MAY 1- MAY 31, 2016

SPONSORSHIP OVERVIEW

MISSION

The mission of Atlanta Jazz Festival is to present the rich heritage of jazz music and to educate the community on jazz as an original form of American culture.  Produced by the City of Atlanta Mayor’s Office of Cultural Affairs, Atlanta Jazz Festival presents a variety of outlets to experience and learn about jazz music with the Memorial Day Weekend concert and festival as the culminating event.

The Atlanta Jazz Festival has evolved into a season of educational, social and community events with jazz music as the unifying influence that attracts over 500,000 people during the “31Days of jazz.

The Atlanta Jazz Festival is a destination event for the city which attracts music lovers from around the City of Atlanta, across the state of Georgia and from the entire Southeast.

“The Atlanta Jazz Festival is our homage to the legacy and tradition of a

true American art form.”

– Mayor Kasim Reed

MAY 1 – MAY 31, 2016

OVERVIEW

HISTORY

The Atlanta Jazz Festival is an annual celebration of music, art and culture, highlighting the heritage of jazz music. The Atlanta Jazz Festival includes a series of events beginning in March of each year and culminating each Memorial Day weekend, in one of the largest free jazz festivals in the country.

Atlanta Jazz Festival was established with the help of Atlanta Mayor Maynard Jackson in 1978. The city’s commitment was to present a free jazz festival – straight ahead, avant-garde, improvisational, harmonically and rhythmically complex and beautiful. It would showcase the best performers of “pure” jazz, eschewing the genre blends.

Thirty-eight years later, the Atlanta Jazz Festival has stayed true to that mission. As the genre has birthed many other forms, jazz still lives on and continues to evolve in its truest form. Atlanta Jazz Festival is one of the few places in the country where masses of music enthusiasts, families and culture lovers gather year after year to hear and experience this great American musical tradition.

FESTIVAL SEASON | MAY

AJF 31 Days of JazzThroughout the month of May, Atlanta Jazz Festival partners with restaurants,

lounges and entertainment venues around the city to present the best in local jazz. These intimate concerts and special evenings are a highlight of the AJF season.

Neighborhood Jazz SeriesThe Neighborhood Jazz Series is an Atlanta Jazz Festival signature concert series

held every weekend in the month of May. Each Neighborhood Jazz Series mini concert is presented by a City of Atlanta Councilmember in a neighborhood park within their district. This series brings the jazz experience into communities throughout the city while giving families an opportunity to enjoy the beauty of Atlanta's parks. 

MARTA MONDAYS The MARTA MONDAYS signature concert series presents performances by local jazz artists at selected MARTA train stations during peak periods of ridership.

Late Night Jazz JamAfter enjoying all-day jazz presented in Piedmont Park, contemporary jazz music

lovers make their way to the highly anticipated Late Night Jazz Jam. This live jam session features an exciting contemporary jazz artist, as well as a DJ who melds popular music with jazz standards for a musical experience that both preserves and celebrates jazz music’s history of late night jamming. 

MAY 1 – MAY 31, 2016

MEMORIAL DAY WEEKEND CONCERT

For 38 years, Memorial Weekend has been reserved for Atlanta Jazz Festival with multiple days of free music, food, art and family fun as 200,000+ music lovers descend on Piedmont Park.

In 2016, the Atlanta Jazz Festival will open on Friday, May 27 with an evening concert that kicks off the festival and the holiday weekend. Saturday and Sunday will be full days of performance, beginning in the afternoon and running into the late evening.

The jazz festival Main Stage features some of the top named jazz performers in the country. In past years, Herbie Hancock, Ahmad Jamal, Roy Ayers, Tito Puente and Tito Puente, Jr. have all played the jazz festival Main Stage. Tentative acts for 2016 are on pages 11 and 12.

The International Stage features musicians from all over the world including Cuba, France, South America, Africa, and Mexico. This lively presentation of jazz music culture is a display of Atlanta’s cultural diversity. Tentative acts are on pages 13 and 14.

The Local Stage will present young aspiring Jazz and Jazz related musicians performing covers of great Jazz standards as well as their own exciting compositions.

Between the two stages, patrons walk through our Arts Marketplace, where they look forward to scouting rare finds and collectible art works directly from local artists. And no festival is complete without funnel cakes and slushies! AJF Concessions feature all of those edible summertime favorites that make festival memories.

