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- / 2 0 0 6 1 - / 2006 1- ............ ............ ............ ............ ............ . ............ ............ ......... . ............ - ............ . ............ . ............ . ............ ............ . ............ . ............ .: . 2006 JUPITERIMAGES . .- , , , , - . - , , , . ( ) ( )- . , , . , . - , . - , . , , - , . . http://usinfo.state.gov/journals/journals.htm . - :Editor, ejournal USA:Economic PerspectiveIIP/T/ESU.S. Department of State301 4th St. S.WWashington, D.C. 20547United States of Americae-mail: [email protected] / 2006 1- - /2006 1- / 11 / 1http://usinfo.state.gov/journals/journals.htm : , , - , . ? , YUM YUM DONUT SHOPSINC. , MYOWN BUSINESS INC. , , , , , . , Flickerwood Wine Cellars: TLC Adcentives: Timberline Tractor & Marine LYNKA: Radio One: . , - - , , , , , - .- , THE WALL STREETJOURNAL , , .- ; . , , , , USA TODAY . , , , , .5711161923273334 / 2006 1- 5, , . . , , . , . . - . , , . .- . : 99%- ; - 75%- ; 99.7%- ; 50.1% ; 40.9%- . , , . , / 2006 1- 6- . , , , , , , . , , . , . , , . . , , . .- / 2006 1- 7- Microsoft, Oracle . Ford, Coca Cola, IBM . , , , . . . 500 1000 , . , , , - . , , , , . , , , , . , , . The MIT Press- (MAP) . , . , The Wall Street Journal, Fortune, Forbes, Business Week, Barrons . , - Dow Jones Industrials S&P 1000- . Fortune 50 Fortune 500 General Motors, General Electric, DuPont MGI Products Inc- .( Syracuse Newspapers/The Image Works) / 2006 1- 8 . , . , , . , . - : , . , . , , , . , - . . . , , . , . . , 500 100- . , 4 - 30 . , , . 1 - - 15%- . 500 330000 7 . . : - 99.7%- . 0.3% 17000 500 ; - , 50 ( ) 60-80%- ;Apple Computers- .(AP/Wide World Photo) / 2006 1- 9 97%- , 29%- . - 25% 12 ; 24%- . 1976 30 Apple Computer . Fortune 500- 23 . , Anchor Steam . , , . . , . , . : 13-14 ; ; , , 39%- - , ; , . : : - 45%- , ; 100-1000 8 , ; ; , : , 53%- . : : , 3 , 7 ; 4.1 695 , 4.8 ; : 800000 ( 90%) - 100 ; / 2006 1- 10 : . - . , , , ( Mark Ludak/The Image Works) , , . Fortune 500 (1980 20%- 9% ) 9.36% . . - . , , , . , , , , . , , . - , .. / 2006 1- 11- . . , . - , , , .1800- . , , , , , , . - . , . The Wall Street Journal- , . 1920- - . 1880- . 90% 20- . . . , . , , 1879 Woolworth- 1900- . (AP/Wide World Photo) / 2006 1- 12 . , . , . . 1887 - . /1890/, /1914/ 1936 - , 1937 - . , . . , , . .1953 : () , , , . - . . , , . . 1881 Buckeye Steel Castings . 20- . , . . : 1930 , 1973-1975 1980-1982 . / 2006 1- 13 ? . 2002 5.7 88% 20 , 99.7% 500 . 500 , 100 . . 2500- 50%- . : - 20020510152025303540450-19 20-99 100-500 500-999 1,000-2,499 2,500+ ( ) ()024681012 20020-19 20-99 100-500 500-999 1,000-2,499 2,500+ ( ) ( .) / 2006 1- 14 1880- . . . 1950- 250 500 . . , - 2002 500 16845 500- 5680914 . 1970-1980- . , , . . . , , . , . , .Cognetics Inc , 1987 Hewlett-Packard 1939 . (David Paul Morris/Getty Images)Best Buy . (AP/Wide World Photo) / 2006 1- 15 . . . , 1993 500 1972 1988 . . . The Economist . . , , 1995 . . , 1958 - 57%- 1980 50 . . , . - , . / 2006 1- 16 . , , , . . . . . . , , , , , . , , , USA Today , .1970- , . . , , . , . . . , . Sovereign Bank- (AP/Wide World Photo) / 2006 1- 17 , . . , . . . . . .- // . . . . 