AL-FATHCORPORATEal-fath.com.ye/en/AL-FATH CORPORATE_001.pdf · Al-fath, operating independently within the domestic trade industry. Since its foundation in 1989, Al-fath has registered

AL-FATH CORPORATE

AL-FATH GROUP TRADING COMPANY

Page 1 of 11

Background

Al-fath, operating independently within the domestic trade industry. Since its

foundation in 1989, Al-fath has registered significant growth in its business,

thus emerging as one of the most successful trading firms in the Republic of

Yemen. Al-fath’s achievement is evident in its professional approach that

reflects its management system, operational expertise and long-term vision to

business development. At present, Al-fath has over 450 employees working in

various capacities within the different divisions of the company.

Corporate Philosophy

Fundamental to long-term business success and sustained growth under

changing market conditions are entrepreneurial drive and acumen founded on a

management that is imaginative, creative, innovative and prudent in risk

undertaking. By these prerequisites, Al-fath aims to attain market leadership

and cope with changing market trends in a competitive way. The approach to

Al-fath's management is to place emphasis on adoption of information

technology supported with professionally qualified and skilled staff whom

motivation is ingrained to offer the best.

AL-FATH CORPORATE


Page 2 of 11

Information Technology Division

Founded in 1995The Information Technology Division strives to be a collaborative, expert,and responsive entity that is focused on the total customer experience andintent on delivering personalized service and timely support. The IT Divisionis divided into four functions: direct sales, projects, solutions, service, andsupport.All four functions combine to give total customer satisfaction from theirexperience at Al-Fath.

As Al-Fath pushes into new frontiers, it remains dedicated to its originalobjective of helping people improve their lives through technology.

Product Portfolio:

Computer Hardware System. Computer Peripherals and accessories. Data Network System. Application Software and Customized Programs. Data Network Cables, Components and accessories. Professional and Certified Technical Support. Customer Training Programs. Photocopiers. Fax Machines. Accessories and Parts.

AL-FATH CORPORATE


Page 3 of 11

Corporate Structure

As is schematically illustrated in Figure 1, Al-fath has established corporate

structure for efficient and productive functioning of its business management and

operations. The corporate structure is made of two distinct areas, which are as

follows:

AL-FATH CORPORATE


Page 4 of 11

Corporate Support Function Units

The centralized corporate support functional units provide support to each

business unit in the areas of finance, administration, and corporate executive

activities related to the planning, development and implementation of Al-fath's

mission, values and policies.

Business Units

Business units that constitute the different trade divisions, each set up as

independent profit center under its specialized business activities in an area of

trade industry. The trading activity under each business unit is structured to

allow business expansion in a vertically integrated way.

Al-fath’s business units are formed by the following six independent divisions,

each representing a specific and independent business unit, offering a specific

group of products and services under its own market distribution network for the

territory of the Republic of Yemen.

AL-FATH CORPORATE


Page 5 of 11

Vision

Fundamental to long-term business success and sustained growth under changing

market conditions is entrepreneurial drive and acumen founded on a management

that is imaginative, creative, innovative and prudent in risk undertaking.

By these prerequisites, Al-fath aims to attain market leadership and cope with

changing market trends in a competitive way. The approach to Al-fath's

management is to place emphasis on adoption of information technology supported

with professionally qualified and skilled staff in which motivation is ingrained to

offer the best.

Mission

Al-fath's mission is to provide quality products, and professional & efficient

services to maintain leading positions in chosen markets.

AL-FATH CORPORATE


Page 6 of 11

Corporate Objectives & Strategies

Each division that forms a business unit within Al-fath functions and operates

under a set of common business development objectives and strategies. These

are structured with flexibility to allow adaptation according to the needs and

requirements of each business unit.

A. Human Resource Development

Our management view is based on a fundamental reality that: central to any

organizational success is the human resource. Thus our management

organizational system is structured to ensure achievement of recruiting and

training dedicated and diligent staff able to work under an environment that

encourages high productivity and high level of achievement. We have

instituted within our organizational system a set of management and

operational guidelines that would ensure prevalence of the right work

environment.

B. Business Facilities

Al-fath's major objective is to ensure that each business unit is fully

supported with essential facilities of appropriate standards to permit the

division to operate and perform its functions under the right image. Such

facilities are to include the following:

1. Sales showrooms with interior decoration and layout compatible to

the product lines..

