AJ van Bochoven - Cambridge Consultants · “Get some tips about how to ... risks; too comfortable with current business Starting projects is slow and takes too much effort; employees

Head of Strategic Innovation & Bootcamp Director

AJ van Bochoven

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WORKSHOP

YOUNG RISING STARS

CROSS INDUSTRY

PRESENTATIONS

FACILITATED DISCUSSION

NETWORKING

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“Discussion with the

members who came from

different industries for

the same goal”

“Get some tips about how to

make the first step to

make innovation”

“Learning that it's important

to visualise the future

and work backwards to identify what skills,

partnerships, etc. are

required to realise this”

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During Bootcamp, we discussed 3 main subjects around Business Transformation

Why is there a need for business to transform?

What are the tools we can use to determine the

direction for business transformation?

How do we implement this transformation?

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WHY – THE NEED FOR BUSINESS TRANSFORMATION





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We asked the delegates “what is Business Transformation?”


“Changing business & operating models to

deliver breakthrough value, which

enable to cope with shifts in market

environment

Medical Product Company”

“ By creating new products and

services, to change customer’sstandards of value

Consumer Product Company”

“Create a new value by current or

new technology and scheme

for customers

Electronic Component Company”

“An activity to change the

major value chain or

the customer type of a

company

Industrial Company”

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Make fundamental changes to business

in order to stay competitive

in an evolving business environment


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Our Bootcamp delegates identified many interesting examples of business transformation

Online book store

Web services

Camera film

Cosmetics

Kimono textiles

Wearable technology

Car parks

Car sharing

ESTABLISHED COMPANIES THAT HAVE TRANSFORMED

Communications

Medical Data Sharing

DISRUPTORS

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Our Bootcamp delegates identified many interesting examples of business transformation

Online book store

Web services

Kimono textiles

Wearable technology

Car parks

Car sharing

ESTABLISHED COMPANIES THAT HAVE TRANSFORMED

Communications

Medical Data Sharing

DISRUPTORS

Camera film

Cosmetics

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WHAT – TOOLS, DIRECTION AND GOALS FOR BUSINESS TRANSFORMATION





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“Lots of companies don’t succeed over time.

What do they fundamentally do wrong?

They usually miss the future.Larry Page, Co-Founder of Google ”

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INNOVATION

Get ready for business transformation with visioning and innovation


BUSINESS TRANSFORMATION

VISIONING

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Visioning methods inspire staff, illuminate the way forward and can initiate collaborations


Method

TRENDS

DISTINCTLY

DIFFERENT

VISIONS

FUTURISTIC

CONCEPTS

Investigate Paint pictures Create

DefinePersonas &

scenariosVisualise

BACKCASTING

R&D STRATEGY

Translate

into today’s

activities

Through collaboration Beyond the project teamINSPIRE

INITIATE Conversation Co-creation Innovation

Benefits

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At Bootcamp we presented an example Vision 2030 and refined this with participants


Vision 2030: “Social pressures & mental wellbeing

U

NI

V

E

R

SI

T

Y

Developed countries have seen significant

lifestyle changes over the past 12 years…

Advanced

automation and AI

technologies force

redeployment

across many sectors

The gig

economy

continues to

drive mass

adoption of

flexible

working and

more

entrepreneuri

al lifestyles

Smart digital

assistants, IoT,

autonomous

vehicles and the

continuing rise of the

service economy

allow people to take

more control of

when and where

they spend time off

work

Longitudinal

research studies

provide a better

understanding of the

link between digital

behaviour and

mental wellbeing

Challenges

include little

time spent

offline with

family and

friends due

to digital

addictions

and

distractions

Bootcamp refinements

Future of work

▪ More control over job

choice

▪ Still majority lifetime

employment

▪ Increased responsibility

to collaborate with older

generation

Increased gap between

rich & poor

Housing crisis

Societal pressures

▪ Technology will ‘solve’

isolation

▪ Monitor mental health

with AI

Trends & Insights

▪ Selected mega trends

▪ Gen Z focus groups

Future of work is

uncertain

Inequality

(rich & poor)

