Airlines

Group 1Rina, Marya ,Shizuka and Chiho

Airplane companies

Why do people use airlines?

• To carry people

• To carry packages

• One way of traveling

Other reasons to travel

• Relaxing• Business• Interact with other

people• Shopping • Studying • Sports• Scenic beauty

Year 1978 Deregulation Act

• What is deregulation act?

• Airline deregulation: is the process of removing entry price restrictions on airlines in particular, the carrier permitted to serve any routes.

This had a big influence on airplane companies

Before the deregulation

• Government 　 CAB and CAA had control of the airplanes.

• Airplanes are carrying the government mail

• Then, the airplane companies pay by the government.

What is CAB?

• The full name is Civil Aeronautics Board. • This was entrusted with safety rulemaking,

accident investigation, and economic regulation of the airlines

What is CAA?

• CAA is the shortened name. • Full name is Civil Aeronautics Act.• CAA was responsible for airman and aircraft

certification, safety enforcement, and airway development

Effects

• Abandoned less profitable routes– Ex. Until 1978, United Airlines had flown to

Bakersfield, California, a booming oil town of 225,000 people

– Deregulation: United pulled out of Bakersfield, depriving the city of any flights to bigger cities, such as San Francisco or Las Vegas.

Effects

• Point to point air transport declined – Favored hub and spoke system • Ex. Delta Air Lines had a major hub at Atlanta while

Eastern ran its hub operations from Miami• Both airlines ran many daily round trip flights from their

hubs• Planes in the air for more hours each day and filling

more seats

Effects

• Brought competition– Heavy loss and conflicts with labor unions– 9 major carriers and more than 100 smaller

airlines – BANKRUPT or LIQUIDATED • Ex. Number of major carriers in the US fell from 6 in

1978 (including United, American, Delta, Eastern, TWA, and Pan Am) to three by 1991 (United, American, and Delta)

Effects

• Fare per passenger mile – 9% lower in 1994 than in 1979– Adjusting for inflation– Ticket buyers saved $100 billion on fares alone

• Passenger loads rose– Airlines can now transfer longer aircraft to longer, busier

routes and replace them with smaller ones on shorter, lower traffic routes

• Total operating revenues for the major national and international airlines rose in 1979

Effects

• Fuel costs, economic recession, wanton overexpansion

Future

Hawaiian Airlines

History

• Hawaiian Airlines was incorporated on January 30, 1929.

• The name Inter-island Airways Ltd. • Thousands of people gathered in Honolulu to see

the departure to other islands. • Also, the authorized inter-island airmail service.

History

• In 1941, Inter-Island changed the name to Hawaiian Airlines.

History

• In 1960: Dramatically increased air traffic.

• In 1966: Added first jet. • Travel time between the

islands was reduced.

History

• In 1990, flawless safety and premium services started.

• These service started to catch attention of international travel publication,

History

• In 2001,they began a comprehensive fleet modernization program.

• In 2002, 2003: They changed the model of the airplanes.

• In 2010: Added 27 more airplanes.

History

• Today, Hawaiian Airlines carries an average 8 million customers a year and serves 20 domestic and international destinations in the Pacific region.

Hawaiian airlines’ routes

Hawaiian airlines’ meals

• Comprehensive meals

ComplimentaryBranch before 10a.m.

• Breakfast Frittata with Spinach, Peppers, Onions & Cheese

• Blueberry Muffin

Late Night• Turkey & Swiss Sandwich • Turkey & Swiss on Sweet

Bread Roll • Dried Fruit & Nut Mix

Lunch after 10a.m.

• Choice of Spinach & Cheese Manicotti & Chocolate Cake OR

• Ham & Cheese Sandwich & Chocolate Brownie

• Turkey Sandwich & Macadamia Nut Cluster

Premium meals$10

Available for PurchaseContinental U.S. to Hawaii

• Greek Salad w/ Chicken, Greek Vinaigrette, Pita Chips, Hummus, Milano Cookie, Hawaiian Springs Water

• Sushi Plate w/ California Roll, Teriyaki Chicken, Side Salad w/ Oriental Dressing, Milano Cookie, Hawaiian Springs Water

Hawaii to Continental U.S.

