6
Bringing the latest and hottest local news and trends in BMX, Alberta BMX engages BMX enthusiasts of all ages throughout Alberta. The first of its kind, Alber- ta BMX strives to produce relevant local informative to readers. Alberta BMX takes pride in local riders and showcases Alberta rider’s though monthly features. Alberta BMX is the local BMX index, with information, tips, and trends for all enthusiasts. With monthly publications distributed across Alberta, Alberta BMX keeps riders in the loop. Media Kit 2016 Alberta BMX

AlbertaBMX · Ad art due: June 3rd, 2016 Issue #6- August 1st, 2016 Back to Basics 1. "e history of BMX Where did BMX start? 2. Over the years How have BMX bikes evolved over the

  • Upload
    others

  • View
    3

  • Download
    0

Embed Size (px)

Citation preview

Page 1: AlbertaBMX · Ad art due: June 3rd, 2016 Issue #6- August 1st, 2016 Back to Basics 1. "e history of BMX Where did BMX start? 2. Over the years How have BMX bikes evolved over the

Bringing the latest and hottest local news and trends in BMX, AlbertaBMX engages BMX enthusiasts of all ages throughout Alberta. The first of its kind, Alber-ta BMX strives to produce relevant local informative to readers. Alberta BMX takes pride in local riders and showcases Alberta rider’s though monthly features. Alberta BMX is

the local BMX index, with information, tips, and trends for all enthusiasts. With monthly publications distributed across Alberta, Alberta BMX keeps riders in the loop.

Media Kit 2016

AlbertaBMX

Page 2: AlbertaBMX · Ad art due: June 3rd, 2016 Issue #6- August 1st, 2016 Back to Basics 1. "e history of BMX Where did BMX start? 2. Over the years How have BMX bikes evolved over the

Readership Profile

93% male

7%

female

Ages 16 - 34

77% Attended post secondary education

7%female

post secondary education

$76,000 Average total household income

Total circulation per issue

3000

Total Readership

12,000

18% 1n competitive BMX

7% sponsored to ride

96% own a BMX and ride regularly

7%

female

Page 3: AlbertaBMX · Ad art due: June 3rd, 2016 Issue #6- August 1st, 2016 Back to Basics 1. "e history of BMX Where did BMX start? 2. Over the years How have BMX bikes evolved over the

Editorial Calendar 2016

Issue #1- March 1st, 2016Beating Winter Blue’s

1. Alberta Indoor Skate ParksShowcases indoor skate parks around Alberta open during the winter season.2. Keeping fit: How to keep your BMX cardio upTips and exercises to stay fit during the season when biking may not be an option3. Bike StorageWhere do bikers keep their bikes during the harsh winter months?

Materials due: January 4, 2016Ads due: January 18, 2016Ad art: February 1, 2016

Issue #2- April 1st, 2016BMX Favourites

1. Street SpotsLocal riders share their favorite street spots to prac-tice tricks and “sesh”2. Music to get you pumped Local riders share their favorite songs to get them going3. Fresh kicksWhat shoes do riders like to bike with, why?

Materials due: February 4, 2016Ads due: February 18, 2016Ad art: March 4, 2016

Always In The Issue:

Issue #3- May 1st, 2016BMX Etiquette

1. Sharing the parkHow do BMX’s share skate space with other

riders, skaters, and scooters2. Time for new parts?

How do you know when your bike parts need a tune up?

3. To helmet or not to helmet?Riders opinions on helmets.

Materials due: March 6, 2016Ads due: March 20, 2016

Ad art: April 3, 2016

Issue #4- June 1st, 2016Trail Riding

1. Taking it to the trailsBMXing on dirt paths and dirt jumps, is it

safe, what to know before you go2. Best Tires

Can any tire work for rough terrain, what are the best tires?

3. Know Your EquipmentWhat gear and equipment do riders need for

trail riding?

