Alberto Viganò - Pirelli · Alberto Viganò Marketing Director ... Market Segmentation and Pirelli focus on Performance ... Just-in-time report creation and delivery to fleets

Alexandria, 7th March 2012

Alberto Viganò

Marketing Director

Business Unit Truck & Agro


Karim GaddasCEO

Premium “Made in Egypt”.

Yes we do.


Pirelli Group


9M11 PIRELLI TYRE MIX

SALES BY SEGMENTSALES BY BUSINESS

SALES BY REGIONSALES BY CHANNEL

Car

62%

Motorbike

8%

Steelcord

& others

2%Truck

28%

Consumer

70%

Industrial 30%

Replacement

74%

OE

26%

Latin

America

34%MEA

9%

Asia Pacific

6%

Europe

41%

Nafta

10%

19 factories in 11 countries Presence in 160 countries

Pirelli Tyre


Key industry trends


Sharper separation into trading blocks during

current economic slowdown


Pirelli, a Global Premium Leader


Truck Tyre Production Capacity

CapexTruck + Agro rear

Major achievements by 201597% of production in low-cost countries (+ 4% vs 2011)

FACTORIES YEAR-END CAPACITY

ITALY

Truck

Steelcord

ROMANIA

Steelcord TURKEY

Truck

Steelcord

CHINA

Truck

Steelcord (JV)

EGYPT

Truck

MERCOSUR

Truck

Agro

Steelcord

Mln pieces

CAGR

6

2011

6.1

2012

6.4

2014

6.8

2015

+3%

>400 ml/€


Pirelli in Egypt

2012

Diamante NeroISO TS 16949

2011

Factory extension

2010

Diamante

2004

OHSAS 14001

OHSAS 18001

2001

1st Tubeless tyre

1997

ISO 9001

1990

ATCo founded

1994

1st tyre


Premium ‘Made in Egypt’Technology, Product and Management system

New Bead Geometry with additional reinforcing element

BEAD

- New Mixing Process

- New Formulation

TREAD COMPOUND

- Dual Layer Tread Tecnology

1st Layer – Mileage and Resistance

2nd Layer – Reduce Heating

1st Layer 2nd Layer

New BeadOld Bead

Tension Area Reduction

Cutting-edge technology Premium Product Portfolio

Fuel Efficiency

Mileage

Load

Capacity

RetreadabilitySafety

Comfort

Low Emission

OLD customer needs NEW customer needs

KEY BREAKTHROUGHS OF

PIRELLI DIAMANTE NERO

Mileage

Safety

Comfort

COST EFFICIENCY AREAECO-IMPACT AREA

0

1

2

3

4

5

Quality Management Systems

• ISO 9001

• OHSAS 14001 and 18001

• TS 16949

2008-13

~500 Million Egp

Investments


People development

Premium ‘Made in Egypt’People

People selection

Selective recruitment process

Factory workers: 3 out 100 candidates

Staff: top University grades

Career development

Talent management

Performance management

Development centers

Empowerement

International mobility

Long mission or expatriation to acquire

corporate culture

Training

5,5 days of training per employee per year


Premium ‘Made in Egypt’Distribution network

400 operators trained

every year

• mounting tyres

• balancing tyres

• safety instructions

Fleet tool to allow mobile

and fast data collection:

tyre pressure

tyre tread depth

fitted tyre details

Electronic system to monitor:

Tyre pressure

Tyre temperature

Mileage

Tyre ID

VAN SERVICE

Dealer training Professional service Fleet support

Tyre check up

Claim Management


0,99

1,49

0,740,68

0,460,36

05 06 07 08 09 10

Objective zero

accident

Frequency index

Local Community

Program

El Amrya Technical School

• New modules and on job training

• Soft skills training

• Training of teachers

• Infrastructure and equipment

• Income generating unit

Budget 1,2 Million Egp

Premium ‘Made in Egypt’Social responsibility


Khaled Abdel HamidCommercial Director

Customer Satisfaction


؟.....كيف نستطيع خدمة العميل


؟.......ماذا يحتاج العميل


؟.......ماذا قدمنا للعميل

اطارات نقل البضائع

اطارات النقل السياحى

http://curitibainenglish.com.br/files/2008/11/linha_turismo.jpg


Alberto Viganò

Pirelli Tyre

Marketing Director



PIRELLI: History of.....

customer relationship and satisfaction

performance and safety

operations management excellence, high quality processes

dealers

fleets

truckers

press and media


Market Segmentation and Pirelli focus on Performance

NEW PRODUCTS*:% TOTAL SALES

2005 2010 2015

* Products launched in the previous 3 years.

