Akanksha Singh Tybba PROJECT WORK.doc Print

8/12/2019 Akanksha Singh Tybba PROJECT WORK.doc Print

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A

Project Report of SIP

On

“Shopping Experience of Customer-

reference to Pune City.”

Submitted in partial fulfillment of

Bachelor of Business Administration toPune University, PUNE

Submitted By

Akanksha SinghBBA

Specialiation! "ar#etin$

Under t%e supervision of

r.A!hilasha SharmaSubmitted &%rou$%!'

Bala"i College of Arts# Commerce and Science



EC$A%A&'()

I A#an#s%a Sin$% %ere by declare t%at project Entitled (Shopping Experience of

Customer-%eference to Pune City” is t%e outcome of my researc% )or#*

No part of t%is researc% %as been submitted earlier to any institution or University for t%

a)ard of any ot%er +e$ree+iploma*

&%e sources of material, data used in t%is study %ave been ac#nolo)le$ed*

+ate! ' A#an#s%a Sin$%

-Student.

Place! ' Pune



AC*)(+$E,EE)&

I )is% to e/press my $ratitude to "r*Rajnis% #aus%al for providin$ all t%

facilities re0uired completin$ t%e project and providin$ me an opportunity carry out m

Interns%ip project as a partial fulfillment for t%e B*B*A*de$ree*

I initially t%an# my researc% $uide +r*Ab%ilas%a s%arma project %ead for %er untirin

devotion, noble $uidance, valuable su$$estions and above all continuous encoura$emen

)%ic% %as played an important role in t%e completion of t%is researc%*

Place!'Pune A#an#s%a sin$%

-Student.

+ate! '



CE%&''CA&E

I %ereby certified t%at t%is project )or# entitled (Shopping Experience

Customer-%eference to Pune City” submitted by A#an#s%a Sin$% to Pune university, Pun

for t%e a)ard of de$ree in (Bac%elor of Business Administration1 -BBA. in t%e faculty o

"ar#etin$, is ori$inal researc% )or# carried out under my sufficiently %i$% standard

)arrant its submission to t%e University for t%e a)ard of said de$ree*

No part of t%is researc% %as been submitted earlier to any institution or University for t%

a)ard of any ot%er +e$ree+iploma*

&%e assistance and t%e %elp rendered to t%e researc%ers durin$ t%e course of %is investi$atio

in t%e form of basic source materials and information %ave been duly ac#no)led$ed*

Principal +r*Ab%ilas%a S%arm

Pune

+ate!



CONTENTS

No Chapter Page no.

1 Executive Summery

2 Company Profile

3 SWOT naly!i!

" Pro#uct profile

$ The Other %ar&et player!

' (e!earch metho#ology

) *ata naly!i!

+ Conclu!ion

, -iliography

1/0ue!tionnaire





Chapter /

X CUTIV SUMMARYX CUTIV SUMMARY

E0EC1&'2E S1A%3



&%e Indian consumer durables industry %as )itnessed a considerable c%an$e in t%e pacouple of years* 2%an$in$ lifestyle, %i$%er disposable income coupled )it% $reat

affordability and a sur$e in advertisin$ %as been instrumental in brin$in$ about a sea c%an$

in t%e consumer be%avior pattern*

&%is industry consists of durable $oods used for domestic purposes suc% as television

)as%in$ mac%ines, refri$erators, micro)ave ovens, mobile p%ones etc* &%e $ro)t% in t%

consumer durables sector %as been driven primarily by factors suc% as t%e boom in t%e re

estate 3 %ousin$ industry, %i$%er disposable income, emer$ence of t%e retail industry in bi$ )ay coupled )it% risin$ affluence levels of a considerable section of t%e population*

As per a survey conducted by 4I22I on t%e Indian consumer durables industry, a s%ift

consumer preferences to)ards %i$%er'end, tec%nolo$ically advanced branded products %

been 0uite discernable*



(B4EC&'2ES ( &5E S&136

+ifferent 2ompaniesbrands are available in t%e consumer durable mar#et to customers li#

Sony, Samsun$, 56, P%ilips, Panasonic etc* Sony is t%e leadin$ brand name in t%e consum

durable mar#et*

&%e final decision of transaction is totally depend on t%e consumer, consumer may %av

different perception for %is satisfaction for particular brand and company %as to fulf

consumer7s re0uirement* 8ence t%e concerned project is underta#en!'