The Branded Lounge will offer upscale food and beverage and comfort stations as well as state of the art video and sound to paying guests in a comfortable environment with excellent sight lines to the stages.

Families enjoy our Kid’s Zone with games and activities throughout the afternoon in the Piedmont Park Meadow. Our artists and special guests are treated to the exclusive AJF VIP Lounge with a live feed of festival performances and daily catered food and beverages.

Atlanta Jazz Festival is a complete experience with something for everyone. It is a celebration of music, but it is also a celebration of Atlanta’s historic culture of community.

MAY 1 – MAY 31, 2016

• Main Stage• Local Stage• International Stage• Green Room VIP• Branded VIP Lounge• Late Night at Park Tavern• Kid’s Zone • On Site Exhibits• Interactive Games

EVENTS & ATTRACTIONS DURING MEMORIAL DAY WEEKEND

May 1-MAY 31, 2016

AUDIENCE GOALS 2016 EVENT

Atlanta Jazz Festival reaches a variety of audiences through the various events during festival season. In 2016 the marketing campaign is being expanded from past years and is targeting a younger more diverse and more affluent audience than in the past.

MAY 1 – MAY 31, 2016

Sex: 2015 2016 - M 40% 50%- F 60% 50%

Ethnicity- Cauc. 40% 45%- AA 56% 50%- Latino 4% 5%

HHI- $25K-49K- 25% 20%- $50K-99K 38% 35%- $100K-149K 14% 20%- Over $150K - 9% 15%

Age- Under 18 2 % 5%- 18-24 12% 15%- 25-34 33% 35%- 35-48 24% 25%- 49-65 25% 15%- 65+ 4% 5%

Education- Graduated college 64% 70%- Completed some college 87% 90%

MARKETING

Atlanta Jazz Festival sponsors have the benefit of inclusion in our robust paid traditional media and paid and non-paid social media marketing program that annually reaches virtually all residents and visitors to Atlanta over a three month promotional period.

Our marketing program uses a variety channels to attract several audiences:• Residents of the Atlanta metro area• Patrons of arts and cultural events• Jazz lovers and music lovers generally• Tourists and visitors to Atlanta• Families looking for entertainment

Marketing programs for Atlanta Jazz Festival begin in March and ramp up with the majority of the advertising push at the end of April through May Noted below are EXAMPLES of the type of media we have run in the past and plan to run in the future a full media plan will be completed by 3/1/16. COLLATERAL

PRINT + DIGITAL ADVERTISING

BROADCAST ADVERTISING

OUTDOOR /TRANSIT ADVERTISING

• Festival Season Brochure (50,000)• Festival T-Shirts• POS Via sponsors

• Atlanta Journal Constitution• WSB-TV.com• Atlanta Magazine• Creative Loafing• Rolling Out Magazine• Jazz Times• Downbeat Magazine• El Nuevo• The Atlanta Tribune• The Atlanta Inquirer• AtlantaGA.gov• Central Atlanta Progress•-Sponsors web sites

• COMCAST Spotlight• MAJIC107.5• V103 WVEE• WAOK 1380• I Heart Radio• WRFG Free Radio Georgia• WABE Public Broadcasting• WCLK Clark Atlanta Jazz• Others TBD with sponsors

• MARTA Transit Systems• Hartsfield-Jackson International Airport• Atlanta Streetcar• Clear Channel and CBS Outdoor

MAY 1-MAY 31, 2016

PUBLIC RELATIONS

Atlanta Jazz Festival is covered in local and national press beginning as early as February and running through the end of May. A variety of media pick up on the value of the festival to their audiences including:

• Entertainment Magazines• Travel Publications• Music Blogs• Regional and Community News Outlets

In 2015, the festival generated more than 140 million impressions, receiving national, regional and local press coverage at a media value of more than $2 million.

Must-See Performances at the Atlanta Jazz Festival

“…the consensus around town is that this is the best year for jazz at the festival in a long while… the lineup looks like it will present a solid three days of jazz in Piedmont Park.”

Jon Ross

Atlanta Jazz Fest Lineup is Finalized

“The 38th annual Atlanta Jazz Festival will ping-pong from the traditional jazz of Freddy Cole to the contemporary flair of Russell Gunn’s Krunk Orchestra with a lot of other flavors filling in the gaps.”

