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Ak
ram
Za
ata
ri:
Th
e S
cri
pt
Ano
ther
Res
olut
ion
(199
8–20
13) i
s a
vide
o w
ork
that
, in
the
artis
t’s w
ords
, se
rves
to
‘evo
ke d
iffer
ence
s in
soc
ial r
ole-
play
ing
betw
een
child
ren
and
grow
n-up
s. […
] Wha
t w
e ar
e ta
lkin
g ab
out
is h
ow c
hild
ren
beco
me
terr
itory
to
insc
ribe
soci
al id
entit
ies.’
The
se fi
lmed
por
trai
ts o
f ad
ults
(oft
en t
he a
rtis
t’s f
riend
s)
re-e
nact
the
stat
ic p
oses
of c
hild
ren
in p
hoto
grap
hs fr
om a
n ea
rlier
era
. It i
s th
e fir
st w
ork
in w
hich
Zaa
tari
expl
ored
the
re-
enac
tmen
t of
a p
ose
in a
n ex
istin
g im
age
by w
ay o
f fol
low
ing
its n
arra
tive
or ‘s
crip
t’. F
or th
e vi
deos
, the
art
ist a
sked
hi
s no
n-pr
ofes
sion
al a
dult
mod
els
to h
old
thei
r po
se fo
r al
mos
t te
n m
inut
es,
prod
ucin
g w
hat
he c
alls
‘stil
lnes
s th
at is
ena
cted
in r
eal t
ime.
’
Cov
er im
ages
: Akr
am Z
aata
ri, T
he S
crip
t, 20
18. I
mag
e co
urte
sy t
he a
rtis
t.A
kram
Zaa
tari
, Dan
ce T
o Th
e E
nd o
f Lo
ve, 2
011.
Film
stil
l © A
kram
Zaa
tari.
Akram Zaatari, quoted in Mark Westmoreland, ‘Interview with Akram Zaatari about his photographic installation, Another Resolution,’ in Indicated by Signs, eds. Aleya Hamza and Edit Molnar, Bonn, 2010.
The
final
wor
k in
thi
s ex
hibi
tion
is T
he S
crip
t (2
018)
, a n
ew c
omm
issi
on t
hat
was
bo
rn o
ut o
f Za
atar
i’s r
esea
rch
into
onl
ine
cont
ent
conn
ecte
d w
ith t
he A
rab
wor
ld.
Usi
ng n
eutr
al s
earc
h te
rms
such
as
‘fath
er a
nd s
on’,
whi
ch p
rodu
ced
diffe
rent
re
sults
in A
rabi
c an
d E
nglis
h, Z
aata
ri ob
serv
ed a
new
tre
nd o
f You
Tube
vid
eos
by
pra
ctic
ing
Mus
lims
depi
ctin
g ev
eryd
ay, l
ovin
g ac
ts o
f fa
ith a
nd fa
mily
. Of
part
icul
ar n
ote
was
rec
urrin
g fo
otag
e of
fath
ers
fulfi
lling
the
ir du
ty o
f sa
lah
(the
fiv
e da
ily p
raye
r rit
ual)
whi
lst
thei
r ch
ildre
n at
tem
pt t
o di
stra
ct t
hem
. As
brea
king
of
f fr
om p
raye
r is
oft
en f
row
ned
upon
, the
fath
ers
inte
ntly
con
tinue
pra
ying
de
spite
the
ir ch
ildre
n’s
mis
chie
vous
inte
rrup
tions
. Wha
t st
rikes
the
vie
wer
is t
hat
such
ten
der
scen
es p
ortr
ayin
g ac
ts o
f M
uslim
faith
are
rar
ely
seen
in W
este
rn
med
ia r
epre
sent
atio
ns, p
osin
g th
e qu
estio
n as
to
whe
ther
the
se u
ploa
ds m
ight
be
val
iant
att
empt
s to
cou
nter
mis
conc
eptio
ns o
f th
e Is
lam
ic fa
ith.