• &o analye t%e customer7s re0uirement*

• &o study t%e 2ompetitor7s service attitude of staff member to customers*

• &o find out t%e stren$t% and )ea#ness of competitors*

•

&o provide t%e better services 3 try to built t%e credibility in t%e consumer*

• &o #no) t%e opinion 3 su$$estions of customers*

')1S&%3 C$ASS''CA&'()



&%e consumer durables industry can be broadly classified as consumer electronics an

consumer appliances* &%e consumer appliances cate$ory can be furt%er se$mented as )%i

$oods and bro)n $oods*

9it% a presence spannin$ :; countries, Sony %as not only touc%ed t%e lives of millions b

also %as made a difference in t%eir lifestyles* <isit Sony across t%e )orld and discover %o)

name, synonymous )it% tec%nolo$y, %as $iven a totally ne) dimension to entertainment*

&%rou$%out t%e )orld today, Sony stands for innovation, state of t%e art tec%nolo$y an

superior 0uality* 5eadin$ into its ne/t fifty years, Sony7s vision is to offer people e/citin

ne) products and ne) lifestyles and remains committed to t%e c%allen$e of creatin$ an

realiin$ t%ese dreams*



Chapter 7

COMPANY PROFIL

C(PA)3 P%('$E

In a burnt'out department store in &o#yo in =>?;, just after 9orld 9ar II, "asaru Ibu#a an

A#io "orita, runnin$ a company t%en #no)n as &o#yo &sus%in @o$yo -&o#y

&elecommunications En$ineerin$., attempted to produce a simple electric rice coo#er* It d

not )or# too )ell, but it #ic#ed'off t%eir desire to produce products for everyday life*



In =>, t%e company name )as c%an$ed to Sony 2orporation and since t%e

Sony %as become one of t%e most reco$nised brand names in t%e %istory of t%e moder

)orld* 4rom t%e outset, Ibu#a and "orita strove to develop e/citin$ products to fulfi

people dreams* 4rom its first transistor radio in =>, to t%e &rinitron, 9al#man, Betacam

8andycam, t%e 2ompact +isc and t%e floppy disc *Sony %as continually made t%in$s bette

smaller and more innovative t%an ever t%ou$%t possible*

Sony 2orporation no) spans a ran$e of industries includin$ audio visual electronic

information tec%nolo$y, broadcast, telecommunications, entertainment, satellite broadcastin

and even insurance and finance*

&%rou$%out t%e )orld today, Sony stands for innovation, state of t%e art tec%nolo$y an

superior 0uality* 5eadin$ into its ne/t fifty years, Sony7s vision is to offer people e/citin

ne) products and ne) lifestyles and remains committed to t%e c%allen$e of creatin$ an

realiin$ t%ese dreams*

Sony in 'ndia

Sony is not ne) to India* 9%et%er it )as t%e television, or t%e )al#man, a Sony al)ays

remained a must in t%e )is% list of any Indian, returnin$ %ome from abroad &%is love for t%

brand culminated in a ne) relations%ip )%en inspired by a reform friendly Indian business

environment, Sony 2orporation decided to set up a =CCD subsidiary called Sony India on

=;t% anuary =>>*

C(PA)3 'SS'()



Sony India focused to)ards ma#in$ a difference in t%e lifestyles in t%e Indian mar#et and

open up ne) vistas of entertainment in t%e country*

Sony India remains committed to)ards offerin$ ne) a$e tec%nolo$y and di$ital concepts