Melissa Ruggieri

Atlanta Jazz Festival Announces Locations And Performers For Popular Neighborhood Jazz Series

"As part of our mission, the Atlanta Jazz Festival serves as a cultural bridge uniting Atlanta's diverse communities.”

11 Alive Staff   

MAY 1 – MAY 31, 2016

IMAGES OF THE FESTIVAL

MAY 1- MAY 31, 2016

MAIN STAGE TALENT LINE-UP SAT MAY 28 (TENTATIVE)

MAY 1 – MAY 31, 2016

Hypnotic Brass Band  https://www.youtube.com/watch?v=Ospt8g4i-9k   Jamison Ross    https://www.youtube.com/watch?v=caKEq_45KJ0 Theo Croker FEAT: DVRKFUNK h t t p s : / / w w w. y o u t u b e . c o m / w a t c h ?v=YBEkrRZ8jGk Chargauxh t t p s : / / w w w. y o u t u b e . c o m / w a t c h ?v=urVohcES2fc Tomeka Reidh t t p s : / / w w w. y o u t u b e . c o m / w a t c h ?v=KEZ3c3nu7RU

MAIN STAGE TALENT LINE-UP SUN MAY 29 (TENTATIVE)

MAY 1 – MAY 31, 2016

Military Salute to Open the Day

Benny Golson https://www.youtube.com/watch?v=TW641zgPOqQ Eugenie Jones   https://www.youtube.com/watch?v=_BGikj0b5Cw  Gregory Porterhttps://www.youtube.com/watch?v=ETnnHRnpXxA

TWO MORE TBD

 

Saturday, May 28th

Camila Meza

INTERNATIONAL STAGE TALENT

Camila Meza is a Chilean jazz musician described by the New York Times as, “a bright young singer and guitarist with an ear for music of both folkloric and pop intention.”.

Saturday, May 28th Tatran

Tatran is a Tel Aviv based Israeli trio that creates “rich and crystallized musical mixes crossing through modern jazz, rock, classical, folk, avant-garde and electronica.”

Saturday, May 28th

Mette Henriette Norwegian independent saxophonist and composer Mette Henriette was recently signed to the reputable German label, ECM Records. Described by The Guardian as one of the “quietest, most privately contemplative sax debutante(s) around,”

Saturday, May 28th

Etienne Charles

Etienne Charles is a Trinidadian Jazz Trumpet recording artist, composer, arranger, and Assistant Professor at Michigan State University. Charles holds a Master’s degree from the Julliard School and has been referred to by the New York Times as an “auteur,’ or “one of jazz's more ambitious soloists and composers."

Sunday, May 29th

Eliane Elias (HEADLINER)

INTERNATIONAL STAGE TALENT

Eliane Elias is a Brazilian jazz pianist, singer, arranger and songwriter. Elias is known for her distinctive musical style which blends her Brazilian roots and her voice with instrumental jazz, classical and composition skills.

Daby Touré, a Mauritanian musical and linguistic polyglot, creates elegant sonic mixtures that merge the linguistic inflections of the six languages he speaks. The BBC noted that, “from the first time you hear it, prepare to hum along, tap your toes, and be mesmerized by Daby's infectious brand of global soul-tinged pop.”.

Sunday, May 29th Daby Touré

PLUS TWO MORE - TBD

NEIGHBORHOOD JAZZ SERIES

May 1- Perkerson Park/ Joyce Shepard

May 7- Adams Park/Keisha Bottoms Grant Park/ Carla Smith

May 8- Oakland Cemetery/Natalyn Archibong

May 14- Douglass High School/Felecia Moore First Congregational Church/Spring Jazz Vespers

May 15- John Howell Park/Alex Wan

May 21- Washington Park/Ivory Lee Young

May 22- West Manor Park/Ceasar Mitchell & Andre Dickens

May 28-31- Jazz at the Airport (Tentative)

TITLE PARTNERSHIP -- $250,000 (Total for 2 Years)

Naming Rights- The XXX Atlanta Jazz Festival

Category Exclusivity (unless prohibited by law)Custom Mark and Input on Entertainment/ActsOfficial Product/Service of the Festival

SIGNAGE BENEFITS• Logo on AJF Step and Repeat• Branded Yard Signs (sponsor provided)• Logo in Name on Park Entry Signage• Logo in Name on Merchant Area Signage• Logo in name on A-frame Park Signage • Festival Fencing Banners (sponsor provided)• Logo in name on Signage at all AJF Events

