Alex has opted for bold and very clear text, this refers to his clean and professional style

As there are no photos of Alex on the poster this suggests his name is the brand and just for current fans

Over both poster he has kept to very few and basic colours. As these are associated with the rock / indie music genre. The lack of bright colours implies he is comfortable and sticking to his genre

The same front and bold lettering are used in all of Alex poster to help reinforced the brand identity as there are no pictures.

The black back ground gives a very new and exciting feel to the poster suggesting he is something new and upcoming

Alex has decided to include a photo of him this poster. He is facing the camera but to looking into it. As he does not need to use direct address to gain attention

This Alex Clare's cover art for his sheet music.

His appearance suggests and shows that he’s a professional and achieving due to his smart / casual choice of clothing

This is very achievable as people his age could relate them self to his style

As the poster does not included any bright colours and fancy theme as it portrays Alex is happy with his own image and content with his current self

The in situational logos are the same size his name this suggests as there types of companies he's already achieving