)%ile )or#in$ %and in %and )it% t%e Indian industry to produce and sell e/cellence* &%eirconsistent commitment to)ards service %as brou$%t t%e company 0uite closer to t%e Indian

customer*

Chapter8



PRODUCT PROFILE

P%(1C& P%('$E

Basic Consumer ura!les6



Flaunt your Cyber-shot"a#e %eads turn )it% t%e smart Sony 2yber's%ot* 9it% c%ic colours to c%oose from, t%is

trendy camera lets you capture your special moments in style*

Experience the Real Entertainment

4eel true picture, pure sound 3 smoot% action )it% Sony BRA<IA 52+ &<*

Dress up with VAIO CS <AIO 2S is an e/traordinary blend of ele$ance, fun and

%i$% performance )it% its irrestible colour ran$e and mystic features*

http://www.sony.co.in/article/320034/section/advertisingcampaign











Chapter 9

TH OTH R MARK T

PLAY RS



C(PE&'&(%:S P%('$E

&%e @orean company Samsun$ %as $ro)n to become one t%e )orld7s leadin$ electron

companies, specialiin$ in di$ital appliances and media, semiconductors, memory an

system inte$ration* &oday Samsun$7s innovative 3 top 0uality products 3 processes a)orld reco$nied*

&%e di$ital a$e %as brou$%t revolutionary c%an$e F and opportunity F to $lobal business, an

Samsun$ %as responded )it% advanced tec%nolo$y, competitive products, and constant

innovation*

Samsun$, see every c%allen$e as an opportunity and believe t%at it is perfectly positioned a

one of t%e )orldGs reco$nied leaders in t%e di$ital tec%nolo$y industry*

Its commitment to bein$ t%e )orldGs best %as )on t%e No*= $lobal mar#et s%are for =:

products, includin$ semiconductors, &4&'52+s, monitors and 2+"A mobile p%ones*

5oo#in$ for)ard, and ma#in$ %istoric advances in researc% and development of its overall

semiconductor line, includin$ flas% memory and non'memory, custom semiconductors,

+RA" and SRA", as )ell as producin$ best'in'class 52+s, mobile p%ones, di$ital

appliances, and more*



&%e %istory of 56 Electronics %as al)ays been surrounded by t%e companyGs desire to crea

a %appier, better life*

56 Electronics )as establis%ed in => and %as since led t%e )ay into t%e advanced di$it

era t%an#s to t%e tec%nolo$ical e/pertise ac0uired by manufacturin$ many %ome applianc

suc% as radios and &<s*

56 Electronics %as unveiled many ne) products, applied ne) tec%nolo$ies in t%e form

mobile devices and di$ital &<s in t%e H=st century and continues to reinforce its status as

$lobal*



P%(1C& P%('$E

P%(1C& P%('$E



REFRIGERAOR

* Side by Side Refrigerator* Frost Free Refrigerator* Direct Cool Refrigerator

!AS"I#G $AC"I#E

* Dish Washer * Steam Washer Dryer* Washer Dryer* Front Load Washing Machine* Top Load Washing Machine* Semi Automatic Washing Machine

http://www.in.lge.com/Product/Products-Ref.aspx?id=50&cat=Refrigerator

http://www.in.lge.com/Product/Products-List.aspx?id=51&cat=Refrigerator&subcat=Side%20by%20Side%20Refrigerator

http://www.in.lge.com/Product/Products-List.aspx?id=53&cat=Refrigerator&subcat=Frost%20Free

http://www.in.lge.com/Product/Products-List.aspx?id=52&cat=Refrigerator&subcat=Direct%20Cool

http://www.in.lge.com/Product/Products-WM.aspx?id=55&cat=Washing%20Machines

http://www.in.lge.com/Product/Products-List.aspx?id=258&cat=Washing%20Machines&subcat=Dish%20Washer


http://www.in.lge.com/Product/Products-List.aspx?id=278&cat=Washing%20Machines&subcat=Steam%20Washer%20Dryer


http://www.in.lge.com/Product/Products-List.aspx?id=257&cat=Washing%20Machines&subcat=Washer%20Dryer


http://www.in.lge.com/Product/Products-List.aspx?id=136&cat=Washing%20Machines&subcat=Front%20Loader


http://www.in.lge.com/Product/Products-List.aspx?id=137&cat=Washing%20Machines&subcat=Top%20Loader


http://www.in.lge.com/Product/Products-List.aspx?id=57&cat=Washing%20Machines&subcat=Semi%20Automatic





http://www.in.lge.com/Product/Products-List.aspx?id=51&cat=Refrigerator&subcat=Side%20by%20Side%20Refrigerator

http://www.in.lge.com/Product/Products-List.aspx?id=53&cat=Refrigerator&subcat=Frost%20Free

http://www.in.lge.com/Product/Products-List.aspx?id=52&cat=Refrigerator&subcat=Direct%20Cool










