Aladdin Directory

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ALADDINISM

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Original. Trusted. Thoughtful.

Iconic. Fresh.Aladdin designs products that help you

make the most of everyday moments. Today,

that means food & beverage containers

crafted to create a better, more satisfying

eating and drinking experience for women

at home and on the go.

THE CRAVE COLLECTION

9

LUNCH13

DRINK IT COLD23

KIDS LUNCH29

HERITAGE32

PRODUCT INFO36

DRINK IT HOT17

Contents

19171908 1919-1943 1949 2006 2010 201380’s-90’s1926 1945 2009 20131985

Aladdin Vacuumware

The First Character Lunch Kits

The Lunch Box Years: Which one was yours?

Award WinningDesign

CRAVECollectionAladdin

ThermalwareAladdin Begins

We have only changed a bit in 105 years, but that’s because our mission remains the same. We are passionate about (obsessed with, perhaps) creating products that delight women and their families at home and on the go.

Aladdin, since 1908 ®

eCycle® Recycled & Recyclable Mugs

Ford introduces the Model T

The very first TV is debuted

Elle Magazine is founded in France

Barbie turns 50 (lookin’ good girl…)

Smartphone out sells standard mobile

The first .com domain name is registered

She’s connected, busy, making it happen.

She knows where to get the best price on paper towels and

the “it” accessory of the season. She always has an eye out

for the little things that will make her day brighter.

That ’s why she chooses Aladdin.

We create products that delight and inspire her and her family -

mugs, tumblers, bottles and containers thoughtfully crafted

to add a spark to the status-quo.

Our ConsumerWe design stylish products for how our consumer lives her life.

The craveCollection

Introducing a new way of

enjoying lunch on the go, the

CRAVE collection recreates

the at-home eating and

drinking experience on the

go, with a convenient and

easy to use range of products

that come with a built-in bowl,

plate or cup for a great meal

away from home.

Recreating the at-home eating and drinking experience on the go.

The Crave Collection

Crave Insulated Lunch Plate | 0.85L

The CRAVE Insulated Lunch Plate brings an at-home feeling to your lunch. Its built-in plate, acting as a leak proof double wall container, is perfect for storing and carrying a full meal, whilst being cool to the touch straight from the microwave. A great and smart way of having lunch away from home.

built in plate to recreate the at-home eating experience on the goperfect for full meals, pasta and rice dishesplate and base act as a double wall container that is cool to the touch right out of the microwave

built in vent for microwaving100% leakproofmicrowave & dishwasher safesafe for you: BPA freesize: 0.85L

Crave Insulated Luch Bowl | 0.85L

Recreating the eating at-home experience, the CRAVE Insulated Lunch Bowl, with built-in bowl that acts as a double wall, is perfect for storing and carrying your favourite noodles, soups and salads in a leak proof solution that is easy to use and clean. A perfect way for having healthy meals away from home.

built in bowl to recreate the at-home eating experience on the goperfect for rice dishes, soups and saladsbowl and base act as a double wall container that is cool to the touch right out of the microwave

built in vent for microwaving100% leakproofmicrowave & dishwasher safesafe for you: BPA freesize: 0.85L

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New colours

New colours

Crave Sandwich Box | 1L + 2x 0.04L

A great way to carry your favourite sandwich from home. The CRAVE Sandwich Box, with its two leak proof condiment containers and built in plate, allows you to carry and assemble fresh sandwiches as if you were at home.

built in plate to recreate the at-home eating experience on the gotwo leak proof condiment containers and bread storage to assemble fresh sandwiches anywhere

microwave & dishwasher safesafe for you: BPA freesizes: 1 x 1L + 2 x 0.04L

New colours

Crave Water Bottle | 0.5L

The elegant CRAVE Water Bottle have stylish built-in cups to enjoy water or cold beverages recreating the at-home experience on the go. They are leak proof even with carbonated drinks so you can enjoy your favourite cold beverage in a smart way at your desk or on the go.

built in cup to recreate theat-home drinking experience at your desk or on the goleak proof even with carbonated drinks100% leakproof compact and packablesafe for you: BPA freesize: 0.5L

Crave Double Wall Carafe | 0.75L

The elegant CRAVE Double Wall Carafe have stylish built-in cups to enjoy water or cold beverages recreating the at-home experience on the go. They are leak proof even with carbonated drinks so you can enjoy your favourite cold beverage in a smart way at your desk or on the go.

built in cups to recreate the at-home drinking experience at your desk or on the gotwo cups act as one double-wall cup or two separate cups for sharingdouble wall keeps drinks cold and keeps hand and table dry

removable spout to allow easy filling and cleaningleak proof even with carbonated drinks100% leakproofdishwasher safesafe for you: BPA freesize: 0.75L

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New colours

New colours

A working lunchthat, well, works.

