‘Ipsos Naija Lens’ · Ownership of smartphone is higher than feature phone –6 out of 10 Nigerians own a smartphone. Few Nigerians own a Laptop or a Desktop computer. DEVICE

1Ipsos Naija Lens Volume 1 December 2018 © Ipsos 2018

‘Ipsos

Naija Lens’Volume 1

December 2018


PO

LL

CO

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T01 – STATE OF THE NIGERIA NATION

02 – NIGERIA ECONOMY

03 – NIGERIA LIFESTYLE

04 – NIGERIA GENERAL KNOWLEDGE

KEY QUESTIONS

• Overall, do you think things in the country are generally headed in the right direction, or do you feel

things are off on the wrong track?

• Generally, what would you think are the most common problems affecting Nigeria today?

• What is the main area that you would like the government to improve on?

• How would you describe power supply in your area over the last 3 months?

KEY QUESTIONS

• Looking ahead, do you expect the following to be better or worse?

• The economic conditions in this country in the next twelve months?

• Your own present living conditions in the next twelve months?

• In comparison with the past 3 months, how do you expect that prices of goods and services will be in the next 3

months?

• Thinking of the way you/your family lives, would you say that your family is better of or worse?

• Which of these statements best describes the current financial situation of your household?

KEY QUESTIONS

• What are the top 5 products you use regularly?

• Which items (in terms of bills on utilities & services, products) do you regularly spend your income on?

• Where do you purchase your grocery/food/ provision?

• Over the past year, which of the following lifestyles, if any, have you made an effort to do?

KEY QUESTIONS

• In the past 3 months, have you seen or heard any messages about the following health topics?

• Do you have a bank account?

• Which foreign or international organizations that support development in Nigeria have you heard about?

STATE OF THE NATION

City Gate, Abuja


Country Direction

Overall, do you think things in the country are generally headed in the right direction, or do you feel things are off on the wrong track?

Base: 1025 Respondents

About 7 out of 10 Nigerians feel the country is headed in the wrong direction. More than 3 out of 10 Lagosians feel the

country is headed in the right direction – highest regional rating. The least ratings are from South South and South East

regions – where less than 2 out of 10 people feel the country is headed toward the right direction.

36%

24%

16%

14%

31%

28%

32%

Lagos

South West

South East

South South

North Central

North East

North West

Right Direction by Region (%)

Right DirectionWrong Direction

26%71%


Burning Issues

Generally, what would you think are the most common problems affecting Nigerians today?

Unemployment is the most pressing issue in Nigeria today. Other burning issues are high cost of living, corruption, poor

leadership and poverty.


Unemployment

High cost of living/inflation

Corruption

Poor leadership

Poverty

Hunger/Drought

Poor infrastructure

Insecurity

Crime

Terrorism

Implementation of the constitution

Tribalism/Ethnic Tensions

Rich-Poor gap

Disease and Epidemic

High taxes

Land issues

76%

53%

52%

46%

41%

32%

31%

27%

18%

18%

16%

12%

9%

8%

7%

5%


Top Burning Issues per Region

What would you say is the most serious problem facing people in your locality today?

High cost of living, and unemployment cuts across all regions of Nigeria while insecurity is the major problem in the

Northern region.


South West

South East

South South

North Central

North East

North West

High cost of living

Unemployment

High cost of living

Unemployment

High cost of living

Unemployment

High cost of living

Insecurity

High cost of living

Unemployment

Insecurity

Corruption

High cost of living

Insecurity

Hunger/Drought

Corruption

Poor leadership

34%

22%

11%

30%

24%

40%

15%12%

28%

Unemployment

13%

10%11%

23%

37%

18%

16%

10%

Unemployment

25%

25%


31%

19%

11% 11% 10%8%

5%2% 2%

Job Creation Economy Infrastructuredevelopment

Agriculture Security Electricity Education Water Healthcare

Areas for Government to work on

What is the main area that you would like the government to improve on?

In general, Nigerians want the government to create jobs and improve the economy.



Improvement by Region (%)

41%

33%

23%

33%

50%

40%

51%

Lagos

South West

South East

South South

North Central

North East

North West

Improved

39%

Stayed the Same

28%

Worsened

33%

Deterioration by Region (%)

36%

41%

48%

41%

22%

35%

16%

Lagos

South West

South East

South South

North Central

North East

North West

Electricity Supply

How would you describe power supply in your area over the last 3 months?

