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Making Your Browser Smart(er). Alex Iskold / Founder & CEO / AdaptiveBlue ETECH 2008. "It's not the documents, it is the THINGS they are about which are important" Tim Bernes-Lee, Inventor of World Wide Web. 2008 - 1993 = 15. - PowerPoint PPT Presentation
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Alex Iskold / Founder & CEO / AdaptiveBlue
ETECH 2008
Making Your Browser Smart(er)
"It's not the documents, it is the THINGS they are about
which are important"
Tim Bernes-Lee, Inventor of World Wide Web
2008 - 1993 = 15
The browser is our companion in all information journeys around the
web. Why is it not smart(er)?
Browser does not know what we are looking at
People see this as a book Browser sees this as HTML
To make the browser smarter we need SEMANTICS.
People have been talking for a while about building
Semantic Web
Semantic Web Already Exists
It is an invisible layer connecting Things and People on top of current World Wide Web.
Humans take it for granted because it is so obvious.
Machines can not see it, because it is not represented in machine readable way.
For the past 2 years AdaptiveBlue worked to bring existing Semantic
Web into a spotlight.
BlueOrganizer - Firefox add-on featuring top-down
semantic technology.
BlueOrganizer AutomaticallyRecognizes Things
… in PAGES, LINKS and TEXT
A page about a book A text containing an address
A link pointing to a stock
BlueOrganizer Creates Common IdentifyFor Things Across the Web
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
BlueOrganizer Enables Users to Put Semantic Markers Around The Web
Widgets for SidebarWidgets in Posts
Our Technologies Create Top-Down Semantic Layer across entire Web
+ +
Blogosphere Media Sites Retail Sites
By leveraging semantic technologies we created new kind of web experience:
Contextual Browsing
“You never have to go to a search engine, you just have to surf the Web and hop from concept to concept.”
- Erick Schonfeld, TechCrunchBlueOrganizer Indigo Review
Contextual Browsing
Users interact with things not pages, text or links.
Users experience personalized web - re-wired for each individual.
Users shortcut to relevant information, reducing the need for brute search.
Users discover related things and people around the content they are looking at.
BlueOrganizer Demo
Web Browser
AdaptiveBlue.com Concepts Recognizers Shortcuts
User Information
Amazon S3BlueOrganizer
How BlueOrganizer Works
XML-based, extensible infrastructure for things, recognizers and shortcuts.
Sophisticated recognition algorithms for text, links, pages using home-grown techniques and standards.
Scalable infrastructure leveraging Amazon Web Services.
For more visit http://www.adaptiveblue.com/technology.html
BlueOrganizer for Firefox
ContextualPersonalized
Meaningful Web Wide
