AKRON BEACON JOURNALmedia.ohio.com/.../2013_Media_Kit_Akron_Beacon_Journal_and_Ohi… · 44 E Exchange St, Akron, OH 44309 • 3Retail Ads: ... Akron Beacon Journal the key source

INFORMING. ENG AGING. ESSENTIAL.

AKRON BEACON JOURNAL

44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350

WWW.OHIO.COM


AKRON BEACON JOURNAL WWW.OHIO.COM


Smartphone apps

Text Messaging

Coupon Inserts

Market Research

Co-op Advertising and Processing

Beacon’s Best Annual Reader Poll

Contests and Giveaways

Clocktower/Video Billboard Ads

Daily Deals

Sales Fliers and Inserts

Database Marketing and Mapping

Direct Mail Solutions

Graphic Design Services

Online Behavioral Targeting

Vendor and Focus Tabs

Yahoo! Partnership

Monster.com Partnership

Autotrader.com Partnership

Zvents Partnership

Special Sections and Magazines

Polybags

Non-subscriber Coverage (TMC)

Indoor/Outdoor Vinyl Banners

Commercial Printing

Post-it® Notes

Classifieds

Local Community Websites

Enjoy.Ohio.com entertainment site

Ohio.com news site

Daily/Sunday Newspaper Ads

Journalism Distinction Informing. Engaging. Essential.

The Akron Beacon Journal/Ohio.com -- Ohio's only four-time Pulitzer Prize-winning newspaper and four-time winner of Ohio's Best Website Award -- is known for in-depth local reporting in print and online, regularly attracting accolades from professional journalism associations at the local, regional, state and national levels. In 2012 alone, the newspaper and its online affiliate earned more than 56 awards for journalism excellence for breaking news, feature writing, food writing, sports writing, columns, business reporting and more, including 23 first-place finishes, two of them at the national level.

This April, the Akron Beacon Journal/Ohio.com begins its 175th year in the community, the oldest continuously operating business in Summit County. Proud to be a trusted news source since 1839, the Akron Beacon Journal/Ohio.com of 2013 delivers news and information in print, online, via Facebook and Twitter social media sites and a full roster of mobile apps

Key Advertising Personnel

Publisher

Andrea Mathewson 330-996-3205 [email protected]

Executive VP and General Manager

Alton Brown 330-996-3310 [email protected]

Marketing Director

Nicole Hawk 330-996-3693 [email protected]

Retail Manager-Major/National/Targeted Accounts

Aimee Krzyscin 330-996-3354 [email protected]

Retail Manager-Key/Local Accounts

Craig Bender 330-996-3258 [email protected]

Classified Advertising Manager

Laura Schumann 330-996-3320 [email protected]

Digital Sales Manager

Craig Madrin 330-996-3243 [email protected]

Sales & New Business Development Manager

Tonia Lawley 330-996-3369 [email protected]

Advertising Operations, Revenue, and Research Manager

Frank Jablonski 330-996-3444 [email protected]

Various Products and Services Available

2



44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 3 Source: Scarborough Research 2012, Release 2. Updated 1/2/2013

Akron

Canton

Cleveland

Primary

Market Area

Greater

Akron

Cleveland

DMA

Journalism Distinction Informing.

Engaging.

Essential.

Known for in-depth local reporting, the Akron Beacon Journal has won four Pulitzer Prizes—more than any other Ohio newspaper.

Ohio.com is a four-time winner of Ohio’s Best Website Award. The Ohio Society of Professional Journalists and Press Club of Cleveland each bestowed these honors twice.

In 2011, the Akron Beacon Journal /Ohio.com was honored with more than 40 awards for journalism excellence both regionally and nationally. Among them, 24 first- and second-place journalism awards were won in the annual Press Club of Cleveland competition for best work. A series of articles was also given top honors by the National Association of Black Journalists.

Driving distances from Akron

Canton, OH 23 miles 0:27Cleveland, OH 40 miles 0:46Youngstown, OH 50 miles 0:51Mansfield, OH 64 miles 1:08Pittsburgh, PA 110 miles 1:54Erie, PA 125 miles 2:11Columbus, OH 126 miles 2:02Wheeling, WV 130 miles 2:05Toledo, OH 136 miles 2:14Detroit, MI 191 miles 3:10

Dayton, OH 195 miles 3:10

Fort Wayne, IN 209 miles 3:28

Buffalo, NY 215 miles 3:32

Cincinnati, OH 232 miles 3:42

Niagara Falls, NY 236 miles 3:56

Indianapolis, IN 299 miles 4:46

Chicago, IL 367 miles 5:59

Media Demographics

Akron Beacon Journal:

According to Scarborough Research, there are 521,318 unique adults in the primary market. Of these adults, 76.8% or 400,593 have read an Akron Beacon Journal in the past month. Some key demographics of these readers:

• 53.8% are female and 46.2% are male.

• 56.2% are between the ages of 21 and 54 years old.

• 52.2% have attended any amount of college or graduated from college.

• 53% are married; the Akron Beacon Journal reaches 77.4% of all married adults in the market and 79.1% of all households in the market that do not have children.

• 62% have household incomes greater than $35,000; and the Akron Beacon Journal reaches 63% of all homes in the market that have incomes greater than $75,000 annually.

• 71% own their home; and the Akron Beacon Journal reaches 77.2% of all homes in the market valued between $150,000 and $199,999 and 72.5% of all homes in the market valued greater than $150,000.