$ICRO!AVE OVE#

* Solar Dom Microwae* Conection Microwae* !rill Microwae

* Solo Microwae

E%EVISIO#

* 52+ &<* Plasma &<* Ultra Slim &<* 4lat &<

http://www.in.lge.com/Product/Products-MWO.aspx

http://www.in.lge.com/Product/Products-List.aspx?id=216&cat=Microwave%20Oven&subcat=Solar%20DOM


http://www.in.lge.com/Product/Products-List.aspx?id=32&cat=Microwave%20Oven&subcat=Convection


http://www.in.lge.com/Product/Products-List.aspx?id=14&cat=Microwave%20Oven&subcat=Grill


http://www.in.lge.com/Product/Products-List.aspx?id=33&cat=Microwave%20Oven&subcat=Solo


http://www.in.lge.com/Product/colourTelevision.aspx

http://www.in.lge.com/Product/Products-LCDTV.aspx

http://www.in.lge.com/Product/Products-PlasmaTV.aspx

http://www.in.lge.com/Product/Products-List.aspx?id=215&cat=Television&subcat=Ultraslim%20TV

http://www.in.lge.com/Product/Products-Flatron.aspx















5ome theatre

CO$&'ER &ROD'CS

* "oteboo# $C* Des#top $C* Monitor* %ptical Storage Deices* $ro&ector

(B'$E P5()E

* 'M())* Coo#ie* Secret* 'C**)* Dynamite* All Rounder

http://www.in.lge.com/Product/Products-IT.aspx?id=67&cat=IT%20Products

http://www.in.lge.com/Product/Products-List.aspx?id=68&cat=Computer%20Products&subcat=Notebook

http://www.in.lge.com/Product/Products-List.aspx?id=166&cat=Computer%20Products&subcat=Home%20PC

http://www.in.lge.com/Product/Products-ITMonitor.aspx?id=171&cat=Computer%20Products&subcat=PC%20Monitor

http://www.in.lge.com/Product/Products-List.aspx?id=70&cat=Computer%20Products&subcat=Optical%20Storage%20Devices

http://www.in.lge.com/Product/Products-Projector.aspx

http://www.in.lge.com/Product/Products-GSM.aspx?id=71&cat=Mobile%20Phone

http://in.lge.com/arena


http://in.lge.com/cookie


http://www.in.lge.com/Product/Products-List.aspx?id=282&cat=Mobile%20Phone&subcat=SECRET


http://www.in.lge.com/Product/Products-List.aspx?id=279&cat=Mobile%20Phone&subcat=KC550


http://www.in.lge.com/Product/Products-List.aspx?id=238&cat=Mobile%20Phone&subcat=Dynamite


http://www.in.lge.com/Product/Products-List.aspx?id=242&cat=Mobile%20Phone&subcat=All%20Rounder


http://www.in.lge.com/Product/Products-GSM.aspx?id=71&cat=GSM


http://www.in.lge.com/Product/Products-DAV.aspx
















E%EVISIO#

. LCD T+

. $lasma T+

. ,ltra Slim T+

. Flat T+

Home theatre

CO$&'ER &ROD'CS

. "oteboo# $C

. Des#top $C

. Monitor

. %ptical Storage Deices

. $ro&ector

















http://www.in.lge.com/Product/Products-DAV.aspx















$O(I%E &"O#E

. 'M())

. Coo#ie

. Secret

. 'C**)

. +iewty

. Dynamite

. All Rounder






http://www.in.lge.com/Product/Products-List.aspx?id=264&cat=Mobile%20Phone&subcat=Viewty



http://www.in.lge.com/Product/Products-GSM.aspx?id=71&cat=GSM






http://www.in.lge.com/Product/Products-List.aspx?id=264&cat=Mobile%20Phone&subcat=Viewty





C5AP&E% ;

