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aims at establishing an ICT based environment whereby an international network of institutions/ teachers/ students
provides a setting for students to carry out realistic transactions and negotiations between virtual business
enterprises. It also provides a platform for practicing business English communication skills, ICT skills and for
enhancing students’ ICC skills. Based on an integrated skills approach and process learning methods, the CCBC teaching
module - a cross-curricular teaching module - leads the students through near real-life assignments, intertwining business English, Call, ICC with business communication
insights.
Cross-Cultural Business Communication
The CCBC project
The CCBC Project structure
OBJECTIVES
To set up an international network of institutions/teachers/students
To develop the CCBC teaching module including BE, ICC, CALL
To develop the CCBC Student’s Book and Student’s Portfolio
To refine the application of the CCBC Web page (Forum, DLE)
To refine teaching methods & develop the CCBC Trainer’s Portfolio
The CCBC Project Coordination
Piloting of teaching materials and methods, evaluation
DP IU SB SL EI MS & IH NI AN TG I O N
WP 1
WP2/I
WP2/II
WP 3
WP4
The CCBC Project 1st
Phase
Partner Timing
Oct 01- April 02 Meetings
May – Sept 02
UP - FHS Coordination Bled Coordination
Testing Network &Teaching Methods
Plymouth CCBC Syllabus, Framework, Units 2, 5,13,14, Self-assessment Grid, CCBC Portfolio
SHSWG Gropiusring
Student’s, Trainer’s Guidelines
BHAK Wien 13 Testing Network &Teaching Methods
Bled CCBC PortfolioUnit 4, 7, 9Plymouth
BU – ES Bled Unit 6, 9
Plymouth
TT Testing Network &Teaching Methods
Bled CCBC Module, Self- assessment Grid,Unit 1, 8, 11Plymouth
UL – EF Testing Network &Teaching Methods
Bled Unit 2, 3, 5, 10, 11
Plymouth
ITC G. Marchetti Testing Network &Teaching Methods
Bled Distance learning exercisesUnit 5, 10Plymouth
ZHS Winterthur Testing Network &Teaching Methods
Bled Unit 1, 8, 12
Plymouth
UP - FPP Website administration Bled
BSSSS Testing Network &Teaching Methods
Plymouth Unit 2, 6, 12
UO – EF Testing Network &Teaching Methods
Additional materials revision
The CCBC Project 2nd Phase
Partner Timing Oct 02 – May 03 Meetings June – August 03 Dissemination
UP - FHS coordination Tallinn Coordination & administration coordination
Materials Revision Koper Materials revision & refinement IATEFL Brighton
LdV Brussels Piloting
SHSWG Gropiusring
Testing Teaching Approach
BHAK Wien 13 Testing Teaching Approach Tallinn IATEFL Brighton
Koper Locally
BU – ES Piloting Tallinn Trainer’s Portfolio locally
Testing Teaching Approach Koper
TT Materials Revision Tallinn Materials refinement & formatting locally
Group coordination KoperTesting Teaching Approach
UL – EF Group Coordination Tallinn Unit 3 IATEFL Brighton
Testing Teaching Approach Koper
ITC G. Marchetti CCBC Forum locally
Testing Teaching Approach Koper IATEFL Brighton
ZHS Winterthur Testing Teaching Approach locally
UP - FPP Website administration Koper
BSSS Testing Teaching Approach locally
UO – EF Piloting Koper BC - ELTeCS
Testing Teaching Approach
ASE Piloting Tallinn Copy-right administration locally
Testing Teaching Approach Koper IATEFL Brighton
UP – FM Piloting Tallinn Unit 6, 8 BC - ELTeCS
Testing Teaching Approach Koper
The CCBC Project 3rd Phase
Partner Sept - Nov 03 Nov 03 – Jan 04 Publishing
UP - FHS coordination coordination
Group coordination Piloting CCBC Student’s Portfolio, Student’s Book
BHAK Wien 13 Transaction testing Piloting CCBC Student’s Portfolio
Tutoring
BU – ES Group coordination Piloting
TT Group coordination Piloting
Revision & formatting
Tutoring
UL – EF Transaction testing Piloting
ITC G. Marchetti Group coordination Piloting DLE
CCBC Forum administration
UP - FPP Website administration DLE, CCBC Best Production
BSSS Transaction testing Piloting
UO – EF Transaction testing Piloting Dissemination compilation
ASE Transaction testing Piloting - coordination
Tutoring
UP – FM Transaction testing Piloting
CSA Revision & proofreading Piloting
Transaction testing
FHS Koblenz Transaction testing Piloting Book of Articles
KUT Transaction testing Piloting
UL – FPP, SloveniaRoman Starin
engineerWEB MASTER
since1999
BHAK WIEN 13Auatria
Mag.Inge KochPARTNER
since1999
BSSS, IndiaDr.Jagtar Chawla
PARTNERsince1999
UL – EF, SloveniaZenja Kansky
Rozman, M.Sc.PARTNER
since1999
TT Tallin, EstoniaMari Uibo, M.Phil.