2. Modern offices supported with appropriate information technology.

3. Support facilities such as those for maintenance and repairs fitted

with essential equipment and tools.

4. Warehouses with proper inventory system.

5. Means of transportation for staff and goods.

6. Other logistical support facilities.

AL-FATH CORPORATE


Page 7 of 11

C. Market Development Objectives and Strategies

Al-fath's policy is to ensure that each division operates with pragmatic

market development objectives and strategies, covering the following

areas:

1. To retain customer loyalty, through marketing programs oriented

towards attaining customer confidence and satisfaction..

2. Market entry and penetration strategies are to ensure satisfactory

market positioning of products with the aim of acquiring appropriate

market share.

3. The products and nature of the market must be well studied to

determine and define market segments and market niches for each

product line.

4. The channels of distribution and distribution network must be

planned with future outlook to achieve extensive geographical

coverage in the country.

5. To assess market trend and evaluate performance through periodic

market research.

6. Products and service pricing structure must be set in a competitive

and profitable way.

7. To institute promotional and advertising programs to support the

overall market development plans

8. Maintain continuous supply of products to ensure their availability at

all times.

AL-FATH CORPORATE


Page 8 of 11

D. Financial Objectives and Strategy

In conformity with our basic business goal to realize profits, Al-fath's

financial objectives and strategy is set for each division to operate

financially as an independent profit center, to make such divisions self-

sustaining business units, able to generate profit and expand its business

by virtue of its own success. By this approach, each division is to allocate

resources optimally for investment or operational requirements.

Objectives & Policies For Representation

Al-fath’s approach in representing foreign principles is to establish a relationship

in the form of an alliance, aimed at achieving mutual cooperation and

coordination beneficial to the partnership. The business development policy is to

be structured and built on teamwork and shared investment to maximize market

share of the products involved. Overall, the relationship should emphasize a high

level of performance, to enhance positive image and reputation for the products

and support services involved.

AL-FATH CORPORATE


Page 9 of 11

Corporate Goals

Al-fath has established the following set of corporate goals with long-

term vision:

A. Market Leadership

To achieve leadership in its trading activities by instituting pragmatic and

objective business strategies that will ensure:

1. Establishment of positive image and indisputable reputation for

Al-fath as a commercial enterprise oriented to customers and their

needs.

2. Marketing of niche quality products and support services at

competitive prices.

3. The attainment of clear understanding of the market conditions,

instituting flexibility to adapt to changes in the socioeconomic

environment of the market.

B. Management System

To adopt an efficient business management system that instills

positive values within the company capable of:

1. Permitting Al-fath to operate as a whole and integrated unit, while

allowing each business unit to function as an independent profit

center.

2. Maximizing motivation of its human resources towards higher

productivity.

3. Achieving efficiency in corporate resource allocation with the

ultimate goal of realizing profits.

4. Establishing a strong alliance and communication base with

business partners represented.

AL-FATH CORPORATE


Page 10 of 11

5. Achieving diversification of its business through vertical integration

of its different business units.

6. Reinvesting retained earnings to improve and expand its business

activities.

C. Business Perpetuity

Last but not least our goal is to ensure perpetuity of Al-fath as an

independent successful commercial enterprise.

BUSINESS WITH US

Al-Fath's approach in representing foreign principles is to establish a relationship in the

form of an alliance, aimed at achieving mutual cooperation and coordination beneficial to

the partnership.

The business development policy is to be structured and built on teamwork and shared

investment to maximize market share of the products involved.

Overall, the relationship should emphasize high level of performance, to enhance positive

image and reputation for the products and support services involved.

AL-FATH CORPORATE


Page 11 of 11

0

10

20

30

40

50

60

70

80

90

2000 2001 2002

Growth of Importing Values Only for Al-Fath'sPharmaceutical

Milion US $

AL-FATH CORPORATE


Page 11 of 11

2002 2003 2004 2005 2006 2007


AL-FATH CORPORATE


Page 11 of 11

2007 2008 2009


Documents

AL-FATHCORPORATEal-fath.com.ye/en/AL-FATH CORPORATE_001.pdf · Al-fath, operating independently within the domestic trade industry. Since its foundation in 1989, Al-fath has registered