R S ARCH

M THODOLOGY



%ESEA%C5 E&5(($(,3

E')'&'() ( %ESEA%C56-

Researc% is defined as t%e creation of ne) #no)led$e andor t%e use of e/istin$ #no)led$

in a ne) and creative )ay so as to $enerate ne) concepts, met%odolo$ies an

understandin$s* &%is could include synt%esis and analysis of previous researc% to t%e e/ten

t%at it leads to ne) and creative outcomes*

A broad definition of research is given by Martyn Shuttle worth - "In the broadesense of the word, the definition of research includes any gathering of datinformation and facts for the advancement of knowledge.Another definition of research is given by Creswell who states - "esearch is !rocess of ste!s used to collect and analye information to increase o

understanding of a to!ic or issue". It consists of three ste!s# $ose a %uestion, colledata to answer the %uestion, and !resent an answer to the %uestion.

OBJECTIVE OF RESEARCH:-&here are various ob'ectives of research, they are follows#- &o gain familiarity with a !henomenon or to achieve new insights into it.- &o show accurately the characteristics of a !articular individual, situation.- &o determine the fre%uency with which something occurs or associated.

- &o test a hy!othesis of a casual relationshi! between variables.

RESEARCH PROCESS:-

-=. +efinin$ t%e problem and t%e researc% Objective! &%e researc% objective states )%

information is needed to solve t%e t%e problem* &%e objective of t%e researc% )as derives t%

comparison bet)een <R5 3ot%er retailers*

-H.+evelopin$ t%e Researc% Plan! Once t%e problem is identified, t%e ne/t step is to prepa

a plan for $ettin$ t%e information needed for t%e researc%* &%e present study adopted t%

e/ploratory approac% )%erein t%ere )as a need to $at%er lar$e amount of information befo

ma#in$ a conclusion*



-:. 2ollection and sources of data! "ar#et researc% re0uires t)o #inds of data, i*e*, Primar

+ata and Secondary data* +ata $at%erin$ involved t%e uses of bot% primary and seconda

data t%ou$% t%ere )as in e/tensive uses of primary data*

9ell structured 0uestionnaire )as prepared for customers* &%ere )ere personal intervie

surveys mostly by cold callin$ -door to door. surveys* &%e 0uestioners contained bot% ope

ended and close' ended 0uestions* 8ere, open' ended 0uestions )ere more useful as it )a

and e/ploratory researc% t%at )as conducted )%erein t%e main objective )as to $et an

inside into %o) people t%in# rat%er t%an measurin$ %o) many people t%in# in a particul

)ay* Secondary data )as collected from various journals, boo#s and )ebsites*

-?. Analye t%e collected information! t%is involved convertin$ ro) data into usef

information* It involved tabulation of data and usin$ statically measures on t%em f

developin$ fre0uency distribution and calculatin$ t%e avera$e and dispersions*

-. Report researc% findin$s! t%is p%ase mar#eted t%e culmination of mar#etin$ researceffort* &%is report )it% t%e researc% findin$ is a formal )ritten document* &%e researc

findin$ and personal e/perience use to propose t%e recommendations to develop t%e servic

of <R5*

B. +ata 2ollection "et%ods!

All data sources available to t%e researc%er can be classified as eit%er

$rimary

Secondary

Primary data can be collected t%rou$%

Survey

()!erimentation

*bservation

+ocus grou! interview and

$ro'ect techni%ue

Secondary data can be collected t%rou$%!

Com!any literature,

Annual e!ort,

Sales e!ort,



ournals,

egal documents and

overnment aettes.

%ESEA%C5 E&5(($(,3 A(P&E (% S&13

R" adopted for t%e study )as convenient samplin$* Researc% desi$n refers to plan,

structure and strate$y on )%ic% t%e researc%er %as to )or#* In ot%er )ords )e can say t%at a

researc% desi$n is a blue print of a researc%* It lays do)n t%e met%ods and procedures for

collation of re0uisite information and its measurement and analysis )it% a vie) to arrivin$

certain meanin$ful conclusions at t%e end of proposed study*

ata Collection

&%e project consisted of analysis of performance of t%e several consumer durable brands* I

t%is particular project fundamental researc% )as also carried out )%ic% attempted to e/plo

#no)led$e t%rou$% met%ods li#e personal interaction )it% t%e customers* &%e re0uire

information for t%e project )as $at%ered t%rou$% t%e follo)in$ )ays!'

