Embed Size (px)
Citation preview
How to Double Your Business
in ONE YEAR
Kathy Paauw
Productivity ConsultantBusiness Coach
Relationship Marketing Specialist
ALARMING STATISTICS
• The #1 reason a customer does not come back… they forgot about you.
• 95% of your happy customers will purchase from a competitor on an impulse.
• For each month that you don’t communicate with your customers, you lose 10% of your influence.
Two Case Studies:
• Our own first and second home purchases
• A Real Estate agent I met and never did business with (but she kept in touch)
Are you looking in the wrong place for
clients?
HINT: They’re already in
YOUR back yard!
Are you looking in the wrong place for
clients?67% of business today is driven by personal referral and word-of-
mouth.
What are you doing to attract referrals? What are you doing to maintain customer
loyalty? 91% of customers say they would give referrals, but 80% have not been encouraged to do so.
“It doesn’t matter how much someone knows, likes and trusts you if they don’t REMEMBER you when
they’re ready to make a buying decision.”
- Kathy Paauw
How are you staying TOP-OF-MIND?
Opportunities to be remembered as
someone who makes others feel valued:
• Gratitude (just because)• Birthday• Anniversary (wedding, annual renewal, closing)• Congratulations (baby, engagement, wedding)• Thank you (business, referral, gift, hosted meal)• Sympathy• Apology• Holidays• Invitations
DO NOT MIX THESE WITH MARKETING!(no business cards)
Send a Personalized Greeting Card
The most powerful marketing of all...
"People will forget what you said, people will forget what you did,
but people will never forget how you made them feel."
-Maya Angelou
Tom Hopkins Thank you Note Habit
• Within 5 years he went from making less than $50 a month in Real Estate to building an annual sales volume of over $14 million
• SECRET WEAPON: 10 hand-written thank you cards every single day
• 99% of his business was by referral within 3 years
Jim McCord Real Estate agent in Ohio Transformed his business using
SendOutCards
Jim’s 3 minute testimonialhttp://www.youtube.com/watch?v=8nP6rk2GNLc&feature=youtu.be&a
(4:21 - 7:19)
Law of Attraction
NOVEMBER BLANKET & COAT DRIVE
Law of Attraction
DECEMBER TOYS FOR
TOTS DRIVE
Law of Attraction
FEBRUARY FOOD DRIVE
Why multiple contacts?The average prospect
will not do business with you until they have seen or
heard from you at least 7 times.
Law of Attraction
QUARTERLY POSTCARD$0.31 postcard$0.33 stamp$0.64 x 4 = $2.56 per person/yr.
QUARTERLY GREETING CARD$0.62 card $0.46 stamp$1.08 x 4 = $4.32 per person/yr.
What would that kind of TOP-OF-MIND AWARENESS
be worth to you?
What you send out comes back!
Campaign: Great to meet you
Campaign: Making a Difference
(appreciation)
Campaign: Christmas Card
Sent to 722 people with a single mouse click!
I’ll do it when I get
AROUND TO IT
Multiple-Piece Campaigns
• Create, send and forget (and be remembered!)
• Create your own or purchase professionally designed campaigns for Real Estate (must have a SendOutCards account to use these):
www.SmartFollowup.com
Automated SYSTEMSavingYourselfSignificantTimeEnergyMoney
Visit www.SendOutCards.com/kathyto send a few free cards on me.
