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Aleesha CarterPublic Relations + Marketing + Business Professional
About Aleesha Carter
EDUCATION SKILLS
Strayer University, M.B.A. Business Admin, Marketing Public Relations Specialist
Strayer University, B.A. Business Admin, Marketing Marketing Strategist
Franklin University, B.A. Marketing, Public Relations Creative Director
AFFILIATIONS Brand Positioning
Saving Our Daughters, Trustee Media Relations
Autism Speaks, Atlanta Chapter Relationship Manager
Press Release/Content Distribution
EXPERTISE/EXPERIENCE
15 plus years experience in Communications with a diverse scope of internal and external Customer Service
10 years Publicity & Promotions experience
Multi-Channel Strategic & Creative Project Management for online, traditional, digital and lifestyle campaigns
Business to Consumer/Business to Business background within the Entertainment, Music & Lifestyle sector of Business
Portfolio/Client (s) include: Celebrity talent, Musical entertainers, Reality TV Personalities, Small Business Brands
Publicity Campaigns Pop Culture Engagements
MARKETING + MEDIA + PUBLIC RELATIONS
Marketing Strategy:
• Developed marketing plans inclusive of strategy, creativity, planning and execution to promote via offline, online, traditional and social media channels.
• Aligned strategic affiliates to assist with executing the full marketing campaign.
• Strategically enhance campaigns by coordinating and securing community engaged/driven cause marketing initiatives.
• Developed messaging for promo flyers and direct mailings to consumers, fans and media at large.
• Copy development for email database
Publicity / Media Relations:
• Created a full campaign that ignites the overall brand/campaign message by utilizing key components that includes content, specificity, brand identification tools and key demographics to target.
• Identified the type of Publicity formats to factor in as it relates to the project/client at hand that narrows down the general and more focused formatting to channel.
• Designed promotional social media mechanics and contests to enhance the overall publicity campaign and rollout of new products, additions or new image being developed.
ENDORSEMENT MARKETING/ STRATEGIC PARTNERSHIPS
STRATEGIC PARTNERSHIPS/ BRAND PLACEMENTS
Lead Liaison of branding efforts and aligned product placements via lifestyle events, new media campaigns, and promotional purposes.
Creative Direction
Message Development
Onsite Activation Management
Event Publicity Management
Vendor/Brand Agency Management
Client/Talent Approvals
Red Carpet Management
Celebrity/Personality Participation
TESTIMONIALS