Primary ata6-

&%e information provided by t%e customer 3 staff members*

&%rou$% t%e personal interaction )it% t%e %elp of 0uestionnaire*

Secondary ata6-

9ebsites of consumer durable brands* 5i#e Sony, Samsun$, 56 etc*



$''&A&()S ( &5E S&13

=. &ime constraint serves as t%e main limitation for t%e study* As t%e projestudy is vast nature and customer %as less time to $ive ans)er*

H. 5an$ua$e barrier is also a bi$ limitation for customer as )ell as intervie)er

:. Study is area specific*

/01 is using its own trans!ortation system from 2ead office level 3ne

4elhi0, so the mall was unable to !rovide data regarding the distribution of th

com!any.

50As only selected +MC $roducts are !urchased at local level so there ar

limited distributors.

607o !articular de!artment at the mall level to !rovide !ro!er informatio

regarding distribution.



804ata collection is limited due to close-ended %uestionnaire.

90 As 2ead office is situated at $une, so information is collected from loc

distributors only.

Chapter <

DATA ANALYSIS



Based on the data collected from the different respondents the collected data =as

analy>ed and =as expressed !y means of graphical interpretation.

Shop =ise 'nter?ie= of Customer

No* 5ocation +uration Ac%ievement

-No* of intervie).

C= P%oeni/ mar#et city

mall

C===:to

=;===:

:H

CH 2roma

-Aund%.

====: to

H?===:

;C

C: 56

s%o)room-#ore$aon

par#.

H===: to

C====:

?



C? Samsun$

s%o)room-#alyani

na$ar.

C==H=: to

C:=H=:

HC

&he sur?ey =as conducted =ithin the city of pune =here the city geography =as

defined through the gi?en graph*

0

10

20

30

40

50

60

PHOENIX MALL(SONY) 32 not alloted not alloted not alloted

CROMA(AUNDH) 60 60 4 not alloted

L! "#o$%oo&(') 4 not alloted not alloted 20

Sa&"n* ('al+an,na*a%) 20

0-..to.6-.. .-..to24-.. 2/-..to30-.. 0.-.2to03-.2



1SP:S ( &5%EE A4(% B%A)S

Name ofcompany

ocation i!e oo# oo# oo#

Service attitu#e Excellent verage Poor

Pricing i!e -e!t Poor oo#

Profe!!ionali!m Excellent oo# verage0uality i!e Excellent oo# Excellent

Pro#uctavailaility -e!t -e!t -e!t

4nformation!upport -e!t verage Poor

5nole#ge of a!taff -e!t verage oo#

Staff availaility oo# oo# oo#



C(PA%A&'2E S&13 ( &5E @ B%A)S



A&A ')&%EPE&A&'() ( &5%EE

A4(% B%A)S

/

1//

2//

3//

"//

$//

'//

)//

+//

Sony Sam!ung

-ran# e6uity.

5nole#ge of !taff

4nfo. Supporti!e

Pro#uct avaliility

Profe!!ionali!m

0uality i!e

Price i!e

ocation i!e

Service attitu#e



)ame of

Company

S()3 $, Samsung

Service Attitude 6ood E/cellent A<ERA6E E2E55EN&

Pricin$ 9ise BES&

E2E55EN&

BES& 6OO+

5ocation 9ise EE2E55EN& E2E55EN& POOR

Professionalism BES& 6OO+ 6OO+

Juality 9ise 6OO+ 6OO+ E2E55EN&

Product

availability

A<ERA6E A<ERA6E BES&

Information BE5O9

A<ERA6E

BES& POOR

Support

@no)led$e of aStaff

6OO+ E2E55EN&

BE5O9

A<ERA6E

ata 'nterpretation



+ata )as tabulated manually and )as also analyed manually* E/cel )as used to ma#

$rap%s %ad pie c%arts*

"ain tec%ni0ue used )ere!