Ohio.com

According to Scarborough Research, there are 120,170 unique adults within the primary market that have viewed Ohio.com. In the past month. Some key demographics of these viewers :

• 50.3% are female and 49.7% are male.

• 74.2% are between the ages of 21 and 54; and the Akron Beacon Journal and Ohio.com combine to reach 83.5% of all 25- to 54-year-old women in the market and 83.9% of all adults over 34 in the market.

• 63.8% have attended any amount of college or graduated from college; and the Akron Beacon Journal and Ohio.com combine to reach 81.3% of all college graduates in the market.

• 52.4% of viewer households do not have children; and the Akron Beacon Journal and Ohio.com combine to reach 79% of all households in the market with one or more children.

• 66.9% have household incomes greater than $35,000; and the Akron Beacon Journal and Ohio.com combine to reach 74.7% of all homes that have incomes greater than $75,000 annually.

• 76.5% own their home; and the Akron Beacon Journal and Ohio.com combine to reach 82.3% of all homes in the market valued greater than $250,000.

• The Akron Beacon Journal and Ohio.com combine to reach 78.3% of the 407,024 adults in the market who have accessed the Internet in the past 30 days. Including Yahoo!, the unduplicated primary market reach of adults accessing the internet last month is 90%.

Market Overview

Akron sits in the heart of Summit County, only the second most populous county of the 17 county Cleveland DMA.

Only 40 miles south of Cleveland and 23 miles north of Canton, Akron is at the core of the Cleveland-Akron-Canton megaplex in Northeast Ohio.

Greater Akron includes Medina, Summit, Portage, Wayne and Stark counties within the Cleveland DMA. There are a total of 1,056,752 adults in the Greater Akron area, who represent more than 1/3 of the adult population of the Cleveland DMA.

The Akron Beacon Journal and Ohio.com saturate the Greater Akron region of Northeast Ohio delivering local news and information primarily in Summit, Medina, Stark, Portage and Wayne counties.

Journalism Distinction Informing.

Engaging.

Essential.

Known for in-depth local reporting, the Akron Beacon Journal has won four Pulitzer Prizes—more than any other Ohio newspaper.

Ohio.com is a four-time winner of Ohio’s Best Website Award. The Ohio Society of Professional Journalists and Press Club of Cleveland each bestowed these honors twice.

In 2011, the Akron Beacon Journal /Ohio.com was honored with more than 40 awards for journalism excellence both regionally and nationally. Among them, 24 first- and second-place journalism awards were won in the annual Press Club of Cleveland competition for best work. A series of articles was also given top honors by the National Association of Black Journalists.




Reaching a Large Audience

In a work week, the daily Akron Beacon Journal reaches 376,168 unduplicated readers. In a full week, the Akron Beacon Journal reaches 463,777 unique adults. Adding in viewers of Ohio.com in a week determines the Integrated Newspaper Audience measure (INA). The average INA for the Akron Beacon Journal/Ohio.com is 510,753 adults. The cume or monthly INA for the Akron Beacon Journal/Ohio.com is 674,028 adults.

The Akron Beacon Journal and Ohio.com combine in a week to reach 69.8.8% of the 521,318 adults within the primary market area (PMA) as defined in the ABC Audit. In a month, the two combine to reach an integrated audience of 80.5% of the adults in this market.

Section Readership

The Akron Beacon Journal has loyal customers who generally read more of the paper than all readers within the Cleveland DMA.

The local news content is especially sought after, which makes the Akron Beacon Journal the key source of local and community news and information in the market.

P a g e s /S e c tio n s R e a d o r L o o k e d A t

(M o n -Fr i C u m e R e a d e r s h ip )

A d v e rtis in g c irc u la rs /in s e rts /fly e rs 5 3 .3 % 4 9 .6 %

B u s in e s s /fin a n c e p a g e s /s e c tio n 5 2 .9 % 4 5 .9 %

C la s s ifie d a d v e rtis in g 5 4 .4 % 5 0 .8 %

C o m ic s 5 7 .3 % 5 1 .7 %

E d ito ria l/o p in io n p a g e s 5 1 .7 % 4 5 .6 %

E n te rta in m e n t/life s ty le p a g e s /s e c tio n 5 6 .8 % 5 1 .1 %

F o o d /c o o k in g p a g e s /s e c tio n 5 3 .8 % 4 9 .6 %

H o m e a n d g a rd e n p a g e s /s e c tio n 5 1 .5 % 4 5 .9 %

In te rn a tio n a l/n a tio n a l n e w s 5 1 .6 % 4 6 .9 %

L o c a l n e w s s e c tio n 7 5 .5 % 7 1 .7 %

M a in n e w s /fro n t p a g e s e c tio n 8 1 .2 % 7 6 .9 %

M o v ie lis tin g s a n d re v ie w s 4 8 .6 % 4 4 .2 %

S p o rts p a g e s /s e c tio n 5 5 .2 % 5 3 .1 %

T V o r ra d io lis tin g s 4 6 .6 % 4 2 .2 %

A L L

N e w s p a p e rs

R e a d in

D M A

A k ro n

B e a c o n

J o u rn a l

(M -F )

4 Sources: Scarborough Research 2012, Release 2. Updated 1/2/2013

Readers and Reach

According to Scarborough Research for the Cleveland DMA, the Akron Beacon Journal has the following average readership:

Daily – 224,106

Saturday – 261,086

Sunday – 372,895

In a work week, the daily Akron Beacon Journal reaches 376,168 unduplicated readers. Adding in unique readers on the weekend and also viewers of Ohio.com in a week determines the Integrated Newspaper Audience measure (INA). The average INA for the Akron Beacon Journal/Ohio.com is 510,753 adults. The cume or monthly INA for the Akron Beacon Journal/Ohio.com is 674,028 adults.

