Alberta’s health & wellness magazine · Apple is Alberta’s health and wellness magazine. helping albertans know more about their health Apple highlights Launched in 2010 by Alberta

Apple advertising & marketing/ t: 780.288.0339/e: [email protected]

2016and rate cardmedia kit

be healthy | be well | be informedapplemag.ca

Alberta’s health & wellness magazine

Apple delivers health and wellness information to an estimated 520,000 readers an issue. This quality consumer magazine is now published four

times a year by Alberta Health Services, with 138,000 copies distributed in more than 2,000 locations across the province. Our friendly, practical content helps Albertans better understand and manage their and their families’ health. Apple is Alberta’s health and wellness magazine.

helping albertans know more about their health

Apple highlights

Launched in 2010 by Alberta Health Services

Published four times a year: spring, summer, fall and winter

More than 60 per cent of Apple’s production is funded by partnerships, sonsorships and advertising revenue

Starting with the Spring 2016 issue, we’ll increase our print run to 144,000 and add 255 new newsstand locations. This will bring our readership to 576,000 each issue.

Readership /1

SponsorsApple magazine is pleased to acknowledge its partners:

Founding Partner

Apple helps readers understand the roots and influences of health.

We talk about health in a straightforward way. We strive to be friendly, understandable and trustworthy. We aim to be creative and memorable. And we work to change how readers think and act about health. Their health. Their family’s health. And their community’s health.

The supporting pillars of our content include:

• Astrong focusonearlychildhooddevelopment,braindevelopmentand the rootsofmental illness, addiction and other illnesses

• Arealisticapproachtolifelonghealth;weresist“quickfixes”

• Wedon’t“should”onpeople–wesupportratherthantellthemwhattodo.Weofferadvice not orders. The word should is scrubbed from every issue

• Originalstoriesandmorethan60percentoriginalphotosandillustrations

• Guidanceanddirectionfromastandingeditorialcouncilandcommunitypartners

• Acommitmenttoremovethebarriers,stigmas,biasesandmisguidednotionsassociatedwith public attitudes to health, wellness, diseases and illnesses

• Wemoveconversationsandunderstandingabouthealthandwellnessforward.


BitesShort bursts of seasonal and current healthy tips.

Praising passionRecognizing people who go above and beyond to improve health in their communities.

Keep in mindA regular conversation on the many elements of mental health.

Great expectationsTimely and positive information about pregnancy and early childhood and parenting.

Research Each issue features 10 pages of research stories from Alberta Innovates – Health Solutions.

50+Advice and information on how health changes with maturity.

The meal dealHealthy meets tasty in our original and nutritious recipes.

Building brainsIn partnership with the Alberta Family Wellness Initiative, we look at how brain development affects individual, family and community health.

Youthful A look at the health and safety concerns of youth from six to 26.

Departments /2


Our advertising and marketing team can help you tell your story. We work with you to develop new and creative concepts and narratives. Ideal for complex topics and for advertiserslooking for a fresh approach to storytelling.

Sponsored content /3


SprInG2016Shifting healthHow people, communities, technology and policy can change health and how attitudes, behaviours and systems evolve to support that change.

SUMMEr2016Dads 2.0In an age of single-parent, blended, multi-generational, multicultural, long-distanceandsame-sexfamilies,welookat the enduring and shifting qualities of fatherhood—and dads’ contributions to family life and child development.

FALL2016Mind & bodyHow we think and feel affects every cell in our bodies. In this issue, we look at the links between mental and physical health—and how what’s good for the brain is good for the body. We dive into definingmentalhealthandhelpingreadersunderstand when it’s ideal and when it’s unravelling.

WINTER 2017 Home safe homeOur homes are personal and family sanctuaries and a cornerstone in our health, wellness and development. We look the importance of having a clean, safe, secure place to live and call our own.

Editorial content /4

Content subject to change


4,000+SPECIAL COPIES REQUESTED

We received an unprecedented number of requests for 4,000 copies of the magazine from readers and more than 25 organizations, including the Alberta Early Learning and Care Caucus, Alberta Human Supports for Permanency, Alberta Judicial Education Conference and early childhood coalitions.

People pick us upNEwSSTAND DISTRIbUTION

Apple is widely distributed at free newsstands across the province. In the spring of 2015, all 24,000 copies placed in Calgary newsstands were picked up in 60days.InEdmonton,readerspicked up 25,000 copies in 90 days.

Spring 2015The spring issue is Apple’s largest magazine to date, with 84 pages. Apple developed 48 pages of original content on understanding our brain, children’s development and addiction in partnership with the Alberta Family Wellness Initiative and the Norlien Foundation(nowthepalixFoundation).

