Alejandra Alvarez Aznar

Sport Marketing

Sponsorship & Events Management

Spanish Athletics Federation –

Marketing & Sponsorship Manager Designed Strategy for the Launching of the Road Running Programme: carnet Corredor. • Over 90.000 new members since April 2010 • Over 1.000.000 visits to the web site: www.carnetcorredor.es • Secured Over 30 strategic Partnerships & Sponsors

Personalized Member Cards

Brand presence in Events

Marketing Campaigns on web, and social media.

Responsible for the Sponsorship: Negotiation and follow up of Gatorade. Official Sponsor of the Spanish Athletics Team Sponsorship Activation: On-line & events - Organizing Activities to maximize ROI - Use of Atheltes´ image for advertising.

Spanish Athletics Federation– Circuito Divina Pastora

Marketing & Sponsorship Manager Planed & Designed project for main Sponsor: “Divina Pastora Seguros” with the goal of expanding brand image nation wide and increase their sales. • Circuit of 10km Races around Spain.. • 4 cities: Palma de Mallorca, Sevilla, Oviedo, Madrid • Over 10.000 Runners.

Sponsorship and Communication Manager - Designed the Communication Campaign featuring

«football & athletics» to Maximize impact: Presentation with Football player David Villa and athlete Chema Martinez.

- Events to generate impact «Challenges for Charity» with TV, press and Radio coverage. Unicef as Partner.

Palma: Xavi Torres (swimmer) Vs Fermín Cacho (Athlete) Sevilla: Athletes Vs Riders - Negotiating with main Sponsors of the event:

Madrid 2016 Candidate City Executive at Sports Department • Coordinator of the Venu Visits during the IOC Evaluation. • Member of the Spainsh Delegation at Copenhagen during the Officil Bid Presentation.

Key Roles & Responsibilities: • External Relations with Olympic venues managers;

both public venues and private venues.

• PR and Relations with all National Olympic and Paralympics Sports Federations and Athletes.

• Planning venue distribution and logistics. • Volunteer training and coordination.

Sport Marketing & Event Agency

Owner and Manager

• Designed and created own events: Ladies Cup “Amazonas”

• Outsourcing services for main equestrian events: Sponsorship management, PR, Press etc.. FEI World Cup Vigo CSIW*****, CSI***** Madrid, CSIO****Gijón.

• Clients: Coca-cola, Corte Ingles, Club de Campo Villa de Madrid, Marbella Club Hotel, Federación española de Golf, Federación Española de hípica, Madrid 2016, ANCADES.

Main Events as Director: - Trofeo Amazonas & Universitarios since 2005 - CSI*** Sotogrande - Spanish Ladies Pitch & Putt Championship

Clients & Sponsors

Designed and created a new competition for Ladies Goal: Reach a Target audience within equestrian Sport that would be attractive for sponsors . Using Elegance, Sports and Women as main Values. Event combining both amateur Sport and top level competition with entertainment shows, creating a great value spot for brands, sponsor to develop PR and Networking activities. • 6 editions since: 2005 to 1010 . Next show will take place November 2011 • Shows all over Spain • Over 1000 horses • Over 3.000 spectators • Wide Media Impact Main Sponsors:

Designed a personalized event for client: Ayala España. Goal: Organize a top level equestrian competition inviting sport personalities to create awareness and increase house sales in that area. • A Budget of 600.000€ • Managed a Team of over 50people during the event. • Best Riders of the world • Over 4.000 Spectators • National Media Campaign: TV, Radio and Newspapers Main Sponsors:

Key Roles & Responsibilities: • Event Director: Coordinating all areas within

the competition: Technical, Venue & Operations Management, Logistics, Financial, Marketing, etc..

Sport Marketing & Event Agency

• Outsourcing services for main equestrian events:

• FEI World Cup Vigo: 2005 – until 2009 - External Relations with Sponsors & Authorities. - Opening Ceremony and Price giving ceremonies Coordinator.

• CSIO**** Gijón: 2006 –until 2009 - External Relations with Sponsors & Authorities. - Victory ceremony coordinatior. - Accreditation Office Coordinator.

• CSIO**** Madrid: Since 2004 - External Relations with Sponsors & Authorities. - Victory ceremony coordinator. - Protocol Manager

• Spanish Championship for National Horses: Since 2004

- External Relations with Sponsors & Authorities. - Stand Sales for show village - Auction organization: 2006 and 2007 - Communication and press manager.

2011

European Jumping Championship Protocol Manager