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The First & Only Independent MagazineCovering Airlines, Airports & Service ProvidersRelevant to Air Cargo Industry in 3 Global Marketsin The Emerging Economies
SUCCESSFUL YEARs OF PUBLISHI N G
Air Cargo Industry
Be present in the leading air cargo industry events worldwide by advertising in
Air Cargo Update
The outlook for air logistics industry in the Middle East, Africa and South Asia is very positive because of many factors like increased business investment in the region, growth of global GDP, conidence of safety and security aspects in the region, huge expansion projects many airports in the region are currently undertaking and the 10 per cent increase in year-over-year for air-freight.
The Middle East, Africa and South Asia – the most potential emerging economies – are ideally suited to complement one another in the supply chain due to their strategic locations.
Air tra�c between the Middle East, Africa and South Asia has witnessed a dramatic growth in the recent times by way of frequencies and thereby volumes of cargoes. Many goods that were earlier shipped by sea-freight have now been converted to air-freight or sea-air freight. Globalisation and the opening of borders and markets are more rampant, which will lead to the liberalisation of existing regulatory constraints on the operation of international air services to areas and markets that were this far insulated from these
developments. Gradual removal of restrictions on market access, on capacity and thereby on pricing is on the anvil.
South Asia has a booming industry with rising exports. Trade between the Middle East and Africa is also growing at a very fast rate. There is high demand for routes between the Middle East, Africa and South Asia. Currently, lot of exports coming from the Indian Sub-continent is going to Africa.
The markets of Africa and South Asia have experienced growth year-on-year with phenomenal shift into becoming major production and export markets. From electronics and garments from South Asia to �owers and other perishables coming from Africa,
they are all creating theirniche characteristics.
The Middle East is emerging as a major transit point for imports, exports and re-exports between Europe/USA and the Far East/Asia Paci�c. The region is also shifting into building and operating multi-modal facilities that will enable sea/air shipments in a seamless fashion. In the air logistics industry, the Middle East will be the gateway to Africa and South Asia will become the biggest consumer in the near future.
Contents• Cover Stories on the Leaders of the Air Cargo Industry in the Middle East, Africa & South Asia
• Features on the Latest Trends & Developments in the Air Cargo Industry in the Middle East, Africa & South Asia
• Region Reports on the Past, Present & Future of the Air Cargo Industry in the Middle East, Africa & South Asia
• Regional News on the Air Cargo Industry in the Middle East, Africa & South Asia
• Events
• Finance News
• Technology News
• Marketing News
• International News
• Industry News on Air Logistics Centres, Cities & Airport Free Zones
• Industry News on Air Charter & Leasing
• Exclusive News on Oman, Iraq, Sudan & India
• Quick Reference Guides for Freight Forwarders in Oman & India
• Quick Reference Guides for Air Logistics Centres, Cities & Airport Free Zones
• Quick Reference Guide for Air Charter & Leasing Companies
• Green Air News
Reach the most important Shippers & Freight Forwarders in the Middle East, Africa & South Asia…The booming air cargo industry has seen sudden and strong changes – new players entering the market, partnerships, mergers, acquisitions and companies looking at opportunities in the global markets.
Air Cargo Update is the only independent pan regional bi-monthly magazine featuring news, views and analysis of the challenges and changes faced by the fast-growing and ever-changing air cargo industry.
Operations have undergone a sea change in the last decade evolving with transformations marking a world of information technology, business management, globalisation and ‘free markets’.
Along with the meteoric rise of logistics companies, a new breed of highly-competent professionals has emerged to de�ne new attitudes at the workplace. The new buzzword is‘quality’ and pro�ts are no longer being measured purely in terms of money.
Editorial PhilosophyAir Cargo Update, now in its 10th year, covers leaders and provides neutral, independent news of the air cargo industry in 68 countries in the Middle East, Africa and South Asia. The magazine serves as a platform for industry leaders to put forth their views on various issues pertaining to air cargo industry.
Demonstrably Superior CirculationPublished from Dubai, a vibrant business hub strategically located at cross-roads between the Middle Eastern, African and South Asian markets, Air Cargo Update, by virtue of its strategic location, is able to focus on the challenges facing the air cargo industry in the three important regions.