Lunch

Lunch On The Go

0.95L 0.6L Connector Lid

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New colours

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double wall insulatedcool-touch microwave safe base – not too hot to hold, even right out of the microwavesee-through lid with snap- shut latchesleak-proof

dishwasher safemicrowave safe (remove lid first)0.7L comes with internal dividersafe for you: BPA freesizes: 0.35L, 0.7L

Take Away Insulated Lunch Box | 0.35L • 0.7L

These reusable to-go containers give homemade lunches deli-fresh style. A new silhouette for the look-a-like trend, consumers are drawn to its stylish design, but they also love it because of it’s practical features. It’s a lunch one-two punch.

Papillon Cutlery Set

A durable knife, fork and spoon set which is comfortable to use. It comes in a beautiful and convenient carry case designed to match many other Aladdin products. Made with eCycle, so it’s safe for the environment too.

supplied in an attractive counter display unit (available as an assorted pack or in straight colours)dishwasher safe

safe for you: BPA freesafe for the enviroment: made with eCycle®

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New colours

New colours

Bento Lunch Box | 0.95L • 0.6L

Inspired by Japanese bento boxes, our BENTO Lunch Box takes packed lunch to a new level. Stack as many of these containers as you need using the connector lid. This suits any recipe, storing food at just the right temperature, hot or cold. Heading out with home-prepared food has never been easier, or more stylish.

contents stay hot or cold for up to 5 hours*double wall foam insulationstack as many as you want100% leakproof, sealing lid

microwave safesafe for you: BPA freesizes: 0.95L, 0.6Lconnector lid to combine containers available separately

cool touch base

cool touch base

Proof that gooddesign & technicalinnovation are notmutually exclusive.

Drink it

Hot

Insulated Mugs & Travel Mugs

Flip & Sip Insulated Mug | 0.35L • 0.47L

Thanks to a clever flip lever, these one-hand operated insulated, leak proof mugs make sipping on the go easier than ever. Flip the lever back & press down to drink, then release the lever to close. It couldn’t be simpler

one-handed open & closelid with flip lever. Flips back to press & drink with easeleak-proofdishwasher safe lid disassem-bles for easy cleaning

single-serve compatible (0.35L version)car-cup friendlysafe for you: BPA freesizes: 0.35L, 0.47L

Flip & Sip Vacuum Mug | 0.35L • 0.47L

We love all of our mugs, but this beauty is one of our favorites.

It keeps drinks hot or cold for hours and features a one-hand operated lid that is totally leak proof. The 0.35L version fits under a single-serve coffee machine. Smart and stylish; techy without being overbuilt. A practically perfect mug.

double-wall vacuum insulation one-handed operationleak-proofflip lever lidsingle-serve compatible (0.35L version)

dishwasher safe lid comes apart for easy cleaningsafe for you: BPA freesizes: 0.35L, 0.47L

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How to Disassemble the Lid

Twist screw out

Clean in the dishwasher

2

1

Flip & SipFlip flip lever open & press to drink with one hand

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Newsizes & colours

New sizes & colours

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Papillon Tumbler | 0.35L

The double wall insulated design makes this classic tumbler highly efficient at keeping drinks hot. Made with eCycle, so it’s safe for the environment too.

trendy, eco-conscious messagingclose flip liddouble wall insulationfits in standard car cup-holderdishwasher safe: top rack

safe for you: BPA freesafe for the enviroment:made with eCycle®size: 0.35L

Papillon Traveler | 0.35L

The same heat retention and green credentials as the tumbler, but with an ergonomically designed handle. Made with eCycle, so it’s safe for the environment too.