The Akron Beacon Journal and Ohio.com combine in a week to reach 69.8.8% of the 521,318adults within the primary market area (PMA) as defined in the ABC Audit. In a month, the two combine to reach an integrated audience of 80.5% of the adults in this market.

According to Google Analytics, Ohio.com averages over 7,937,000 monthly page views and over 799,000 unique site visitors.

Our weekly targeted delivery program—Savvy Shopper—has the ability to reach non-subscribers throughout much of Summit County; the city of Wadsworth in Medina County; the cities/towns of Streetsboro, Kent, Brimfield and Mogadore in Portage County; the town of Doylestown in Wayne County; and the towns of Hartville and Uniontown in Stark County. This is a reach of around 189,000 additional—primarily unduplicated—households weekly.

Show pass

along

reader

rates.

Also,

Show how

circ

declines

are not

affecting

readership

at the

same rates

A Note About Circulation

While circulation is important, it does not provide the full picture. Readership is the more important element . Even as circulation at newspapers nationwide are declining, the Akron Beacon Journal copies that are distributed are enjoying a higher percentage of pass along readership than in the past, especially on a Sunday. This means that there are still increasingly large numbers of actual readers out there seeing your advertising messages!

T o ta l Av e ra g e

P a id - P r in t

C irc u la t io n

T o ta l Av e ra g e

P a id & Ve r if ie d -

P r in t & D ig ita l

C irc u la t io n

R e a d e rsR e a d e rs

P e r C o p y

S u n d a y 1 2 2 ,0 7 4 1 2 3 ,9 1 6 3 7 2 ,8 9 5 3 .0 1

S a tu rd a y 1 0 4 ,7 4 6 1 0 6 ,2 9 2 2 6 1 ,0 8 6 2 .4 6

D a ily (a v g .) 7 9 ,8 1 8 8 7 ,9 1 0 2 2 4 ,1 0 6 2 .5 5

Reaching the Total Market

Our weekly targeted Total Market Coverage (TMC) delivery program—Savvy Shopper—reaches all Saturday Akron Beacon Journal subscribers and—via US Mail—has the ability to reach non-subscribers throughout much of Summit County; the city of Wadsworth in Medina County; the cities/towns of Streetsboro, Kent, Brimfield and Mogadore in Portage County; the town of Doylestown in Wayne County; and the towns of Hartville and Uniontown in Stark County. This is a reach of around 190,000 additional—primarily unduplicated—households weekly. By combining an insert or display ad within the Savvy Shopper with advertising within a weekend edition of the Akron Beacon Journal, your advertising message can reach virtually 100% of the homes within this targeted geography at the core of our market!




U n iq u e N e w s p a p e r R e a d e r s a n d W e b s it e V ie w e r s

B a s e d o n a d v e rtis in g fre q u e n c y in th e re s p e c tiv e p ro d u c ts

(To ta l A d u l t R e a d e r s / V i e w e r s - S c a r b o r o u g h 2 0 1 2 , R 2 )

T o ta l i n th e

C l e v e l a n d

D M A

T o ta l i n

S u m m i t

C o u n ty

S u m m i t

C o u n ty

R e a c h

T o ta l i n th e

P r i m a r y

M a r k e t

P r i m a r y

M a r k e t

R e a c h

T o ta l i n th e

P r i m a r y

M a r k e t

P r i m a r y

M a r k e t

R e a c h

T o ta l i n th e

P r i m a r y

M a r k e t

P r i m a r y

M a r k e t

R e a c h

O n e D a y O n l in e 5 2 ,4 5 1 2 8 ,3 3 3 6 .8 % 3 7 ,9 6 2 7 .3 % 6 ,0 9 5 1 .2 % N /A N /A

O n e W e e k O n l in e 1 1 3 ,3 1 5 6 1 ,6 7 6 1 4 .7 % 7 8 ,7 7 0 1 5 .1 % 3 1 ,2 2 7 6 .0 % N /A N /A

O n e D a i ly N e w s p a p e r (M -F ) 2 2 4 ,1 0 6 1 4 6 ,3 5 2 3 5 .0 % 1 8 6 ,7 9 7 3 5 .8 % 2 2 ,4 4 5 4 .3 % 2 8 ,9 4 5 5 .6 %

F ive D a i ly N e w s p a p e rs (M -F ) 3 7 6 ,1 6 8 2 2 3 ,7 5 6 5 3 .4 % 2 9 0 ,1 2 4 5 5 .7 % 5 7 ,4 6 3 1 1 .0 % 4 7 ,3 2 5 9 .1 %

O n e S u n d a y N e w s p a p e r 3 7 2 ,8 9 5 2 2 7 ,4 6 1 5 4 .3 % 3 0 5 ,3 0 9 5 8 .6 % 4 8 ,1 8 1 9 .2 % 3 3 ,5 9 1 6 .4 %

O n e D a i ly (M -F ) a n d O n e S u n d a y 3 8 5 ,6 5 3 2 3 4 ,2 6 8 5 6 .0 % 3 1 3 ,4 1 2 6 0 .1 % 5 2 ,7 0 9 1 0 .1 % 4 0 ,3 6 1 7 .7 %

