AIPC Sales and AIPC Sales and Marketing SummitMarketing Summit

A Program Update for 2008A Program Update for 2008

Purpose and Structure of the Purpose and Structure of the Summit:Summit:

Held at IMEX for past three yearsHeld at IMEX for past three years Exclusively for AIPC membersExclusively for AIPC members Creates a forum and strategic Creates a forum and strategic

session for sales and marketing session for sales and marketing issuesissues

Guided by Steering Committee, Guided by Steering Committee, member surveysmember surveys

Combines research, workshops, Combines research, workshops, guest presenters, client input and guest presenters, client input and training training

It Has Achieved…It Has Achieved…

High ratings from participantsHigh ratings from participants Increasing attendance each yearIncreasing attendance each year Has attracted a wide range of sales / Has attracted a wide range of sales /

marketing executivesmarketing executives Participation by many different senior Participation by many different senior

level industry and client level industry and client representativesrepresentatives

Largely self-sustaining through Largely self-sustaining through participant fees and sponsorshipparticipant fees and sponsorship

This Year’s Content:This Year’s Content:

Quality StandardsQuality Standards Yield ManagementYield Management Marketing alliancesMarketing alliances Dealing with an economic downturnDealing with an economic downturn Use of the InternetUse of the Internet Pharma code application and sales Pharma code application and sales

implicationsimplications

The 2009 Summit:The 2009 Summit:

Our fourth SummitOur fourth Summit To be held in conjunction with IMEX To be held in conjunction with IMEX

20092009 Will again address top S&M prioritiesWill again address top S&M priorities Content to be based on post–event Content to be based on post–event

feedback and pre-event issue feedback and pre-event issue surveyssurveys

Will continue the dialogue with key Will continue the dialogue with key client groupsclient groups

The Facility Operations Summit:The Facility Operations Summit: New for 2008; based on success of New for 2008; based on success of

Sales and Marketing SummitsSales and Marketing Summits To be held in conjunction with EIBTMTo be held in conjunction with EIBTM Will focus on facility operations and Will focus on facility operations and

event management issuesevent management issues Brings together a group that seldom Brings together a group that seldom

have the opportunity to interacthave the opportunity to interact Content determined by surveys, Content determined by surveys,

steering groupsteering group Details announced in AugustDetails announced in August

AIPC Sales and AIPC Sales and Marketing SummitMarketing Summit

A Program Update for 2008A Program Update for 2008