double wall insulationclosing flip lid, adjustable for left- or right-handed usefits in standard car dup-holderdishwasher safe: top rackmicrowave safe

safe for you: BPA freesafe for the enviroment:made with eCycle®size: 0.35L

New colours

New colours

Tea Infuser | 0.35L

Tea drinkers love this all-in-one solution for brewing and enjoying a perfect tea on the go. Add Tea to the basket, drop the basket down to steep in the double-walled mug, and then pull the basket back up when the tea reaches the shade you like. Perfectly personal, mobile and versatile

brews loose leaf tea, tea bags, and coarse ground coffee user-friendly design and instructionsdouble wall insulatedcar-cup friendly

dishwasher safemicrowave safe: cup only, up to 3 minutessafe for you: BPA freesize: 0.35L

Aveo Travel Press | 0.3L

For anyone who loves the taste of freshly-brewed coffee, this travel press flask is the perfect on the go design. It keeps the coffee hot for longer and can brew tea as well.

brews coarse ground coffee and loose leaf teastainless steel vacuum insulation

100% leakproofsafe for you: BPA freesize: 0.3L

New colours

Who wouldn’t wantmore zen in their life?

Aveo Vacuum Flasks | 0.3L • 0.47L

A double wall vacuum insulated flask, made from high quality stainless steel. A high performance solution, that keeps drinks hot or cold for up to 15 hours.

0.3L: keeps hot for up to 11 hours, cold for up to 14 hours*0.47L: keeps hot or cold for up to 15 hours*stainless steel vacuum insulation

built-in cup100% leakproofsafe for you: BPA freesizes: 0.3L, 0.47L

Aveo Traveler | 0.47L

A double wall foam insulated travel mug made from high quality stainless steel and designed with an ergonomic handle.

stainless steel exteriordouble wall-foam insulationclosing flip lid, adjustable for left- or right-handed use

fits in standard car cup-holdersafe for you: BPA freesize: 0.47L

Aveo Desktop Mug | 0.35L

A high quality stainless steel mug with double wall insulation. The clever splash resistant lid can also be used as a non-slip coaster.

stainless steeldouble wall insulationsafe for you: BPA free

lid becomes coastersize: 0.35L

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Challenger Vacuum Flask | 1.0L

A high performance double walled insulated vacuum flask, made from stainless steel.

stainless steel vacuum insulationkeeps drinks hot or cold for up to 37 hourssporty yet stylish design100% leakproofdirectional easy pour stopper

two built-in cupsstorage compartment in the basedurable soft touch handle

Easy, stylish, and affordable?How refreshing.

Drink it

Cold

Keeping cool, looking younger, boosting energy... job done.

Water Bottlesopen, drink & close with one hand

New

25

Aveo Water Bottle | 0.35L • 0.6L

A stylish and unique water bottle, with an easy drink spout for simple and trendy hydration on the go.

easy drink spouteasy to fill with removable spout (wide-mouth opening)stain, smell and shatter resistantstylish carry strap100% leakproofdishwasher safe: top rack

made with durable Eastman® Tritan™ copolyester BPA Free materialsizes: 0.35L and 0.6L

New colours

One-Handed Water Bottle | 0.7L

This sleek water bottle makes multi-tasking even easer – hydrate with one hand and text, walk the dog or shop with the other.

one-handed operation: push-button lid – press to open & drink, release to closeleak-prooflid comes off to add ice or cleanmade with durable Eastman® Tritan™ copolyester BPA Free materialdishwasher safe car cup + bike cage holder friendlysize: 0.7L

Iconic shapes are back for ice ice baby.

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New

New

Classic Insulated Mason Tumbler | 0.47L

Introducing the newest silhouette in our cold drinks on the go selection (that’s not new at all) – a double wall drinking jar that is as nostalgia-inducing as our vintage lunch boxes.

condensation-proof double wall insulated tumblersmoothie-sized strawsafe for you: BPA free

dishwasher safer: top racksize: 0.47L

Original Insulated Mason Tumbler | 0.47L

Meet the latest addition to our iconic Mason Tumbler range. It comes in a new aqua colour and an iconic canning-inspired stainless steel lid.

sweat-proof, double wall insulatedstainless steel canning-inspired lid

smoothie-sized strawdishwasher safesafe for you: BPA freesize: 0.47L

Glace Cold To-Go Tumbler | 0.47L

It looks like your favourite water glass, but this trendy to-go tumbler isn’t bound to the kitchen. It can go wherever you go, keeping hands dry and your drink cold for longer – iced water, iced tea or coffee, juice, smoothies – whatever you love to drink.