PARTNERsince2000
GS Godolo, HungaryRoxane Cser, prof.
PARTNERParticipating1999-2001
HS GropiusGermany
Gary McManamaprof.
PARTNERParticipating 1999 -2003
BUES, HungaryDr.Tunde Dokos
PARTNERParticipating2001-2002
BUES, HungaryReka Jablonkay
M.Phil.PARTNER
since2002
UZ – EF, CroatiaDr.Visnja Spiljak
PARTNERParticipating1999-2000
UO – EF, CroatiaLjerka Rados, prof.
PARTNERsince2000
BHAK WIEN 13, AustriaMag. Monika Reismueller
NW MEMBERsince 2003
ITC Marchetti,ItalyAntonella Pedretti
ProfPARTNER
since2000
TT- KuressaareCollege,EstoniaRiia Nelis, prof.
NW MEMBER since 2003
ZWH SwitzerlandTessa Murter, prof.
PARTNERParticipating2000-2001
UP – FM, SloveniaSilva Bratoz, M.Sc.
PARTNERsince2002
ASE, RomaniaAnca Codreanu
M.Phil.PARTNER
since2001
ASE, Romania,Dr. Georgeta Ghiga
NW MEMBER since2003
ASE, RomaniaEstera RomeliaStanus, M.Phil.NW MEMBER since 2003
KTU - FH, LithuaniaDr.Vilmante Lubiniene
NW MEMBERsince 2003
FHS Koblenz, GermanyDr. Laurent Borgmann
PARTNERsince 2003
Ceram SophiaAntipolis, France
Gillian Rosner, prof.PARTNER
since 2003
ZWHSwitzerland
Nick Bell, MAPARTNER
Participating2000-2003
The CCBC partnership
UP – FHSNeva Cebron, M.Phil.
COORDINATIORSince1999
Transactions 2001/02
Group Coordinator
UP – FHS (Slovenia), Neva Cebron
sells to TT (Estonia), Mari Uibo
BHAK Wien 13 (Austria), Inge Koch
TT (Estonia), Mari Uibo sells to UP – FHS (Slovenia), Neva Cebron
BHAK Wien 13 (Austria), Inge Koch
BSSSS (India), Jagtar Chawla sells to UP – FHS (Slovenia), Neva Cebron
TT (Estonia), Mari Uibo
BHAK Wien 13 (Austria), Inge Koch sells to UO – EF (Croatia), Ljerka Rados
BSSSS (India), Jagtar Chawla
UO – EF (Croatia), Ljerka Rados sells to BSSSS (India), Jagtar Chawla
ZHS Winterthur (Switzerland), Nick Bell
UL – EF (Slovenia), Zenja Kansky Rozman sells to UO – EF (Croatia), Ljerka Rados
ZHS Winterthur (Switzerland), Nick Bell
ZHS Winterthur (Switzerland), Nick Bell sells to UL – EF (Slovenia), Zenja Kansky Rozman
ITC G. Marchetti (Italy), Antonella Pedretti
BU – ES (Hungary), Tunde Dokos sells to SHSWG Gropiusring (Germany), Gary McManama
UL – EF (Slovenia), Zenja Kansky Rozman
SHSWG Gropiusring (Germany), Gary McManama sells to BU – ES (Hungary), Tunde Dokos
ITC G. Marchetti (Italy), Antonella Pedretti
ITC G. Marchetti (Italy), Antonella Pedretti sells to SHSWG Gropiusring (Germany), Gary McManama
BU – ES (Hungary), Tunde Dokos
Group Coordinator
TT (Estonia), Mari Uibo
sells to UO – EF (Croatia), Ljerka RadosASE (Romania), Anca Codreanu
buys from UP – FHS (Slovenia), Neva CebronBSSSS (India), Jagtar Chawla
ASE (Romania), Anca Codreanu sells to UP – FHS (Slovenia), Neva Cebron BHAK Wien 13 (Austria), Inge Koch
buys from UO – EF (Croatia), Ljerka RadosTT (Estonia), Mari Uibo
BSSSS (India), Jagtar Chawla sells to BHAK Wien 13 (Austria), Inge KochTT (Estonia), Mari Uibo
buys from UP – FHS (Slovenia), Neva CebronUO – EF (Croatia), Ljerka Rados
BHAK Wien 13 (Austria), Inge Koch sells to UO – EF (Croatia), Ljerka Rados UP – FHS (Slovenia), Neva Cebron