99 . . . . . . : - . . , , , , . . . . , , . http://sba.gov/training/coursestake.html. , - . (AP/Wide World Photo) / 2006 1- 18 . . , . , USA Today . : http://www.usatoday.com/money/smallbusiness/front.htm. , . , . . , . : . , . . . , , . , , ., . , , , - . , 98 . , . : , , , . . , , . . . . , , . , , . . - , . / 2006 1- 19 : , . , XIII , 3-5 . , . . . XI - . - . , - , . . - , . . - . -, , . . : , VII . 11- (Tim Boyle/Getty Images) / 2006 1- 20 . - , . . . VII . , . . - , . , , , . . , , / / . . . 1700- , .- . , . . , . . . . . . 1800- , - , . - , . . , , . , . / 2006 1- 21 - . . - . 50 . , . . - . . . . , , . , , , , , , . , , . , . . . -, . . . . (AP/Wide World Photo) / 2006 1- 22 . . , , , , . . , . , . - . . . - . - . . . . . - , . /1980-2003 / // : 19801981198219831984198519861987198819891990199119921993199419951996199719981999200020012002200311.51216.51614.5141515.512.51313.51,8001,6001,0008001,2001,400200400600 / 2006 1- 23 ? , . , ,. , . , . . . , - , , , . . , . , . . . , , , , . , , . . Yum Yum Donut Shops Inc.- , My Own Business Inc. / : http://www.myownbusiness.org// . , , . , . . : , , . / 2006 1- 24 . . . . . Wal-Mart . . . , . , , . . , , . , . , . . . , . , , , . : (http://www.myownbusiness.org/s2/index.html). . , . . , / 2006 1- 25 . . . , . . . . , , . . , . . . . , . , . , , . 1000 . 60000 . . ? , . : , , , . . . , , , . . , . . . , . , . / / . . , . . , .- 2006 c/otheispot.com / 2006 1- 26 . , , . , . . , . . , . . , . , . , , , . , , , . . . , , . , , , . , , , . , . 10000 .. 3 80000 . . 10 25 14 750000 . , . , , , , . . . : , , , ? , ? ? ? ? ? . - , . :Yum Yum Donut Shops Inc.- / 2006 1- 27 , , . . . . //- . 16 , 90 , . . , , , . :Yum Yum Donut Shops Inc.- Economic Perspectives - . . , . , , . , , , , .FLICKERWOOD WINE CELLARS: 1998 56 . . . , . . Flickerwood Wine Cellars 5000-6000 Strawberry Fields / /, Flickerwood Dew / / . , , , . . 6 , Flickerwood Wine Cellars / 2006 1- 28 , . 6 , 80 120 . , 4 , . . / / . , , . . 15-20 . , . , . , - . , . , . . , .- TLC ADCENTIVES: 1994 . . . , . , , . . . 1995 5- TLC Adcentives . TLC Adcentives TLC Adcentives LLC / 2006 1- 29 , , . Shell Oil , , , , , , , . 4-5 , Hewlett Packard, , . . TLC Adcentives 70 , . . . . , . . , . . , . . 7500 . .2003 . . . , . . . . , 6 , . , . . . , . .- TIMBERLINE TRACTOR & MARINE . , . , , . , Caterpillar Tractor 15 . , , . 1981 - . . , / 2006 1- 30 . . , . . . , . , . , . , , , Timberline Tractor & Marine . . , . . . Timberline Tractor & Marine . , , , . , . Timberline Tractor & Marine . , . . . Timberline Tractor & Marine . LYNKA: . , , , . , , , , , , , .3. Timberline Tractor & Marine Inc. / 2006 1- 31, 1991 - . , . .1992 , . 1993 , , , , . , , , 20000 . . 1994 , 1995 1 . . 2004 150 , , , , , 20 . , , , , , , . . . , . . , , , . , , , , . 2-3 . . , . , , , . . , . , . . . , 40%-19% . 5 - 25 22- 25 .- . - . .- / 2006 1- 32RADIO ONE: . Radio One 7 . 2400 , - 69 . , . 1970- , , . . .1980 WOL , - , , talk show . 28 . . , . 7 . . , , talk show- . , 24 talk show- . . . talk show- . . , . .24 25 . . , . , . .. Radio One - Radio One / 2006 1- 33 Spruell, Sakina P. and James C. Johnson. 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