"odal value )as used to analye t%e 0uestions, )%ic% %as H or more c%oices as t%e

ans)ers* Simple avera$e )ere used to $et ans)er to 0uestions

• ;CD of males are interested in respondin$ about sony and only ?CD of females

are interested in sony*

• &%e sony brand KD of people prefer after t%at Samsun$, 56 and ot%ers are ta#e

place*

• "ost of t%e people buy sony product from s%o)room and after t%at from

electronic retail or malls*

• 52+5E+ are t%e major sale product of sony*

• Sony mobiles are mostly preferd by a$e $roup of H=':C more t%an :KD of t%is a$

use sony mobiles*

• Sony products are very easily available in t%e mar#et*

• "ainly post $raduates 0ualified people a)are about product t%an $raduates and

8i$%er secondary students *

• :CD business class people prefer sony products*

&%e follo)in$ are some t%e data!

• Gender wise classification of resondents



Gender

-=.4emale ?CD

-H."ale ;CD

• Classification of a!e wise awareness of Tec"nolo!#

A!e wise awareness of Tec"nolo!#

-=. =';C '=;D

-H. ;=3 above' D

-:.H=':C ':KD

-?.?='C 'H=D

-.:='?C 'H=D

• Classification of respondent:s of ualification



$ of resondant%s &'alification

3:0:;< =elow ->?

-H.=CLH 'D

-:.6raduate' HD

-?.Post 6raduate ';D



M Classification of respondent:s on the !asis of occupation

$ of resondent%s on t"e (asis of occ'ation

-=.A$riculture '=CD

-H.5abour ';D

-:.Business' :CD

-?.Private ob' H;D

-.6ovt*ob' HD

M Classification of respondent:s on the !asis of income le?el

$ of resondent%s on t"e (asis of inco)e

-=.C,CCC3 above 'HCD

-H.Belo) =,CCC 'KD

-:.=,CCC'HC,CCC'=CD

-?.=,CCC' =D

-.:C,CCC'C,CCC 'HD

-;.HC,CCC':C,CCC ':CD



• *')(er of resondent+s act'al 'ser of rod'ct or not

D ES NO

>CD

CD

KCD

;CD

CD

?CD

:CD

HCD



=CD

• *')(er of resondent+s w"o 'se different of rod'ct of Son#

D of different use of Sony Product

-=.8andicam' =:D

-H.PSHPS: 'D

-:.52+5E+' H=D

-?.5aptop '=D

-.8ome &%eater' =:D

-;.+vd Player 'D

-K.2amera' =>D

• ,ode of Pa#)ent

-=."ater 2ard =D



-H. 2redit' =D

-:.2%e0ue' D

-?.2as% 'K>D

• Classification of n')(er of c'sto)er )ain! satisfied

$ of )ain! of c'sto)er Satisfied

-=.Juality'?D

-H.2ustomer Service' D

-:.Brand'?D

• *')(er of c"oice c"an!e d'e to increase .'alit#

$ of resondent%sC"an!e c"oise d'e to /ecrease rice

-=.es ':D

-H.No' ;D

• *')(er of c"oice c"an!e d'e to red'ction Price



$ of resondent%s C"an!e c"oice d'e to /ecrease rice

3:0 @es- 5?

-H. No ';D

• Classification accordin! to infl'ence sales erson c"oice

$ of infl'ence sales erson c"oice

-=. No' H;D

-H. es' K?D

• Classification n')(er of resondent+s co)arison wit" ot"er

(rand

$ of c'sto)er w"o co)ared wit" ot"er (rand *o

-=.NO'H;D

-H. es 'K?D



• Classification of co)ared wit" ot"er (rand

CO,PARISO*

-=. Onida '=CD

-H.<ideocon '=CD

-:.Ot%er ':D

-?.56 ':CD

-. Panasonic' HHD

-;.Samsun$ 'HD



Chapter @

SWOT ANALYSIS



S+(& A)A$3S'S ( S()3 AS PE% ')&E%2'E+

STRENGTH :

Sony %as build up a $ood brand ima$e 3 customer loyalty by %is service 3 0uality*

Same price in all over in India is also a $reat attraction for customer*

Service )ise Sony is t%e best amon$ all %is competitors, s%ops ambience, environme

and location is very convenient*

&o provide better service Sony conducts t%e Service camp 3 &rainin$ and #eep i

employee update*

WEAKNESS:

