VOLUME 2, ISSUE 1 FIRST QUARTER, 2012

IN THIS ISSUE:Spring at South Shore Center, The Soccer Post, Bladium, Chance to win $100, and more!

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New Look for Pearl’sSouth Shore Center owner Jamestown Properties has great improvements planned for 2012, starting with a revamp of the Pearl’s Deluxe Burgers façade. Jamestown Architect Mark Blair explains what’s happening with Pearl’s and what’s to come.

You’ll be seeing some exciting new façade changes at Pearl’s Deluxe Burgers this spring. “We’re excited

about a store front and tenant enhancement process that we are planning throughout South Shore Center,” explains Jamestown architect Mark Blair, “We’re initially testing the approach this spring at Pearl’s by adding new awnings and a canopy, which will create a covered outdoor seating area for their guests. We’ll also be adding a large communal table between Pearl’s and Panera.” Blair continues, “Jamestown believes that the customer experience can be enhanced by more unique store fronts and customized tenant expression. The new façade design will help brand the South Shore Center location more consistently with other Pearl’s locations. In the future, we are planning more of this kind of large-scale branding throughout the center.”

Jamestown is also implementing a Wi-Fi program at the center. Learn more about our Wi-Fi program on page 8.

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Well-dressed Southern gentlemen have always been fashionable, but Southern men’s fashion

isn’t all straw boaters and seersucker suits anymore. Modern Southern fashion, as exemplified by clothiers like Billy Reid, Peter Nappi, Ledbury, DREWLEWIS and Sid Mashburn, has broken the bounds of regionalism and become part of a larger movement of vintage American style that is reflected in both fashion and home décor.

Like good bourbon and vinyl records, Southern men’s fashion never goes out of style. Inspired by the relaxed pace of the South, modern Southern fashion has a cavalier attitude about rules. Southern men mix plaids. They roll the cuffs of their jeans (after all, one never knows when the urge to fish will strike), and they wear boots to formal affairs. For tips on dressing, drinking, and even decorating like a proper Southern gentleman, check out Bearings Guide or Garden & Gun Magazine. I know I’ve had my eye on a pair of Bartolomeo boots by Peter Nappi ever since they showcased at Westside Provision District’s “Tinsel and Twine” pop-up shopping event in Atlanta this past Christmas.

Southern GentlemanMan-about-town George Krauth dishes on the fashions, flavors, de-signs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties. This quarter, George explores Southern men’s fashion.

A selection of ties from Southern men’s store DREWLEWIS in Atlanta, GA

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Hustle and HeartHustle, heart and local soccer enthusiast set The Soccer Post at Alameda South Shore Center apart from the competition.

Most of us probably grew up playing Little League Baseball, but these days, soccer is

the favorite spring sport for kids and adults alike. In fact, it’s the most popular sport in the world! When its time to lace up your trainers and strap on your shin guards, The Soccer Post is your one-stop shop in the East bay area for all your soccer and rugby needs.

Find the latest and greatest from Adidas, Nike, Puma, Diadora, Kwikgoal and all the rest at our South Shore Center location or on Mt. Diablo Boulevard in Lafayette.

The Soccer Post is a member of the largest chain of full-service specialty soccer dealerships in the country, but is run by soccer enthusiasts local to your community. Enjoy the benefits of a large national chain while receiving the customer service and expertise only a local owner-operator can provide. Visit the Soccer Post in South Shore Center to experience the difference for yourself, or find us online at soccerpost.com.

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Lil’ KickersOnce you’ve got your little ones laced up in their spring soccer gear, head over to Bladium to get them kickin’.

When you’re little, there’s a lot to learn; and learning is easier when you’re having fun.

This is why Bladium is so proud to partner with Lil’ Kickers to offer a truly special soccer program for kids. Sure, your child will be learning how to play soccer, but more importantly, he or she will be learning how to play well with others. With its focus on child development, Bladium’s Lil’ Kickers program helps kids become confident, well-balanced, and happy with their performance. We want kids to love life; soccer just happens to be part of it. Join anytime! There are both midweek and weekend classes available. The spring 2012 session begins Wednesday, March 7th and runs through Sunday, June 3rd. Cost is just $175 per player. Find more information at bladiumalameda.com.

