Airtel Offer for Mousumi Industries Ltd

airtel bangladesh limited• In december’10 airtel bangladesh limited started its

journey in bangladesh with the brand “airtel”

• airtel is the 3rd largest telecom operator

in the world

• In january 2010, bharti airtel limited, asia’s leading

integrated telecom services provider, acquired a

70% stake in warid telecom’s bangladesh

operation and in 2013 Airtel acquired remaining

30% of the share.

• This is the largest investment in

bangladesh by an Indian company.

airtel global footprint

fastest growing network..

Voice Solutionfor

OPEX reduction

Voice:

.25tk/min

.25tk/min

.25tk/min

.25tk/min

.89tk/min

Call Plans U3

CUG BDT .25

Other BDT .89

Call PlansCall Plans Corp U3 Corp U Simple

Airtel-Airtel BDT .49 BDT .49

Airtel- Other BDT .89 BDT .94

CUG BDT .25 BDT .25

FNF 20 (Any Operator) 15 (Any Operator)

SMS BDT .25 (Airtel –Airtel)

BDT .50 (Airtel-Other)

BDT .25 (Airtel –Airtel)

BDT .50 (Airtel-Other

Minimum Usage Tk 300/Month Zero

Factors

Banglalink airtel U 3  

Call Rate Usage Outgoing Charge Call Rate Usage Outgoing ChargeSavings in %

in BDT in % / msg In Minutes in BDT in BDT in % / msg In Minutes in BDT

CUG 0.49 50% 500 245.00 0.25 50% 500 125.00 48.98%

On-net (Peak) 0.99 20% 200 198.00 0.49 20% 200 98.00 50.51%

On-net (Off Peak) 0.99 10% 100 99.00 0.49 10% 100 49.00 50.51%

Off-net (Peak) 0.99 10% 100 99.00 0.89 10% 100 89.00 10.10%

Off-net (Off Peak) 0.99 5% 50 49.50 0.89 5% 50 44.50 10.10%

FnF - On-net 0.25 4% 40 10.00 0.25 1% 40 10.00 0.00%

FnF - Off-net 0.79 1% 10 7.90 0.65 4% 10 6.50 17.72%

Sub Total A (Voice) - 100% - 708.40 - 100% - 422.00 40.43%

SMS - FnF On-net N/A 0 0 0.00 0.10 0 60 6.00  

SMS - FnF Off-net N/A 0 0 0.00 0.25 0 60 15.00  

SMS - On-net 0.75 0 180 135.00 0.25 0 180 45.00 66.67%

SMS - Off-net 0.75 0 120 90.00 0.75 0 120 90.00 0.00%

SMS - International 2.50 0 15 37.50 2.50 0 15 37.50 0.00%

Sub Total B (SMS) - 0 - 262.50 - 0 - 193.50 26.29%

Grand Total (ex. VAT) - 970.90 - 615.50 36.61%

Grand Total (in. 15% VAT) - 1,116.54 - 707.83  

Comparison of Airtel With Banglalink

36.61%Savings

Factors

Grameen Phone Airtel

Call Rate Usage Outgoing Charge Call Rate Usage Outgoing ChargeSavings

in %in BDT in % / msg In Minutes in BDT in BDT in % / msg In Minutes in BDT

CUG 0.49 50% 360 176.40 0.25 50% 360 90.00 48.98%

On-net (Peak) 0.89 20% 150 133.50 0.49 10% 150 73.50 44.94%

On-net (Off Peak) 1.10 10% 120 132.00 0.49 5% 120 58.80 55.45%

Off-net (Peak) 1.10 10% 120 132.00 0.89 29% 120 106.80 19.09%

Off-net (Off Peak) 1.10 5% 60 66.00 0.89 1% 60 53.40 19.09%

FnF - On-net 0.49 4% 60 29.40 0.25 4% 60 15.00 48.98%

FnF - Off-net 0.99 1% 60 59.40 0.65 1% 60 39.00 34.34%

Sub Total A (Voice) - 100% 930 728.70 - 100% 930 436.50 40.10%

SMS - FnF On-net N/A 0 0 0.00 0.10 0 60 6.00  

SMS - FnF Off-net N/A 0 0 0.00 0.25 0 60 15.00  

SMS - On-net 1.00 0 180 180.00 0.25 0 120 30.00 83.33%

SMS - Off-net 1.00 0 120 120.00 0.75 0 60 45.00 62.50%

SMS – International

2.50 0 15 37.50 2.50 0 15 37.50 0.00%

Sub Total B (SMS) - 0 - 337.50 - 0 - 133.50 60.44%

Grand Total (ex. VAT)

- 1,066.20 - 570.00 46.54%

Grand Total (in. 15% VAT)

- 1,226.13 - 655.50  

Comparison of Airtel With Grameen Phone

46.54%Savings

31% more cost

46% more cost

31~45% savings

Savings:

Data:

Data Plans Charges Monthly Quota

1. Pay As you GO

tk.02/kb Unlimited

2. Unlimited Pac 1

tk 750/Month 3 GB

3. Unlimited Pac 2

tk 300/Month 1 GB

Super charge your business with Airtel High Speed InternetAccess WAP and the Internet instantly on your mobile phone while receiving calls at the same time. The world is at your fingertips with Airtel Internet services!

