Cal Poly PomonaMusic Department

Presents:

Akira Peck’s Senior Presentation

“Jeremy Sole & WISEACRE”January 30, 2015

1:00PM Room 160

Who Am I?

Project Scope

Organize• Communicate with desired artists: Jeremy Sole

and WISEACRE• Create contracts• NO COVER

Project ScopeFind Venue

• Acabar Lounge• 1510 North Stanley Ave. West

Hollywood CA 90046• Capacity: 300• 21+ w/ ID• Dinner and lounge bites served until

midnight

Acabar

Project Scope

Talent• Jeremy Sole• WISEACRE• Guest Performer: Todd Simons

• Band leader for Ethio Cali (Ethiopian Jazz)

Project ScopeBudget

• Jeremy Sole ($400.00)• WISEACRE ($400.00)• Guest Performer: Todd Simons (FREE)• Staff & Equipment: FREE• Additional Bar Percentage Payout: 20%

after $4000.00

Project Scope

Staff & Equipment• Sound• Lighting• Full Bar• Security• Cleaning Crew

} Acabar

Project Scope

Schedule• Artist load-in, load-out• Soundcheck and equipment preparation• Dinner Reservations• Set times

Project Scope

Promotion & Media• Contact media outlets, social networking

sites• Photography during event• PROMOTE PROMOTE PROMOTE!!!!!

Project Scope

Follow Up• Thank everyone who attended on Facebook• Thank artists and anyone involved

professionally• Notification for future events

Promotion & Media

Fruit Fly Life• Online media outlet focused on the

underground Los Angeles music and party scene

• http://www.fruitflylife.com/jeremy-sole-wiseacre-acabar-lounge/

Promotion & Media

Restless Nites• Underground Los Angeles newsletter

promoting the best parties every week• Coachella, Ultra Music Festival, BPM Festivalwww.restlessnites.com

Restless Nites

Promotion & Media

Facebook• Original Facebook event page• https://www.facebook.com/events/

393805510779231/• MEIC Facebook page

MEIC

Promotion & Media

MusicEntertainmentIndustryClub

Performance Contracts

Full scope and detailed concert performance contract per artistPreferably signed before the day of event(Original contracts are in the folder)

Venue Booking Agreement

Venue booking agreement assigned to Acabar for allowance of the spacePreferably signed by the manager before day of the event(Original venue booking agreement is in the folder)

Event Day

Arrive at Acabar at 7:00pm to meet with managerEquipment prep time

Event DayArrival of artists approximately 8:30pm, 9:30pm• WISEACRE, Jeremy Sole (Respectively)“Silent soundcheck”• Additional trumpetIndividual dinner an hour before setsRiders for each artist

Event Day

WISEACRE set time: 10:00pm• Duration: 1 hour 30 minutesJeremy Sole set time: 11:30pm• Duration: 3 hoursBack to back to close the night

Event Day

Lights on at 2:30amApproximately 50+ people still in the venueLoad-out: approximately 2:45am-3:15am

Did I Make Money??

Bar sales: $3,670.00Lounge sales: $5,300.00Total sales: $8,970.00 in sales

$8,970.00 - $4,000.00 = $4,970.00$4,970.00 x 20% = $994.00$994.00 - $800.00 = (+) $194.00 PROFIT!

Event Issues

Underage shenanigansConcert performance contracts and venue booking agreementRestless NitesProfessional photography

Event Surprises

Special guest performer Todd Simons on the badass trumpetVenue hit capacity at midnightSting and Odd Future showed up$194.00 IN MY WALLET :)

Social Media Flyer

Senior Project Flyer

Contingencies

Talent is lateCables and plug-insMusicBlown out speakerItinerary

ProspectsRestless NitesExtended promotion with KCRW and Acabar (Specifically for this event)Contracts and venue booking agreementSpend $ to create ads on FacebookCollaborate with another partyHire professional photographer for legit photos

QuickTime™ and aH.264 decompressor

are needed to see this picture.

Interview Me

Ask me questions about the eventAsk me questions about what I plan on doing with my degreeAsk me questions about my interests in the music industryAsk me questions about my future career plans

THE END• THANK YOU FOR VIEWING MY SENIOR

PRESENTATION• I HOPE YOU ENJOYED LISTENING TO ME TALK

FOR AN HOUR• :)

• *Silent shout out to my badass music professors for my education in the industry,

and all those who helped with my project and supported me along the way*