Voice of the Air Cargo IndustryAir Cargo Update, enjoys a reputation of being the voice of the industry as it reports latest views of industry players. With a network of dedicated correspondents, covers news briefs and updates, which include information about civil aviation bodies, airports, airlines, freight forwarders, specialised logistics service providers and all other major components of the air cargo supply chain. It also has insightful features and information about critical industry issues from recognised industry leaders.
3 Global Emerging Markets
68 CountriesMiddle East • Africa • South Asia
Readership
By Business
• Manufacturers 19.30%
• Wholesalers, Distributors, Importers, Exporters 16.25%
• Air Freight, Multi-modal Logistics Companies 15.10%
• Companies within 11 Free Zones in the Region 12.20%
• GSAs 11.00%
• Airlines, Air Charter & Leasing Companies, Couriers, Express Integrators 7.90%
• Government Organisations (Civil Aviation Authorities, Airports) 2.75%
• Technology Providers (Bar Coding, Hardware, Software, Communication, Tracking) 3.20%
• Sea Ports, Shipping Lines, Shipping Agents, Shipping Charters 3.00%
• Service Providers 2.90%
• Warehousing Companies 2.40%
• Equipment Suppliers 2.00%
• Others 2.00%
By Job Title
• Chairmen, Presidents, Managing Directors 10.70%
• Vice Presidents (Marketing/Business Development), Directors (Purchase / Operations / Transportation / Distribution Management) 22.60%
• General Managers, Regional Managers, Operations Managers 36.30%
• Sales & Marketing Managers, Logistics Managers 16.40%
• Logistics Service Providers/Consultants 8.10%
• Government O�cials 3.50%
• Others 2.40%
10.70%
22.60%
36.30%
16.40%
8.10%
3.50%
2.40%
19.30%16.25%15.10%12.20%11.00%
7.90%2.75%3.20%3.00%2.90%2.40%2.00%2.00%
3 Global Emerging Markets
68 CountriesMiddle East • Africa • South Asia
Circulation
Unparalleled reach…Beyond Just the Middle East,Africa and South Asia!Geographical Distribution
UAE
Oman
Uganda
Qatar
KuwaitBahrain
Saudi Arabia
NigeriaSudan
Malaysia
Australia
Hong Kong
United Kingdom
• Air Cargo Update copies are regularly distributed to airlines, airports, freight forwarders, integrators, express and courier companies, customs, road transporters, ground-handlers, GSAs and air logistics information service providers in the Middle East, Africa and South Asia.
• Shippers in over 68 countries in the Middle East, Africa and South Asia read Air Cargo Update.
• Airport and Airline Associations and Federations in the Middle East, Africa and South Asia are in the mailing list of Air Cargo Update.
• Readers of Air Cargo Update are senior executives of the ever-growing Middle Eastern, African and South Asian air transportation industry markets.
• A high percentage of Air Cargo Update readers belong to organisations in various stages of growth in the Middle East, Africa and South Asia, necessitating the need for additional air cargo services.
AfricanContinent
MiddleEast
SouthAsia
Reach out to the strategically targeted, key, in�uential executives in the Middle Eastern,African and South Asian air transport industry and gain exceptional visibility…
aircargoupdate
Editorial Calendar 2011(6 Issues / Annually)JANUARY - FEBRUARYCover Story: Cargo Aircraft Expansion in the Middle East – MRO UpdateIndustry Report: Aviation Fuel
MARCH - APRILCover Story: Trends in Express Mail & CourierRegion Report: Cargo carriers connecting Europe and vice versa
MAY - JUNECover Story: Middle East a Perfect Gateway for Sea-air Cargo
MovementRegion Report: Bahrain, Qatar & Oman
JULY - AUGUSTCover Story: Challenges of Perishable CargoRegion Report: East Africa (Kenya, Uganda & Tanzania)
SEPTEMBER - OCTOBERCover Story: The logistics of Humanitarian ReliefRegion Report: Kuwait & Iraq
NOVEMBER - DECEMBERCover Story: Freighter Requirement & Economics of
ConversionsCountry Report: Saudi Arabia
Please Note This Editorial Calendar is subject to change without notice.