Housing

crisis

Singles & isolation Bootcamp participants immersed themselves

in a distinctly different future

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We then used 2018 examples and our Vision 2030 to innovate future transformations


Communications

Car parks

Car sharing

Vision 2030: “Social pressures & mental wellbeing

Developed countries have seen significant lifestyle changes over the

past 12 years…

Advanced

automation and AI

technologies force

redeployment across

many sectors

The gig

economy

continues to

drive mass

adoption of

flexible

working and

more

entrepreneuri

al lifestyles

Smart digital

assistants, IoT,

autonomous

vehicles and the

continuing rise of the

service economy

allow people to take

more control of when

and where they

spend time off work

Longitudinal

research studies

provide a better

understanding of the

link between digital

behaviour and mental

wellbeing

Challenges

include little

time spent

offline with

family and

friends due

to digital

addictions

and

distractions

Innovating future transformations

2018

exa

mpl

es Car is part of electricity

demand management

Car becomes small

house or hotel

Not just for humans,

also distribute goods

Communication

augmented with emotion

Multi-sensory

communication

Dynamic filtering

of communication type

Bootcamp participants were SUPER creative!

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HOW – UNLEASH INNOVATION TO CATALYSE BUSINESS TRANSFORMATION





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“Most companies that are great at something—like AOL dialup or

Borders bookstores—do not become great at the new things people

want, because they are afraid to hurt their initial business.Reed Hastings, CEO of Netflix ”

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5 principles of successful business transformation


1Formulate strategic vision

Anticipate and take a broad view of customer demand

2Create positive momentum

Show some quick wins and ‘there is no way back’

3Stakeholder management

Identify committed and reluctant leadership and manage them actively

4Decide whether to set up a separate innovation organisation

Strive for continuous transformation and avoid complacency

5Establish key metrics and communicate continuously

Strong communication helps to win support from key stakeholders

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Bootcamp participants identified four key enablers to innovation and business transformation


Threats can inspire innovation &

enable business transformation

Good governance and process

that enables speed is key

Strategic clarity with employee

consensus drives progress

An entrepreneurial mindset is

critical for business success

SENSE OF CRISIS FAST DECISION MAKING A COMMON GOAL TECHNOLOGY & CURIOSITY

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However, three fundamental barriers were also highlighted by Bootcamp participants


Organisations are afraid to change & accept

risks; too comfortable with current business

Starting projects is slow and takes too much

effort; employees are busy with daily tasks

Colleagues are difficult to convince about

new ways of working; operations too fixed

CONSERVATIVE CULTURE

AND FEAR OF CHANGE

LARGE EFFORT NEEDED

TO INITIATE PROJECTS

ESTABLISHED WAYS OF WORKING

AND PAST SUCCESSES

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Separate new market exploration

activities and build positive momentum

through quick wins

Set up dedicated ‘transformation’ budget

and lead by example

on rapid decision making

Provide the necessary tools and metrics

to enable and motivate employees

The barriers can be overcome with focused effort to achieve culture change


Assess and clarify risks

Explore new customers

Consider separating business

transformation activities

Failure to change may result in employees

changing companies

Prioritise activities provide time and budget

to explore new businesses

Support & encourage employees to attend

conferences & benchmark competitors

Top management should explain go/no-go

decisions

Develop new ways of working for staff

looking to transform the business

Train staff in business transformation

Change senior management when

necessary and incentivise some to

innovate for the long-term future

Cambridge Consultants’ perspective

CONSERVATIVE CULTURE

AND FEAR OF CHANGE

LARGE EFFORT NEEDED

TO INITIATE PROJECTS

ESTABLISHED WAYS OF WORKING

AND PAST SUCCESSES

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“ Innovation and business transformation sounded a bit difficult to me

before the Bootcamp.

But we can go through small steps to make it easy to do

innovation and business transformation.

This was exciting. ”


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KEY TAKEAWAYS

Business transformation is essential for long term success

Leaders need to recognise the barriers and engage directly with rising stars to overcome barriers

Unleash your rising stars with the right tools and environment to innovate for the future

Documents

AJ van Bochoven - Cambridge Consultants · “Get some tips about how to ... risks; too comfortable with current business Starting projects is slow and takes too much effort; employees