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PAGANOS RECOMMENDS:Spring is the time for planting. From shovels to potting soil, pagano’s has you covered for spring

Spring: Cleaning, check. Washing? Check. Planting? Check. Shopping? Check off your

spring shopping list at South Shore Center. We asked five featured South Shore shops to recommend must-have products for spring. For more featured products, keep an eye on our blog at alamedasouthshorecenter.com.

BON VOYAGE RECOMMENDS:Quality Dooney and Bourke leather purses in eye-popping colors for

spring

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SOPHISTRY RECOMMENDS:Energize winter skin with a restor-ative night moisturizer, enriched with vitamins and plant stem cell extracts.

Bloom into spring with these bo-tanical-inspired paper + jewelry goods by local and independent artists from modern mouse

Nothing says spring like a yummy banana split. Enjoy 10% Off all sundaes at loard’s ice cream & candy through April, 2012!

BON VOYAGE RECOMMENDS:Quality Dooney and Bourke leather purses in eye-popping colors for

spring

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Alameda EventsHere are just a few things coming up this spring in Alameda and at South Shore Center.

MARCH 12, 2012: GIRL SCOUTS 100 YEAR ANNIVERSARYGirl Scout cookie season is upon us! Whether you’re a Thin Mint fan or a Tagalong devotee, find your favorites Friday-Sunday from 9am to 9pm in three South Shore Center locations: Safeway/Trader Joes, Sushi House/South Shore Car Wash, and Starbucks. Also, be sure to join the Scouts for their 100 Year Anniversary celebration on March 12. Find more information at alamedagirlscouts.org.

MARCH 31: WELCOME US COAST GUARD CUTTER STRATTONLast December South Shore Center welcomed the arrival of the Cutter Stratton. Now the Coast Guard is preparing a commissioning celebration to be held, tentatively, on March 31. Read more about the Stratton on the Coast Guard Compass blog at coastguard.dodlive.mil.

APRIL 21, 2012: GIRL’S, INC. TEEN SUMMIT, 9AM - 3:30PMJoin Girls Incorporated for a day-long conference for young women in middle and high school. This year’s theme is Healthy Teens Inside and Out. Find location and scheduling information at girlsincislandcity.org.

Welcoming the USCGC Stratton!

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South Shore SocialWith free Wi-Fi and social media exclusives, what’s not to “like” about Alameda South Shore Center?

South Shore Center is getting social this March with complimentary Wi-Fi throughout the center

and a Facebook contest with a $100 prize!

To enter, visit facebook.com/SouthShoreCenter between March 1 and March 31 and “Like” us. All new fans will be entered into a drawing to win a $100 gift certificate to Bon Voyage. We plan to do this contest quarterly, so stay tuned to our blog at alamedasouthshorecenter.com/blog for more information.

Also, by the end of March, it’ll be easier than ever to connect with South Shore Center online. We are adding free wireless internet access throughout the center. Keep an eye on our blog for announcements and details as we roll out Wi-Fi access this spring. For questions about our wireless internet service, please contact the Jamestown property management office at (510) 521-8100. See you online!

Alameda Art Association(510) 523-4475 alamedaartassociation.com

Alameda Beauty Center(510) 522-6802

Alameda Centre Physicians(510) 769-1118 acphysicians.com

Alameda Credit Union(510) 523-1514alamedacu.org

Alameda Pediatric Dentistry(510) 521-5437 (KIDS)alamedapediatricdentistry.com

ATC Public Safety(510) 864-0779Anna’s Linens (510) 865-6692annaslinens.comAntidote Salon(510) 523-4262antidotesalon.comApplebee’s(510) 522-7071applebees.com