F ive D a i ly (M -F ) a n d O n e S u n d a y 4 5 6 ,2 6 6 2 6 1 ,6 3 5 6 2 .5 % 3 4 3 ,2 4 5 6 5 .8 % 8 0 ,9 6 8 1 5 .5 % 5 2 ,5 0 8 1 0 .1 %

F ive D a i ly, O n e S a tu rd a y, O n e S u n d a y 4 6 3 ,7 7 7 2 6 3 ,5 9 8 6 3 .0 % 3 4 5 ,2 0 8 6 6 .2 % N /A N /A N /A N /A

O n e D a i ly a n d O n e D a y O n l in e 2 5 8 ,8 4 6 1 6 4 ,5 1 2 3 9 .3 % 2 0 7 ,0 4 8 3 9 .7 % 2 7 ,8 8 6 5 .3 % N /A N /A

O n e S u n d a y a n d O n e D a y O n l in e 3 9 7 ,7 5 9 2 3 7 ,4 4 0 5 6 .7 % 3 1 5 ,6 8 4 6 0 .6 % 5 3 ,6 2 2 1 0 .3 % N /A N /A

F ive D a i ly a n d O n e W e e k O n l in e 4 3 7 ,6 5 1 2 4 7 ,5 0 6 5 9 .1 % 3 2 3 ,0 4 9 6 2 .0 % 7 9 ,1 7 7 1 5 .2 % N /A N /A

IN A (a vg ) - F ive D a i ly, O n e S a tu rd a y, O n e S u n d a y, O n e W e e k O n l in e 5 1 0 ,7 5 3 2 7 4 ,8 6 1 6 5 .7 % 3 6 3 ,6 2 6 6 9 .8 % 1 0 0 ,1 2 5 1 9 .2 % N /A N /A

I n D M A I n P M A R e a c h I n P M A R e a c h I n P M A R e a c h I n P M A R e a c h

O n e D a i ly N e w s p a p e r (M -F ) o r O n e W e e k ly N e w s p a p e r 2 2 4 ,1 0 6 1 8 6 ,7 9 7 3 5 .8 % 7 9 ,6 9 0 1 5 .3 % 2 8 ,6 8 3 5 .5 % 2 1 ,4 8 1 4 .1 %

A k ro n B e a c o n J o u rn a l a n d O h io .c o mC le v e la n d P la in D e a le r

a n d C le v e la n d .c o m

K e n t - R a v e n n a

R e c o rd - C o u rie r

U n iq u e W e e k ly N e w s p a p e r R e a d e r s ( in P M A )

B a s e d o n a d v e rtis in g fre q u e n c y in th e re s p e c tiv e p ro d u c ts

(To ta l A d u l t R e a d e r s / V i e w e r s - S c a r b o r o u g h 2 0 1 2 , R 2 )

A k ro n B e a c o n J o u rn a lR e c o rd P u b lis h in g

( A d in E V E R Y I s s u e )W e s t S id e L e a d e r Th e S u b u rb a n it e

5 Sources: Scarborough Research 2012, Release 2. Updated 1/2/2013

The chart below offers more detailed readership numbers compared to other top daily and weekly newspapers in the market and based on common

advertising schedules placed in each.

No Other Newspaper…

The Akron Beacon Journal is the preferred newspaper in the primary market. No other newspaper in the market reaches as many adult readers as the Akron Beacon Journal.

According to Scarborough Research, 85.5% of all Sunday readers in the market read the Sunday Beacon Journal last week and 74.3% of all daily newspaper readers read a daily Akron Beacon Journal .

S u n d a y N e w s p a p e rs in P M A R e a d e rs R e a c h S h a re2 6 9 9 8 6

S u n d a y A k r o n B e a c o n J o u r n a l 3 0 5 ,3 0 9 5 8 .6 % 8 5 .5 %

S u n d a y P la in D e a le r 4 8 ,1 8 1 9 .2 % 1 3 .5 %

S u n d a y K -R R e c o rd -C o u rie r 3 3 ,5 9 1 6 .4 % 9 .4 %

O th e r L o c a l S u n d a ys (c o m b in e d ) 2 4 ,1 6 5 4 .6 % 6 .8 %

S u n d a y N e w Yo rk T im e s 1 0 ,4 7 4 2 .0 % 2 .9 %

D a i ly N e w s p a p e rs in P M A R e a d e rs R e a c h S h a re3 4 2 ,5 6 6

A k r o n B e a c o n J o u r n a l 1 8 6 ,7 9 7 3 5 .8 % 7 4 .3 %

K e n t-R a ve n n a R e c o rd -C o u rie r 2 8 ,9 4 5 5 .6 % 1 1 .5 %

N Y T im e s , U S A T o d a y, o r W S J 2 7 ,7 6 3 5 .3 % 1 1 .0 %

P la in D e a le r 2 2 ,4 4 5 4 .3 % 8 .9 %

O th e r L o c a l D a i l ie s (c o m b in e d ) 3 3 ,6 6 6 6 .5 % 1 3 .4 %

The Exclusive Choice…

Of adults in the market that read only one Sunday newspaper in the last week, 83.9% reached for the Sunday Beacon Journal exclusively over any other available options.



44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 6 Sources: Scarborough Research 2012, Release 2 and Multi-Market 2012, Release 1. Updated 1/2/2013

No Other Local Media…

According to Scarborough Research, just one Sunday Akron Beacon Journal reaches more adults in the PMA than any combined day part radio listenership or TV viewership.