Stories included:

• TheStoryofBrainDevelopment

• Serveandreturn:TheBuildingBlocksofBrainArchitecture

• WhenACESareTooHigh

• AvoidingtheBreakupEarthquake of Divorce

• passinganewJudgment

• MoreThan12Steps.

“IhavebeenaskedtosayafewwordsaboutInfantBrainDevelopment at our Judicial Education Conference. I saw the recent edition of Apple and thought it would be an excellentresourcefortheJudges as a supplement to mywords.”

—JUDGEE.r.r.CArrUTHErS

Highlights from Spring 2015


Choose well

The Social Determinants of Health

Understanding how health is shaped The social determinants of healthareexplainedinasimpleand common language.

Summer 2015Inour18thissue,weexploredhealthysummerliving, groundbreaking research and the social determinants of health. The Apple team worked closely with AHS’s Alberta Population & Public Health Council Secretariat along withateamofexpertsfromacrossCanadato develop a 19-page section on the social determinants of health. In it are three stories, including a 10-page feature on how the BloodreserveinsouthernAlbertaisworkingto improve its people’s health through job training.

Highlights from Summer 2015

Collaborations Apple’s Summer 2015 issue was themagazine’sfirstsplitrun:some60,000copiesincludedHealth Matters, a new eight-page publication by Calgary’s seven primary care networks. The Calgary PCNs came to Apple for help developing editorial content and linking into Apple’s wide-reaching distribution channels. Health Matters will appear in Calgary copiesforatleastthenextyear.

AlbertaInnovates–HealthSolutions has renewed its partnership with Apple for 2015-2016.ItteamedwithApple to shift its editorial tone and broaden its reach to readers.

Imagining a poverty-free Alberta Five-prominent Albertans share their vision.

Changing directions: Health on the blood ReserveThis was the largest and most in-depth story Apple published to date.


DISTrIBUTIOnTotal distribution: 138,000

Alberta Health Services sites: 20,000

Subscriptions: 35,000

Free newsstands 83,000 (60,000+copiesinCalgaryandEdmonton)

UNIT 1x 4x 6x

Inside Front DoublepageSpread $12,500 $11,850 $11,260

Regular Double pageSpread $11,855 $11,260 $10,700

InsideFrontCover $7,250 $7,000 $6,520

InsideBackCover $6,860 $6,520 $6,195

OutsideBackCover nA nA nA

Half Cover Calgary $4,200 $3,900 $3,750

Fullpage $6,240 $5,928 $5,630

2/3 page $4,870 $4,625 $4,390

1/2page $3,760 $3,615 $3,435

1/3page $2,620 $2,490 $2,360

1/6 Page $1,495 $1,425 $1,350

AD DEADLINES

rATES(nET)

NOTE: Key page and special placement requests can usually be accommodated, but may be charged a 10% premium.

Inquire about our special rates for Calgary, Edmonton and rural regions;saveupto40%offourregularrates.

Wealsoofferagenerousdiscountfornot-for-profitorganizations.

MONTH SPACE MATERIAL ON STANDS

Spring2016 January6,2016 February3,2016 March1,2016

Summer2016 April1,2016 May2,2016 June1,2016

Fall2016 July5,2016 August4,2016 September1,2016

Winter2017 October3,2016 november2,2016 December1,2016

Print advertising /5

For advertising and production inquiries:

Kim Diggle, Sales Consultant

t: 780.288.0339 e: [email protected]


ADDIMEnSIOnS(InCHES)UNIT (width x height) TRIM LIVE bLEED

Fullpage 8.25”x10.75” 7.75”x10.25” 8.75”x 11.25”

Doublepagespread 16.5” x10.75” 16.0” x 9.75” 17.0” x 11.25”

1/2doublepagespread 16.5” x 5.0” 16.0” x 4.75” 17.0” x 5.25”

2/3 vertical 4.75”x 9.75” n/a n/a

1/2horizontal 7.25”x 4.75” n/a n/a

1/3square 4.75”x 4.75” n/a n/a

1/3 vertical 2.25”x 9.75” n/a n/a

1/6vertical 2.25”x 4.75” n/a n/a

Health Wanted Single 3.5” x 1.625” n/a n/a

Double Vertical 3.5” x 3.33” n/a n/a

Double Horizontal 7.25”x 1.625” n/a n/a

CalgaryHalfCoverFront 4.25”x10.75” 3.75”x10.25” 4.75”x 11.25”

Calgary Half CoverBack 4.5” x10.75” 4.0” x10.25” 5.0” x 11.25”

Full page sizing:

Trimsize: 8.25"x10.75"

Livearea: 7.75"x10.25"

Bleedsize: 8.75"x11.25" (includes 0.25" bleed area onallsides)

Calgary half cover:

Fronttrimsize:4.25”x10.75”Backtrimsize:4.5”x10.25”

Advertisers may also provide a digital version of the ad for placement, at no charge, on applemag.ca. Web ads need to be submitted with their print ad and will run throughout the distribution cycle (minimumof90days).