double wall keeps your hands dryreusable straw included

safe for you: BPA freesize: 0.47L

Recycled Glass To-Go Tumbler | 0.35L

The best of all worlds. We’ve paired an on-trend, look-alike silhouette, and building on the success of our plastic To-Go Tumblers, with recycled glass. A familiar form that has a new function in this classically-styled cold beverage tumbler.

made with recycled and recyclable glasspress-fit lid with silicone sealreusable, smoothie-sized polypropylene straw included

dishwasher safesafe for you: BPA freesize: 0.35L

Insulated Mugs

The littles pick their lunchbox, but we know who picks

what goes inside.

Kids

Lunch

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Kids Lunch Sets

Add frozen ice pod

Set inner tray on top to keep food cool (and to create a double-wall container)

Snap leak-proof lidclosed

How to Assemble

4 compartmentsfor snacks

New

1 compartmentfor sandwiches

New

flip-up straw lid

New

lid with removable hinge on both kits

Insulated Kids Sandwich Kit | 0.5L

This feature-rich sandwich container pairs with the matching snack kit and water bottle to make the perfect kids lunch box set – the 3 of them are made to fit nicely in most school bags. Kids pick the outside, mum picks the inside (and with features like these, mum prefers this one).

leak-proofdouble wall insulated baseremovable ice pod includedliner, ice pod & lid with detach-able hinge disassemble to cleaneasy open & close latch lid designed for kids

dishwasher safemicrowave safe (without the ice pod)safe for you: BPA freesize: 0.5L

Flip & Sip Kids Water Bottle | 0.4L

Leak-proof and dishwasher safe for mum, fun to flip and sip for the kids. This durable Eastman Tritan™ bottle and matching snack & sandwich kits make the perfect kids lunch set – the 3 of them are made to fit nicely in most lunch boxes & bags, so they too get back safe.

leak-proofkid-friendly straw liddishwasher safemade with durable Eastman® Tritan™

compatible with most lunch bags & boxessafe for you: BPA freesize: 0.4L

Insulated Kids Snack Kit | 0.45L

The ultimate customizable snack pack. 4 compartments keep finger food separate until lunch or break time, while an ice pod keeps it fresh & cool. This pairs with the matching sandwich kit and water bottle to make the perfect kids lunch set – all made to fit neatly in most school bags.

leak-proofdouble wall insulated baseremovable ice pod includedstackable to fit in most lunch boxes & bagsliner, ice pod & lid with detach-able hinge disassemble to clean

easy open & close latch lid designed for kidsdishwasher & microwave safe (without the ice pod)safe for you: BPA freesize: 0.45L

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Kids Aveo Water Bottle | 0.35L

These fun bottles come with a removable easy drink spout, and are also leakproof to keep kids happy and hydrated.

easyDrink spout makes drinking comfortableeasy to fill with removable spout (wide mouth opening)100% leakproofstain, smell and shatter resistant

dishwasher safe: top rack made with durable Eastman® Tritan™ copolyester BPA Free materialsize: 0.35L

Connector Lid

Kids Bento Lunch Box | 0.6L

Inspired by Japanese bento boxes, our BENTO Lunch Box takes packed lunch to a new level. Stack as many of these containers as you need using the connector lid. This suits any recipe, storing food at just the right temperature, hot or cold. Heading out with home-prepared food has never been easier.

contents stay hot or cold up to 5 hours*double wall foam insulationstack as many as you want with connector lid100% leakproof, sealing lid

microwave safesafe for you: BPA freesize: 0.6L

connector lid to combine containers available separately

New Vacuum Insulated Kids Food Jar | 0.35L

This easy-to-open, sturdy, leak-proof, schoolbag wonder that keeps food hot or cold for up to 6 hours will please mum just as much as the kids. And, at 0.35L, it’s the perfect size in its category.

stays hot/cold for up to 6 hours vacuum insulated made with durable double wall stainless steelleak-proofkids friendly lid specifically designed for a child’s fine motor skills

completely portable – backpack and lunch box friendlysafe for you: BPA freesize: 0.35L

- Just like we used to make -

Aladdin’s Heritage Plaid Lunch Kit

Heritage plaid tiN lUNCH BOXJust like we used to make.

tHree leak-prOOf fOOd CONtaiNers. Modern additions that make packing even easier.