Rat
her
than
cre
atin
g Th
e S
crip
t di
rect
ly f
rom
You
Tube
foot
age,
Zaa
tari
used
th
ese
uplo
ads
as s
ourc
e m
ater
ial,
dist
illin
g th
eir
chor
eogr
aphy
of
gest
ures
and
m
ovem
ents
into
a fi
lmed
re-
enac
tmen
t. T
his
re-e
nact
men
t is
firs
t pl
ayed
out
in
a pr
ivat
e do
mes
tic s
pace
and
the
n re
peat
ed o
n th
e st
age
of a
the
atre
. As
the
film
end
s, t
he c
amer
a tu
rns
180
degr
ees
as if
see
king
to
mee
t th
e ga
ze o
f
futu
re s
pect
ator
s w
ho a
re r
epre
sent
ed b
y ro
ws
of e
mpt
y th
eatr
e se
ats.
The
co
ntra
st o
f th
ese
intim
ate
and
publ
ic s
ettin
gs q
uest
ions
why
so
man
y of
us
in
mod
ern
soci
ety
choo
se t
o sh
are
our
intim
ate
mom
ents
with
ano
nym
ous
an
d ev
er-e
xpan
ding
onl
ine
com
mun
ities
.
The
Scr
ipt
by A
kram
Zaa
tari
is a
tou
ring
exhi
bitio
n by
New
Art
Exc
hang
e,
Not
tingh
am, i
n pa
rtne
rshi
p w
ith Tu
rner
Con
tem
pora
ry a
nd M
oder
n A
rt O
xfor
d.
Sup
port
ed b
y A
rts
Cou
ncil
Eng
land
and
Tho
mas
Dan
e G
alle
ry.
Ara
bic
tran
slat
ions
of e
xhib
ition
text
s ar
e av
aila
ble
– pl
ease
ask
a V
isito
r Ass
ista
nt.
Expl
ore
Mod
ern
Art
Oxf
ord
onlin
e:
Face
book
/You
Tube
: Mod
ern
Art
Oxf
ord,
Twitt
er/In
stag
ram
: @m
ao_g
alle
ry
"W
e d
o n
ot
be
lon
g t
o a
mo
de
of
tak
ing
pic
ture
s
any
mo
re;
we
are
all in
bro
ad
ca
sti
ng
. W
e b
roa
dca
st
ou
r live
s a
nd
ou
rse
lve
s o
n Y
ouTu
be
an
d F
ace
bo
ok
."
– A
kra
m Z
aa
tari
"P
ho
tog
rap
hy
op
era
tes lik
e a
mirro
r. Yo
u k
now
the
re
co
rdin
g d
ev
ice
will ju
st re
flect w
ha
t’s o
ut th
ere
, so
yo
u tric
k it b
y p
erfo
rmin
g – a
nd
in d
oin
g s
o, y
ou
r p
ose
be
co
me
s a
pe
rform
an
ce."
– A
kra
m Z
aa
tari
"It’s
alw
ays a
mu
sin
g to
ge
t lost o
n Y
ouTu
be
an
d
loo
k a
t wh
at p
eo
ple
are
ca
pa
ble
of p
rod
ucin
g. B
ut
it is a
lso
ab
ou
t lon
elin
ess, I th
ink
. It’s a
bo
ut lo
ne
ly
pe
op
le w
an
ting
to s
ed
uce
or im
pre
ss th
e w
orld
."
– A
kra
m Z
aa
tari
Akram Zaatari, quoted in Mediating Social Media: Akram Zaatari in Conversation with Anthony Downey, New Art Exchange, July 2018.
Lebanese artist Akram
Zaatari (b. 1966, Saida) is interested in how
certain attitudes and behaviours in front of the cam
era become trends, and how
individuals use these behaviours to associate them
selves with a social class,
modern values, or ideological positions. Zaatari considers these ‘perform
ed identities’ as a kind of theatre. In years gone by, these identities w
ere played out in the photographer’s studio before cam
eras were w
idely available; nowadays
this occurs through self-representation on social media channels such as
YouTube. An elem
ent of fantasy or wish fulfilm
ent is often present across these im
ages of the self, both filmic and photographic. The w
orks on display explore the role of im
age making in identity form
ation, and how the lines betw
een public and private space can becom
e blurred in the act of self-representation.