Based on experience in the last 3 months, Electricity supply has improved marginally, this is largely driven by

improvements recorded in the North Central, North West, and Lagos. Whilst the South East, South West and South South

regions experienced deteriorated power situation.


NIGERIA ECONOMY

Central Bank of Nigeria, Abuja


Economic Condition of Family

During the last three months, have the general economic conditions for you and your family: improved or worsened?


4 out of every 10 Nigerians say their economic conditions have worsened compared to about 1 in 10 who have

experienced improvements. Nonetheless, 4 out of 10 feel their economic condition has remained unchanged over the

past 3 months.

44% 41% 13%Say economic conditions of their

family has worsened

Say economic conditions have

remained the sameSay economic conditions have improved


Economic Outlook

Looking ahead, do you expect the following to be better or worse?

(i) The economic conditions in this country in the next twelve months?

(ii) Your own present living conditions in the next twelve months?

How do you expect the number of people unemployed


Nigerians are optimistic and aspirational about the economic prospects of the country and their personal situation. Over

7 out of 10 Nigerians are expecting a better economic and living conditions to improve in the next 12 months.

Expect the economic conditions in

the country to improve in the next

12 months

71%Expect their living conditions to

improve in the next 12 months

87%Expect the number of people unemployed

to fall in the next 12 months

41%


Prices of Goods and Services

In your opinion, prices of goods and services in the past 3 months have increased, remained stable or fallen?

In comparison with the past 3 months, how do you expect that prices of goods and services will be in the next 3 months?


Expectations are high that prices of goods and services will fall or remain stable in the next 3 months – almost 4 out of

10 Nigerians are optimistic that prices will nose-dive in the next 3 months.

Say the prices of goods and services

have increased in the past 3 months.

66%expect the prices of goods

and services will increase in

the next 3 months…

29%…expect the prices of

goods and services to fall

in the next 3 months…

38%…expect the prices of goods

and services to remain the

same in the next 3 months.

30%

Past 3 Months Next 3 Months


Savings and Expenditure

In your opinion, do you think it is currently the right or wrong time to purchase domestic appliances/durable goods such as ……….?

In view of the general economic situation, do you think that now is a good moment to save?


Many Nigerians are currently spend averse and frugal with money – many are undecided if this is the best time to save

money or spend money to purchase domestic appliance as a result of the current economic situation in the country.

However, 4 of 10 Nigerians would rather save their money than spend it on domestic appliances.

think this is the right time to save money42%

Are not sure43%

think this is the wrong time to save money15%

feel this is the right time to purchase domestic appliances36%feel this is the wrong time to purchase domestic appliances18%

Are not sure46%

NIGERIA LIFESTYLE

Durbar Festival, Northern Nigeria


Share of Income Spend

Which items (in terms of bills on utilities & services, products) do you regularly spend your income on?


Food items account for the highest share of income spend followed by telephone expenses, transportation and electricity

bills.

14%

10% 9% 9%7% 7% 6% 5% 5% 5% 5% 5%

3% 3% 2% 2% 1% 1% 1%


Shopping Habits

Where do you purchase your grocery/food/ provision?

How do you make payments for product/services you purchase?


Nigerians still prefer to patronise Open Markets and Neighborhood shops. Transaction for goods and services is almost

100% cash based, though about 1 in 4 Nigerians make payment for goods & services through POS machine.

Place of Purchase Mode of Payment for Goods & Services

Neighborhood shops

44%

Open Market

95%

Supermarket

22%

Hypermarket

3%

Cash

99%

POS

25%

Money transfer to

account

12%

Banking Apps

5%


Device Ownership

Which of the following devices do you own?


Ownership of smartphone is higher than feature phone – 6 out of 10 Nigerians own a smartphone. Few Nigerians own a

Laptop or a Desktop computer.

DEVICE

OWNERSHIP

59%

9%

1%

60% Smart Phone

Feature Phone

Laptop

Desktop Computers


Media Habits

Which of the following do you do?


Nigerians love to watch TV and listen to the radio. About 5 out of 10 Nigerians also use the internet at least once a week.