Avenue(510) 521-0330avenue.com

Bank of Alameda(510) 748-8000bankofalameda.com

Bed Bath & Beyond(510) 522-0577bedbathandbeyond.com

Beverly’s Fabric & Craft(510) 864-4222beverlys.com/alameda-store

Big 5 Sporting Goods(510) 865-6486big5sportinggoods.com

Blockbuster Video(510) 865-9865blockbuster.com

Bon Voyage Luggage(510) 522-2500eluggage.net

Chase Bank(510) 864-3325https:chase.com

Check Into Cash(510) 263-0267checkintocash.comThe Children’s Place(510) 337-1335childrensplace.comChina Gourmet(510) 521-6337alamedachinagourmet.com Chipotle(510) 337-1592chipotle.comColor Me Mine(510) 521-8893colormemine.comDaiso Japan(510) 784-0828 daiso-sangyo.co.jp/english/ Daphne’s Greek Cafe(510) 769-1483daphnesgreekcafe.comDress Barn(510) 521-2783dressbarn.comEuropean Wax Center(510) 865-4929waxcenter.comExecutive Martinizing(510) 523-6033Fit-Lite 510-523-245024hourfitness.comFruits & Chocolate(510) 521-8868fruitsandchocolate.comGNC Live Well(510) 523-5006gnc.comThe Gold Spot Jewelers(510) 522-GOLD (4653)thegoldspotjewelers.comGreat Clips(510) 522-7587greatclips.comHandle with Care Packaging(510) 522-8003hwcpackagingstore.comHappy Nails(510) 522-1305happynails.com

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Instant Shoe Care(510) 521-7089Jamba Juice510-521-1112jambajuice.comKohl’s(510) 263-0308kohls.comLaunderland(510) 337-0769 LensCrafters(510) 521-2734lenscrafters.comLoard’s Ice Cream(510) 521-0873loards.comMassage Envy(510)865-3689massageenvy.comMerle Norman Cosmetics(510) 523-8442 merlenorman.comModern Mouse(510) 814-8830modernmousegifts.comOffice Max(510) 749-7500officemax.comOld Navy(510) 864-0175oldnavy.comPagano’s Hardware Store(510) 769-7540paganoshardware.comPanera Bread(510) 749-9810 panerabread.comPayless ShoeSource(510) 521-1275payless.comPearl’s Deluxe Burgers(510) 864-1015pearlsdeluxe.comPetco(510) 864-1844petco.comRadio Shack(510) 521-4383radioshack.com

Ross Dress For Less(510) 865-1478rossstores.comSafeway(510) 863-9000safeway.comSee’s Candies(510) 523-1611sees.comSoccer Post(510) 523-5700soccerpost.comSophistry Custom Skin Care(510) 748-0491sophistryskincare.comSouth Shore Café(510) 523-3663 South Shore Car Wash(510) 523-7866 South Shore Liquors(510) 521-7254 Sprint(510) 863-8139sprint.comStarbucks(510) 749-9595starbucks.comSubway(510) 523-5225subway.comSushi House(510) 865-0999e-sushihouse.comTJ Maxx(510) 749-8201tjmaxx.comTowne Cleaners and Alterations(510) 865-6119Trader Joe’s(510) 769-5450traderjoes.comWalgreen’s(510) 523-7043walgreens.comZeytini Restaurant & Bar(510) 337-9844zeytinialameda.com

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WHERE’S SOUTH SHORE CENTER?

FROM SAN FRANCISCO: Take I-80 toward Oakland. Right onto I-880. See below, “from I-880.”

FROM WALNUT CREEK: Take CA-24 toward Oakland. Take ramp onto I-880 toward San Jose. See below, “from I-880.”

FROM BERKELEY: Take I-80 toward Oakland. Merge onto I-580 (I-80). Right on ramp toward I-980. Take ramp toward I-880. See below, “from I-880.”

FROM I-880: Exit right ramp to 23rd Ave/Alameda. Bear right (southwest) onto 29th Ave. Continue on Park St. to Otis Dr.

FROM HAYWARD: Take I-880 toward Oakland. Right ramp toward 98th Ave/Oakland Airport. Left onto 98th Ave. Left onto Airport Access Road. Right onto SR-61 (Doolittle Dr.). Bear right onto Otis Dr. Continue to Park St.

AC TRANSIT BUS ROUTES: Oakland transfers from the BART Civic Center Station take bus #20; BART Fruitvale Station take bus #21. For more detailed trip planning visit actransit.org or transit.511.org.

Published by TuckerMott Companies for Jamestown Properties. All Rights Reserved. ®

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