MEDIA AND PROMOTIONAL BENEFITS• AJF Website :30 commercial (sponsor provided)• Access to mailing lists/event database• AJF Website banner ad (sponsor provided)• AJF Logo rights• Brand name with event name in radio and broadcast buys• Logo in name in print, outdoor and digital ads• Logo in name w/ hyperlink on website• Logo in name in all AJF promo collateral• Logo in name in AJF Email blasts • Logo in name on AJF 2015 merchandise• Mentions in AJF press releases• Mentions on AJF social media platforms• Onstage mentions at all AJF events• Collateral in VIP gift bags (sponsor provided) • Customized on site consumer engagement promotion

HOSPITALITY BENEFITS• 12 AJF Green Room VIP Badges w/Lunch & Priority Seating• 6 AJF Parking Passes• 12 Late Night Jazz Tickets • 20 Comp Passes to Paid VIP Section

FESTIVAL ON-SITE ACTIVATION• 2min On Stage Presentation each day • Data collection rights• :60 Jumbotron commercials 6x/day • On site announcements 6x/day• 40x40 Festival footprint• On site sampling/collateral distribution• Database capture and use

BRANDED ADD ONs• Option to brand (1) of these add-ons

Neighborhood Jazz SeriesAJF Kids ZoneLate Night Jazz EventBranded Ancillary Stage

• Option to brand (1) of these add-ons 31 Days of JazzBranded AJF Green Room VIP AreaAJF Website FeatureAJF Twitter Wall

MAY 1- MAY 31, 2016

ALL PARTNERSHIPS ARE CUSTOMIZED- THESE ARE EXAMPLES OF BASIC RIGHTS

PRESENTING SPONSORSHIP -- $150,000 (1/YEAR) / $200,000 (2 Years) - Only available if there is no Title Sponsor

Naming Rights- The Atlanta Jazz Festival-Presented by XXX

Category ExclusivityCustom MarkOfficial Product/Service of the Festival

SIGNAGE BENEFITS• Logo on AJF Step and Repeat• Branded Yard Signs (sponsor provided)• Logo in Name on Park Entry Signage• Logo in Name on Merchant Area Signage• Logo in name on A-frame Park Signage • Festival Fencing Banners (sponsor provided)• Logo in name on Signage at all AJF Events

MEDIA AND PROMOTIONAL BENEFITS• AJF Website :30 commercial (sponsor provided)• Access to mailing lists/event database• AJF Website banner ad (sponsor provided)• AJF Logo rights• Brand name with event name in radio and broadcast buys• Logo in name in print, outdoor and digital ads• Logo in name w/ hyperlink on website• Logo in name in all AJF promo collateral• Logo in name in AJF Email blasts • Logo in name on AJF 2015 merchandise• Mentions in AJF press releases• Mentions on AJF social media platforms• Onstage mentions at all AJF events• Collateral in VIP gift bags (sponsor provided) • Customized on site consumer engagement promotion

HOSPITALITY BENEFITS• 8 AJF Green Room VIP Badges w/Lunch & Priority Seating near ALL stages• 3 AJF Parking Passes• 10 Late Night Jazz Tickets • 10 Comp Passes to Paid VIP Section

FESTIVAL ON-SITE ACTIVATION• 2min On Stage Presentation each day • Data collection rights• :60 Jumbotron commercials 6x/day • On site announcements 6x/day• 40x40 Festival footprint• On site sampling/collateral distribution• Database capture and use

BRANDED ADD ONs• Option to brand (1) of these add-ons

Neighborhood Jazz SeriesAJF Kids ZoneLate Night Jazz EventBranded Ancillary Stage

• Option to brand (1) of these add-ons 31 Days of JazzBranded AJF Green Room VIP AreaAJF Website FeatureAJF Twitter Wall

MAY 1- MAY 31, 2016

ALL SPONSORSHIPS ARE CUSTOMIZED- THESE ARE EXAMPLES OF BASIC RIGHTS

Official Product/Service of the FestivalNOTE: VIK Accepted for up to 25% of fee

SIGNAGE BENEFITS• Logo on AJF Step and Repeat• Branded Yard Signs (sponsor provided)• Logo on Park Entry Signage• Logo on Merchant Area Signage• Logo on A-frame Park Signage • Festival Fencing Banners (sponsor provided)• Logo on Signage at all AJF Events

