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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
AIN’T THEM BODIES SAINTS Online Marketing, Print Advertising and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the event through print advertising.
Ain’t Them Bodies Saints Campaign Recap
Banner Ad – 408K imp., 194 clicks Dedicated Email #1 – 24,563 sent, Opens – 2,808, Clicks – 309
Newsletter Banner Ad – 24.5K emails, 2,219 page views, 39 clicks Sweepstakes – page views – 1,449, 625 entries
Social Media - CC related channels: Facebook – 6,454 Twitter- 3,007 Online Content – 605 page views • Facebook Page Views – 375
Trailer - 106 page views • Calendar Listing – 132 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Film Related Page Views – 7,694, Clicks – 542
Street Marketing #1 West Hollywood/Hollywood
Distribution – L.A retail locations near Sundance Cinemas
Street Marketing #2 West Hollywood/Hollywood
Distribution – L.A retail locations near Sundance Cinemas
Street Marketing #3 West Hollywood/Hollywood
Distribution – L.A retail locations near Sundance Cinemas
Street Marketing #4 West Hollywood/Hollywood
Distribution – L.A retail locations near Sundance Cinemas
Street Marketing #6 West Hollywood/Hollywood
Distribution – L.A retail locations near Sundance Cinemas
Street Marketing #6 West Hollywood/Hollywood
Distribution – L.A retail locations near Sundance Cinemas
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Film Content in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Online Content #1
Article Posted on 8/7 Page Views – 605
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Post Examples Facebook – 6,454 likes Twitter – 3,007 followers
Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a
95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 408,000. Clicks – 194.
Dedicated Email
Delivered – 24,563 Opened – 2,785
Clicks – 308
Campus Circle
Newsletter Emails – 24,539 Opens – 2,195
Total film Clicks – 43
Online Calendar
Page Views – 132 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Film Trailer
Page Views – 106 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,449
Entries – 625 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