Product

Lifecycle

Value for

Customer

NEW PRODUCTS LINES

PERFORMANCE

TECHNOLOGIES PACKAGES

Bigiro Next


Beyond products: fleet services

24x7 assistance on Europe

and Turkey roads

Network of more than

5000 dealers

Precured bands with original Pirelli

tread pattern

Network of 114 Certified Pirelli

Retreaders worldwide

Fleet tool to allow mobile

and fast data collection:

tyre pressure

tyre tread depth

fitted tyre details

Electronic system to monitor:

Tyre pressure

Tyre temperature

Mileage

Tyre ID

Tyre Track

Sigma Sensor

Breakdown Service

Retreading System

Fleet Management Application

Tyre Monitoring System


• SAFETY: Poor or Lack of Maintenance of Tyres is the 2nd

most likely cause or contributor to vehicle accidents

(source DEKRA), as well as affecting handling and WET

GRIP in an unsafe way if underinflated

• MAINTENANCE: Tyres are the single-largest contributor

to vehicle maintenance costs

• FUEL ECONOMY: A moderate average under inflation of

5% below placard can easily sum-up to a waste of in

excess of 300 Euro per vehicle per year.

Safety on the roads


Solutions to ensure safety on the roads

Mobile and fast data collection

Safe storage for collected data

Just-in-time report creation and delivery to fleets

Remote data analysis

PDA

Probe

Fleet application currently used in Brazil,

UK,Turkey, allowing collection of:

tyre pressure

tyre tread depth

fitted tyre details

FleetCheck-WEB

2 Way Online

Functionalities Features


Solutions to ensure safety on the roads

SIGMA

BOX

RF 433 MHz

Data network

Internet, www

Back-End

FMS CyberTM Fleet

Mobile Network

GSM/GPRS/UMT

S


Enabling solution: Tyre Mounted Sensor

• Tyre mounted technology

• Adhered to inner liner

• Fits all tyre sizes / speed ratings

• Mass <25 grams

• Sensor life 300K km

• Data transmission 433 / 315MHz

• Data storage via RFID (Tyre ID, DOT etc)

• Tyre Pressure 0 to 12bar

• Tyre Temperature -40°C to 125°C

• Tyre Mileage (via GPS)Electronic Technologies provided by


PIRELLI Truck Pillar Strategy

Alexandria, 7th March 2012Alexandria, 7th March 2012

Alexandre Bregantim

Product Development Responsible



Pirelli Tyre Company Mission

A company with a great industrial heritage, for over a century Pirelli Tyre has developed as atruly international enterprise, deeply rooted in the diverse national markets.

Our competitive strength is founded on our technological and research capabilities and theprofessional skills of our human resources.

Constant attention to market requirements allows us to produce and market complex products of high quality and to successfully operate from our various international bases.

Innovation and Research represent the distinguishing traits of Pirelli, a company that hasembraced the challenge of new technologies with the primary aim of creating value. We attributesignificant priority to the improvement of performance and minimization of environmental impactof our production processes and products.


Egypt Brazil Europe

2000 2012

X-Ply

Tube Type

Tubeless Std

Tubeless Low Section

Tyre Evolution on Road typology

Market Evolution Speed

Ro

ad

Evo

lutio

n


SEVERITY (surface roughness + wear rate) allows

a further segmentation of truck market in macro areas of application

Medium distance transportation on bendy

or hilly roads with moderate wear rate including

frequent stops (state e provincial roads)

High wearing rate application

in urban/suburban transportation with

frequent stop&go and mountain roads

Road/site work mix on short distances with quick

wearing and high aggressions of tread pattern

(construction vehicles)

“On site” application in quarries or extractive activities, with

strong aggressions of tread pattern and tearing/punching danger

Long distance / high speed transportation

on major roads with low wear rate

Extreme off-road conditions on any kind of soils:

loose surfaces, tracks, mud, grass, sand.