MEDIA AND PROMOTIONAL BENEFITS • AJF Website banner ad (sponsor provided) • AJF Logo rights• Mentions in radio and broadcast buys• Logo in print, outdoor and digital ads• Logo w/ hyperlink on website• Logo in all AJF promo collateral• Logo in AJF Email blasts • Logo on AJF 2015 merchandise• Mentions in AJF press releases• Mentions on AJF social media platforms• Onstage mentions at all AJF events• Customized on site consumer engagement promotion• Collateral in VIP gift bags (sponsor provided)

HOSPITALITY BENEFITS• 4 AJF VIP Badges w/Lunch & Priority Seating near All stages• 2 AJF Parking Passes• 4 Late Night Jazz Tickets • 4 Comp Passes to the Paid VIP Area

FESTIVAL ON-SITE ACTIVATION• Data collection rights • :30 Jumbotron commercials 4x/day • On site announcements 4x/day• 20x30 Festival footprint• On site sampling/collateral distribution• Database capture and use

BRANDING• Second Choice of Branded Stage• Option to brand (1) of these add-ons (not selected by Title sponsor)

AJF Kids ZoneLate Night Jazz Event31 Days of JazzBranded AJF Green Room VIP AreaAJF Website FeatureAJF Twitter Wall

SUPPORTING SPONSORSHIP -- $65,000 ( 1 Year)/ $100,000 (2 Years)

MAY 1 – 31, 2016

ALL SPONSORSHIPS ARE CUSTOMIZED- THESE ARE EXAMPLES OF BASIC RIGHTS

NOTE: VIK Accepted for up to 25% of fee

SIGNAGE BENEFITS• Logo on Park Entry Signage• Logo on Merchant Area Signage• Logo on A-frame Park Signage • Festival Fencing Banners (sponsor provided)• Logo on Signage at all AJF Events

MEDIA AND PROMOTIONAL BENEFITS• Logo in print and digital ads• Logo w/ hyperlink on website• Logo in all AJF promo collateral• Logo in AJF Email blasts • Logo on AJF 2015 merchandise• Mentions in AJF press releases• Mentions on AJF social media platforms• Onstage mentions at all AJF events• Mention at AJF press conference • Collateral in VIP gift bags (sponsor provided)

HOSPITALITY BENEFITS• 2 AJF VIP Badges w/Lunch & Priority Seating near MAIN Stage• 1 AJF Parking Passes• 2 Late Night Jazz Tickets

FESTIVAL ON-SITE ACTIVATION• :30 Jumbotron commercials 2x/day • On site announcements 1x/day• 20x20 Festival footprint• On site sampling/collateral distribution• Data base capture and use

BRANDED ADD ONs• Title to Remaining Stage• Option to brand (1) of these add-ons

31 Days of JazzBranded AJF VIP AreaJazz Education SeriesAJF Website FeatureAJF Twitter Wall

PARTICIPATING SPONSORSHIP-- $30,000

MAY 1 – MAY 31, 2016

ALL SPONSORSHIPS ARE CUSTOMIZED- THESE ARE EXAMPLES OF BASIC RIGHTS

CORPORATE VENDORS

INTERACTIVE -- $15,000• Logo w/ hyperlink on website• On site sampling / collateral distribution• 20x20 Festival Footprint

ENGAGING -- $7,500• On site sampling / collateral distribution• 10x20 Festival Footprint

INFORMATION -- $4,000• 10x10 Festival Footprint

Atlanta Jazz Festival is a great opportunity for small companies who want to engage directly with the AJF audience. These programs are also ideal for brands that want to focus efforts on activation with the audience over the three day concert weekend.

MAY 1 – MAY 31, 2016

IMAGES OF THE FESTIVAL

MAY 1 – MAY 31, 2016

We are excited to present this sponsorship information to your company. We are hopeful the next steps are a meeting with you and others on your marketing and sponsorship team to review the partnership and promotional options set out in this document with the goal in mind of developing a mutually beneficial relationship.

Thank you for your time and consideration.

Laura MoodyMayor’s Office of Cultural AffairsCity of AtlantaLMoody@atlantaga.gov404-546-6826 (O)

or

Don DixonMayor’s Office of Marketing & PartnershipsCity of AtlantaDonRdixon@atlantaga.gov404-330-6965 (O)404-444-5573 (C)

MAY 1 – MAY 31, 2016