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Ain’t Too Proud to Beg!
The Rolling Stones
CEO Think Tank
The CEO Forum Think Tank The Recruiting Network Conference ©
2009
The Case for Change
• Highest Unemployment in 30 years
• Financial Services Meltdown
• Convergence of New Technologies
• The Choice of a New Generation
• Activate the Ranks
• Get Social
• Let’s Get Rolling
The CEO Forum Think TankThe Recruiting Network Conference © 2009
A Rolling Stone….
The CEO Forum Think TankThe Recruiting Network Conference © 2009
Between a Rock & a Hard Place
• Target & Indentify Synergistic Industries
• Laid Off, Disenfranchised & Searching– Insurance– Financial Planners– Stock Brokerage– Investment Banking– Mortgage Brokers– Customer Service & Sales
The CEO Forum Think TankThe Recruiting Network Conference © 2009
Can’t Get No Satisfaction!
• Recruiting Strategy– Synergistic Industry Player Campaign– Target PPC
• Career Builder
• Google Adwords
• Craigslist Ad
– “You’re Already a Rock Star!
Are You Playing with the Right Band?”
The CEO Forum Think TankThe Recruiting Network Conference © 2009
Can’t Get No Satisfaction!
• Recruiting Strategy (Experienced)– The Misery Index – Where do you rank?– Target Agents Touches– Identify internal agents who are doing well– “Perhaps you’re not getting the support!”– Be their Broker– The Information Resource Blog
“Rock The Recovery!”
The CEO Forum Think TankThe Recruiting Network Conference © 2009
You Can Start Me Up
• Target & Identify– Next Generation of Associates– Who they are– Where they live– Where they work– Where they play– What they do
The CEO Forum Think TankThe Recruiting Network Conference © 2009
You Can Start Me Up
• Recruiting Strategy– Targeted Gen Y & Gen X – Career Blog – YouTube Channel– Facebook, Twitter & Text Strategy– CareerBuilder– “The XYZ’s of Success in Real Estate!”– Social MeetUps Hosted by Peers (Eval)– I-phone Application – Realty Apprentice– Performance Strategy to Support
The CEO Forum Think TankThe Recruiting Network Conference © 2009
Can’t U Hear Me Knocking?
• Recruiting Strategies (Experienced)– Activated Agent Recruiters– “Gimmie Shelter”
• Shelter from the Market Ups & Downs
• Shelter & Support that you need
– Assigned Agent-on-Agent Peer (1)• Automated Tips, Brain-trust, Resource Center
– Facebook & LinkedIN PPC• NING Area Network – “Connect”
The CEO Forum Think TankThe Recruiting Network Conference © 2009
Ain’t Too Proud to Beg!
The Rolling Stones
CEO Think Tank
The CEO Forum Think Tank The Recruiting Network Conference ©
2009