Only 16.3% of adults on average listened to ANY AM/FM radio station during morning drive time Monday-Friday, meaning that an advertisement during an average ½ hour of morning drive time that runs on all 52 local radio stations would reach fewer than half of market adults than just one ad in the daily Akron Beacon Journal.

Due to the above market fragmentation of local radio, simply choosing the top radio stations to run spots on will further limit the overall reach.

Television is fragmented as well with the plethora of cable channels and satellite stations. At best, cable reaches only 19.5% of the adults in the market and only if ads run on every single cable station during an average ½ hour in prime time.

Only 42.6% watched ANY prime time TV (cable and network) on average from Monday to Saturday. So, one TV spot running simultaneously on every single cable and local TV station during an average ½ hour in Prime Time—an expensive proposition—would reach the same number of adults in the market as an ad in just one Saturday Akron Beacon Journal.

No single local television station will reach more than 5.9% of the adults in the market during an average ½ hour in prime time. So much for “mass media”!

Newspapers in General are Highly Relevant

Popularity is a funny thing. If something is deemed popular, it gains a reputation that “everyone” is doing it or is interested in it. Conversely, newspapers have gotten some bad press in recent years as circulations have been declining. As a result, newspapers have gained a hyperbolic reputation as something “nobody” reads. Reality check…

Now compare newspapers to seemingly “popular” things that adults in the Greater Akron area are doing according to Scarborough Research:

• 48.4% had watched the Super Bowl last year

• 22.2% typically watch the late local TV news

• 48.3% typically watch the local evening TV news

• 65.9% typically watch ANY local TV news (at any hour)

• 42.1% watched any of the major cable news stations last week

• 29.8% watched a Cleveland Cavaliers game on TV in the last year

• 39.3% watched a Cleveland Indians game on TV in the last year

• 50.1% watched a Cleveland Browns game on TV in the last year

• 66.4% watched ANY major Cleveland sports game on TV last year

• 27.3% watched any college bowl games on TV in the last year

• 48.1% visited Facebook in the last month

• 61.5% used Google in the last month

• 30.3% listened to any News/Talk/Information formatted radio last week

• 81.8% read a newspaper or visited a newspaper website last week




Market Dominance Over Media Websites

In the primary market, more visitors come to Ohio.com and Yahoo! than the next local or national media news competitors for breaking news, local and national news, sports, business features and entertainment information.

All local radio website traffic combines to reach only 20.6% of the primary market.

Running an ad for a month on both Ohio.com and Yahoo! In the PMA would reach 58,811 more unique adults than an ad running for a month simultaneously on all 56 of the top local newspaper, TV, and radio websites!

Besides, 79.4% of the adults in the primary market who have visited other local media websites have also visited Ohio.com and/or Yahoo! in the past 30 days.

Additional media partnerships with major media companies such as Yahoo!, Monster and Autotrader allow greater access to Ohio.com and promote increased visitation and usage of the award-winning site.

No Other Local Media Website…

In the primary market, more visitors come to Ohio.com and Yahoo! in a month than the next local or national media news competitors for breaking news, local and national news, sports, business features and entertainment information.

Keeping Good Company

Additional media partnerships with the following major media companies allow greater access to Ohio.com and promote increased visitation and usage of the award-winning site.

Unprecedented, Unduplicated Reach

No need to try and decide which local media websites will provide the best reach. Ohio.com and Yahoo! have the greatest overall reach. And why waste money running ads on any other local media sites when 77.1% of the adults that have visited these sites have also visited Ohio.com and Yahoo!, anyway?

Plus, running an ad for a month on Ohio.com and Yahoo! in the primary market reaches 83,447 more total adults that an ad running on every other local TV, radio, and newspaper website!




Ohio.com features and average monthly page views

Home Page - 1,561,477

News - 2,252,656

Obits - 1,430,304

Sports - 426,943

Lifestyles - 81,268

Business - 120,343

Enjoy.Ohio.com (Entertainment) - 92,583

Relish.Ohio..com (Food & Recipes) - 2,560

Editorial - 91,136

Community publishing - 6,224

Special Sections - 5,846

Blogs - 279,380

Pets.Ohio.com - 16,323 jobs.ohio.com (powered by Monster) - 174,185

homes.ohio.com (with MLS listings) - 436,533

autos.ohio.com (powered by Autotrader) - 68,073

Events.Ohio.com (Zvents event listings) - 257,578

DailyDeals.Ohio.com (50-90% off deals) - 18,570

Barberton.Ohio.com - 7,585

Bath.Ohio.com - 3,932

Copley-Fairlawn.Ohio.com - 8,762

CuyahogaFalls.Ohio.com - 20,108

Green.Ohio.com - 8,493

Hudson.Ohio.com - 5,553

JacksonTwp.Ohio.com - 5,960

Kent.Ohio.com - 6,998

Stow.Ohio.com - 15,201

Wadsworth.Ohio.com - 7,428

Always On. Always Delivers.

Ohio.com ad types

Leaderboard - 728 x 90 pixels

Medium Rectangle - 300 x 250 pixels

Sliding Billboard - (max) 980 x 300 pixels

Corner Peel - (max) 500 x 500 pixels

Pencil - 980 x 32 pixels

Skybox-- 200 x 100 pixels

Cube - 160 x 90 pixels

Weather Widget - 210 x 20 pixels

Interstitial

Page Skin

Navigation Bar

Sponsored Events Carousel

Ad types are available as positions and page configurations allow. Some ads may be expandable with rich media. Please consult with a sales representative.