Materials due: April 6, 2016Ads due: April 20, 2016

Ad art: May 4, 2016

Issue #5- July 1st, 2016Woman and BMX

1. BMX, sexist? Talks about key points on the views of woman

in the BMXing industry.2. Totally Cool Women

Features local woman riders and their stories.3. Are pink Bikes the new thing?

Breaks down bikes aimed towards women.

Materials due: May 6th, 2016 Ad sales due: May 20th, 2016

Ad art due: June 3rd, 2016

Issue #6- August 1st, 2016Back to Basics

1. The history of BMXWhere did BMX start?

2. Over the yearsHow have BMX bikes evolved over the

years?3. Know the Names

Who were the top riders back in the day?

Materials due: June 6th, 2016 Ad sales due: June 20th, 2016

Ad art due: July 3rd, 2016

AlbertaBMXHot Spot!

Synopsis: Featured Alberta Skate Park of the month, example: Shaw Millennium Skate Park Calgary

Bike Check

Synopsis: Features a local BMX rid-er and showcases their bike (bike parts, brands)

Catch Up With

Synopsis: feature on a local rider a how they found BMX, their “per-sonal story”

How To

Synopsis: a to step-by-step guide to a featured bike trick. Exam-ple: how to bunny hop or how to change a tire

Fresh Parts

Synopsis: highlights the newest and latest bike parts

Page 4: AlbertaBMX · Ad art due: June 3rd, 2016 Issue #6- August 1st, 2016 Back to Basics 1. "e history of BMX Where did BMX start? 2. Over the years How have BMX bikes evolved over the

Alberta BMXAdvertising Rates and Options EFFECTIVE January 1, 2016Circulation: 5000 per month

Circulation Plan

Rate CardAlbertaBMX is Albertas one stop monthly magazine for BMX enthu-siasts, targeting riders throughout Alberta who ride recreational and competively.

Th e magazine uses the take one, leave one behind method of con-trolled circulation. It can be found in local bike shops throughout Al-berta as well as athletic wear stores, places which riders frequently vis-it. You will fi nd the magazine on racks in high traffi c areas, and at the front of these locations.

AlbertaBMX also uses the Newspaper method. Our magazine uses newspaper insertion as part of our circulation program. Reaching a highly desirable demographic audience, in large numbers using local newspapers throughout Alberta such as the Calgary Herald.

Rates are quoted net of agen-

cy fees. GST not included.

Page 5: AlbertaBMX · Ad art due: June 3rd, 2016 Issue #6- August 1st, 2016 Back to Basics 1. "e history of BMX Where did BMX start? 2. Over the years How have BMX bikes evolved over the

Advertisers $0    

$100,000    

$200,000    

$300,000    

$400,000    

$500,000    

$600,000    

End  of  Year  1  

End  of  Year  2  

 2  Year  Total    

Projected  2  year  Profit  (Cash  Flow)  

 Total  income  

 Total  expenditures  

Ending  Balance  

Business Plan

First Year: “With the help of grants we have secured $15,000 start-up cost.

In the fi rst year of operation, with circulation starting at 5000 we expect to turn a modest profi t of $25,092 based on revenue of $210,545 and expenses of $185,453.

Th e majority of our income comes from August ($23,040) and the biggest expense is August ($19,959).”

Year 2: “With a projected growth of 5% per month (10% per issue for bi-monthly and 20% per issue for quarterly) year 2 looks better.

With circulation growing to 8,979 we expect to turn a profi t of $80,023 based on revenue of $346,701 and expenses of $306,770

We project to be able to charge a full-page rate of $1062.50 because of our increased circulation.

Th e majority of our income comes from August ($37,670) and the biggest expense is August ($32,995).”

It is our belief that with circulation steadily growing we will be able to sustain demand for the magazine and keep readers and advertisers engaged into the future.

Page 6: AlbertaBMX · Ad art due: June 3rd, 2016 Issue #6- August 1st, 2016 Back to Basics 1. "e history of BMX Where did BMX start? 2. Over the years How have BMX bikes evolved over the

YYC Shoes

Local shoes for local riders