buys from BSSSS (India), Jagtar ChawlaASE (Romania), Anca Codreanu
UP – FHS (Slovenia), Neva Cebron sells to BSSSS (India), Jagtar Chawla TT (Estonia), Mari Uibo
buys from BHAK Wien 13 (Austria), Inge Koch ASE (Romania), Anca Codreanu
UO – EF (Croatia), Ljerka Rados sells to ASE (Romania), Anca CodreanuBSSSS (India), Jagtar Chawla
buys from BHAK Wien 13 (Austria), Inge KochTT (Estonia), Mari Uibo
Transactions 2002/03 – Group 1
Transactions 2002/03 – Group 2Group Coordinator
UL – EF (Slovenia), Zenja Kansky Rozman
sells to ZHS Winterthur (Switzerland), Nick BellITC G. Marchetti (Italy), Antonella Pedretti
buys from BU – ES (Hungary), Reka JablonkaiSHSWG Gropiusring (Germany), Gary McManama
ZHS Winterthur (Switzerland), Nick Bell sells to UL – EF (Slovenia), Zenja Kansky RozmanITC G. Marchetti (Italy), Antonella Pedretti
buys from UP – FM (Slovenia), Silva BratozBU – ES (Hungary), Reka Jablonkai
ITC G. Marchetti (Italy), Antonella Pedretti sells to UL – EF (Slovenia), Zenja Kansky RozmanZHS Winterthur (Switzerland), Nick Bell
buys from UP – FM (Slovenia), Silva BratozSHSWG Gropiusring (Germany), Gary McManama
UP – FM (Slovenia), Silva Bratoz sells to BU – ES (Hungary), Reka JablonkaiSHSWG Gropiusring (Germany), Gary McManama
buys from ZHS Winterthur (Switzerland), Nick BellITC G. Marchetti (Italy), Antonella Pedretti
BU – ES (Hungary), Reka Jablonkai sells to UP – FM (Slovenia), Silva BratozSHSWG Gropiusring (Germany), Gary McManama
buys from UL – EF (Slovenia), Zenja Kansky RozmanZHS Winterthur (Switzerland), Nick Bell
SHSWG Gropiusring (Germany), Gary McManama sells to UP – FM (Slovenia), Silva BratozBU – ES (Hungary), Reka Jablonkai
buys from UL – EF (Slovenia), Zenja Kansky RozmanITC G. Marchetti (Italy), Antonella Pedretti
Transactions 2003/04 – Fast Track 1 & 2Group Coordinator
BU – ES (Hungary), Reka Jablonkai
sells to UL – EF (Slovenia), Zenja Kansky Rozman
buys from FHS Koblenz (Germany), Laurent Borgmann
UL – EF (Slovenia), Zenja Kansky Rozman sells to BU – ES (Hungary), Reka Jablonkai
buys from FHS Koblenz (Germany), Laurent Borgmann
FHS Koblenz (Germany), Laurent Borgmann sells to BU – ES (Hungary), Reka Jablonkai
buys from UL – EF (Slovenia), Zenja Kansky Rozman
Group Coordinator
TT (Estonia), Mari Uibo
sells to CSA (France), Gillian Rosner
buys from UP – FM (Slovenia), Silva Bratoz
UP – FM (Slovenia), Silva Bratoz sells to TT (Estonia), Mari Uibo
buys from CSA (France), Gillian Rosner
CSA (France), Gillian Rosner sells to UP – FM (Slovenia), Silva Bratoz
buys from TT (Estonia), Mari Uibo
Transactions 2003/04 – Mellow Track Group Coordinator
UP – FHS (Slovenia), Neva Cebron
sells to ASE (Romania), Estera Romelia Stanus
KUT (Lithuania), Vilmante Liubiniene
buys from ASE (Romania), Gigi Ghiga
BSSSS (India), Jagtar Chawla
ASE (Romania), Gigi Ghiga sells to UP – FHS (Slovenia), Neva Cebron
KUT (Lithuania), Vilmante Liubiniene
buys from BSSSS (India), Jagtar Chawla
BHAK Wien 13 (Austria), Inge Koch