• One 0.6L container, perfect for leftovers or salads• Two 0.1L containers for sides, snacks, dips or dressing• Containers feature leak-proof, lunchbox-inspired latches • Microwave & dishwasher safe• Safe for you: BPA free

CONtaiNer Wrap WitH elastiC lOOps. Multiple uses. One clever wrap.

• Elastic loops with grab-tabs keep containers secure and prevent rattling on the go• Small outer loop for silverware and a napkin• Lays flat to double as a placemat (for a civilized lunch)• Wipes clean with a damp cloth

Aladdin’s Heritage Plaid Vacuum Bottle 24ol

VAcuum insulAteD. Keep drinks hot or cold for 12 + hours.

Double wAll stAinless steel with tin wrAp. Heritage look. Modern construction.

bonus buDDy cup. One for you, one to share.

pour-through stopper. Pouring made easy.

leAk-proof. Keep liquid where it belongs.

sAfe for you: BPA free

siZe: 0.7L

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Retail Display

An appealing and well executed retail display will attract the attention of

consumers and drive retail sales. To maximise store sales, enhance the

display and the shopper’s experience, Aladdin has made available a

unique selection of merchandising solutions that fit any retailer.

Shelf Kit10-01812-001

Gondola Display10-01809-001 / 10-01809-002

Wall Display10-01811-001 / 10-01811-002

Floor Display10-01808-001

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Examples of merchandisers featuring the Aladdin product collection

Floor display

Front Back

Wall Display

Gondola display

Table

The benefits of using this retail display in conjunction with the complete Aladdin product assortment are:

drives category sales and purchasing experience. locating and choosing the right product is made easier and more

natural for the consumer. It also supports impulse purchase decisions. co-ordinating and accessorising is made possible for the shopper. helps to feature, recommend and demonstrate products at

strategic locations. best placement and assortment can be achieved thanks to its

availability in different sizes that can be used in combination to create a larger display.

unique solutions made of recycled materials that align with our values and commitment to protect the environment.

Features: several solutions to fit various spaces in store (Self-standing Floor unit,

Gondola unit, Wall unit and Shelve cover for existing merchandiser). eco friendly: Made from recycled wood. POS friendly – built–in POS slots for customized inserts (comes with

double sided image POS). easy assembly (please read the included assembly guide). easy to maintain appearance. low consumption/long life LED lighting kit available separately for

Gondola and Wall unit displays. separate Aladdin Logo and various POS assets available upon request

Please do not hesitate to contact us for further details.

Logo Block10-01814-001

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Crave Collectionname and size colour product code page

TomatoFern

TomatoFern

TomatoFernBerry

TomatoFern

TomatoFernBerry

10-01545-00110-01545-006

10-01547-00110-01547-004

10-01550-00110-01550-00810-01550-004

10-01546-00110-01546-006

10-01549-00110-01549-00910-01549-003

10

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11

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CRAVE INSULATED LUNCH BOWL 0.85L

CRAVE SANDWICH BOx1 x 1L + 2 x .4L

CRAVE DOUBLE WALL CARAFE 0.75L

CRAVE INSULATED LUNCH PLATE0.85L

CRAVE WATER BOTTLE 0.5L

New colours

New colours

New colours

New colours

New colours

TomatoMarinaBerryFern

10-01117-03810-01117-03910-01117-04010-01117-041

19PAPILLONTUMBLER0.35L

TomatoMarinaBerryFern

TomatoMarinaBerryFern

BerryBlack

BerryBlack

10-01503-00910-01503-03810-01503-01010-01503-039

10-01502-01110-01502-01210-01502-01310-01502-014

10-01475-01210-01475-011

10-01425-00710-01425-009

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FLIP & SIP INSULATED MUG0.35L