Double page spread (DpS)

1/2 double page spread

Full page (nobleed)

2/3 V

1/3 SQ

1/2 H

1/3 V

1/6 V

Production specifications /6

Please be advised Apple cannot guarantee 100% colour accuracy and is not responsible for inaccurate information on supplied ads.

partialpageadsrequireadefiningborder.


DIGITALSpECIFICATIOnSAcceptablefileformat: pDF/X-1a

Colour space: CMYK

Imageresolution: 300dpi(at100%)

Image compression: not permitted

Maximuminkdensitylevel: 300%

Fonts: embedded

Bleeds: 0.25"onallsidesoffullpageadsand1/2 double page spread ads

Outputfileresolution: 2400dpi

Outputfilefrequency: 150lpi

Outputpaperwidth/height: additional0.5"onallsides(i.e.,9.25"x11.75"forafull-pagead)

Crop marks: must appear outside the bleed area

Offset: 0.25" or 18pt

Live matter: 0.25" from the trim on all sides

richblack: 30C,99Kfortext24pointsormoreonly

PRODUCTION SPECIFICATIONSStock: COVER: 100lb.mattetext TEXT: 50 lb #4 matte

Printing COVER: offset sheetfed TEXT: offset web

Colour: 4/4throughout;additionalcoloursavailable for $2,250 per page per issue

Binding: Saddlestitch

Print advertising requirements /7


applemag.caAdvertisers can also advertise for no charge on applemag.ca. Ads run throughout the production cycle,ataminimum;pageviewsofthesitearecurrently388,000ayear,andgrowing.Therewere127,300 page views of the Spring 2015 issue alone. On average, people view 18 pages per visit and spend seven minutes reading articles. Ads are also seen on Apple’s digital magazine app, availablefordownloadthroughtheApple,GoogleplayandAmazonappstores.

Readers, advertisers and fans can also follow us on Facebook, too at facebook.com/applemagca.

WEBADSIzESHorizontalad: 468x60pixels

Sidebarad: 300x250pixels

DPI range: 72 to 120 dpi

NOTE: Interactive and multimedia digital ads are available in most instances.

ADDITIONAL SERVICESApple offers a number of advertising, sponsorship and partnership opportunities to help you reach your marketing and communications goals.

Theyinclude:AppleTalks(seenextpage),sponsoredcontent,specialinsertsandmore.

Contacts us today for details.

For advertising and production inquiries:

Kim Diggle, Sales Consultant

t: 780.288.0339 e: [email protected]

For publishing and content inquiries:

TerryBullick,publisher&Editor

t: 403.943.2892c:403.630.3181 e: [email protected]

Online advertising /8


Apple TalksApple Talks bring our stories to life in communities and give those attending a better understanding of health, wellness and resources available in the health system. In 2015 we hosted more than 15 discussions on parenting and early childhood development, senior’s health, mental and physical health and more.

We teamed with:

4 UNIVERSITIES

The universities of Alberta, Calgary, Lethbridge and Mount Royal.

5+ COMMUNITY PARTNERS

Early childhood groups such as the First 2,000 Days Network, Family, Community and Social Services and Parent Link. We also partnered with organizations such as the Alberta College and Association of Chiropractors.

In2016,Apple is participating in events such as the:

• AlbertaChildCareAssociation Conference

• ChildCareConnectionsFaire

• AlbertaSenior’sHousingConference

• GreyMattersConference

• Senior’sHousingForum.

Community events AppleparticipatedintheCalgaryBaby&TotShow,CalgaryHorticulturalSociety’sGardenShow,KerbyCentreSenior’sExpo,EdmontonSenior’sHousingForumandtheGreyMatters Conference

3 PRESENTATIONS

Including about healthy vision, nutrition and understanding our brain

5,000 TOTAL VISITORS

At Apple’s event booths and presentations

9,000 RESOURCES GIVEN AwAY

At events, including more than 8,000 copies of Apple

55,000 SPECIAL MAGAZINES PRINTED

Apple created four repackaged magazines on our brain, healthy eating,seniorsandchildrenwithsponsorshipfromAlbertaBlueCrossandthepalixFoundation.Themagazineswillbeusedforcommunity events across the province. In 2014, Apple printed and distributed 10,000 copies of a special brain development magazine for community events.

Additional services /9

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Alberta’s health & wellness magazine · Apple is Alberta’s health and wellness magazine. helping albertans know more about their health Apple highlights Launched in 2010 by Alberta