• Taco Salad w/ Chicken, Tortilla Chips, Salsa, Guacamole, Sour Crème, Ranch Dressing, Milano Cookie, Hawaiian Springs Water

• Cheeseburger 5oz Angus Beef Patty w/ cheddar cheese, lettuce, tomato, pickles, potato chips and Hawaiian Springs Water

Other airlines’ meals• Continental airlines • American airlines meals

$10-20

First Class Service

In-Seat EntertainmentdigEPlayers• On-demand movies, TV,

cartoons, and more• Lightweight, portable,

device• Listen to music or audio

books• Include two rental

headsets

$15

Value packMovies

• The King's Speech • Unstoppable • True Grit • Black Swan • The Fighter • Last Samurai • Lake House • The Town • Devil Wears Prada • Titanic • Honeymoon in Vegas • North Shore

TV Shows

• Two and a Half Men • Rap's Hawaii • Family Guy • The Simpsons • Glee • Man vs. Wild • Mystery of the Hope

Diamond • E! THS: Taylor Swift • Hokulea • Textured Lives • Holo Mai Pele • Vampire Diaries • Hawaii Five-0 • Kath & Kim

Comparison with Fares of Other Airlines

$0

$100

$200

$300

$400

$500

$600

$700

Round- trip One-way

HawaiianDeltaUnited

1. Loyalty program by airlines2. Customers enrolled in the program

accumulate frequent flyer miles ↓

corresponding to the distance flown on that airline or its partner

Frequent Flyer Program 1

• Using co-branded credit and debit cards for free air travels

• Miles can redeemed for free air travel

Frequent Flyer Program 2

• You can earn HawaiianMiles when you fly on Hawaiian Airlines

• Also, you can earn HawaiianMiles when you fly on partner airlines

↓Continental Airlines

Delta Airlines Island Airlines

Virgin Atlantic Airlines Korean Airlines

1. Earn HawaiianMiles → Continental Airlines/Continental

Express/Continental Connection flight

within or between the 48 contiguous U.S and Alaska

2. Flight to and from Hawaii, or outside of the United States are

excluded.

EX) if you want to go to Japan vie Los Angeles, you will only earn

HawaiianMiles from Honolulu to Los Angeles.

You can earn HawaiianMiles on all route Delta Airlines flies

Island Air CodeshareTo Molokai/Lanai/Kapalua/Maui airports.

Reservation must be made by phone through Hawaiian Airlines

Reservations or online.

Booking directly with Island Air does not qualify.

Make your reservation with Virgin Atlantic Airlines or

Korean Airlines, and provide your HawaiianMiles

membership number.

if you want to share HawaiianMiles with your

Family, you can give your miles to your family.

Also!!

Meaning- 　　 1. optimizes the allocation of seat inventory and pricing on a flight-by-flight, minute-to-minute basis 2. thereby enhancing the revenue potential of every flight. combines- historical/current data directly　　　　　　　　　　　　　　　　　↓ using actual transaction and creates passenger demand forecasts by segment face class.

Yield Management Program

1. Revenue management is a key part for the future and foundation financial success.

2. After evaluating other systems, Hawaiian choose SDT’s application as the tool to implement this key business strategy.

3. Hawaiian has an excellent opportunity to generate stronger utilization of its assets and, thus improved profitability.

Source of Information

• http://www.centennialofflight.gov/essay/Commercial_Aviation/Dereg/Tran8.htm

• http://www.hawaiianair.com/Aboutus/Hawaiian-/

• • http://www.centennialofflight.gov/essay/Com

mercial_Aviation/Dereg/Tran8.htm

References

• http://www.centennialofflight.gov/essay/Commercial_Aviation/Dereg/Tran8.htm

• http://www.fundinguniverse.com/company-histories/Hawaiian-Airlines-Inc-Company-History.html