ACU reaches out to over 14,785decision makers across Middle East, Africa & Asian Countries.Bonus distribution in leadingExhibitions, Conferences and Cargo & Logistic related Events.
Full PageTrim Size
292m
m
205mm
Technical Data &Advertising Rates
7|dimensionsM E D I A F Z E L L C
Tel: +971 6 5579579, Fax: +971 6 5579569PO Box: 9604, SAIF Zone, Sharjah [email protected]
THAILANDDwight A ChiavettaPresident & CEO
Trade & Logistics Siam Ltd.11th Floor, Mahatun Plaza Building888/119, Ploenchit Road, Lumpini PathumwanBangkong 10330, ThailandTel: +66 2 650 8690, Fax: +66 2 650 8696Email: [email protected]
UK, IRELAND, GERMANY,SWITZERLAND & AUSTRIAPeter PattersonManaging Director
Horseshoe Media Ltd.Marshal House, 124 Middleton Road,Morden, Surrey SM4 6RW, United KingdomTel: +44 20 8648 7082Email: [email protected]
Worldwide Media Representatives
TECHNICAL DATASizes Width x HeightDouble Page Spread Bleed Size 420mm x 297mmDouble Page Spread Trim Size 410mm x 292mmFull Page Bleed Size 210mm x 297mmFull Page Trim Size 205mm x 292mmFull Page Print Area 185mm x 265mmHalf Page Vertical 90mm x 265mmHalf Page Horizontal 185mm x 130mmQuarter Page 90mm x 130mm1/3rd Page Vertical 60mm x 265mm1/3rd Page Horizontal 185mm x 80mm
ADVERTISING RATESDetails AED US$ColorFull Page 14,500 4,030Half Page 9,500 2,638Quarter 7,500 20491/3rd Page 8,500 2,322
SPECIAL POSITIONS AED US$Outside Back Cover 21,275 5,797Inside Front Cover 19,500 5,330Inside Back Cover 18,500 5,055Double Page Spread 24,500 6,695
MATERIAL REQUIREDLine Screen 150-170 lines per inchPreferred Material Right-reading Positives, emulsion side downColour Proof Progressive 4-colour proofDigital Advertising In QuarkXpress 4.0-5.0 or Adobe Illustrator 9.0-CS, Mac compatible in CD accompanied by appropriate hard copy
Double Page Spread - Bleed Size Double Page Spread - Trim Size Full PageBleed Size
297m
m
292m
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297m
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420mm 410mm 210mm
Full PagePrint Area
Half Page(Horizontal)
Hal
f Pag
e(V
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265m
m
265m
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265m
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130m
m
185mm 90mm
60mm
185mm
Quarter Page
1/3r
d Pa
ge(V
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1/3rd Page(Horizontal)
90mm
130m
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80m
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185mm
THE MIDDLE EASTBahrainIranIraqJordanKuwaitLebanonOmanQatarSaudi ArabiaSyriaUnited Arab EmiratesYemen
AFRICAAlgeriaAngolaBeninBotswanaBurkina FasoBurundiCameroonCentral African RepublicChadCongoCote d’IvoireDjiboutiE GuineaEgyptEritreaEthiopiaGabonGhanaGuineaGuinea BissauKenyaLesothoLiberiaLibyaMadagascarMalawiMaliMauritaniaMauritiusMoroccoMozambiqueNamibiaNigerNigeriaRwandaSao Tome & PrincipeSenegalSeychellesSierra LeoneSomaliaSouth AfricaSudanSwazilandTanzaniaTogoTunisiaUgandaZaireZambiaZimbabwe
SOUTH ASIABangladeshBhutanIndiaNepalPakistanSri Lanka
FREQUENCY DISCOUNT2 Inserts - 5% 4 Inserts - 7.5% 6 Inserts - 10%
BOOKING DEADLINE3 weeks prior to publication date
MATERIAL DEADLINE2 weeks prior to publication date