FLIP & SIP INSULATED MUG0.47L

FLIP & SIP VACUUM MUG0.35L

FLIP & SIP VACUUM MUG0.47L

Drink It Hotname and size colour product code page

New colours

New colours

New colours

New colours

New colours

TomatoFern

10-01452-02510-01452-030

15TAKE AWAY LUNCH BOx0.7L

TomatoMarinaBerryFernAssorted pack

10-01374-01010-01374-01110-01374-01210-01374-01310-01374-014

15PAPILLONCUTLERY SET

TomatoFern

10-01451-03010-01451-020

15TAKE AWAY LUNCH BOx0.35L

New colours

New colours

New colours

TomatoMarinaBerryFern

Grey

TomatoMarinaBerryFern

10-01134-03610-01134-03710-01134-03810-01134-039

10-01270-003

10-01135-02310-01135-02410-01135-02510-01135-026

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BENTO LUNCH BOx0.6L

BENTO LUNCH BOx CONNECTOR LID

BENTO LUNCH BOx0.95L

Lunchname and size colour product code page

New colours

New colours

New colours

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TomatoMarinaBerryFern

10-01320-07310-01320-07410-01320-07510-01320-076

25ONE-HANDED BOTTLE0.7L

Drink It Coldname and size colour product code page

Tomato printMarinaBerryFern print

TomatoMarina printBerry printFern

10-01101-07410-01101-07510-01101-07610-01101-077

10-01102-07010-01102-07110-01102-07210-01102-073

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25AVEO WATER BOTTLE0.35L

AVEO WATER BOTTLE0.6L

Clear

Bottle green

Aqua

10-01607-008

10-01498-003

10-01716-008

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27

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CLASSIC INSULATED MASON TUMBLER0.47L

RECYCLED GLASS TO-GO TUMBLER0.35L

ORIGINAL INSULATED MASON TUMBLER0.47L

New

New

New

Clear 10-01323-013 27GLACE COLDTO-GO TUMBLER0.35L

New colours

New colours

Stainless steel

Stainless steel

Stainless steel

Stainless steel

10-00679-029

10-00692-018

10-00689-025

10-00691-022

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21

21

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AVEO VACUUM FLASK0.3L

AVEO VACUUM FLASK0.47L

AVEO DESKTOP MUG0.35L

AVEO TRAVELER0.47L

Stainless steel 10-01619-001 21CHALLENGER VACUUM FLASK 1.0L

TomatoMarinaBerryFern

10-01091-01410-01091-01510-01091-01610-01091-017

19PAPILLONTRAVELER0.35L

TomatoMarinaBerryFern

10-00753-04410-00753-04510-00753-04610-00753-047

20TEA INFUSER0.35L

White Black

10-01104-00810-01105-005

20AVEO TRAVEL PRESS0.3L

New colours

New colours

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Plaid 10-01366-007 33HERITAGE PLAID LUNCH KIT1 x 0.6L + 2 x 0.1L

Aladdin Heritagename and size colour product code page

Plaid 10-01367-007 33HERITAGE PLAID VACUUM BOTTLE0.7L

New

New

Our suppliers must comply with our Code of Conduct, which includes guidelines on labour, wages, working hours and conditions, health, and safety.

We emphasize ISO 14001 certification, water recycling, and reduction or recycling of all waste at the factories we do business with.

As a company, we donate 1% of our pre-tax profits, and every employee is given 1 paid volunteer day a year to use with a non-profit of their choice.

We believe business has the potential to change the world. That’s why weoperate with integrity, transparency, and respect - for our customers,

consumers, and the people in the communities where we live and work.

Aladdin, since 1908 ®

MarinaBerry

10-01572-00910-01572-010

30INSULATED KIDSSANDWICH KIT0.5L

Lunch Kidsname and size colour product code page

MarinaBerry

MarinaBerry

10-01573-00910-01573-010

10-01574-01110-01574-012

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30INSULATED KIDSSNACK KIT0.45L

FLIP & SIP KIDSWATER BOTTLE0.4L

Marina printBerry print

MarinaBerry

Marina printBerry print

10-01101-06710-01101-068

10-01324-03210-01324-033

10-01134-04010-01134-041

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AVEO WATER BOTTLE KIDS0.35L

VACUUM INSULATED KIDS FOOD JAR0.35L

BENTO LUNCH BOx KIDS0.6L

New

New

New

New

New colours

New colours

contact Details

Burton McCall Limited163 Parker Drive, Leicester, LE4 0JP

Tel Main Switchboard: 0116 234 4600

www.burton-mccall.co.uk

sales officeTel: 0116 234 4611/4622Fax: 0116 235 8031Email: sales@burton-mccall.co.uk

customer servicesTel: 0116 234 4646Fax: 0116 235 8031Email: customerservices@burton-mccall.co.uk

DALD/0514