Typical military use.

On the Road Off Road

-

SEVERITY

+

Pirelli Product Application Map

http://www.transbus.org/photos/divers_neoplan2605.html

http://www.dakar-derooy.com/pictures/history/DAKAR1982DAF1.jpg


Diamante Series

Diamante Nero Series – Focus on Tubeless sizes

295/80R22,5 FH95

315/80R22,5 AP95

325/95R24 AP95

Diamante Series – Focus on Tubetype sizes

325/95R24 FG88

325/95R24 TG88


325/95R22,5 FG88 / TG88 Diamante

-SEVERITY

+

MILEAGE

HIGH LOAD CAPACITY

STRONG CARCASS


325/95R24 Diamante - Tubetype

From : 12.00R24 ……… To : 325/95R24

• Reduce the shoulder thickness

Better belt integrity

• Reduce the tension on the bead aera

Better bead performance

• High Load Capacity

Finite Element Analysis : Optimized external profiled :


Tread Width +13mm

Tread Depth +0,5mm

325/95R24 FG88

325/95R24 Diamante Tubetype

325/95R24 TG88

Tread Width +13mm

Tread Depth +1,0mm


AP95 Diamante Nero Tubeless

-SEVERITY

+

HIGH MILEAGE

LONG LIFE TIME

STRONG CARCASS


• High quantity of silica as fillers

• Modified Polymers

New Tread Compound Generation

Same kind of solution as

Ultra High Performance Tyres


325/95R24 AP95 Diamante Nero Tubeless

• New formulation with high silica content to provide higher mileage

• New subtread compound with silica ( Pirelli Patent )

• Three grooves pattern with higher depth to promote better mileage

• Zigzag pattern and wide shoulder grooves maximize grip on track

• Deep sculpting in the wide circumferential grooves provides safe

grip on slippery surfaces whilst also preventing stone trapping

• Transversal shoulder slots ensure good drive axle performance on

mixed roads of medium severity

Tread Design

Tread Compound



Higher innerliner

Thickness

Special Rim


70

80

90

100

110

120

130

Mileage

Tear Resistance

Bead ResistanceBelt Resistance

Handling

Overall Performance

AP95 NERO

FG88



315/80R22,5 AP95 Diamante Nero

• New formulation with high silica content to provide higher mileage


• Four grooves pattern with higher depth to promote better mileage

• Zigzag pattern and wide shoulder grooves maximize grip on track

• Deep sculpting in the wide circumferential grooves provides safe

grip on slippery surfaces whilst also preventing stone trapping

• Transversal shoulder slots ensure good drive axle performance on

mixed roads of medium severity

Tread Design

Tread Compound


315/80R22,5 AP95 Diamante Nero

Overall Performance

70

80

90

100

110

120

130

Mileage

Tear Resistance

Off ResistanceIntegrity

Handling

AP95 NERO

FG85


295/80R22,5 FH95 Diamante Nero

-SEVERITY

+

MILEAGE

COMFORT

HANDLING



• New formulation to provide higher mileage and better handling


• Increased tread width and depth promote higher mileage

• Stone ejectors at the bottom of grooves prevent stone trapping for

better casing resistance

• Groove geometry to reduce fatigue at the bottom of the groove and

increase tear resistance

• Optimized pressure distribution on the ground, ensuring even wear

and limited noise generation

Tread Design

Tread Compound



Increased belt package stiffness

(radial direction) and reduced

shoulders movements

New carcass cord to improve

fatigue and handling


Overall Performance

70

80

90

100

110

120

130

Mileage

Comfort

Ever WearHandling

RR

FH95

FH65


Documents

Alberto Viganò - Pirelli · Alberto Viganò Marketing Director ... Market Segmentation and Pirelli focus on Performance ... Just-in-time report creation and delivery to fleets