for the at-home maintenance of all smoothing treatments.

  • TECHNICAL DETAILS

    Natural (not colored) hair will also stay smooth and frizz-free for up to 3 months when washed 2-3 times a week

    The more the hair is treated, the longer-lasting and better the effect. This keratin-containing treatment leaves the hair healthy-looking and visibly replenished.

    DURATION: UP TO 3 MONTHS (on colored / treated hair)

    The treatment has a progressive result. At each application the effect is better and longer-lasting. For natural and particularly curly hair, additional applications are recommended in the weeks following the initial treatment to obtain the best performance in terms of straightness and duration.

    PROGRESSIVE RESULT:

    Innovative professional service which combines the keratin smoothing treatment with the permanent color service. LISSE DESIGN Keratin Therapy + Evolution of the Color on the same day!

    NEW SERVICE LISSE + COLOR & SHINE:

    If the treatment is used on colored treated hair, the cosmetic color may fade by up to 1 and tones. In order to maintain the original color, during the last step of the treatment, it is recommended to mix the most appropriate Color Wear shade (1:2 with Activator) with Rehydrating Mask and leave to act for 5 10 minutes before rinsing the hair.

    COSMETIC COLOR DAMPENING:

  • Visit our website to be up-to-the minute on all ALFAPARF MILANO news

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