One of Zaatari’s projects explores the history of Studio Shehrazade, a photography
studio that operated in the artist’s hometow
n of Saida, Lebanon, from
1953 until 2017, and the photographs of its founder, H
ashem el M
adani. The first artworks
in the exhibition are a group of photographic transfers of images taken by
Madani at S
tudio Shehrazade betw
een the 1950s and 1970s, when few
households ow
ned cameras. They create an intriguing historical backdrop to
Zaatari’s video works by exploring the posed attitudes of people in Lebanon
during this earlier period. The ‘theatrical’ poses adopted and the props chosen (from
sunglasses to cardboard cut-outs of glamorous advertising m
odels) offer a revealing insight into their aspirations and m
aybe their inner lives, as well as the
societal norms of the tim
e. The images are a telling rem
inder that although m
ethods of self-representation may have m
oved on dramatically from
photographic studio portraits to selfies, the hum
an desire to manufacture one’s ow
n image
transcends borders, faiths and generations.
Dance to the E
nd of Love (2011) offers an imm
ersive experience of four vast video projections and soundtracks. This w
ork is composed entirely of YouTube
videos created and uploaded before 2011 by young men from
countries such as Libya, Yem
en, Palestine, Egypt, S
audi Arabia and the U
AE
. Equally revealing of a
unity of content and filming techniques across generations and borders, D
ance to the E
nd of Love captures the early use in the Arab w
orld of YouTube, launched in 2005. The videos, often fantastical, depict m
en behaving in seductive ways
that sometim
es deliberately exaggerate their masculinity for an online audience.
With the exception of a few
romantic scenes, the grainy cam
era-phone footage show
s young men w
ith imagined superpow
ers harnessing fireballs and lightning, participating in dangerous car stunts, perform
ing bodybuilding displays and enacting other playful scenes inspired by popular culture. The w
ork also includes m
oving demonstrations of m
ale friendships and hints at the precarious nature of the confidence and joy expressed onscreen. For the artist, this video installation is as m
uch about the collective imagination of young A
rab men as it is about the
solitude of individuals seeking to connect online.
Akram Zaatari, The Script, 2018. Image courtesy the artist.
Akram Zaatari, Footnote to Hashem el Madani: Studio Practices, 2018. Studio Shehrazade, Saida, Lebanon, 1950s–70s. Courtesy of the artist and the Arab Image Foundation © Akram Zaatari.
Designed by narratestudio.co.uk
The artist often approaches his exhibitions by extending and reworking projects and titles and recontextualising his previous artworks. He does this by using different materials and installation formats to transform archival objects and enable new encounters with them. In this process of reworking, images of the past and present are entwined, shifting in perspective across generations and ceaseless technological change. As Zaatari states: ‘I have been interested in looking at how people imagine themselves through their pictures.’
Upper Gallery1. Footnote to Hashem el Madani: Studio Practices, 2018.
Studio Shehrazade, Saida, Lebanon, 1950s–70s. Courtesy of the artist and the Arab Image Foundation. Photo-transfers with oil paint additions, wall fragments retrieved from installation at New Art Exchange, Nottingham.
‘All of a sudden I see my work with Madani as an ongoing performance. It’s an intervention in this photographer’s work and life: a re-animation of his economy and a displacement of his practice.’
– Akram Zaatari, quoted in Anthony Downey, ‘Photography as Apparatus,’ Ibraaz, 28 January 2014.
‘Working on the history of a production that spans over 70 years, like Studio Shehrazade, is actually walking through different stages of photographic practices, seeing how the industry of photography was changing, how different formats are introduced, how people use this platform that is a photographic studio, not only for taking pictures, but for transferring attitudes, fashions or learning about photography and image making.’
– Akram Zaatari, quoted in Mediating Social Media: Akram Zaatari in Conversation with Anthony Downey, New Art Exchange, July 2018.
