Alcohol Ad Oppostion Letters to DC Electeds

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Letters to CMs Evans and Alexander and Mayor Bowser opposing the revenue-generating alcohol ad idea.

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  • 4645 Nannie Helen Burroughs Avenue, NE p (202) 329-8227 Suite 202 e [email protected] Washington, DC 20019 www.w7sdcc.org

    November 18, 2015 The Honorable Jack Evans Council of the District of Columbia John A. Wilson Building 1350 Pennsylvania Avenue NW Washington, DC 20004 Dear Councilmember Evans: The Ward 7 Safe & Drug-free Communities Coalitiona community-based nonprofit organized to promote substance abuse prevention among youth and adults living in Ward 7 through resident education and empowermenturges you to oppose the proposal to repeal the ban on alcohol ads on Metrorail and buses in order to raise revenue. You have stood with us when we were advocating for the window advertisement limitation and we ask you to stand with usfor children and youthagain. There are more than 17,000 children and youth who live in Ward 7. And every day in Ward 7, more than 400 middle school-aged children must take the bus or rail to get to school since their local school is over capacity. If you and your colleagues repeal the ban, those 400-plus children would be exposed to ads glamorizing drinking. That is wholly unacceptable to us and many who live in Ward 7 and it should be unacceptable to you, too. The WMATA ban on alcohol ads has been in place since 1994 for good reason. Children and youth are influenced by advertisements and the last thing we need is to increase the appeal of alcohol among those under the drinking age. The research on this topic is clear:

    A study published in JAMA Pediatrics earlier this year found television ads increased alcohol use among teens and young adults.

    The more alcohol ads children and youth see, the more likely they are to drink, to start drinking at an earlier age, and to have alcohol-related health issues in their lifetimes, according to the World Health Organizations 2014 Global Status Report.

    Brand-specific alcohol advertising is a "significant predictor of underage youth alcohol brand consumption" as determined by a recent study from Boston Universitys School of Public Health.

    We understand and appreciate the financial needs of WMATA and real and pressing. But we cannot balance the WMATA books on the backs of children and youth. Again, we urge you to keep the ban on alcohol ads in place by opposing the proposal on the table. Sincerely,

    Lois Callahan Lois Callahan Project Director

  • 4645 Nannie Helen Burroughs Avenue, NE p (202) 329-8227 Suite 202 e [email protected] Washington, DC 20019 www.w7sdcc.org

    November 18, 2015 The Honorable Yvette Alexander Council of the District of Columbia John A. Wilson Building 1350 Pennsylvania Avenue NW Washington, DC 20004 Dear Councilmember Alexander: The Ward 7 Safe & Drug-free Communities Coalitiona community-based nonprofit organized to promote substance abuse prevention among youth and adults living in Ward 7 through resident education and empowermenturges you to stand with us and the children and youth in Ward 7 to oppose the proposal to repeal the ban on alcohol ads on Metrorail and buses in order to raise revenue. You championed the window advertisement limitation and we ask you to stand with usfor children and youthagain. There are more than 17,000 children and youth who live in Ward 7. And every day in Ward 7, more than 400 middle school-aged children must take the bus or rail to get to school since their local school is over capacity. If you and your colleagues repeal the ban, those 400-plus children would be exposed to ads glamorizing drinking. That is wholly unacceptable to us and many who live in Ward 7 and it should be unacceptable to you, too. The WMATA ban on alcohol ads has been in place since 1994 for good reason. Children and youth are influenced by advertisements and the last thing we need is to increase the appeal of alcohol among those under the drinking age. The research on this topic is clear:

    A study published in JAMA Pediatrics earlier this year found television ads increased alcohol use among teens and young adults.

    The more alcohol ads children and youth see, the more likely they are to drink, to start drinking at an earlier age, and to have alcohol-related health issues in their lifetimes, according to the World Health Organizations 2014 Global Status Report.

    Brand-specific alcohol advertising is a "significant predictor of underage youth alcohol brand consumption" as determined by a recent study from Boston Universitys School of Public Health.

    We understand and appreciate the financial needs of WMATA and real and pressing. But we cannot balance the WMATA books on the backs of children and youth. Sincerely,

    Lois Callahan Lois Callahan Project Director

  • 4645 Nannie Helen Burroughs Avenue, NE p (202) 329-8227 Suite 202 e [email protected] Washington, DC 20019 www.w7sdcc.org

    November 18, 2015 The Honorable Muriel Bowser Mayor, District of Columbia John A. Wilson Building 1350 Pennsylvania Avenue NW Washington, DC 20004 Dear Mayor Bowser: The Ward 7 Safe & Drug-free Communities Coalitiona community-based nonprofit organized to promote substance abuse prevention among youth and adults living in Ward 7 through resident education and empowermenturges you to stand with us and the children and youth in Ward 7 to oppose the proposal to repeal the ban on alcohol ads on Metrorail and buses in order to raise revenue. There are more than 17,000 children and youth who live in Ward 7. And every day in Ward 7, more than 400 middle school-aged children must take the bus or rail to get to school since their local school is over capacity. If you and your colleagues repeal the ban, those 400-plus children would be exposed to ads glamorizing drinking. We are sure that is not the legacy you want to leave with your Kids Ride Free program. The WMATA ban on alcohol ads has been in place since 1994 for good reason. Children and youth are influenced by advertisements and the last thing we need is to increase the appeal of alcohol among those under the drinking age. The research on this topic is clear:

    A study published in JAMA Pediatrics earlier this year found television ads increased alcohol use among teens and young adults.

    The more alcohol ads children and youth see, the more likely they are to drink, to start drinking at an earlier age, and to have alcohol-related health issues in their lifetimes, according to the World Health Organizations 2014 Global Status Report.

    Brand-specific alcohol advertising is a "significant predictor of underage youth alcohol brand consumption" as determined by a recent study from Boston Universitys School of Public Health.

    We understand and appreciate the financial needs of WMATA and real and pressing. But we cannot balance the WMATA books on the backs of children and youth. Sincerely,

    Lois Callahan Lois Callahan Project Director