Akshita and Ekta

8/17/2019 Akshita and Ekta

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Manish AroraA report on Luxury in

India and thesociological links

Efforts by:Akshita BhardwajEkta Maurya


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Manish Arora

Residence New Delhi, IndiaNationality IndianOccupation Fashion designerReligion SikhismLabels Manish Arora, Fish Fry, Paco Rabanne Indian

Manish Arora (Hindi: ) (Punjabi: ) is an Indian fashion designer basedin New Delhi. In early 2011, he was appointed creative director of the womenswearcollection of the French fashion house Paco Rabanne, although he left the company in

May 2012.


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Early life and educationBorn and brought up in Bombay and New Delhi, he had a humble beginning, which heincorporated into his style. Manish was actually at first pursuing a career in Commerce. Hetook a chance on faith and applied to the prestigious and selective National Institute ofFashion Technology in New Delhi and got through. And not only that, he graduated in1994 with the Best Student Award. Not many people do that, especially with the ideasengraved into young minds of his time.

If you think about it, it's all very inspiring and fairytale-like, in a way that the protagonistfinally gets his "Prince Charming" in the form of exuberant success in the fashion world,with the help of his fairy god mother's magic - courage to deviate from commerce, anddiligence to succeed in fashion.


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Career

In 1997 Manish Arora launched his own label "Manish Arora" and started retailing inIndia.Three years later, Manish participated in the first-ever India Fashion Week held inNew Delhi and represented India at the Hong Kong Fashion Week.

Arora launched his secondlabe l , "F i sh F ry" , i n2 0 0 1 . T h i s c o l o r f u l ,sportswear-styled line wascreated in association with

t h e a t h l e t i c a p p a r e lm a n u f a c t u r e rR e e b o k . D u r i n g 2 0 0 2Manish opened his firstflagship store, Manish AroraFish Fry, in New Delhi andin the following year openeda second store in Mumbai.Another successful showingat India Fashion Week(2003) led to a stockingdeal with the fashion houseMaria Luisa (Paris) and thebeginning of a successfulexport business.

Dur ing 2004 he wasawarded the Best Women'sPrêt Designer at the firste v e r I n d i a n F a s h i o nAwards' 2004 held inBombay and MC2 DiffusionParis started representingthe label for the exportbusiness. The followingyear Manish participated in

the Miami Fashion Week inMay 2005 where he was presented with the designer's choice for Best Collection Award.

He had a successful debut at the London Fashion Week in September 2005 and receivedan overwhelming response from the press as well as the buyers. He opened a new store


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at Lodhi Colony Market in New Delhi in December 2005. Arora exhibited some of his workat the Victoria & Albert Museum in London for an exhibition called "Global Local" inassociation with the British Council, India.

A fashion jury in a leading Indian publication Outlook designated him "Best Indian Fashion

Designer" and featured him on the cover of its March 2006 issue. Manish opened his firstManish Arora franchise store in Villa Moda, Kuwait and another Manish Arora Fish Frystore at Crescent at The Qutub, New Delhi in 2006.

In 2007 the first Fish Fry for Reebok concept store opened at the Garden of Five Senses,New Delhi, and Arora teamed up with make-up and cosmetics giant MAC for designing asignature collection. He has also collaborated with Swatch for a limited edition of watches.In 2008, once again, Reebok launched the 'RBK Fish Fry Collection 2008', an exclusivelifestyle range designed by Manish Arora.

"Indian by Manish Arora", a brand designed for the growing Indian market for women'swear, is licensed to another fashion company. Manish was invited to show his collection at


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the “Fashion in Motion” exhibition held at Victoria and Albert Museum, London inSeptember 2007.[3] By 2009 Manish owned four stores in India and sold his collections tomore than 80 retailers worldwide. The designer has also entered into a joint venture withBIBA Apparels Pvt. Ltd. to further expand the label.

In 2012, Arora previewed his jewellery line in association with label Amrapali comprising arange of hand jewellery, neckpieces and pendants.

Some of his work was displayed at the Victoria and Albert Museum, in the Fabric of India2014-15 Exhibition.

StyleManish Arora is regarded by many as "the John Galliano of India".[9] He is known for arich palette of psychedelic colours and kitsch motifs in garments that combine traditionalIndian crafts like embroidery, appliqué and beading with Western silhouettes.

It is not too difficult to describeM a n i s h A r o r a ' s s t y l e . H eundoubtedly loves colour, and hascombined it with his astutecraftsmanship in a creative way toexhibit his effervescent style. Heuses psychedelic prints not just onclothing, but extends out to givingthe 65 year old Ambassador car anew look on his TV show (yes hehas a TV show), Adventure of theLadies' Tailor on Discovery's Traveland Living. He painted on to it oldIndian cinema posters, winning thet i t le of The Most Awesome

Ambassador, informally.

He is probably the only famousdesigner who handcrafts hisdesigns, giving him another "edge",as if he didn't have enough of thatalready. It's also made him prettypopular with the western celebrities,with Katy Perry becoming his first

famous overseas client. Arora's'merry go round' dress worn by herat the 2008 MTV Awards won both


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attention and praise, two things that don't go together too often anymore in today's world.Evidently, Arora finds inspiration in the ordinary to produce the extraordinary. SonamKapoor, too, is one of his most loyal customers, although she may be criticised for her dullwit after that infamous episode on Koffee with Karan, she must be given due credit for hersense of style.

Inspiration

Taking inspiration from his surroundings; India’s nature, music, cultures and people alloffered insight into Arora’s designs. Here he develops clothing with bold colour,personality, embroidery and appliqué beading.

Manish Arora appreciates the idea of trends, but believes further in an individualspersonality and own sense of style. Known for elaborate and avant-garde creations, Arorauses vivid colours and motifs, paired with traditional Indian beading and embroidery.

Arora says that elements such as the whimsical costumes, acrobatic-based performancesand unpredictability are a direct parallel to his playful designs.

“Similar to my work, there are so many ingredients in Thai curries . . . which work togetherto form a masterpiece,” Arora says. “Every time I eat a curry, I strive to achieve the samesense of balance in my designs.”


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Cost

The price range for his clothes are:

For Indian wear : $126-$10000+For western wear: $150-$15000+These are the price ranges for the Ready-to-Wear garments.

The haute couture garments costs way more than this as RTW. Even though hiscollections are costly (luxury garments), Indian people spend a lot during the weddingseasons and money is not a constraint for the families belonging to upper middle class andabove.


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Sociological Link

Though Mumbai is the film city of India but Delhi is the fashion capital and as Manish Arora

has roots from both these cities, he is inspired by the designs and ideas that both citiesoffer.

His contribution to the society is his colourful yet elegant silhouettes that defines aperson’s personality and tells the world that he/she stands out from this world but are notcut-out as they have not lost their individuality into being someone else in the society.

His works are well-known in India and around the world. His contribution to theacknowledgment of Indian motifs and inspiration in the world is what makes him different

than other luxury brands operating in India.His bridal collections are most liked by Indian families which do not think twice to buywithout noticing the price. The fact that he is known to the world and his collections arefilled with colors and hues (preferred by Indians) are what makes him the heart and soul ofIndian fashion market.

Some of his Indian collections are:

Manish Arora’s bridal collection


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