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Airports 2.0. TIA – 713 – R.Schegg Rahel Knecht & Selina Merz, 703_b Hochschule für Wirtschaft & Tourismus , Hes-so. Idee: " Love to travel but hate airports". - PowerPoint PPT Presentation

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Airports 2.0

Airports 2.0TIA 713 R.ScheggRahel Knecht & Selina Merz, 703_b

Hochschule fr Wirtschaft & Tourismus, Hes-so Idee: "Love to travel but hate airports"

If yes, then youre like most people. The word airport just conjures up so many negative emotions lines, delays, unhealthy food, and overpriced merchandise.But it doesnt have to be this way. Airports should be a fun part of the travel journey, not a necessary evil especially since people often spend just as much time in airports as they do on the plane itself.

Rahel2Visionthe ideal airport experience from arrival into the airport to stepping on a plane.Visioning an airport experience that works for travelers, vendors and airport ownersRahel3Was ist Airport 2.0destination airport that people enjoy visiting, because its built around the customer experienceFood & BeverageRetail concepts reflect the local culture as well as global passenger taste. More like a mall with enough store diversity and unique locally-oriented vendorsa fair-pricing policy to ensure that prices are not higher than those for similar products and services outside the airport.Rahel4Airport 2.0This is an airport designed to make you forget youre in an airport.TRIPCHI is building the technology to guide you on the journey to the new experiential airport.

Rahel5door-to-flight-problemAbreisepunkt (Zuhause) bis FlughafenSo schnell als mglichMglichst wenig rger

Parkieren und TransportDirekt vor dem Flughafenself-service trains vom Parkhaus zum TerminalParkservice

Selina Optimierung des Flughafens beginnt schon auerhalb des Flughafens. Als erstes muss dafr gesorgt werden6Ankunft TerminalEin einziger Ort fr alle MassnahmenKeine Check-in Schalter SucheSetzt einheitliches Ticketing-System vorausEffizienzsteigerung aber Kontrollverlust fr Airlines

SecuritySeparate Spuren fr Personen ohne Laptop etcKosten fr Leute, die vergessen ihr Grtel auszuziehen oder Flssigkeiten mitnehmenWartezeiten anzeigen (App, Monitor)

Cultural BrandingFlughafen soll Marke der Stadt reflektierenBspw. Boston Logan AirportFreedom TrailNeue Erfahrung fr FluggsteMotiviert Geld und Zeit zu investieren

Selina8Advertising airportsWerbestrategie muss dem neuen Flughafen angepasst werdenUnterschied: gelangweilte und interessierte Reisende $ 14 pro ReisenderKann durch effektive Werbung erhht werden

Selina9BeispieleThe Dubai Airports investment in the Airport 2.0 concept can partly be seen by the newly renovated Terminal 2the recently built Terminal 3as well as effective utilization of the strong position of the Dubai Duty Free brandRahel10BeispieleFood and Beverage (F&B), as the Dubai Airport has over 200 food and beverage retail outlets that offer an eclectic mix of international and local tasteswhich helps promote the character and spirit of the city and encapsulates the Dubai Experience.Shanghai Changi AirportiChangi, empowers individuals to access information on flights, retail and dining options and airport facilities and services through easy-to-use platforms such as a mobile application for iPhones and iPads, and interactive kiosks located around Changis terminalsTravelers can sign up for notifications of flight updates on their mobile devices

Rahel11TripChimobile travel app for business travelers who want more out of their limited leisure time


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