Ohio.com is now micro-targeted to specific Greater Akron communities. Get all of the news, weather, sports, and more without having to search for the info that is relevant to you. Weekly news updates are also sent via email to those individuals that have subscribed to this content.

B e a c o n B a r

B o t to m L e a d e rb o a rd

B o t to m L e a d e rb o a rd (w ith R o llo ve r)

C o rn e r P e e lb a c k

C u b e

C u b e (w ith R o llo ve r)

E ve n ts S p o n s o r

In te rs t it ia l

L e a d e rb o a rd

L e a d e rb o a rd (w ith R o llo ve r)

M e d iu m R e c ta n g le (A TF )

M e d iu m R e c ta n g le (A TF ) (w ith R o llo ve r)

M e d iu m R e c ta n g le (B TF )

M e d iu m R e c ta n g le (B TF ) (w ith R o llo ve r)

N a vig a t io n B a r

P e n c il

S ite S p o n s o rs h ip

S k in

S k y b o x

S lid in g B il lb o a rd

W e a th e r W id g e t

8 Sources: Google Analytics (January through November 2012) and Media Audit 2012. Updated 1/2/2013




Text Message Marketing

Let’s face it. The advertising landscape has changed. We live in a

wireless world and we are on the go now more than ever. In order to

connect with our target audience, we have the ability to adapt quickly; text

message marketing offers flexibility, effectiveness and ease of use.

Text Message Marketing

Let’s face it. The advertising

landscape has changed. We live in a

wireless world and we are on the go

now more than ever. In order to

connect with our target audience, we

have the ability to adapt quickly; text

message marketing offers flexibility,

effectiveness and ease of use.

Consider:

• 86.9% of all adults in the Greater

Akron market use a cell phone. Of

them:

• 68.6% use text messaging

• 42.6% access the internet

• 95.3% of Greater Akron adults age

18-49 use a cell phone.

• Of Greater Akron adults using a

cell phone for text messaging,

74.2% are adults 21-54.

• Of Greater Akron adults using a

cell phone to access the internet,

81.1% are adults 21-54

Daily Deals

Offer a great deal at over 50% off

regular retail value. Then, get

customers with NO upfront investment…

With the customers that we actually deliver,

you only “pay” by providing your product or

service to the buyers of your deal!

We will promote your deal and you will benefit

from the social media buzz that your deal creates,

without consuming your time or exerting any effort.

In the end, you can receive a percentage of the sales

back as cash or else reinvest a higher percentage of the

sales as an advertising schedule to promote your

business and further increase general sales.

Just provide us with a signed agreement, the deal details

and an item image… We take care of everything else.

Mobile Reach

Ohio.com and the entertainment site

Enjoy.Ohio.com both have their own

mobile apps for iPhone and Android.

with 320x50 pixel banner ads

available.

The Enjoy.Ohio.com site is also

mobile-enabled. This means that

viewing the site within your mobile

device’s web browser allows all of the

site content to be displayed in a

more mobile-friendly manner.

Ohio.com and other sites will also

soon be formatted this way for easier

mobile viewing of content and ads,

with or without a dedicated app.

Partner Websites

Ohio.com is also partnered with nationally-renowned websites that help provide

greater access and credibility while promoting increased visitation and usage of the

award-winning site.


Ohio.com is now micro-targeted to specific Greater Akron communities. Get all of the news,

weather, sports, and more without having to search for the info that is relevant to you. Weekly

news updates are also sent via email to those individuals that have subscribed to this content.



44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 10 Updated 1/2/2013

Special products

Savvy Shopper inset – Weekly broadsheet total market coverage (TMC) product that holds inserts and is distributed in-paper and in the mail. ROP ad opportunities are available in the jacket, from a zoned coupon ad up to a full 8-page broadsheet section that is inset between the first two and last two pages of the product.

Beacon Sheets – Print and deliver inserts… All for one low price! Choose from 8.5”x5.5”, 5.66”x11”, 8.5”x11”, 10”x11”, and 11”x17” (folded) on 60# coated or uncoated stock. Additional sizes and stocks available at a premium.

Beacon Notes – Print and deliver sticky notes on the front page of the newspaper. (Can distribute preprinted notes, too. Must be padded and not machine-fed notes.)

Beacon Bags – Print and deliver plastic bags that will hold the day’s paper. (Can also distribute preprinted poly bags and sample bags.)

Kraft jackets – Full broadsheet pages on heavier newsprint used for holding newspaper inserts.

Comics spadea – Full-page, full-color broadsheet advertisement that wraps the spine of the Sunday Comics. Also: Gatefolds.

Mobile marketing – Attract customers with keyword text message marketing and with banner ads within our apps for Ohio.com and Enjoy.Ohio.com.

Beacon clock tower – Video billboard in the heart of downtown Akron that displays ads, news, time and temperature 24 hours a day.

Features

Seven days a week:

Local news, sports, weather, business, obituaries, state/national/world news, editorial and opinion pages, letters to the editor, TV grid, classifieds, comics, crossword puzzle, advertising inserts and more.

Plus . . .