As Sony is a costly brand and t%is %i$% price factor is not affordable to Indian customer*



OPPORTUNITY:

Sony is leadin$ brand in consumer durable mar#et because of its better service and

0uality*

It %as a professionalism, $ood service attitude and #no)led$eable staff and employee*

Because of #een foresi$%tedness of future demand and customer perception, Sony can

beat all t%e competitors*

THREATS:

&%ere are some major brands li#e Samsun$, 56 )%ic% are providin$ t%e $ood 0uality

products at affordable price #eepin$ in vie) t%e Indian consumer and t%is factor is raisin$t%e competitors*



Chapter

CONCLUSION



C()C$1S'()

Accordin$ to researc% of :C days in Sony India ltd, it reveals t%at Sony is real as )e

as a $reat leader in electronic and consumer durable*

Sony is masters in Bravia 52+ &< 2yber s%ot camera, and vaio noteboo#s*

Sony %as credibility in t%ese products*

Sony as a brand is so popular in ric% class people t%ey t%in# it is not%in$ but a status

symbol*

Sony is facin$ tou$% competition )it% Samsun$ 3 56 because of reasonable price 3

0uality*

But )%en considered service attitude, one pricin$ policy, promotion policy, 0uality o

a product, professional appearance 3 #no)led$e of staff re$ardin$ product features

and function, Sony is far a%ead from Samsun$ 3 56*

Sony plays a vital role in consumer durable mar#et*



Chapter

BIBLIOGRAPHY



B'B$'(,%AP53

(E7E(ENCE -OO5S

=.&%e boo# “BUSINESS &8E SON 9A ” is )ritten by S8U S8IN 5U8.

H*&%e boo# “&8E SON <ISION” by NI2@ 5ONS in year =>>>*

:*&%e boo# (sony1is )ritten by O8N NA&8AN

?* &%e boo# (apanese distribution c%annel1is )ritten by &A@ES8I @I@U28I

* &%e boo# (Plun#ette media and entertainment industry1 is publis%ed on t%e year

* HCC;,HCC>3HC==*

;* &%e boo# “Revolutionaries at sony”is )ritten by REII ASA@URA*



+EBS'&ES

:.www)wi*epe+ia)com

7Dwww),rl)or

@Dwww)in+iaretailin)com

8D www)rai)net.in

9D +++.P$1)*E&&%ESEAC5.C(.')

;D +++.S()3.C(.')

http://www.wikepedia.com/

http://www.vrl.org/

http://www.indiaretailing.com/

http://www.rai.net/

http://www.rai.net/

http://www.wikepedia.com/

http://www.vrl.org/

http://www.indiaretailing.com/

http://www.rai.net/



Chapter./

QU STIONNAIR



Name!* * Profession

A$e!

2ontact No! No!**

Address!* *



Qip 2ode*

J=! 9%o most prefer Sony Product

a. "ale

b. 4emale

JH! 8o) many members in 4amily

a. :

b. :to

c. toK

d. Above K

J:! &ec%nical A)areness*

a. es

b. No



J?! Income of customermont%

a. =,CCC

b. =,CCC'HC,CCC

c. HC,CCC':C,CCC

d. :C,CCC'C,CCC

e. TC,CCC !

J! Are you actual user of Sony Product

a. es

b. No



J;! )%ic% Sony Product first time you use

a. 52+5E+

b. 8ome &%eater

c. 2amera

d. 8andicam

e. 5aptop

f. +<+ Player

$. PSPPSHPS:

JK! "ode of payment

a. 2as%

b. 2%e0ue

c. 2redit

d. "aster card



J! 9%at is ma#in$ customer satisfied of Sony Product

a. Juality

b. 2ustomer Service

c. Brand

J>! Influence sales person or not

a. es

b. No

J=C! Are you compared Sony Brand )it% ot%er Brand !

a. es

b. No



J==! ou are compared Sony Brand ! )it%**

a. 56

b. Samsun$

c. Panasonic

d. Onida

e. Ot%er

J=H AN SU66ES&IONS &O9AR+S SON PRO+U2&

**

**



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