People:Akzo Nobels ambition as a company is to be the first choice of customers, employees and shareholders as well as being a respected member of society. To realize this ambition, it relies on its single most valuable resource: people.Akzo Nobel strives to create a winning match between individual needs and organizations demand. It continuously aims to have the right person, with the right experience, at the right time, in the right place, offering the right compensation. Therefore they look to employ professionals who are entrepreneurial in their thinking and practical in problem-solving. Once they get the people they need they train and develop their skills and talents. It focuses a lot on leadership, individual accountability and team work. Hence, its employees are professionals whose entrepreneurial behavior is result-oriented and guided by personal integrity. They strive for the success of their own unit, in the interest of the whole of Akzo Nobel. In return Akzo Nobel offers it employees opportunities for individual and professional development, learning and growth, in a multicultural working environment. Moreover, Akzo Nobel is an equal opportunity employer the employees are recruited, selected and promoted on the basis of objective, non-discretionary criteria. It approaches the careers of its employees in a proactive manner, and link succession planning to career planning, with clearly aligned learning and development opportunities, mentoring and coaching facilities, and career development possibilities. The company strives to draw from as wide a talent pool as possible and create a working environment where differences are valued and where everyone has the opportunity to develop their skills and talents. It also has a dedicated Diversity & Inclusion (D&I) program since 2008. Akzo Nobel is strongly committed to helping its employees grow and develop. Therefore, everyone from graduates and first-line managers to executive level management has the chance to grow through structured learning and development.Due to all these policies and good practices Akzo Nobel is able to develop its people as a competitive advantage, by taking great care of them. Its people come up with innovative ideas and possess the drive to go far. Thus, its employees deliver business results and they are the main element of companys long term success. Processes:Since Akzo Nobel is a manufacturing business the processes it carries out are conventional. The main elements include production management, sales and distribution management. Exhibit 3 shows the general processes carried out by manufacturing business such as of Akzo Nobel.Physical Environment:Akzo Nobel has given dealerships to private individuals in different locations. Therefore, the physical environment is similar to that of local shops. However, ICI (Akzo Nobel) also has Dulux Model Shops which act as one stop solution where customers can have access to all the products and services including Point of Sale Tinting (POST). The physical environment of these shops is more sophisticated, clean and modern then that of dealers shops, thus, enhancing the shopping experience of the customers.

Exhibit 3