BSSSS (India), Jagtar Chawla sells to UP – FHS (Slovenia), Neva Cebron
ASE (Romania), Gigi Ghiga
buys from ASE (Romania), Estera Romelia Stanus
BHAK Wien 13 (Austria), Inge Koch
ASE (Romania), Estera Romelia Stanus
sells to BSSSS (India), Jagtar Chawla
BHAK Wien 13 (Austria), Inge Koch
buys from UP – FHS (Slovenia), Neva Cebron
KUT (Lithuania), Vilmante Liubiniene
KUT (Lithuania), Vilmante Liubiniene sells to ASE (Romania), Gigi Ghiga
BHAK Wien 13 (Austria), Inge Koch
buys from UP – FHS (Slovenia), Neva Cebron
ASE (Romania), Estera Romelia Stanus
BHAK Wien 13 (Austria), Inge Koch sells to BSSSS (India), Jagtar Chawla
ASE (Romania), Estera Romelia Stanus
buys from ASE (Romania), Gigi Ghiga
KUT (Lithuania), Vilmante Liubiniene
Transactions 2003/04 – Star Track
Group Coordinator
ITSC G. Marchetti (Italy), Antonella Pedretti
sells to BHAK Wien 13 (Austria), Monica Reismueller
KC TT (Estonia), Riia Nelis
buys from ASE (Romania), Anca Codreanu
UO – EF (Croatia), Ljerka Rados
BHAK Wien 13 (Austria), Monica Reismueller sells to ITC G. Marchetti (Italy), Antonella Pedretti
UO – EF (Croatia), Ljerka Rados
buys from ASE (Romania), Anca Codreanu
KC TT (Estonia), Riia Nelis
ASE (Romania), Anca Codreanu sells to ITC G. Marchetti (Italy), Antonella Pedretti
BHAK Wien 13 (Austria), Monica Reismueller
buys from KC TT (Estonia), Riia Nelis
UO – EF (Croatia), Ljerka Rados
KC TT (Estonia), Riia Nelis sells to ASE (Romania), Anca Codreanu
UO – EF (Croatia), Ljerka Rados
buys from ITC G. Marchetti (Italy), Antonella Pedretti
BHAK Wien 13 (Austria), Monica Reismueller
UO – EF (Croatia), Ljerka Rados sells to ASE (Romania), Anca Codreanu
KC TT (Estonia), Riia Nelis
buys from ITC G. Marchetti (Italy), Antonella Pedretti
BHAK Wien 13 (Austria), Monica Reismueller
The CCBC Syllabus Plan
INTRODUCTIONS- students, institutions, countries
Raising intercultural awareness & Compilation of geo-political data
Setting up a virtual company: assignment of responsibilities and markets
Developing a company profile, designing a logo and an advertisement
Transaction chain via email: enquiry, offer, order… complaint, adjustment
Business meetings, negotiations, telephoning, presentations
Compilation of a business report and intercultural observations
Formal/Informal registers
Text processing Team buildingGiving – getting
information
Stereotypes &Cultural identities
BE as“lingua franca”
Search engines& CCBC Forum
National symbols & currencies
Titles &positions
Company structureTypes of
businessesICC E-mailing
Specialist vocabulary
HTML applications
Company’s Vision & Mission
Market research Foreign markets
CCCCC principles
Layout & structure of a business letter
Trade terms & conditions
Electronic dictionaries& model letters
collocations
Specialist vocabulary
Types ofmeetings
Negotiatingstyles
Agendas &minutes
Business etiquette
Structure of reports
Feedback &evaluation
Translation strategies
Tables, charts,graphs
Structure ofpresentations
ICT skills for presentations
Rhetoricpatterns