Monday – American Profile magazine

Tuesday – Your Health (first Tuesday of every month)

Wednesday – Food

Thursday – High school sports (in season), Driver's Seat (Auto), Enjoy entertainment tab, and Home and Garden (in season)

Friday – Homehunter Preview (real estate)

Saturday – Home (with HomeHunter real estate guide), Saturday lifestyle section, Savvy Shopper, Relish magazine (first Saturday of the month), and Spry magazine (second Saturday of the month)

Sunday – Life (Arts, Lifestyle, Books, Music, and Travel), Channels TV section, and ohio.monster.com Job Source.

(Subject to change without notice. No advertising M-F in Business/finance section.)

Premium ad positions

A1 (front page) strip - 12” x 2.06”

Broadsheet front page strip - 12” x 2.06”

Enjoy (front page) strip - 9.97” x 2.06”

Tabloid front page strip - 9.97” X 2.06”

Section front flag - 3.25” X 2”

Weather page - 12” X 10.92”

Section back page - 12” X 22”

Driver's Seat - front page - 12” x 13.14”

HomeHunter - page 3 or 4 - Varies

Job Source – front page - Varies

Obits - Varies

Church Directory - Varies

Travel Directory - Varies

Sunday Comics flag ad - 3.89” x 2.06”

Sunday Comics vertical strip - 3.8” x 18.75”

Sunday Comics horizontal strip - 11” x 3.5”

Sunday Comics half page - 11” x 10”

Sunday Comics reverse gatefold- 2 @ 5” x 21.5”

Sunday Comics spadea wrap - 4 @ 5” x 21.5”

Sunday Comics flysheet - 2 @ 11” x 21.5”

(Subject to change without notice..)



44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 11 Dates/offerings subject to change without prior notice. Updated 1/2/2013

January

Careers & Business (T) – For employers and job seekers featuring the latest employment-related products, services, and advice.

HBA Envision Awards (M) – Features award-winning homes, remodeling projects, and commercial designs of local builders and remodelers.

Super Bowl (P) – Focus on the big game with the latest statistics and scores, sports stories, and articles.

February

Cleveland Auto Show (B) – Highlights the event at the IX Center.

Summer Camp Guide (B) – An excellent resource guide for parents and a showplace for advertisers.

March

New Baby News (T) – Showcases babies born last year in a keepsake section with baby pictures and informative articles.

Greater Akron Chamber (T) – Highlights Chamber accomplishments over the past year.

April

Golf Guide (Q) – Annual course listing and golf season kick-off designed to fit easily into a golf bag for use throughout the season.

Indians Preview

(P) – Commentary and analysis at the dawn of a new baseball season.

Job Fair (T) – Features timely articles and advice for job seekers and is your place to attract top-notch employees.

May

National Nurses Week (B) – Salute to the nurses of our community.

Green Chamber (T) – Focus on the community of Green

It’s All About Trucks (T) – Showcases that today’s trucks can go from the work site to the country club.

Star Students & Grads (B) – Recognizes the accomplishments of Greater Akron’s top students and graduates.

June

Relish Cooking Show and Expo

(M) – Show program features recipes, cooking techniques, the footprint of Expo exhibitors, celebrity profiles, and more.

July

Bridgestone Invitational Preview and Coverage

(P/B) – Event preview on Sunday with section coverage throughout the tournament.

August

High School Football Preview

(B) – Includes game schedules, player profiles, conference overviews, and features on coaches.

Military Career Fair (T) – Targeting top-quality military personnel transitioning to the private sector.

September

Rubber City Music Festival (T) – Showcases the events a music schedule for the festival in Cuyahoga Falls, along with coverage of local musicians and bands.

Beacon’s Best (T) – Reveals the best of the best in more than 100 categories as determined by readers’ votes.

Akron Marathon (T) – Features an event guide, course maps, spectator guide, and messages of “Good Luck” to runners.

October

Akron Area Arts Alliance (B) – Serves as a year-long reference for patrons of the arts with a calendar of upcoming events, a complete membership roster, and more.

Cavaliers Preview (P) – Will prepare readers for the season ahead.

Cleveland Beer Week (T) – Raises awareness of the growing craft beer industry while promoting patronage of local establishments .

November

High School Spirit (T) – Results of the six-week voting contest.

Veteran’s Day (T) – Honors present, past, and deceased members of the armed forces in photos and messages submitted by readers.

Holiday Magazine (M) – Thanksgiving Day piece reaches Black Friday shoppers and includes high-interest content on local holiday happenings, recipes, ideas for entertaining, decorating tips, and more.

December

Cookie Book (T) – Features classic holiday cookie recipes from local bakeries and readers.

Wrap It Up (B) – Local content on things to do, advice from advertisers, and last-minute gift ideas.

Special sections

January Career Guide (T)

February HBA Envision Awards (M) Summer Camp Guide (B) Sales and Marketing Executives International (SMEI) (B) Cleveland Auto Show (B)

March New Baby News (T) Home and Garden feature (B), (P) Cleveland Indians Preview (P)

April Home and Garden feature (B) Golf Guide (M)

May Nurse's Week (P) Home and Garden feature (B) Graduates (P) Star Students (B)

June/July Home and Garden feature (B) Beacon’s Best – Reader Poll Voting (B)

August Bridgestone Invitational (P) Home and Garden feature (B) High School Sports Preview (B) High School Spirit (T)

September Home and Garden feature (B), (P) Cleveland Browns Preview (P) Home Energy Guide (P) Beacon's Best – Reader Poll Results (T)

October Cleveland Cavaliers Preview (B) Cleveland Beer Week (B) Akron Area Arts Alliance (P)

November/December Holiday (M) Christmas Cookies (T) Wrap It Up Gift Guide (B)

(B) Broadsheet – (T) Tabloid – (P) Broadsheet pages in a section – (M) Magazine

Dates/offerings subject to change without prior notice.

