albert bandura's theory

7/29/2019 albert bandura's theory

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Social Learning Theory

Prepared by : Aisyah Musfirah binti Shaharudin


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Social Learning Theory

Suggested that it should integrate

-Behaviourism-Cognitive perspective


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Albert Bandura(Social-cognitive Theory &

Vicarious Learning) Banduras theory stresses:

learning should go the process of

-Observational learning

-imitation

-modelling

Vicarious Learning = experience as a result of watching


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Observational Learning Theory

Bandura claimed that in socialsituations, people often learn muchmore rapidly simply by observing thebehaviors of others


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Reciprocal causition model


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Teacher teaches in the class,

Students reflect what the teacher say PERSONAL FACTOR


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Student who dont understand,

Raise up their hands to ask question


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The teacher review the point


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A models primary function

Transmit information to the observer


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An observer restraints againt imitating a

behaviour are strengthened when the

model is punished.


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4 components

Attentional Processes

Retention Processes

Motor Reproduction

Processes

Reinforcement and

Motivational Processes


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Attentional Processes

One cannot imitate a model without paying attention to themodel. A model is often attractive because of the qualities he or sheposses. These qualities such as prestige, power, and successgain the attention of the observer and begin the process ofobservational learning.


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Retention Processes

Retention process is the way one remembers the models actions so hecan imitate them.

Bandura explains, In order to reproduce social behavior when the

model is no longer present to serve as a guide, the response patternsmust be represented in memory in symbolic form.

Example: mentally rehearsing the actions or practicing the actions willhelp one remember what he learned.


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Motor Reproduction Processes

This is when a person uses the proper motor skills to accurately

reproduce their model.

A five year old can observe his parent operate a car, but this

does not mean he has the ability to correctly drive an automobile


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Reinforcement and MotivationalProcesses

This process refers to the idea that a child will bemore likely to imitate a behavior if he is likely togain a reward When positive incentives are introduced,observational learning that previously remainedunexpressed is likely to emerge in action.


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Bobo Doll Experiment

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albert bandura's theory