Watch TV stations at least

once during the week

83%

Listen to any radio stations

at least once a week

82%

Use the Internet at

least once a week

47%

Read daily newspapers

at least once a week

25%

Read any magazines at

least once a month

10%

Visit Cinema at least

once every 6 months

2%


Source of Reliable News

What is your main source of reliable and genuine news?


For Nigerians, Radio is considered to be the main source of reliable news, this is followed by TV.

Radio

40%

TV

29%

Social Media

13%

Internet

11%

Newspaper

3%

Friends/Family

2%


Social Media Usage

Which social media platforms are you active on if any?


Facebook and WhatsApp are the most used social media apps.

Facebook

WhatsApp

Instagram

Twitter

BBM

Snapchat

YouTube

Google+

57%50%

17%

11%7%7%

4%

1%


Habits Adopted

Over the past year, which of the following lifestyles, if any, have you made an effort to do?


More Nigerians are engaging in healthy lifestyle, such as drinking more water, eating fruits & vegetables, and exercising

regularly. Embarking on medical check up is also on the increase.

Drink more water

Eat more fruits and vegetables

Exercise regularly

Go for medical checkup

Food diets

Cutback on foods with high sugar, salt

Cutback on alcohol


Handwashing Habits

When do you normally wash your hands?


Nigerians wash their hands mostly during meal occasions; before or after eating and after visits to the restroom.

Before Eating

94%

After Eating

87%

After using the

restroom

82% 53%

Coming home after

the day’s activities

After shaking hands

with other people

10%

GENERAL KNOWLEDGE

Boat Regatta, Southern Nigeria


Health Issues Awareness

In the past 3 months, have you seen or heard any messages about the following health topics?


Most Nigerians have seen or heard messages about Malaria, followed by messages about Family Planning, HIV and

Cancer.

68%

Malaria

37%

Family Planning

36%

HIV

26%

Cancer

23%

STDs

22%

Antenatal Care

17%

Teenage Pregnancy

13%

Breastfeeding

12%

Prevention of Unplanned

Pregnancy

10%

Tuberculosis

9%

Important Health Actions

During Pregnancy

8%

Nutrition for Children

Under 5

7%

Delivery at Health Centre

6%

Ebola

6%

Lassa Fever


Health Insurance

Do you have a health plan, that is, are you covered by a private health insurance plan or by a government program?


Access to good healthcare is still an issue for most Nigerians as only 13% have a health plan.

13%


I have a Bank Account

71%

26%

15%

14%

8%

7%

5%

5%

5%

First Bank of Nigeria

Guarantee Trust Bank

UBA

Diamond Bank

Access Bank

Eco Bank

Union Bank

Zenith Bank

*Main Banks Used

65%

*I use other medium to

operate my bank account…

…without going to the

banking hall

Banking

Do you have a bank account?

Which banks do you use most? I mean the most frequently used bank.

Do you use any other medium to operate your bank account (for payment, withdrawal, fund transfer, etc.) without

going to the banking hall?

*Base: 725 Bank Account Owners

7 out of 10 Nigerians have bank accounts with about 65% of them handling their transactions outside the banking hall.

Ownership of bank account is highest with First Bank, followed by GTB and UBA.



International Relations

Which top foreign countries do you think are the most important for Nigeria to have good relations with?


Most Nigerians feel the country should have good relationship with USA, China and United Kingdom.

USA - 65%China - 64%

UK - 46%

Russia - 16%

Japan - 19%

France - 25%

Nigeria

USA

UK

France

Germany

Russia

China

Japan


Survey Approach1025 respondents interviewed Pan Nigeria covering the 6 Geo-Political Zones including Lagos

between 22nd to 30th November 2018.

Via CATI

North Central

North West

North East

South East

South South

South West

Lagos

Gender

We randomly dialed telephone numbers from our office in Lagos.

Questions were administered by our well trained CATI interviewers using a well structured questionnaire.

Responses from respondents were uploaded to the server immediately.

Documents

‘Ipsos Naija Lens’ · Ownership of smartphone is higher than feature phone –6 out of 10 Nigerians own a smartphone. Few Nigerians own a Laptop or a Desktop computer. DEVICE