To present Madani’s photographs as simply context to the video works rather than framed artworks in their own right, Zaatari transferred them directly on to the bare gallery walls at New Art Exchange, this exhibition’s first venue. Zaatari has described his work with Studio Shehrazade by explaining: ‘I take the whole archive of Hashem el Madani as a site for excavation.’ This metaphorical approach to the archive as archaeological site finds a material echo in the retrieval of the delicate image transfers, re-inserted in a wall at Modern Art Oxford in the manner of fossil fragments re-housed in new supporting structures. While these portraits were initially commissioned by the sitters or their families for personal or domestic purposes, this reworking and restaging of the images allows the artist to explore the way photographs acquire different meanings when they are removed from their original context and ‘displaced into another time, another tradition, another economy.’
2. Dance to the End of Love, 2011, video, four projections, colour and sound. Duration: 22 minutes. Courtesy of the artist, Thomas Dane Gallery, kurimanzutto and Sfeir-Semler Gallery.
‘Dance to the End of Love is based on the ways Arab youth filmed themselves and shared these rushes through YouTube, right at the eve of what is today referred to as the Arab uprising. It is a study of YouTube space as a public space and is a continuation of my research of vernacular photographic practices.’
– Akram Zaatari, quoted in Respini and Janevski 2013.
‘With Dance to the End of Love I collect attitudes and I try to contextualise them with similar attitudes in other places to comment about the imaginary of a whole society. […] I constructed a thesaurus for the photographic archive of Hashem el Madani: all the different postures that were developed in a photographic studio to evoke romance, masculinity, family, and the movies. I started typing them on YouTube and seeing what kind of results I would get in moving images.’
– Akram Zaatari, quoted in Mediating Social Media: Akram Zaatari in Conversation with Anthony Downey, New Art Exchange, July 2018.
Middle Gallery 13. Another Resolution, 1998–2013, SD video, colour, silent. Duration:
7 minutes. Courtesy of the artist, Thomas Dane Gallery, kurimanzutto and Sfeir-Semler Gallery. ‘I was looking for a different kind of image, ones that show a dictated posture. Another Resolution is not a survey of images of children; like most of my work, it is a pretext to comment on ideas that inhabit me, or that I am interested to observe. […] I am interested in these shifts in reading images as they travel time or cultures. They are capable of surprising us, challenging us to use a different code while looking at them, and certainly putting aside our social prejudices.’
– Akram Zaatari, in Westmoreland 2010.
Middle Gallery 2 4. Reflection (Nour), 1995, video projection, colour and sound.
Duration: 11 minutes. Courtesy of the artist, Thomas Dane Gallery, kurimanzutto and Sfeir-Semler Gallery.
The topical subject of youthful self-fashioning is also a focus of the artist’s 1995 film Reflection (Nour). The beguiling film, shot with non-professional child actors in Zaatari’s hometown, follows the children as they wander through Saida’s historic old town, playing with a small mirror that they use to frame the world around them.
Piper Gallery 5. The Script, 2018, video projection, colour and sound. Duration:
7 minutes, 32 seconds. Commissioned by New Art Exchange, in partnership with Turner Contemporary and Modern Art Oxford. Supported by Arts Council England and Thomas Dane Gallery.
'The marketing of digital cameras and phones, and the ease and immediacy with which images circulate, certainly represent a revolutionary phenomenon in the history of image production and diffusion, and that will definitely impact not only how images look, or how they are constructed, but also our logic, our human relationships, our recording habits, or simply our lives.’
– Akram Zaatari, in Respini and Janevski 2013.
Akr
am Z
aata
ri, q
uote
d in
Eva
Res
pini
and
Ana
Jan
evsk
i, ‘In
terv
iew
with
the
art
ist,’
MoM
A P
roje
cts
100:
Akr
am Z
aata
ri, A
pril
2013
. Z
aata
ri in
Res
pini
and
Jan
evsk
i, 20
13.
4
Upper Gallery
Middle Gallery 1
Middle Gallery 2
Piper Gallery3
21
5