Abbreviation Guide: B) Broadsheet – (T) Tabloid – (P) Broadsheet pages in a section – (M) Magazine – (Q) Quarter-fold booklet



44 E Exchange St, Akron, OH 44309 • Retail Ads: 330.996.3410 • Classified Ads: 330.996.3350 12 Updated 1/2/2013

Newspaper specs

The Akron Beacon Journal is a broadsheet daily newspaper printed 7 days a week, 365 days a year on a 50-inch web. Image area for a full broadsheet ad is 12 inches wide by 22 inches tall. Image area for a retail full tabloid page ad is 9.97 inches wide by 12 inches tall and for a classified full-page tabloid ad is 10.8 inches wide by 12 inches tall.

Ads are available in specific modular size units from as small as 1/60th of a broadsheet page (1.86” x 2.06”) up to a Full Page (12” x 22”) or Double-Truck (24.5” x 22”). Ads also have a modular rate structure that varies by day of week, placement, ad frequency, annual ad spend, and other factors. Contact an Advertising Representative to discuss specific needs and available options.

The Savvy Shopper (TMC) is a weekly full-color broadsheet product that holds advertising sales fliers and is inserted into the Akron Beacon Journal on Saturdays and also mailed weekly to non-subscribers. Image area for a full broadsheet ad is 11.5 inches wide by 21.5 inches tall.

Special services AdDesk – Upload copy or completed ads at ads.thebeaconjournal.com.

E-Tearsheets – Sign up to receive electronic tearsheets of your ads at www.shoom.com/etearsheets

Preprint specs

The minimum number of pages accepted for a tabloid insert is 4, printed on 70-lb. or heavier stock, and 4 pages in a standard size insert. Card inserts are accepted up to 11 inches by 12 inches. Cards with larger measurements will be billed at the applicable 4-page tab rate and must be folded to be inserted.

The folded edge of an insert must measure between 7 inches (min.) and 11 inches (max.). The cut edge of a piece must be between 5 inches (min.) and 12 inches (max.). Any preprint folded to the above dimensions will be considered standard size and charged accordingly. Preprints with gatefolds or attachments that measure less than half of the preprint page size will be counted as 2 pages and charged at the applicable cost per thousand. Multiple page gatefolds or attachments must be quoted by your representative.

Preprints are priced by page count except for those bound for the mailed portion of Savvy Shopper, where the price is based on the weight (in ounces) of an individual insert.

All inserts must be reserved at least 3 weeks in advance of the publication date and received on our dock at least 10 days prior to the publication date.

Deliver all inserts for Akron Beacon Journal and Savvy Shopper to:

Akron Beacon Journal 485 S. Broadway Akron, OH 44328

Dock – 330-996-3975, Directions – 330-996-3000, #8 General Receiving Hours – Monday-Friday: 6:30 am to 3:30 pm NOTE: If inserts are going into both the Akron Beacon Journal and Savvy Shopper, please make sure that the inserts arrive bundled separately for each product and are properly identified as to which product the bundle/skid is for.

ROP Deadlines Liners DeadlinesROP Order

w/Materials Proof Out

Final

Proof Back Digital Ads

Classified Liners

Orders

MONDAY Wed. 5 pm Fri. 11 am Fri. 2 pm Thurs. 5 pm MONDAY Fri. 6 pm

TUESDAY Thurs. 5 pm Mon. 11 am Mon. 2 pm Fri. 5 pm TUESDAY Mon. 3 pm

WEDNESDAY Fri. 5 pm Tues. 11 am Tues. 2 pm Mon. 5 pm WEDNESDAY Tues. 3 pm

THURSDAY Mon. 5 pm Wed. 11 am Wed. 2 pm Tues. 5 pm THURSDAY Wed. 3 pm

Enjoy & Auto Mon. 5 pm Tues. 5 pm Wed. 2 pm Tues. 5 pm FRIDAY Thurs. 3 pm

FRIDAY Tues. 5 pm Thurs. 11 am Thurs. 2 pm Wed. 5 pm SATURDAY Fri. 3 pm

SATURDAY Wed. 5 pm Fri. 11 am Fri. 2 pm Thurs. 5 pm Home Hunter Wed. 5 pm

Home Hunter Mon. 5 pm Tues. 5 pm Wed. 3 pm Tues. 5 pm SUNDAY Fri. 3:30 pm

Sat. Church ads Wed. 5 pm N/A Thurs. 2 pm Wed. 5 pm

SUNDAY Wed. 5 pm Thurs. 5 pm Fri. 2 pm Thurs. 5 pm

Publication Date Publication Date

Savvy Shopper Print and DeliverROP Order


Final


ROP Order


Final


FRIDAY Fri. 5 pm Mon. 5 pm Tues. 2 pm Tues. 5 pm VARIES 8 6 1 3

Publication

Date

Publication

Date

BUSINESS DAYS PRIOR TO SENDING FILES TO PRINTER(PLEASE REFER TO THE P&D PRINT CALENDAR)

10 BUSINESS DAYS PRIOR TO PUBLICATION DATE

Documents

AKRON BEACON JOURNALmedia.ohio.com/.../2013_Media_Kit_Akron_Beacon_Journal_and_Ohi… · 44 E Exchange St, Akron, OH 44309 • 3Retail Ads: ... Akron Beacon Journal the key source