Roaming offerings

354 partners and 147 countriesroam without boundaries with the best deals

country percentage of discount

india 90 %

srilanka 70 %

pakistan 25 %

qatar 75 %

hong kong 92%

japan 70%

usa 70%

uk 50%

Thailand-97%Singapore -85%Malaysia-94%

Newly added countries:

354 partners and 147 countriesroam without boundaries with the best deals

Roaming in India(Comparison with Major Operators in Bangladesh)

 airtel (with Airtel

network)GP Robi

Incoming/Min0 + BTCL charge

(BDT 12/min)150

15 + BTCL charge (BDT 12/min)

Local/Min 1.20 85 15Call to

Bangladesh/Min12 170 15

Call to Other Countries/Min

93 180 180

GPRS/MB 20 1024 800 / daySMS outgoing 5 28 15SMS incoming 0 0 0

Bulk SMS for

Viral Messaging Promo

Mousumi Industries Ltd

Bulk SMS

Power of Mobile Messaging:

1.Easy cost effective tool to reachTarget consumer.

2.Easy tool to execute campaignDetail to retailer and sales force.

3. Fast way of sending viral Messaging

4.Group Messaging

5.Ensures your campaign ROI

Monthly Usages of SMS

Per SMS Tariff in BDT(Excluding

VAT)

Per SMS Tariff in BDT(Including

VAT)

0 to 10,000 0.38 0.44

10,001 to 50,000 0.35 0.40

50,001 to 1,00,000 0.30 0.35

1,00,001 to 3,50,000 0.25 0.29

3,50,001 to 5,00,000 0.22 0.25

5,00,001+ 0.20 0.23

Post Paid Tariff of Bulk SMS

Monthly Usages of SMS

Per SMS Tariff in

BDT(Excluding VAT)

Pack CostPack

Cost(including 15% VAT)

SMS 5,000 0.38 BDT 1,900 BDT 2,185

SMS 10,000 0.35 BDT 3,500 BDT 4,025

SMS 50,000 0.30 BDT 15,000 BDT 17,250

SMS 1,00,000 0.25 BDT 25,000 BDT 28,750

SMS 2,00,000 0.22 BDT 44,000 BDT 50,600

SMS 3,00,000 0.20 BDT 60,000 BDT 69,000

Pre Paid Tariff of Bulk SMS

Case Study-BTI is using our SMS to send in promo messages.-Diamond world is using our Bulk SMS solution to promote product-Reckitt Benckiser is in a process of sending campaign information to its entire retail base.-RB group is sending HR notifications through our Bulk sms to its entire 2500 employee base-Standard Chartered Bank broadcasted its Black Berry promotion in itsEntire platinum customer base through our bulk sms solution.

Mobile Reporting for

Wining The Market

Mousumi Industries Ltd

Sales Force Automation

Surviving in Hyper competitive environment

We need to maintain our current market share as well as month on month growth.

1

What’s my return on the money I’m spending on marketing programs?

2Measuring Marketing ROI

Current Challenges Driving value from sales efforts

3

Measuring Distribution performance

Sales Force Automation

23

Firewall

Operator Network

CRM

ERP

Sales DB

Sales Force Mobile App

Sales Force Mobile App

Sales Force Mobile App

Sales Force Mobile App

Sales Force Mobile App

Sale Force

Firewall

Case Study: Coca Cola Bangladesh

Sales Executive Coca Cola

Retailer Code:1121Retailer Type: goldOrder quantity:23 caseInvoice amount:tk10000Last visit Date:12/09/2012

Operator Network

Firewall

Central DB

FirewallDistributor

Access to URL link and gets in the Order

qty

Retailer

Distributor sends in the delivery Van

Sales by region Top performing Regions/Sales growth

Month on Month retailexpansion

Out of Stock outlets by region

Retail coverage by region

Data drill

Mobile Salary for

Employee satisfaction

Mousumi Industries Ltd

Mobile Salary Architecture

The organization willing to distribute the fund, sends an excel file mentioning the mobile account no and amount of disbursement *

The DBBL mobile account system process the file and credits individual mobile account

Mobile account holder receives a notification over SMS that his/her account has been credited

The mobile account holder can collect the fund in “cash out” process from any agent point or can send it to his/her loved ones through fund transfer

* Each recipient needs to open a mobile bank account and the public/private body distributing the salary must have a mother mobile account with DBBL

Enterprise Mobile Salary/Fund Transfer

Case Study

-Bitopi Misami Group is using our M-Salary to disburse its employee salary.-Partex Group is in process of adopting M –Salary-R B Group is in process of adoption M-Salary very soon

Vehicle Tracking for

Efficiency

Mousumi Industries Ltd

Vehicle Tracking

Key Features

Manage Enterprise Users

Portal Interface for Enterprises to manage Fleets

Add Monitor Fleets

Define Route

Geo-fencing

Route Navigation

Vehicle info

Handset Offers for

Employees

The Bundle Offer with Samgsung HandsetsModel Name G-Note II G-S III

Galaxy Tab 7.0 Plus

Galaxy Ace VE Galaxy Y colors

Images          

Handset Price BDT 60,330 BDT 55,500 BDT 45,450 BDT 26,700 BDT 13,390Number of

payout Months 12 12 12 12 12EMI (to be paid by customer) BDT 5,900 BDT 5,550 BDT 4,600 BDT 2,550 BDT 1,350Total Price to

customer BDT 70,800 BDT 66,600 BDT 55,200 BDT 30,600 BDT 16,200

Offer Free

Minutes/month 3,000 2,800 2,000 1,750 1500On-net minutes

(70% ) 2,100 1,960 1,400 1,225 1050Off-net minutes

(30% ) 900 840 600 525 450On-net SMS 3,000 2,800 2,000 1,750 1500

DATA 1 GB 1 GB 1 GB NA NA* the prices are inclusive VAT & TAX and Bank commission

thank you